Evenbeter iGaming Insights Hub
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International B2B iGaming technology company (formerly EvenBet Gaming). Poker & Сasino software for operators. More than two decades of expertise. Over 200 projects across 41 countries.

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What shaped iGaming this April

April brought a wave of important updates in iGaming regulation and online gambling advertising.

From new compliance rules to changing approaches in digital marketing — swipe through the key developments shaping the industry today.

At EvenBet Gaming, we monitor the trends that matter most for operators, partners, and players worldwide.

💬 Team insight: Discover the biggest industry updates and what they could mean for the future of iGaming.
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In iGaming, behind every deal is a strategy — and the people who make it happen.

From building partnerships 🤝🏻 to driving growth 📈, it’s the mindset behind the role that makes the difference.

Get to know Yury Makarov, Head of Sales at EvenBet Gaming — swipe through ➡️

For those looking to connect in person,
there will soon be an opportunity to meet Yury Makarov at the exclusive, invite-only Casino Leaders Summit on May 18 in London 🇬🇧 — bringing together top industry decision-makers.
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💻 Entering iGaming can still feel complex

Launching an online casino often involves multiple vendors, technical integrations, payments, compliance, player management, retention systems, analytics, and more.

For many newcomers, the challenge is not just entering the market — but navigating all the moving parts in a structured and manageable way.

🎰 At EvenBet Gaming, we believe operators should be able to start with a clearer and more operationally manageable setup.
That’s why modern online casino solutions are evolving beyond pure technology. Today, the focus is on providing ready-to-launch infrastructure, predefined operational models, and scalable foundations for growth.

Instead of building everything from scratch, operators can focus more on:

▫️ player acquisition
▫️ engagement
▫️ retention
▫️ long-term player value

🎮 A more structured entry into iGaming gives ambitious brands the opportunity to validate ideas, launch sustainably, and scale with confidence.

🔗 Discover more about EvenBet Gaming’s online casino solutions.
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We’re excited to share that Dmitry Starostenkov, CEO of EvenBet Gaming, will take part in a panel discussion at the AFFPAPA Conference in Madrid:
Cards on the Table: Why Poker Is Back — and What It Means for the Next Generation of Players

The discussion will explore how the new generation of players is reshaping online poker through changing expectations around entertainment, mobile accessibility, gamification, and community-driven experiences.

From mobile-native behavior and instant gameplay expectations to the growing role of entertainment-driven mechanics, the session will dive into how poker products are evolving alongside broader digital entertainment trends.

🎯 Key topics will include:
• Why poker is shifting from “grinding” to entertainment-first experiences
• How mobile-native behavior is redefining product expectations
• Why reducing friction through features like One Click Poker matters more than ever
• How side games help create seamless gaming ecosystems
• Why poker remains one of the strongest community-building tools in iGaming

📍 Novotel Madrid Center, Madrid, Spain
📅 20 May | 15:10–15:50

🇪🇸 See you in Madrid!
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🇩🇰 EvenBet Gaming has secured Danish B2B supplier licence from Spillemyndigheden, strengthening our presence across Europe’s regulated iGaming markets.

The five-year licence allows us to support operators with fully compliant access to one of Europe’s most established and high-potential jurisdictions.

The approval covers EvenBet’s poker software, turnkey online casino platform, and extensive casino content portfolio ♠️

As demand for regulated growth continues to rise, we remain focused on helping our partners scale with secure, flexible and market-ready solutions.
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Attention has become the most valuable currency in iGaming 🎯

At the exclusive Gaming Leaders Summit in London, Dmitry Starostenkov, CEO of EvenBet Gaming, will deliver a keynote exploring how instant-play poker formats are reshaping player engagement and monetization strategies across modern iGaming ecosystems.

🎤 KEYNOTE:
“All In on Instant Play: New Poker Formats to Become the Next Big Bet in iGaming”

The session will cover:
▫️ why micro-moment engagement matters more than ever
▫️ how instant-play poker increases retention and RPM
▫️ what operators must change to win the attention economy

♠️ From One Click Poker mechanics (EvenBet Gaming’s innovative instant-play poker solution) to hyper-fast engagement flows, the discussion will focus on how frictionless experiences are becoming a strategic growth lever for operators worldwide.

A closed-door industry event bringing together selected iGaming decision-makers, innovators, and executives shaping the future of the market.
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🇨🇦 Canada’s online poker market in 2026 is less about scale — and more about strategy.

Fragmented regulation, limited liquidity, and increasingly mobile-first player behavior are reshaping how operators approach poker across the region.

In his latest article, Jeremy Groves, COO at EvenBet Gaming, explores the key realities and growth opportunities shaping the Canadian online poker market in 2026.

At the same time, the market continues to show strong long-term potential for operators focused on:
▫️ retention over short-term acquisition
▫️ multi-vertical ecosystems
▫️ fast, frictionless player experiences
▫️ mobile-first poker formats

One of the key shifts
Poker is becoming increasingly integrated into broader sportsbook and casino journeys — especially through instant-play experiences like One Click Poker ♠️

In mature markets like Canada, execution, accessibility, and player engagement matter more than ever.

🔗 Explore the full analysis on the EvenBet Gaming blog.
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🇲🇹 NEXT Summit: Valletta 2026 — see you in Malta!

On 27–28 May, the NEXT Summit: Valletta 2026 will bring together iGaming leaders, operators, and innovators at the Mediterranean Conference Centre — and the EvenBet Gaming team will be there ♠️

Meet our team on-site:

🎤 Dmitry Starostenkov, CEO
Dmitry, together with partners WePlay Network and BoaBet, will present a practical case study keynote:
“The Managed Poker Formula: A Real-World Case Study on Scaling Revenue”
📍 Republic Hall
📅 Wednesday, 27 May
2:00 PM – 2:35 PM

🎤 Daria Fot, HRD & Nikita Akulov, Chief Customer Officer
Keynote: “HR for Tomorrow: Thriving Through Growth in a Tech-Driven Company”
📍 Vassalli Hall
📅 Wednesday, 27 May
12:00 PM – 12:20 PM

🤝 Hanna Kunkevich, HR Brand Manager
Hanna will be happy to discuss HR-focused topics, employer branding trends, and the evolving role of HR in tech and iGaming.

🤝 Nastia Karma, Regional Market Lead for Africa
Nastia is open to partnership discussions and will present EvenBet Gaming’s expanded product portfolio and business opportunities.

If you’ll be attending NEXT Summit Malta, let’s connect and talk poker, casino, growth, and the future of iGaming ♠️💜
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A huge thank you to the Casino Gaming Leaders’ Summit team for organizing such a high-level and insightful event.

At the summit, the EvenBet Gaming team had the pleasure of connecting with industry leaders, partners, and innovators through meaningful conversations, strategic meetings, and plenty of valuable new introductions ♠️

During the event, Dmitry Starostenkov delivered the keynote:
“All In on Instant Play: New Poker Formats to Become the Next Big Bet in iGaming”

The session explored how instant poker experiences, ultra-fast gameplay mechanics, and frictionless user journeys are reshaping player engagement and retention across modern iGaming ecosystems.

As a Gold Sponsor of the summit, we were proud to contribute to the conversations driving the future of the industry — from instant entertainment formats to community-driven player experiences.

Thank you to everyone who met with our team during the event. Looking forward to continuing the discussions beyond the summit 🚀
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