Nika Belova, Brand Designer at EvenBet Gaming, shares the untold story of iGaming brand design and why it matters. This article navigates through the conservative traditions ingrained in the industry.
Is it the right time to rethink iGaming aesthetics?
Key points of the article:
π² Arguments & Counterarguments for Conservatism
π² Situation in Similar Industries
π² Good Examples in iGaming
π² How to Create a Good Brand
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Is it the right time to rethink iGaming aesthetics?
Key points of the article:
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BOS: The Ministry of Finance in Sweden Is Giving a βChristmas Giftβ to the Black Market
Sweden's online gambling association, BranschfΓΆreningen fΓΆr Onlinespel (BOS), strongly opposes the government's plan to increase the gambling tax from 18% to 22%, effective July 1, 2024. BOS General Secretary Gustaf Hoffstedt criticizes the timing, stating that the proposal is a significant setback for the legal market at a time when more players are turning to the black market.
Hoffstedt argues that the increased tax will benefit unlicensed operators and exacerbate the challenges faced by legal operators, describing the move as the "best Christmas present" for the black market. The industry association emphasizes the need for a more nuanced understanding of the market and its vulnerabilities.
BOS recently conducted a study revealing public misconceptions about the gambling industry in Sweden. The study found that many players overestimate the prevalence of problem gambling and believe that operators retain most of the players' money.
Hoffstedt underscores the importance of correcting these misconceptions, as public sentiment influences support for stricter gambling regulations. He argues that addressing these misunderstandings is crucial for the industry's health and challenges the narrative that has led to more stringent regulatory measures.
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Sweden's online gambling association, BranschfΓΆreningen fΓΆr Onlinespel (BOS), strongly opposes the government's plan to increase the gambling tax from 18% to 22%, effective July 1, 2024. BOS General Secretary Gustaf Hoffstedt criticizes the timing, stating that the proposal is a significant setback for the legal market at a time when more players are turning to the black market.
Hoffstedt argues that the increased tax will benefit unlicensed operators and exacerbate the challenges faced by legal operators, describing the move as the "best Christmas present" for the black market. The industry association emphasizes the need for a more nuanced understanding of the market and its vulnerabilities.
BOS recently conducted a study revealing public misconceptions about the gambling industry in Sweden. The study found that many players overestimate the prevalence of problem gambling and believe that operators retain most of the players' money.
Hoffstedt underscores the importance of correcting these misconceptions, as public sentiment influences support for stricter gambling regulations. He argues that addressing these misunderstandings is crucial for the industry's health and challenges the narrative that has led to more stringent regulatory measures.
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EvenBet Gaming at SiGMA Europe Malta Full Video
Throwback SiGMA Malta β a dynamic gathering where EvenBet Gaming and like-minded specialists converged to boost the iGaming business. Our team shared expertise, connected with industry leaders, and embraced the vibrant atmosphere of innovation. Check outβ¦
Throwback SiGMA Malta β a dynamic gathering where EvenBet Gaming and like-minded specialists converged to boost the iGaming business. Our team shared expertise, connected with industry leaders, and embraced the vibrant atmosphere of innovation.
Check out the video and spot yourself in the mix!
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EvenBet Gaming is thrilled to announce our participation in the upcoming ICE exhibition from February 6-8, 2023, in London.
Visit us at stand N1-433 to explore our iGaming products, integration options, player-centric features, and innovative tools.
Contact us at bizdev@evenbetgaming.com to schedule a meeting at ICE London.
See you there!
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Visit us at stand N1-433 to explore our iGaming products, integration options, player-centric features, and innovative tools.
Contact us at bizdev@evenbetgaming.com to schedule a meeting at ICE London.
See you there!
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Artificial Intelligence Act: Deal on Comprehensive Rules for Trustworthy AI
Members of the European Parliament (MEPs) and the Council reached a provisional agreement on the Artificial Intelligence Act, aiming to ensure AI in Europe is safe, respects fundamental rights and democracy, and promotes innovation.
The rules include prohibitions on certain AI applications, such as biometric categorization systems using sensitive characteristics, untargeted scraping of facial images for recognition databases, workplace and educational emotion recognition, social scoring based on personal characteristics, and AI systems manipulating human behavior to circumvent free will.
