Our Head of Sales, Yury Makarov, just got back from Conversion Conf Warsaw — and here’s one insight worth sharing 👇
Acquisition is everywhere. Retention is still underserved.
Everyone knows how to bring players in.
Far fewer know how to keep them.
And that’s where things get interesting.
Slots and sportsbook still drive most of the traffic —
but they don’t always create long-term engagement.
Poker does.
It builds sessions.
It creates competition.
It forms habits.
Not as a primary revenue driver —
but as a retention layer that keeps players coming back.
And yet, many operators are still underusing it.
Another thing that stood out:
👉 the easier it is to enter the game, the higher the chances players actually stay
That’s exactly where One Click poker comes in — removing friction from the very first interaction and turning curiosity into instant engagement.
Because today, retention depends not just on what you offer —
but on how fast players can get into it.
👉 See how One Click poker turns acquisition into retention.
Acquisition is everywhere. Retention is still underserved.
Everyone knows how to bring players in.
Far fewer know how to keep them.
And that’s where things get interesting.
Slots and sportsbook still drive most of the traffic —
but they don’t always create long-term engagement.
Poker does.
It builds sessions.
It creates competition.
It forms habits.
Not as a primary revenue driver —
but as a retention layer that keeps players coming back.
And yet, many operators are still underusing it.
Another thing that stood out:
👉 the easier it is to enter the game, the higher the chances players actually stay
That’s exactly where One Click poker comes in — removing friction from the very first interaction and turning curiosity into instant engagement.
Because today, retention depends not just on what you offer —
but on how fast players can get into it.
👉 See how One Click poker turns acquisition into retention.
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♠️ Affiliate partnerships in poker are evolving — fast
In a recent piece for AffPapa, Nikita Akulov, Chief Customer Officer at EvenBet Gaming, highlights a shift that’s already shaping how operators grow:
Affiliates are no longer just about traffic — they’re becoming a core growth driver.
What’s changing:
- Local expertise = faster market entry
- Focus shifts from volume to quality and LTV
- Long-term partnerships replace one-off deals
- Strong brands attract stronger affiliates
👉 In short: poker growth is becoming partnership-led.
👀 Read more
It’ll be interesting to see how this plays out across different regions — especially emerging markets 🌍
Next stop — SiGMA South America 🇧🇷
Nikita Akulov will be speaking in São Paulo (April 7), sharing his perspective on what’s driving poker’s next growth wave — from content and live formats to the growing focus on skill.
In a recent piece for AffPapa, Nikita Akulov, Chief Customer Officer at EvenBet Gaming, highlights a shift that’s already shaping how operators grow:
Affiliates are no longer just about traffic — they’re becoming a core growth driver.
What’s changing:
- Local expertise = faster market entry
- Focus shifts from volume to quality and LTV
- Long-term partnerships replace one-off deals
- Strong brands attract stronger affiliates
👉 In short: poker growth is becoming partnership-led.
👀 Read more
It’ll be interesting to see how this plays out across different regions — especially emerging markets 🌍
Next stop — SiGMA South America 🇧🇷
Nikita Akulov will be speaking in São Paulo (April 7), sharing his perspective on what’s driving poker’s next growth wave — from content and live formats to the growing focus on skill.
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Poker’s new boom: fact or just a shift? ♠️
At SiGMA South America, our Chief Customer Officer Nikita Akulov will be speaking on the panel:
“Poker’s New Boom: Streamers, live poker, and the return of skill-based gaming”
📅 April 7
🕒 12:45–13:30
📍 Paulista Stage
What’s on the table:
— Is poker really booming again — or just evolving in how it’s consumed?
— Are streamers growing the audience or reshuffling it?
— Live events: experience vs. prize pools — what matters more?
— Skill vs. entertainment — what wins today?
— Why is LatAm leading poker growth right now?
♠️ Want to understand where poker is actually heading? Join the discussion.
Spoiler: it’s not just a comeback — it’s a transformation.
P.S. We’re already in São Paulo. Starting off today with a joint poker tournament with Latam Media Group — and Eugene Rusakov is there. Let’s connect🤝
At SiGMA South America, our Chief Customer Officer Nikita Akulov will be speaking on the panel:
“Poker’s New Boom: Streamers, live poker, and the return of skill-based gaming”
📅 April 7
🕒 12:45–13:30
📍 Paulista Stage
What’s on the table:
— Is poker really booming again — or just evolving in how it’s consumed?
— Are streamers growing the audience or reshuffling it?
— Live events: experience vs. prize pools — what matters more?
— Skill vs. entertainment — what wins today?
— Why is LatAm leading poker growth right now?
♠️ Want to understand where poker is actually heading? Join the discussion.
Spoiler: it’s not just a comeback — it’s a transformation.
P.S. We’re already in São Paulo. Starting off today with a joint poker tournament with Latam Media Group — and Eugene Rusakov is there. Let’s connect🤝
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♠️ Cards on the table: join our Poker Tournament at SBC Summit Malta 2026
We’re bringing the game to one of the industry’s biggest stages — and inviting iGaming professionals to connect in a more informal setting.
