Evenbeter iGaming Insights Hub
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International B2B iGaming technology company (formerly EvenBet Gaming). Poker & ะกasino software for operators. More than two decades of expertise. Over 200 projects across 41 countries.

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๐ŸŽช Everyone sees the final event. Few see what it takes to make it happen.

As the iGaming industry prepares for one of its biggest gatherings of the year โ€” iGB L!VE London โ€” thousands of meetings ๐Ÿค, conversations ๐Ÿ’ฌ, product demos ๐ŸŽฎ, and partnership discussions ๐Ÿš€ are already being set in motion long before the exhibition doors open.

But successful event participation doesn't start on the show floor.

๐Ÿ“‹ It starts months earlier with strategy, planning, coordination, and countless decisions happening behind the scenes.

๐Ÿ‘€ In a recent interview, Kseniya Novik, Head of Events at EvenBet Gaming, shared her perspective on what it really takes to prepare for a major industry event โ€” from aligning business goals and marketing activities to managing logistics, partnerships, and team coordination.

๐ŸŽฏ Because in B2B iGaming, great events are never just about attendance.
They're about creating the right opportunities for meaningful conversations, valuable connections, and long-term business growth.

๐Ÿ“ iGB L!VE London
๐Ÿ—“ July 1โ€“2, 2026


Before the industry gathers in London, take a look behind the scenes and discover what event preparation looks like from the inside.

๐Ÿ”— Read the full interview and step into the engine room behind the exhibition floor.
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๐Ÿ“‰ Every player who leaves your platform is a missed revenue opportunity.

Acquiring players is expensive. Keeping them engaged is even harder.

Many operators invest heavily in acquisition, only to see players lose interest and look elsewhere for entertainment.

What if you could give them another reason to stay?
โ™ ๏ธ More engagement
๐Ÿ”„ More reasons to return
๐Ÿ“ˆ More value from your existing player base

That's exactly what One Click Poker was designed for.

Integrated directly into the casino experience, it removes traditional poker barriers and lets players join real multiplayer games in just one click.

No complex onboarding.
No unnecessary friction.

Just a new way to turn player engagement into long-term revenue.

๐Ÿ”— Request Demo.
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๐ŸŽฐ Is the online casino market really saturated?

As acquisition costs rise and competition intensifies, many operators assume growth opportunities are shrinking.

But according to Julia Panina, Head of Product Marketing at EvenBet Gaming, market maturity doesn't eliminate growth potential โ€” it changes where operators should look for it.

The strongest operators aren't always acquiring more players. They're generating more value from the players they already have through:

๐Ÿ“ˆ Stronger retention
๐Ÿ”„ Connected player journeys
๐ŸŽฏ Better engagement
๐Ÿ“Š Smarter use of player data


As markets mature, competitive advantage increasingly comes from maximizing player lifetime value and creating more opportunities for engagement within a single ecosystem.

If your acquisition strategy stayed exactly the same tomorrow, how much additional revenue could you generate from your existing player baseโ“

๐Ÿ“– In her latest article, Julia Panina, explores why mature markets may still hold more growth potential than many operators assume.
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โ™ ๏ธ Poker remains at the heart of EvenBet Gaming. But at iGB L!VE London 2026, for the first time, we'll be showcasing an expanded portfolio of casino products alongside our flagship poker solutions.

This year, we're bringing our most comprehensive product portfolio yet:

โ™ ๏ธ Poker Platform
โšก One Click Poker
๐ŸŽฐ Turnkey Casino Platform
๐Ÿ”— Casino Game Aggregator
๐ŸŽฒ Casino Side Games

Whether you're looking to launch a new casino brand, strengthen your existing offering, add multiplayer experiences, or create more opportunities for cross-vertical engagement, we'd love to discuss how our solutions can support your goals.


๐Ÿ“ iGB L!VE London
๐Ÿ“… July 1โ€“2, 2026
๐Ÿ“Œ Stand N40

The future of player engagement isn't built around a single product. It's an ecosystem.

๐Ÿ”— Explore the casino solutions we're bringing to iGB L!VE London.
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Can innovation thrive where people are afraid to speak upโ“

๐Ÿ’ก When employees don't feel safe sharing ideas, asking questions, or admitting mistakes, organizations pay the price: slower decision-making, less innovation, lower engagement, and higher turnover.

In fast-moving industries like iGaming, teams need to innovate, solve problems quickly, and collaborate across functions and time zones. None of that happens if people are afraid to speak up.

๐Ÿง  Psychological safety doesn't require complex programs. It starts with everyday leadership: encouraging open dialogue, listening actively, treating mistakes as learning opportunities, and making people feel heard.

As competition for talent grows, company culture is becoming just as important as compensation and benefits.

โœ๏ธ In her latest article, Daria Fot, HR Director at EvenBet Gaming, explores why psychological safety is becoming a strategic advantage for modern organizations โ€” and how companies can build it in practice.

๐Ÿ”— Read the full article.
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๐ŸŽ‚ Do you remember what birthdays felt like as a kid?

You knew there would be cake, familiar faces, plenty of laughter, and at least one surprise waiting for you ๐ŸŽˆโœจ
That's exactly what our 25th anniversary felt like ๐ŸŽ‰

Across our key locations, EvenBet Gaming teams came together to celebrate 25 years of the company โ€” with great people, warm conversations, unforgettable moments, and, of course, birthday cake ๐Ÿฅณ๐ŸŽ‚

Being invited to someone's birthday means being part of something that truly matters. And that's exactly what this celebration was about ๐ŸŽ Because the best celebrations aren't about birthdays. They're about the people who make every year worth celebrating.

๐Ÿ“ธ Swipe through the carousel and celebrate this milestone with us โ€” one smile, one memory, and one unforgettable moment at a time ๐Ÿ’œ
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๐ŸŽจ Marketing moves fast. Your poker product should too.

Introducing Custom Table Collections โ€” now available for EvenBet Gaming partners.

This new no-code feature lets operators launch fully branded poker experiences in minutes, helping every tournament, seasonal promotion and sponsored campaign stand out.

๐Ÿƒ Customize tables, backgrounds, layouts and branding directly from the back office.

โœ… No developers.
โšก No release delays.
๐Ÿš€ No bottlenecks.

Whether it's the ๐Ÿ† World Cup, ๐ŸŽƒ Halloween, ๐ŸŽ„ Christmas or your next tournament series, you can create distinctive poker environments that strengthen your brand and keep players engaged.

Because the real competitive advantage isn't customization.

It's the speed to create, launch and adapt.

๐Ÿ”— Book a demo and discover how Custom Table Collections can help you launch standout poker campaigns faster.
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