The legislation establishes obligations for high-risk AI systems, such as mandatory fundamental rights impact assessments, and guardrails for general artificial intelligence systems, including transparency requirements and stricter obligations for high-impact models with systemic risk.
The rules also include measures to support innovation and small and medium-sized enterprises (SMEs), such as regulatory sandboxes and real-world testing. Non-compliance can result in fines ranging from β¬7.5 million or 1.5% of turnover to β¬35 million or 7% of global turnover, depending on the infringement and company size.
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Members of the European Parliament (MEPs) and the Council reached a provisional agreement on the Artificial Intelligence Act, aiming to ensure AI in Europe is safe, respects fundamental rights and democracy, and promotes innovation.
The rules include prohibitions on certain AI applications, such as biometric categorization systems using sensitive characteristics, untargeted scraping of facial images for recognition databases, workplace and educational emotion recognition, social scoring based on personal characteristics, and AI systems manipulating human behavior to circumvent free will.
The legislation establishes obligations for high-risk AI systems, such as mandatory fundamental rights impact assessments, and guardrails for general artificial intelligence systems, including transparency requirements and stricter obligations for high-impact models with systemic risk.
The rules also include measures to support innovation and small and medium-sized enterprises (SMEs), such as regulatory sandboxes and real-world testing. Non-compliance can result in fines ranging from β¬7.5 million or 1.5% of turnover to β¬35 million or 7% of global turnover, depending on the infringement and company size.
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Localisation in iGaming is vital for cultural relevance, regulatory compliance, enhanced user experience, optimised payment methods, and effective marketing tailored to specific regions, fostering user satisfaction and success. In the new article, Victoria Sopko explores the topic of localisation in iGaming.
Key points:
β οΈ What materials should be localised when entering new markets in iGaming
β οΈ Segmentation and targeting specific groups
β οΈ Localisation of games content
β οΈ EvenBet Gaming experience & insights on localisation
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Key points:
β οΈ What materials should be localised when entering new markets in iGaming
β οΈ Segmentation and targeting specific groups
β οΈ Localisation of games content
β οΈ EvenBet Gaming experience & insights on localisation
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Cashless Gaming Set for B2B Expansion in New South Wales
The New South Wales (NSW) government has selected four B2B gaming suppliers, including Aristocrat Leisure, eBet, International Game Technology (IGT), and Light & Wonder, to participate in the next round of trials for cashless gaming.
The trial, part of the government's player protection, social responsibility, and anti-money laundering (AML) objectives, will involve testing cashless gaming at 4,500 electronic gaming machines across the state. The NSW Independent Panel on Gaming Reform, overseeing regulatory changes and safer gambling measures, will monitor the trials to assess the impacts on employees, infrastructure, and technology costs, considering various venue types and stringent cybersecurity requirements.
The trials aim to provide insights into countering money laundering and reducing gambling harm through cashless technology.
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The New South Wales (NSW) government has selected four B2B gaming suppliers, including Aristocrat Leisure, eBet, International Game Technology (IGT), and Light & Wonder, to participate in the next round of trials for cashless gaming.
The trial, part of the government's player protection, social responsibility, and anti-money laundering (AML) objectives, will involve testing cashless gaming at 4,500 electronic gaming machines across the state. The NSW Independent Panel on Gaming Reform, overseeing regulatory changes and safer gambling measures, will monitor the trials to assess the impacts on employees, infrastructure, and technology costs, considering various venue types and stringent cybersecurity requirements.
The trials aim to provide insights into countering money laundering and reducing gambling harm through cashless technology.
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Brazilian Committee approves ban on influencers advertising unregulated betting sites
The Communication Committee of Brazilβs Chamber of Deputies has approved a proposal to prohibit social media influencers from advertising unregulated gambling websites.
If the proposal becomes law, online influencers will be banned from promoting gambling with unlicensed operators in videos, stories, or any other forms of online media.
Other rules introduced include the requirement for influencers to make clear the commercial nature of any advertising content, inclusion of information about the negative consequences of gambling, and a written contract governing the relationship between influencers and advertisers.
Failure to comply could lead to suspensions for influencers and fines for social media companies.
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The Communication Committee of Brazilβs Chamber of Deputies has approved a proposal to prohibit social media influencers from advertising unregulated gambling websites.
If the proposal becomes law, online influencers will be banned from promoting gambling with unlicensed operators in videos, stories, or any other forms of online media.
