🤖 AI won’t replace HR — but it’s already changing how HR works.

Today, AI is becoming part of everyday HR processes: from recruitment and onboarding to learning and analytics. It helps handle routine tasks, process large volumes of data, and improve efficiency.

But the real question isn’t whether to adopt AI.

It’s about balance 👇
— where does AI truly improve decision-making?
— where can it introduce risks?
— and what should always remain human?

In this post, we’ve highlighted key insights from an article by Kristina Pechenkina, HR People Partner at EvenBet Gaming, on how AI is reshaping HR — and what responsible adoption looks like in practice.

Scroll through to explore →

🔗 Read full article here.

🤖 AI is reshaping iGaming acquisition — and affiliates are feeling it first

For years, the model was simple:
traffic → comparison → conversion

Now, decisions are often happening directly in search. Users get recommendations before they even reach affiliate sites.

❓ What’s changing?

• Organic traffic is becoming less stable
• Conversion depends more on intent than volume
• Content quality and accuracy matter beyond SEO

At the same time, AI is accelerating execution — making it easier to scale content, test faster, and localize.

🧩 Which creates a paradox:
there’s more content than ever, but it’s harder to stand out and build trust.

📈 For operators, this shift is already affecting performance:

• Traffic quality matters more than volume
• Compliance and accuracy are becoming key factors
• Partnerships are evaluated by transparency and long-term value, not just CPA

The focus is shifting from how much traffic you get to what kind of traffic — and how it’s influenced.

🧠 In this article, Eugene Rusakov, Regional Market Lead for LatAm, explains what this means for both affiliates and operators.

📖 Read the full analysis here.

Talent wanted. Ambition welcomed. 🚀
We’re expanding our technical department and opening new roles for engineers, developers, and tech specialists ready to take on meaningful challenges.
If you’re curious, driven, and want to work on great iGaming products — we’d love to meet you.
Check out current openings and apply: link in bio / careers page
Let’s build the next chapter of iGaming together.

🔗 Check out current openings and apply.

Let’s build the next chapter of iGaming together!

Our Head of Sales, Yury Makarov, just got back from Conversion Conf Warsaw — and here’s one insight worth sharing 👇

Acquisition is everywhere. Retention is still underserved.

Everyone knows how to bring players in.
Far fewer know how to keep them.

And that’s where things get interesting.

Slots and sportsbook still drive most of the traffic —
but they don’t always create long-term engagement.

Poker does.

It builds sessions.
It creates competition.
It forms habits.

Not as a primary revenue driver —
but as a retention layer that keeps players coming back.

And yet, many operators are still underusing it.

Another thing that stood out:

👉 the easier it is to enter the game, the higher the chances players actually stay

That’s exactly where One Click poker comes in — removing friction from the very first interaction and turning curiosity into instant engagement.

Because today, retention depends not just on what you offer —
but on how fast players can get into it.

👉 See how One Click poker turns acquisition into retention.