We’ve just published a new case study featuring WePlay — a fast-growing multi-operator poker network powered by EvenBet Gaming.
In this case, you’ll discover how WePlay:
🃏 Achieved 100%+ year-over-year growth
🃏 Scaled liquidity without compromising game ecology
🃏 Expanded beyond classic poker into mass-market formats
🃏 Built a casino-first strategy that drives retention and cross-sell
The story goes beyond metrics. It shows how the right combination of technology, governance, and partnership turns scale into a structured, repeatable process.
👉 Explore the Case Study
If you’re considering launching or expanding a poker vertical, this case offers practical insights into what sustainable network growth looks like in action.
In this case, you’ll discover how WePlay:
The story goes beyond metrics. It shows how the right combination of technology, governance, and partnership turns scale into a structured, repeatable process.
👉 Explore the Case Study
If you’re considering launching or expanding a poker vertical, this case offers practical insights into what sustainable network growth looks like in action.
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🤖 AI won’t replace HR — but it’s already changing how HR works.
Today, AI is becoming part of everyday HR processes: from recruitment and onboarding to learning and analytics. It helps handle routine tasks, process large volumes of data, and improve efficiency.
But the real question isn’t whether to adopt AI.
It’s about balance 👇
— where does AI truly improve decision-making?
— where can it introduce risks?
— and what should always remain human?
In this post, we’ve highlighted key insights from an article by Kristina Pechenkina, HR People Partner at EvenBet Gaming, on how AI is reshaping HR — and what responsible adoption looks like in practice.
Scroll through to explore →
🔗 Read full article here.
Today, AI is becoming part of everyday HR processes: from recruitment and onboarding to learning and analytics. It helps handle routine tasks, process large volumes of data, and improve efficiency.
But the real question isn’t whether to adopt AI.
It’s about balance 👇
— where does AI truly improve decision-making?
— where can it introduce risks?
— and what should always remain human?
In this post, we’ve highlighted key insights from an article by Kristina Pechenkina, HR People Partner at EvenBet Gaming, on how AI is reshaping HR — and what responsible adoption looks like in practice.
Scroll through to explore →
🔗 Read full article here.
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🇧🇷 Brazil is entering a new phase — and for poker, it’s a turning point.
Today, it’s not just a fast-growing market — it’s one of the key global hubs for poker players.
And now, there’s growing pressure to regulate and tax poker the same way as casino games.
At first glance, it sounds logical.
But poker works differently — it’s built on long sessions, player liquidity, and retention.
And most importantly, it’s a skill-based game.
Treating it like a casino product risks undermining both player experience and long-term sustainability.
🔑 So the key question becomes:
how do you scale monetisation without breaking the core of poker?
In many ways, Brazil is becoming a test case for the future of the game.
We’ll be discussing this at SiGMA South America —
Evgenii Rusakov (Regional Market Lead, LATAM) and
Nikita Akulov (Chief Customer Officer) will be there.
👀 A good read on what’s happening right now.
Today, it’s not just a fast-growing market — it’s one of the key global hubs for poker players.
And now, there’s growing pressure to regulate and tax poker the same way as casino games.
At first glance, it sounds logical.
But poker works differently — it’s built on long sessions, player liquidity, and retention.
And most importantly, it’s a skill-based game.
Treating it like a casino product risks undermining both player experience and long-term sustainability.
🔑 So the key question becomes:
how do you scale monetisation without breaking the core of poker?
In many ways, Brazil is becoming a test case for the future of the game.
We’ll be discussing this at SiGMA South America —
Evgenii Rusakov (Regional Market Lead, LATAM) and
Nikita Akulov (Chief Customer Officer) will be there.
👀 A good read on what’s happening right now.
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🤖 AI is reshaping iGaming acquisition — and affiliates are feeling it first
For years, the model was simple:
traffic → comparison → conversion
Now, decisions are often happening directly in search. Users get recommendations before they even reach affiliate sites.
❓ What’s changing?
• Organic traffic is becoming less stable
• Conversion depends more on intent than volume
• Content quality and accuracy matter beyond SEO
At the same time, AI is accelerating execution — making it easier to scale content, test faster, and localize.
