🚨 What Will Shape iGaming in 2026?
New regulations. Smarter players. Faster formats. AI hype. Market shakeups. Poker making a comeback?
We asked our team leads — product, tech, marketing, HR, client success — to break down what they see coming next.
Not buzzwords. Not generic trends. But the real shifts that will matter for operators.
👉 Read the full 2026 forecast — and make sure your strategy isn’t stuck in 2023.
New regulations. Smarter players. Faster formats. AI hype. Market shakeups. Poker making a comeback?
We asked our team leads — product, tech, marketing, HR, client success — to break down what they see coming next.
Not buzzwords. Not generic trends. But the real shifts that will matter for operators.
👉 Read the full 2026 forecast — and make sure your strategy isn’t stuck in 2023.
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We’re used to explaining iGaming through numbers — metrics, funnels, retention, RTP. These tools are essential, but they don’t always explain why certain products, formats, and features resonate with players on a deeper level.
In our latest article, we take a step back and look at online gambling through a different lens — philosophy, cultural theory, and sociology, explained in plain language and grounded in real industry examples.
🧠 The article explores:
• why casinos function more like staged experiences than neutral platforms,
• how online gambling becomes a form of hyperreality,
• why poker is not just a game, but a performance and a cultural model,
• and how rituals shape player perception and engagement.
This is not an academic piece. It’s a practical attempt to see iGaming products as cultural systems — and to extract insights that can inform UX, product decisions, and long-term strategy.
In our latest article, we take a step back and look at online gambling through a different lens — philosophy, cultural theory, and sociology, explained in plain language and grounded in real industry examples.
🧠 The article explores:
• why casinos function more like staged experiences than neutral platforms,
• how online gambling becomes a form of hyperreality,
• why poker is not just a game, but a performance and a cultural model,
• and how rituals shape player perception and engagement.
This is not an academic piece. It’s a practical attempt to see iGaming products as cultural systems — and to extract insights that can inform UX, product decisions, and long-term strategy.
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EvenBet Gaming launches One-Click Poker — the first poker solution built exclusively for your casino floor and online lobby.
No lobbies. No tournaments.
Players join a real-money cash table instantly — just one click.
Built for easy integration into casino platforms and sportsbooks.
👉 Learn more about One-Click Poker
No lobbies. No tournaments.
Players join a real-money cash table instantly — just one click.
Built for easy integration into casino platforms and sportsbooks.
👉 Learn more about One-Click Poker
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Meet EvenBet Gaming at SiGMA Africa
March 4–5, 2026
Cape Town, South Africa
Stand 077
If you’re planning to grow your iGaming business in Africa, visit our stand to see how our products work in real launch scenarios:
One Click Poker — a unique, casino-friendly poker solution that lets you add poker without launching a standalone poker room or building a dedicated poker team.
Spins Poker — a one-of-a-kind poker format for casinos and sportsbooks, designed to attract casual players, boost engagement, and reduce operational complexity.
Casino Platform — a flexible foundation for launching and scaling casino operations, built for long-term growth and efficient day-to-day management.
Casino Aggregator — single API access to 15,000+ games from 230+ providers, helping you monetize traffic, expand content quickly, and scale without rebuilding your platform.
Stop by Stand 077 to see the products live, discuss your project, and talk directly with the team behind real iGaming launches.
🧩 Book a meeting
March 4–5, 2026
Cape Town, South Africa
Stand 077
If you’re planning to grow your iGaming business in Africa, visit our stand to see how our products work in real launch scenarios:
One Click Poker — a unique, casino-friendly poker solution that lets you add poker without launching a standalone poker room or building a dedicated poker team.
Spins Poker — a one-of-a-kind poker format for casinos and sportsbooks, designed to attract casual players, boost engagement, and reduce operational complexity.
Casino Platform — a flexible foundation for launching and scaling casino operations, built for long-term growth and efficient day-to-day management.
Casino Aggregator — single API access to 15,000+ games from 230+ providers, helping you monetize traffic, expand content quickly, and scale without rebuilding your platform.
Stop by Stand 077 to see the products live, discuss your project, and talk directly with the team behind real iGaming launches.
🧩 Book a meeting
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AI is transforming game development in iGaming. It helps studios move faster, reduce costs, and launch polished products in record time. But there’s another side to this acceleration — look-alike games and growing legal uncertainty.
🤖 When does AI-assisted design become imitation?
🤖 Who owns AI-generated assets?
🤖 And what happens when regulators start asking these questions?
In our new article, Dmitry Smirnov, Senior Lawyer at EvenBet Gaming, and Darya Korshunova, Junior Legal Counsel, examine how current copyright frameworks treat AI-generated content — and why this creates real commercial and compliance risks for operators and suppliers.
If you work in product, compliance, or executive roles in iGaming, this is a conversation worth having now — not later.
👉 Read the full analysis on our blog
In our new article, Dmitry Smirnov, Senior Lawyer at EvenBet Gaming, and Darya Korshunova, Junior Legal Counsel, examine how current copyright frameworks treat AI-generated content — and why this creates real commercial and compliance risks for operators and suppliers.
