Localisation in iGaming is vital for cultural relevance, regulatory compliance, enhanced user experience, optimised payment methods, and effective marketing tailored to specific regions, fostering user satisfaction and success. In the new article, Victoria Sopko explores the topic of localisation in iGaming.

Key points:

♠️ What materials should be localised when entering new markets in iGaming

♠️ Segmentation and targeting specific groups

♠️ Localisation of games content

♠️ EvenBet Gaming experience & insights on localisation

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Cashless Gaming Set for B2B Expansion in New South Wales

The New South Wales (NSW) government has selected four B2B gaming suppliers, including Aristocrat Leisure, eBet, International Game Technology (IGT), and Light & Wonder, to participate in the next round of trials for cashless gaming.

The trial, part of the government's player protection, social responsibility, and anti-money laundering (AML) objectives, will involve testing cashless gaming at 4,500 electronic gaming machines across the state. The NSW Independent Panel on Gaming Reform, overseeing regulatory changes and safer gambling measures, will monitor the trials to assess the impacts on employees, infrastructure, and technology costs, considering various venue types and stringent cybersecurity requirements.

The trials aim to provide insights into countering money laundering and reducing gambling harm through cashless technology.

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Join Dmitry Starostenkov, CEO, in this holiday greeting video to the incredible iGaming community. Happy holidays from Dmitry and the entire EvenBet Gaming team!

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Brazilian Committee approves ban on influencers advertising unregulated betting sites

The Communication Committee of Brazil’s Chamber of Deputies has approved a proposal to prohibit social media influencers from advertising unregulated gambling websites.

If the proposal becomes law, online influencers will be banned from promoting gambling with unlicensed operators in videos, stories, or any other forms of online media.

Other rules introduced include the requirement for influencers to make clear the commercial nature of any advertising content, inclusion of information about the negative consequences of gambling, and a written contract governing the relationship between influencers and advertisers.

Failure to comply could lead to suspensions for influencers and fines for social media companies.

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Italian gambling sector slams plan to drastically increase licence fees

Trade bodies representing the entire Italian gambling industry, including Acadi, Sapar, Astro, EGP-FIPE, Logico, and ACMI, have opposed the government's gambling reform program.

While they support the reorganisation program's principle to combat illegal gambling, they criticize certain aspects. The proposed increase in fees to €7 million and the reduction of operators from 91 to 20 are deemed damaging to small and medium-sized enterprises.

Concerns were also raised about the lack of action in sponsorship and marketing, as the current blanket ban on all gambling advertising is seen as contributing to the country's black market. The overall reform process is expected to be completed in 2024.

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The EvenBet Gaming December Digest

Hot off the press! The EvenBet Gaming Digest for December is here, packed with expert content! It unveils the untold story of iGaming brand design, provides a guide to localisation success by Victoria Sopko, introduces the innovative Double Board poker feature, and shares global team updates from recent events in AW Bangkok and plans for ICE London 2024.

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At the end of the past year, corporate parties were held at EvenBet Gaming. We're sharing an atmospheric video with you.

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Building ecosystems to offer a more social, interactive online poker experience

Dmitry Starostenkov spoke to G&M News about how to educate operators, interaction with regulators, and the future of the sector. He also shared insights into the new features and improvements of EvenBet's product.

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In 2024, at every major event where EvenBet Gaming participates, we will be giving away branded playing cards set to visitors at our booth. The cards will be unique for each event. Get the complete collection! The first special cards set can be obtained very soon at our booth at ICE London.

Details, as well as information about other surprises we have prepared for ICE London, can be found at the link:

Get the details

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Six leading affiliates join forces to establish US trade association

Major US gambling affiliates, including Better Collective, Catena Media, and Oddschecker Global Media, have come together to establish the Responsible Gambling Affiliate Association (RGAA). The association's mission is to advocate for responsible gambling marketing, empower affiliates to influence regulation, and protect consumer interests.

The RGAA aims to create an environment where gambling affiliates can serve the needs of the regulated online gambling market responsibly. The founding members believe that setting standards through regulation can further improve the affiliate marketing sector. The RGAA is currently in the process of hiring a permanent president.

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For many representatives of the iGaming industry, Africa is uncharted territory. However, the industry does exist on this continent, albeit with its own specific characteristics. In our latest article, we provided an overview of the market in this region.

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Philippines gross gaming revenues hit record Php285.27 billion in 2023

The Philippine Amusement and Gaming Corporation (PAGCOR) has announced that the country's gross gaming revenues (GGR) in 2023 reached a record PHP 285.27 billion, surpassing pre-pandemic levels. This new GGR record is 11.22% higher than the previous high of PHP 256.49 billion set in 2019 before the COVID-19 pandemic.

PAGCOR Chairman and CEO Alejandro H. Tengco stated that the results exceeded optimistic projections, indicating a full recovery for the Philippine gaming industry. The achievement makes the 2024 GGR projection of PHP 336.38 billion more achievable, especially with the opening of new integrated resorts in the coming year. Integrated resorts remain the biggest contributors to the industry's revenue, followed by the Electronic Games sector.

PAGCOR-operated casinos under the Casino Filipino brand also made significant contributions. The E-Games sector, comprising e-casinos, e-bingo, sports betting, and specialty games, is projected to be the fastest-growing sector in the coming years.

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We are thrilled to announce our Internal Push feature that offers iGaming operators complete control over notifications.

👉 Get the details

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Crypto firms to face stricter AML rules under new EU framework

The European Union is set to introduce stricter anti-money laundering (AML) rules for cryptocurrency firms under a new framework.

The regulations will mandate enhanced due diligence for crypto-asset service providers (CASPs) and impose measures for transactions involving high-risk third countries and luxury goods traders. Member states' Financial Intelligence Units will gain new powers for immediate access to financial, administrative, and law enforcement records, including tax data and information on frozen funds.

The framework also aims to ban cash transactions exceeding €10,000 and introduce transparency rules on beneficial ownership. CASPs will be classified as "obliged entities," requiring them to conduct due diligence on customers, including know-your-customer practices for transactions over €1,000.

The framework will undergo approval processes before being officially adopted.

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Book a Meeting With Our Team at ICE London

EvenBet Gaming is participating at ICE London, happening on February 6-8.

We’re thrilled to introduce our team:

♠️ Dmitry Starostenkov, CEO,
♠️ Jeremy Groves, COO,
♠️Alexandra Voronetskaya, CMO,
♠️Manuel Jiménez, Head of Sales LatAm,
♠️Roman Bogoduhov, Head of Account Management LatAm,
♠️Ivan Shumilov, Business Development Executive,
♠️Eugene Rusakov, Business Development Manager,
♠️Victoria Sopko, Head of PR,
♠️Mariya Logimakhova, Account Manager.

We would be happy to discuss various issues related to the iGaming industry, showcase the latest features of our product, and explore collaboration options. Additionally, for ICE London, we have prepared special activities, including the distribution of collectible packs of branded playing cards and an engaging quiz.

Our stand is N1-433. Book a meeting at bizdev@evenbetgaming.com!

Get details on our activities

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“We don’t want to be just a software vendor but aim to become an operator’s partner”

If you visited our booth at ICE London, you already know about all the latest innovations from EvenBet Gaming. But if you couldn't attend this event, we invite you to read the interview with our CEO Dmitry Starostenkov in Focus Gaming News, where he talks about the latest software updates and the vision of our company's place in the iGaming industry.

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