🧩 Which creates a paradox:
there’s more content than ever, but it’s harder to stand out and build trust.
📈 For operators, this shift is already affecting performance:
• Traffic quality matters more than volume
• Compliance and accuracy are becoming key factors
• Partnerships are evaluated by transparency and long-term value, not just CPA
The focus is shifting from how much traffic you get to what kind of traffic — and how it’s influenced.
🧠 In this article, Eugene Rusakov, Regional Market Lead for LatAm, explains what this means for both affiliates and operators.
📖 Read the full analysis here.
For years, the model was simple:
traffic → comparison → conversion
Now, decisions are often happening directly in search. Users get recommendations before they even reach affiliate sites.
❓ What’s changing?
• Organic traffic is becoming less stable
• Conversion depends more on intent than volume
• Content quality and accuracy matter beyond SEO
At the same time, AI is accelerating execution — making it easier to scale content, test faster, and localize.
🧩 Which creates a paradox:
there’s more content than ever, but it’s harder to stand out and build trust.
📈 For operators, this shift is already affecting performance:
• Traffic quality matters more than volume
• Compliance and accuracy are becoming key factors
• Partnerships are evaluated by transparency and long-term value, not just CPA
The focus is shifting from how much traffic you get to what kind of traffic — and how it’s influenced.
🧠 In this article, Eugene Rusakov, Regional Market Lead for LatAm, explains what this means for both affiliates and operators.
📖 Read the full analysis here.
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Talent wanted. Ambition welcomed. 🚀
We’re expanding our technical department and opening new roles for engineers, developers, and tech specialists ready to take on meaningful challenges.
If you’re curious, driven, and want to work on great iGaming products — we’d love to meet you.
Check out current openings and apply: link in bio / careers page
Let’s build the next chapter of iGaming together.
🔗 Check out current openings and apply.
Let’s build the next chapter of iGaming together!
We’re expanding our technical department and opening new roles for engineers, developers, and tech specialists ready to take on meaningful challenges.
If you’re curious, driven, and want to work on great iGaming products — we’d love to meet you.
Check out current openings and apply: link in bio / careers page
Let’s build the next chapter of iGaming together.
🔗 Check out current openings and apply.
Let’s build the next chapter of iGaming together!
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Regulation is no longer just about compliance — it’s about product, UX, and monetization.
In Q1 2026, we’re seeing a clear shift in how governments approach iGaming.
It’s no longer just about licensing — it’s about platform-level accountability.
In our latest article,
Dmitry Smirnov (Senior Lawyer) and
Darya Korshunova (Legal Counsel) at EvenBet Gaming break down the most important regulatory changes across key markets:
🇪🇺 EU — DSA reporting, AI transparency, user control
🇧🇷 Brazil — higher taxes and stricter KYC
🇬🇮 Gibraltar — new definition of gambling, including hybrid formats
🇧🇾 Belarus — restrictions on foreign platforms and stronger enforcement
What’s the common pattern?
👉 Regulation is expanding into how your product works, not just where you operate.
What this means in practice:
— AI features must be disclosed
— monetization mechanics are under scrutiny
— compliance now impacts retention strategies
Legal is becoming a product function.
🔄 This article is part of our new quarterly series.
📖 Read the full analysis.
In Q1 2026, we’re seeing a clear shift in how governments approach iGaming.
It’s no longer just about licensing — it’s about platform-level accountability.
In our latest article,
Dmitry Smirnov (Senior Lawyer) and
Darya Korshunova (Legal Counsel) at EvenBet Gaming break down the most important regulatory changes across key markets:
🇪🇺 EU — DSA reporting, AI transparency, user control
🇧🇷 Brazil — higher taxes and stricter KYC
🇬🇮 Gibraltar — new definition of gambling, including hybrid formats
🇧🇾 Belarus — restrictions on foreign platforms and stronger enforcement
What’s the common pattern?
👉 Regulation is expanding into how your product works, not just where you operate.
What this means in practice:
— AI features must be disclosed
— monetization mechanics are under scrutiny
— compliance now impacts retention strategies
Legal is becoming a product function.
🔄 This article is part of our new quarterly series.
📖 Read the full analysis.
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