Other rules introduced include the requirement for influencers to make clear the commercial nature of any advertising content, inclusion of information about the negative consequences of gambling, and a written contract governing the relationship between influencers and advertisers.
Failure to comply could lead to suspensions for influencers and fines for social media companies.
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Italian gambling sector slams plan to drastically increase licence fees
Trade bodies representing the entire Italian gambling industry, including Acadi, Sapar, Astro, EGP-FIPE, Logico, and ACMI, have opposed the government's gambling reform program.
While they support the reorganisation program's principle to combat illegal gambling, they criticize certain aspects. The proposed increase in fees to β¬7 million and the reduction of operators from 91 to 20 are deemed damaging to small and medium-sized enterprises.
Concerns were also raised about the lack of action in sponsorship and marketing, as the current blanket ban on all gambling advertising is seen as contributing to the country's black market. The overall reform process is expected to be completed in 2024.
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Trade bodies representing the entire Italian gambling industry, including Acadi, Sapar, Astro, EGP-FIPE, Logico, and ACMI, have opposed the government's gambling reform program.
While they support the reorganisation program's principle to combat illegal gambling, they criticize certain aspects. The proposed increase in fees to β¬7 million and the reduction of operators from 91 to 20 are deemed damaging to small and medium-sized enterprises.
Concerns were also raised about the lack of action in sponsorship and marketing, as the current blanket ban on all gambling advertising is seen as contributing to the country's black market. The overall reform process is expected to be completed in 2024.
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The EvenBet Gaming December Digest
Hot off the press! The EvenBet Gaming Digest for December is here, packed with expert content! It unveils the untold story of iGaming brand design, provides a guide to localisation success by Victoria Sopko, introduces the innovative Double Board poker feature, and shares global team updates from recent events in AW Bangkok and plans for ICE London 2024.
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Hot off the press! The EvenBet Gaming Digest for December is here, packed with expert content! It unveils the untold story of iGaming brand design, provides a guide to localisation success by Victoria Sopko, introduces the innovative Double Board poker feature, and shares global team updates from recent events in AW Bangkok and plans for ICE London 2024.
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Building ecosystems to offer a more social, interactive online poker experience
Dmitry Starostenkov spoke to G&M News about how to educate operators, interaction with regulators, and the future of the sector. He also shared insights into the new features and improvements of EvenBet's product.
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Dmitry Starostenkov spoke to G&M News about how to educate operators, interaction with regulators, and the future of the sector. He also shared insights into the new features and improvements of EvenBet's product.
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In 2024, at every major event where EvenBet Gaming participates, we will be giving away branded playing cards set to visitors at our booth. The cards will be unique for each event. Get the complete collection! The first special cards set can be obtained very soon at our booth at ICE London.
Details, as well as information about other surprises we have prepared for ICE London, can be found at the link:
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Details, as well as information about other surprises we have prepared for ICE London, can be found at the link:
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Explore the EvenBet Gaming's latest report on "Core iGaming Trends and Challenges in 2023" based on the 170 in-depth interviews with industry specialists, seeking unfiltered insights and capturing raw data reflecting the market's pulse.
Read the full report now
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Six leading affiliates join forces to establish US trade association
Major US gambling affiliates, including Better Collective, Catena Media, and Oddschecker Global Media, have come together to establish the Responsible Gambling Affiliate Association (RGAA). The association's mission is to advocate for responsible gambling marketing, empower affiliates to influence regulation, and protect consumer interests.
The RGAA aims to create an environment where gambling affiliates can serve the needs of the regulated online gambling market responsibly. The founding members believe that setting standards through regulation can further improve the affiliate marketing sector. The RGAA is currently in the process of hiring a permanent president.
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Major US gambling affiliates, including Better Collective, Catena Media, and Oddschecker Global Media, have come together to establish the Responsible Gambling Affiliate Association (RGAA). The association's mission is to advocate for responsible gambling marketing, empower affiliates to influence regulation, and protect consumer interests.
The RGAA aims to create an environment where gambling affiliates can serve the needs of the regulated online gambling market responsibly. The founding members believe that setting standards through regulation can further improve the affiliate marketing sector. The RGAA is currently in the process of hiring a permanent president.
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For many representatives of the iGaming industry, Africa is uncharted territory. However, the industry does exist on this continent, albeit with its own specific characteristics. In our latest article, we provided an overview of the market in this region.
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