At SBC Summit Malta 2026, EvenBet Gaming is hosting an exclusive poker tournament for summit attendees only.
❓ What to expect:
• A high-energy poker experience
• Meaningful networking beyond the expo floor
• A chance to test your strategy with fellow industry decision-makers
📍 Location: Casino Malta, InterContinental Hotel
St. George’s Bay, St. Julian’s
📅 Date: 30 April 2026
⏰ Time: 4:00–7:00 PM
🎟 Access: Summit attendees only
📝 Registration: Required via landing page (no walk-ins)
❗ Only registered participants will be allowed to join the tournament
This tournament is designed to bring operators, providers, and partners together — not just to play, but to build connections that last beyond the event.
‼️ Seats are limited — secure your spot and get ready to go all-in: REGISTRATION HERE.
We’re bringing the game to one of the industry’s biggest stages — and inviting iGaming professionals to connect in a more informal setting.
At SBC Summit Malta 2026, EvenBet Gaming is hosting an exclusive poker tournament for summit attendees only.
❓ What to expect:
• A high-energy poker experience
• Meaningful networking beyond the expo floor
• A chance to test your strategy with fellow industry decision-makers
📍 Location: Casino Malta, InterContinental Hotel
St. George’s Bay, St. Julian’s
📅 Date: 30 April 2026
⏰ Time: 4:00–7:00 PM
🎟 Access: Summit attendees only
📝 Registration: Required via landing page (no walk-ins)
❗ Only registered participants will be allowed to join the tournament
This tournament is designed to bring operators, providers, and partners together — not just to play, but to build connections that last beyond the event.
‼️ Seats are limited — secure your spot and get ready to go all-in: REGISTRATION HERE.
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🌍 See you at the EGR Power 50 Summit — where industry leaders meet!
From April 13 to 16, Marbella, Spain will host one of the most exclusive invite-only events in iGaming, bringing together senior executives from across the industry.
On the agenda: sharing insights, discussing the next steps, and meaningful networking in a focused, high-level environment 🤝
Our CEO, Dmitry Starostenkov, will be there, joining conversations shaping the future of iGaming 🎯
EvenBet Gaming is also proud to be among the event sponsors, supporting the kind of networking that goes beyond the conference agenda 🥂
Looking forward to the conversations ahead!
From April 13 to 16, Marbella, Spain will host one of the most exclusive invite-only events in iGaming, bringing together senior executives from across the industry.
On the agenda: sharing insights, discussing the next steps, and meaningful networking in a focused, high-level environment 🤝
Our CEO, Dmitry Starostenkov, will be there, joining conversations shaping the future of iGaming 🎯
EvenBet Gaming is also proud to be among the event sponsors, supporting the kind of networking that goes beyond the conference agenda 🥂
Looking forward to the conversations ahead!
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Where poker becomes a meeting point ♠️
The LMG poker tournament sponsored by EvenBet Gaming brought together players and iGaming professionals for a day in São Paulo.
For us, it’s always more than just a tournament. It’s about being part of the global poker community, the conversations shaping the industry, and the thrill we all share in iGaming.
📸 Here’s how it played out
The LMG poker tournament sponsored by EvenBet Gaming brought together players and iGaming professionals for a day in São Paulo.
For us, it’s always more than just a tournament. It’s about being part of the global poker community, the conversations shaping the industry, and the thrill we all share in iGaming.
📸 Here’s how it played out
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Introducing the Even Better Care Collection 💜
A special TeamDay collection we created at EvenBet — to help our team slow down, recharge, and take a moment for themselves.
Because in the middle of deadlines and constant motion, self-care is often the first thing we put on hold. And sometimes, the most productive thing you can do… is pause.
So we put together a collection for exactly that:
✨ Mini projector — for cozy movie nights
📖 E-reader — to keep inspiration close
☕ Drip coffee set — for slow, mindful mornings
🥤 Thermal mug — your favorite drink, anytime
📝 Notebook — for thoughts and small joys
🎒 Waist bag — a companion for evening walks
This project was brought to life by our HR Brand Manager Hanna Kunkevich together with designer Lisa Nepomniashchaia — their third collaboration for the team. Not just merch, but something with meaning, warmth, and real value.
Because great products start with taking care of the people behind them.
💬 Which item would you pick for yourself?
A special TeamDay collection we created at EvenBet — to help our team slow down, recharge, and take a moment for themselves.
Because in the middle of deadlines and constant motion, self-care is often the first thing we put on hold. And sometimes, the most productive thing you can do… is pause.
So we put together a collection for exactly that:
✨ Mini projector — for cozy movie nights
📖 E-reader — to keep inspiration close
☕ Drip coffee set — for slow, mindful mornings
🥤 Thermal mug — your favorite drink, anytime
📝 Notebook — for thoughts and small joys
🎒 Waist bag — a companion for evening walks
This project was brought to life by our HR Brand Manager Hanna Kunkevich together with designer Lisa Nepomniashchaia — their third collaboration for the team. Not just merch, but something with meaning, warmth, and real value.
Because great products start with taking care of the people behind them.
💬 Which item would you pick for yourself?
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