If you work in product, compliance, or executive roles in iGaming, this is a conversation worth having now — not later.
👉 Read the full analysis on our blog
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🚀 We’re hiring: PR Manager at EvenBet Gaming
We’re looking for an experienced PR professional to strengthen our presence in the iGaming industry and take our communications strategy to the next level.
What you’ll do:
• Develop and implement a comprehensive PR strategy aligned with company goals
• Secure top-tier media placements across digital, print, and broadcast platforms
• Manage press releases, articles, and presentations
• Track PR performance and report on key metrics
• Collaborate with content and social media teams to grow our spokespeople’s personal brands
• Oversee PR contractors and ensure KPIs are met
Who we’re looking for:
• 3+ years in PR/Communications (at least 1 year in iGaming)
• Strong writing and storytelling skills
• Strategic mindset with creativity and adaptability
• English and Russian at B2+ level
We offer flexible work options, strong benefits, international projects, and a supportive team environment.
👉 Interested? Check out the full details and apply
We’re looking for an experienced PR professional to strengthen our presence in the iGaming industry and take our communications strategy to the next level.
What you’ll do:
• Develop and implement a comprehensive PR strategy aligned with company goals
• Secure top-tier media placements across digital, print, and broadcast platforms
• Manage press releases, articles, and presentations
• Track PR performance and report on key metrics
• Collaborate with content and social media teams to grow our spokespeople’s personal brands
• Oversee PR contractors and ensure KPIs are met
Who we’re looking for:
• 3+ years in PR/Communications (at least 1 year in iGaming)
• Strong writing and storytelling skills
• Strategic mindset with creativity and adaptability
• English and Russian at B2+ level
We offer flexible work options, strong benefits, international projects, and a supportive team environment.
👉 Interested? Check out the full details and apply
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⚠️ The $185 Million Mistake: Is Your Software Really Compliant?
Hi, I’m Ivan from My Gaming License.
Last year, regulators worldwide issued over $180M in fines, mostly for technical non-compliance in various regions.
Every jurisdiction you operate in comes with its own hard technical requirements:
• Curaçao (under the new LOK framework), Germany, and Brazil all require AML & Fraud Detection before a single bet is placed.
• Malta mandates a server physically located on-island. Ignore it, and your $45K license is at risk.
• The UK enforces deposit limit frameworks live from October 2025.
• Germany requires OASIS database integration and mandatory gaming breaks.
It was only 5% of all tech-compliance information that you need to know to avoid blocks.
💡 You need a legal partner to define the rules and a tech partner to execute them. If you’re reading this here, you’ve already found your trusted software partner.
Now you’re prepared for another part. Handling compliance audits per jurisdiction helps you scale without surprises.
Hi, I’m Ivan from My Gaming License.
Last year, regulators worldwide issued over $180M in fines, mostly for technical non-compliance in various regions.
Every jurisdiction you operate in comes with its own hard technical requirements:
• Curaçao (under the new LOK framework), Germany, and Brazil all require AML & Fraud Detection before a single bet is placed.
• Malta mandates a server physically located on-island. Ignore it, and your $45K license is at risk.
• The UK enforces deposit limit frameworks live from October 2025.
• Germany requires OASIS database integration and mandatory gaming breaks.
It was only 5% of all tech-compliance information that you need to know to avoid blocks.
💡 You need a legal partner to define the rules and a tech partner to execute them. If you’re reading this here, you’ve already found your trusted software partner.
Now you’re prepared for another part. Handling compliance audits per jurisdiction helps you scale without surprises.
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Africa is one of the most exciting — and overlooked — regions for iGaming. And poker is starting to claim its space.
In a recent article by Nastia Karma, Business Development Executive at EvenBet Gaming, we explore:
— where online poker fits in the regional iGaming ecosystem
— the legal status of poker across key African markets
— business strategies that actually work across jurisdictions
— which formats (like Fast-Fold and Spins) drive real engagement
📌 Read the article
Nastia will be attending SiGMA Africa, March 3–5. Come meet her at Stand 077 to talk poker, platforms, and everything in between.
In a recent article by Nastia Karma, Business Development Executive at EvenBet Gaming, we explore:
— where online poker fits in the regional iGaming ecosystem
— the legal status of poker across key African markets
— business strategies that actually work across jurisdictions
— which formats (like Fast-Fold and Spins) drive real engagement
📌 Read the article
Nastia will be attending SiGMA Africa, March 3–5. Come meet her at Stand 077 to talk poker, platforms, and everything in between.
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We’ve just published a new case study featuring WePlay — a fast-growing multi-operator poker network powered by EvenBet Gaming.
In this case, you’ll discover how WePlay:
🃏 Achieved 100%+ year-over-year growth
🃏 Scaled liquidity without compromising game ecology
🃏 Expanded beyond classic poker into mass-market formats
🃏 Built a casino-first strategy that drives retention and cross-sell
The story goes beyond metrics. It shows how the right combination of technology, governance, and partnership turns scale into a structured, repeatable process.
