7PERFECT HEADLINE FORMULAS
1. Who Else Wants [blank]?
2. The Secret of [blank]
3. Here is a Method That is Helping [blank] to [blank]
4. Little Known Ways to [blank]
5. Get Rid of [problem] Once and For All
6. Here’s a Quick Way to [solve a problem]
7. Now You Can Have [something desirable] [great circumstance]
Bonus :)
8. [Do something] like [world-class example]
9. Have a [or] Build a [blank] You Can Be Proud Of
10. What Everybody Ought to Know About [blank
1. Who Else Wants [blank]?
2. The Secret of [blank]
3. Here is a Method That is Helping [blank] to [blank]
4. Little Known Ways to [blank]
5. Get Rid of [problem] Once and For All
6. Here’s a Quick Way to [solve a problem]
7. Now You Can Have [something desirable] [great circumstance]
Bonus :)
8. [Do something] like [world-class example]
9. Have a [or] Build a [blank] You Can Be Proud Of
10. What Everybody Ought to Know About [blank
7 engaging storytelling formulas
Make your pitches engaging with these storytelling formulas:
1. Useful info in a narrative.
2. What motivates your team.
3. What your brand stands for.
4. About your customers.
5. Emotional.
6. A beginning, a crisis, and a resolution.
7. An interaction between your customers and your brand.
Make your pitches engaging with these storytelling formulas:
1. Useful info in a narrative.
2. What motivates your team.
3. What your brand stands for.
4. About your customers.
5. Emotional.
6. A beginning, a crisis, and a resolution.
7. An interaction between your customers and your brand.
Ingat, kata kuncinya ada pada PERSEPSI CUSTOMER. Dengan kata lain, copywriting yang kita gunakan harus benar-benar bisa mengubah persepsi customer. Pertarungan kita adalah pertarungan dalam ranah persepsi. Sepele, tetapi krusial.
Agar bisa dipersepsikan MURAH, bukan berarti harus berharga rendah. Akan tetapi, bisa menambah value, sehingga harga yang tinggi akan kelihatan:
> sepadan
> terjangkau atau
> layak
Peran SCARCITY dan URGENCY juga penting, yakni agar customer mengambil keputusan ‘pembelian’ saat ini juga daripada harus menunda-nundanya, lalu lupa, dan ia mendapatkan promosi dari produk lain, dan kesempatan produk kita untuk dibelinya menjadi hilang.
Agar bisa dipersepsikan MURAH, bukan berarti harus berharga rendah. Akan tetapi, bisa menambah value, sehingga harga yang tinggi akan kelihatan:
> sepadan
> terjangkau atau
> layak
Peran SCARCITY dan URGENCY juga penting, yakni agar customer mengambil keputusan ‘pembelian’ saat ini juga daripada harus menunda-nundanya, lalu lupa, dan ia mendapatkan promosi dari produk lain, dan kesempatan produk kita untuk dibelinya menjadi hilang.