Beauty is one of the most competitive niches in digital advertising.
Over half of all ad messages get scrolled past without a second glance. CPC keeps climbing. Broad targeting like "women 25–45" stopped working a long time ago — the audience is too diverse to reach with a single message. And turning a one-time impulse buyer into a loyal customer is harder than ever.
💡 TikTok Smart+ doesn't solve everything — but it tackles several of these problems at once: it finds the people who are ready to buy right now, automatically matches each user with the most relevant product and creative, and shortens the path from ad to purchase as much as possible.
In the slides, we broke down real Smart+ campaign results from the beauty space. The numbers speak for themselves.
Message us if you want to test Smart+: @Evido_tgbot
Over half of all ad messages get scrolled past without a second glance. CPC keeps climbing. Broad targeting like "women 25–45" stopped working a long time ago — the audience is too diverse to reach with a single message. And turning a one-time impulse buyer into a loyal customer is harder than ever.
💡 TikTok Smart+ doesn't solve everything — but it tackles several of these problems at once: it finds the people who are ready to buy right now, automatically matches each user with the most relevant product and creative, and shortens the path from ad to purchase as much as possible.
In the slides, we broke down real Smart+ campaign results from the beauty space. The numbers speak for themselves.
Message us if you want to test Smart+: @Evido_tgbot
TikTok Smart+ vs Meta Advantage+: which one actually works for you?
Advertisers ask us this constantly. And it's exactly the right question to ask before spending a dollar to automation.
💡 Both platforms promise to handle targeting, bidding and creative optimisation for you. But they're built on different logic, optimise for different goals, and reward different strategies.
🎠 In the slides we broke down the key differences across creative approach, learning phase, placements and best use cases.
And whichever platform you choose — if you need verified ad accounts with a clean history and zero waiting time, contact us: @Evido_tgbot
Advertisers ask us this constantly. And it's exactly the right question to ask before spending a dollar to automation.
💡 Both platforms promise to handle targeting, bidding and creative optimisation for you. But they're built on different logic, optimise for different goals, and reward different strategies.
🎠 In the slides we broke down the key differences across creative approach, learning phase, placements and best use cases.
And whichever platform you choose — if you need verified ad accounts with a clean history and zero waiting time, contact us: @Evido_tgbot
3 new platforms are now available on Aitarget: LinkedIn, X, and Snapchat.
Different platforms reach different people — and that's exactly the point. LinkedIn works for professional and B2B audiences, X for those who follow trends in fintech, media, and tech, and Snapchat for younger, mobile-first users who are harder to reach through traditional channels.
Managing it all stays simple: one platform for payments, reporting, and analytics across every ad account you run (campaign launch and management take place directly within each platform’s interface).
Interested in exploring a new channel?
Register via the link: https://tool.adhand.app/user/signup
Different platforms reach different people — and that's exactly the point. LinkedIn works for professional and B2B audiences, X for those who follow trends in fintech, media, and tech, and Snapchat for younger, mobile-first users who are harder to reach through traditional channels.
Managing it all stays simple: one platform for payments, reporting, and analytics across every ad account you run (campaign launch and management take place directly within each platform’s interface).
Interested in exploring a new channel?
Register via the link: https://tool.adhand.app/user/signup
Planning to launch TikTok Ads? Get a bonus budget for Telegram Ads.
You can get a €150 Telegram Ads bonus for every $3,000 spent on TikTok (within a quarter) via Evido by Aitarget.
Key terms:
✅ bonus is credited in the following quarter
✅ it can be used only for Telegram Ads
✅ unused bonus expires at the end of the quarter
✅ bonus cannot be withdrawn or converted
Who is eligible:
— new prepaid clients (first spend from April 2026 onward)
— no TikTok cashback applied
— at least 80% of your targeting must be focused on your home market (for example, if you are based in the UAE, at least 80% of your targeting should be on the UAE).
💡 Minimum launch budget for Telegram Ads: €500 + 20% fee
If you’re already running TikTok Ads, this is a great way to reinvest your budget and test Telegram Ads with a bonus.
If you have any questions or want to get started with TikTok Ads: @Evido_tgbot
You can get a €150 Telegram Ads bonus for every $3,000 spent on TikTok (within a quarter) via Evido by Aitarget.