👉 Explore the Case Study
If you’re considering launching or expanding a poker vertical, this case offers practical insights into what sustainable network growth looks like in action.
In this case, you’ll discover how WePlay:
The story goes beyond metrics. It shows how the right combination of technology, governance, and partnership turns scale into a structured, repeatable process.
👉 Explore the Case Study
If you’re considering launching or expanding a poker vertical, this case offers practical insights into what sustainable network growth looks like in action.
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🤖 AI won’t replace HR — but it’s already changing how HR works.
Today, AI is becoming part of everyday HR processes: from recruitment and onboarding to learning and analytics. It helps handle routine tasks, process large volumes of data, and improve efficiency.
But the real question isn’t whether to adopt AI.
It’s about balance 👇
— where does AI truly improve decision-making?
— where can it introduce risks?
— and what should always remain human?
In this post, we’ve highlighted key insights from an article by Kristina Pechenkina, HR People Partner at EvenBet Gaming, on how AI is reshaping HR — and what responsible adoption looks like in practice.
Scroll through to explore →
🔗 Read full article here.
Today, AI is becoming part of everyday HR processes: from recruitment and onboarding to learning and analytics. It helps handle routine tasks, process large volumes of data, and improve efficiency.
But the real question isn’t whether to adopt AI.
It’s about balance 👇
— where does AI truly improve decision-making?
— where can it introduce risks?
— and what should always remain human?
In this post, we’ve highlighted key insights from an article by Kristina Pechenkina, HR People Partner at EvenBet Gaming, on how AI is reshaping HR — and what responsible adoption looks like in practice.
Scroll through to explore →
🔗 Read full article here.
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🇧🇷 Brazil is entering a new phase — and for poker, it’s a turning point.
Today, it’s not just a fast-growing market — it’s one of the key global hubs for poker players.
And now, there’s growing pressure to regulate and tax poker the same way as casino games.
At first glance, it sounds logical.
But poker works differently — it’s built on long sessions, player liquidity, and retention.
And most importantly, it’s a skill-based game.
Treating it like a casino product risks undermining both player experience and long-term sustainability.
🔑 So the key question becomes:
how do you scale monetisation without breaking the core of poker?
In many ways, Brazil is becoming a test case for the future of the game.
We’ll be discussing this at SiGMA South America —
Evgenii Rusakov (Regional Market Lead, LATAM) and
Nikita Akulov (Chief Customer Officer) will be there.
👀 A good read on what’s happening right now.
Today, it’s not just a fast-growing market — it’s one of the key global hubs for poker players.
And now, there’s growing pressure to regulate and tax poker the same way as casino games.
At first glance, it sounds logical.
But poker works differently — it’s built on long sessions, player liquidity, and retention.
And most importantly, it’s a skill-based game.
Treating it like a casino product risks undermining both player experience and long-term sustainability.
🔑 So the key question becomes:
how do you scale monetisation without breaking the core of poker?
In many ways, Brazil is becoming a test case for the future of the game.
We’ll be discussing this at SiGMA South America —
Evgenii Rusakov (Regional Market Lead, LATAM) and
Nikita Akulov (Chief Customer Officer) will be there.
👀 A good read on what’s happening right now.
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🤖 AI is reshaping iGaming acquisition — and affiliates are feeling it first
For years, the model was simple:
traffic → comparison → conversion
Now, decisions are often happening directly in search. Users get recommendations before they even reach affiliate sites.
❓ What’s changing?
• Organic traffic is becoming less stable
• Conversion depends more on intent than volume
• Content quality and accuracy matter beyond SEO
At the same time, AI is accelerating execution — making it easier to scale content, test faster, and localize.
🧩 Which creates a paradox:
there’s more content than ever, but it’s harder to stand out and build trust.
📈 For operators, this shift is already affecting performance:
• Traffic quality matters more than volume
• Compliance and accuracy are becoming key factors
• Partnerships are evaluated by transparency and long-term value, not just CPA
The focus is shifting from how much traffic you get to what kind of traffic — and how it’s influenced.
🧠 In this article, Eugene Rusakov, Regional Market Lead for LatAm, explains what this means for both affiliates and operators.
📖 Read the full analysis here.
For years, the model was simple:
traffic → comparison → conversion
Now, decisions are often happening directly in search. Users get recommendations before they even reach affiliate sites.
❓ What’s changing?
• Organic traffic is becoming less stable
• Conversion depends more on intent than volume
• Content quality and accuracy matter beyond SEO
At the same time, AI is accelerating execution — making it easier to scale content, test faster, and localize.
🧩 Which creates a paradox:
there’s more content than ever, but it’s harder to stand out and build trust.
📈 For operators, this shift is already affecting performance:
• Traffic quality matters more than volume
• Compliance and accuracy are becoming key factors
• Partnerships are evaluated by transparency and long-term value, not just CPA
The focus is shifting from how much traffic you get to what kind of traffic — and how it’s influenced.
🧠 In this article, Eugene Rusakov, Regional Market Lead for LatAm, explains what this means for both affiliates and operators.
📖 Read the full analysis here.
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