Key terms:
✅ bonus is credited in the following quarter
✅ it can be used only for Telegram Ads
✅ unused bonus expires at the end of the quarter
✅ bonus cannot be withdrawn or converted
Who is eligible:
— new prepaid clients (first spend from April 2026 onward)
— no TikTok cashback applied
— at least 80% of your targeting must be focused on your home market (for example, if you are based in the UAE, at least 80% of your targeting should be on the UAE).
💡 Minimum launch budget for Telegram Ads: €500 + 20% fee
If you’re already running TikTok Ads, this is a great way to reinvest your budget and test Telegram Ads with a bonus.
If you have any questions or want to get started with TikTok Ads: @Evido_tgbot
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Aitarget platform: the infrastructure behind high-performing ad campaigns
💡 Aitarget gives agencies and performance teams verified ad accounts for Telegram, Meta, TikTok, Google, Snapchat, X and LinkedIn — accessible through a single platform, without the usual operational overhead.
From account access and EUR/USD billing to certified expert support and consolidated reporting documents — we take care of the infrastructure so your team stays focused on results.
Testing a new channel or growing what's already working — Aitarget is built to keep the process clean on both ends.
🔗 Register on Aitarget platform
💡 Aitarget gives agencies and performance teams verified ad accounts for Telegram, Meta, TikTok, Google, Snapchat, X and LinkedIn — accessible through a single platform, without the usual operational overhead.
From account access and EUR/USD billing to certified expert support and consolidated reporting documents — we take care of the infrastructure so your team stays focused on results.
Testing a new channel or growing what's already working — Aitarget is built to keep the process clean on both ends.
🔗 Register on Aitarget platform
TikTok in Kenya. What numbers say?
🔼 The numbers say it plainly: ad reach grew 34.6% YoY in late 2025, adding 4.72M people. TikTok now reaches 78.5% of Kenya's internet users, out of 23.4M online nationwide.
That means audience size is no longer the question. The real question is who moves first while CPMs are still low.
🎤 The clearest local proof: Godrej Aer's Kenya launch. One organic creator review hit 1M views in 4 days. Amplified with Spark Ads, it scaled to 10M+ views and 5M+ reach, doubled sales month on month, and held 33% category share for 3 months. No polished hero film. No huge budget. Just creator-shot content the algorithm rewarded.
A few things enterprise brands should plan around:
⚠️ The ad audience skews male (64.5% vs 35.5% female). Fintech, telecom, auto, and electronics are a natural fit here. Beauty and FMCG need to target deliberately if they want female reach.
⚠️ TikTok Shop isn't live in Kenya yet. Conversion runs through web, M-Pesa, and WhatsApp, not in-app checkout.
Globally, TikTok CPMs are rising and ROAS is softening as competition catches up. Kenya is still on the cheap, early side of that curve. That's the opportunity, and it's time-limited. The brands that win here aren't the ones with the biggest budgets. They're the ones with verified account access, compliance handled, and creative pre-screened before launch, so nothing stalls at the review stage.
💡 Evido by Aitarget gets brands that infrastructure from day one:
✅ full access to TikTok's high-performance formats,
✅ local support with international-market expertise,
✅ 0% platform fee,
✅ pre-moderation
✅ and local billing.
That means audience size is no longer the question. The real question is who moves first while CPMs are still low.
A few things enterprise brands should plan around:
⚠️ The ad audience skews male (64.5% vs 35.5% female). Fintech, telecom, auto, and electronics are a natural fit here. Beauty and FMCG need to target deliberately if they want female reach.
⚠️ TikTok Shop isn't live in Kenya yet. Conversion runs through web, M-Pesa, and WhatsApp, not in-app checkout.
Globally, TikTok CPMs are rising and ROAS is softening as competition catches up. Kenya is still on the cheap, early side of that curve. That's the opportunity, and it's time-limited. The brands that win here aren't the ones with the biggest budgets. They're the ones with verified account access, compliance handled, and creative pre-screened before launch, so nothing stalls at the review stage.
💡 Evido by Aitarget gets brands that infrastructure from day one:
✅ full access to TikTok's high-performance formats,
✅ local support with international-market expertise,
✅ 0% platform fee,
✅ pre-moderation
✅ and local billing.
Learn more about TikTok in Kenya from our "TikTok Playbook"
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