Evenbeter iGaming Insights Hub
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International B2B iGaming technology company (formerly EvenBet Gaming). Poker & Π‘asino software for operators. More than two decades of expertise. Over 200 projects across 41 countries.

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The iGaming industry is a high-stakes game that is always on the move. New technology and fresh ideas are two must-haves to capture and hold player interest. Dmitry Starostenkov, CEO at EvenBet Gaming, presents in the article on Yogonet our latest feature that will keep the operators ahead of the curve: Mystery Bounty tournaments, a highly-demanded game mode that brings user experience to a whole new level and will be especially important for the Latin American market.

Key points:
🎲 Introducing the element of surprise
🎲 Why Mystery Box is perfect for Latin America
🎲 How operators can stand out in a competitive market
🎲 Redefining the online poker experience

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There are many misconceptions about rebranding among non-professionals in marketing. Some see it as completely useless tinkering, while others view it as a magic bullet that will solve all business problems. As usual, the truth lies somewhere in the middle.

EvenBet Gaming's Head of Marketing Design, Nika Belova, together with our CMO, Alexandra Voronetskaya, have prepared an article explaining various aspects of rebranding and offering a range of practical tips on how to approach it.

Key points of the article:

🎲 Types of Rebranding
🎲 Rebranding in iGaming: Examples
🎲 How Much Does Rebranding Cost?
🎲 How Much Income Will Rebranding Generate?
🎲 When Is Rebranding Not Necessary?
🎲 Checklist: How Do You Rebrand a Company?
🎲 How to Evaluate the Success of a Rebranding?

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EvenBet Gaming is thrilled to showcase its latest innovations in poker platform development at SiGMA Malta 2024.

Our team will be available at our interactive stand, where we will present new features and discuss the future of online poker, gaming platforms, and the latest trends in iGaming.

Our experts will also participate in several key discussions, including a panel on the evolution of gaming platforms and the integration of AI and blockchain into poker platforms, ensuring a safer and more engaging player experience. In addition, we will be holding a prize draw at our stand. Stop by and try your luck!

EvenBet’s team at SiGMA Europe 2024:

🎲 Dmitry Starostenkov, CEO
🎲 Alexandra Voronetskaya, CMO
🎲 Ekaterina Nebogina, Chief Customer Officer
🎲 Ivan Shumilov, Business Development Executive
🎲 Alessia Smirnova, Business Development Executive
🎲 Eugene Rusakov, Business Development Manager
🎲 Anastasia Karma, Sales Manager
🎲 Ekaterina Giganova, Head of Marketing Communications
🎲 Victoria Ledeneva, Shift Team Lead
🎲 Dmitry Vlasenko, Head of Casino

Visit the EvenBet Gaming stand at SiGMA Europe 2024 for a chance to win valuable prizes, including Ray-Ban Meta Smart Glasses, Apple AirPods, and an Apple HomePod. The giveaway will be provided every day of the exhibition at 15:00 at our stand.

Find us at stand 1089 or book a meeting!

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The WePlay Poker Network is our partner and operates on the EvenBet Gaming platform. Given that the business model of poker networks is one of the most complex in the iGaming industry, we decided to interview WePlay’s CEO, Gasper Janezic, to learn more about how their operations are structured and how they tackle the various challenges they face.

Key points:

🎲 Specifics of Running a Poker Network-Based Business
🎲 Legal Issues of Operating a Poker Network and Ensuring Security
🎲 Revenue of a Poker Network
🎲 Player Acquisition and Maintaining a Healthy Gaming Ecosystem
🎲 Building a Community Around a Poker Network and Player Engagement

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Brazil’s Path to Responsible Gambling: IBJR Issues New Manifesto

The Brazilian Institute of Responsible Gaming (IBJR) has reaffirmed its commitment to a safe and transparent gambling market in Brazil, as the country gears up for its regulated sports betting launch on January 1, 2025. Representing 75% of the Brazilian sports betting sector, IBJR has issued a manifesto outlining key priorities.

Four Core Pillars:
- Regulation: Advocating for strict guidelines and helping shape Brazil’s approach by drawing on global best practices.
- Conscious Advertising: Launching an Advertising Code to prevent promoting risky gambling behaviors and illegal platforms.
- Economic Investment: Supporting local sports and contributing to Brazil’s economy through taxes and sponsorships.
- Responsible Gaming: Emphasizing safe betting measures, including banning credit card payments and promoting responsible play guidelines.
- Combatting Unethical Practices: The IBJR is working closely with the International Betting Integrity Association (IBIA) to fight match-fixing, using advanced AI to track suspicious betting patterns and share data with authorities.

As Brazil prepares to implement new regulations, including age-verification technology and time/financial loss limits for players, the IBJR aims to make regulated betting beneficial and safe for all Brazilians.

Source

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Alexandra Voronetskaya, CMO at EvenBet Gaming, gave an interview to the Revpanda blog about the company’s path to success and its plans for 2025.

Alexandra discussed her approaches to managing a dispersed team, the successful application of marketing experience from other industries, and the key principles EvenBet Gaming follows in promoting its brand.

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Poker Recognized as a Global Mind Sport!

The International Mind Sports Association (IMSA) has officially recognized poker as a Mind Sport, joining ranks with disciplines like chess and eSports. This recognition marks a significant milestone for the poker community worldwide.

Why It Matters:

IMSA’s endorsement highlights poker as a discipline requiring mental skill, strategy, and focusβ€”qualities that align with its definition of Mind Sports.
The achievement follows years of advocacy by the World Poker Federation (WPF), which represents over 45 national federations.

Key Supporters:

Institutions like PokerStars, the Brazilian Series of Poker (BSOP), Suprema Poker, and H2 Club backed this milestone, hosting a celebratory tournament with incredible prizes, including entries to major events like LAPT, BSOP, and CPH.

What’s Next?

For Players: Expanded opportunities for competition and career growth.
For Businesses: A more structured environment for sponsorships and partnerships.
For the Sport: Efforts are underway to create international regulations and ensure player protections.

Quote from WPF President Igor Trafane:
β€œThis recognition represents the dedication of thousands who view poker as a genuine intellectual discipline. It’s a pivotal step in solidifying poker’s global status.”


The journey continues, but poker's elevation as a Mind Sport provides a solid foundation for its future.

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🎲 Discover the shape of the next era of digital gaming! 🎲

Visit EvenBet Gaming at ICE Barcelona and get your chance to win iPhone 16 Pro, Ray-Ban Meta glasses, or AirPods 4!

Stand 2H26! See you there!
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10 Common Mistakes in iGaming B2B Support Service

Since no software in the world operates flawlessly all the time, customer support is one of the most crucial aspects of providing quality service.

Ekaterina Nebogina, Chief Customer Officer at EvenBet Gaming, shares insights in her article about the most common mistakes in organising customer support services, the risks they pose, and practical tips on how to avoid them.

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The world-renowned ICE Gaming is back, and EvenBet Gaming invites you to connect with us at the Fira Barcelona Gran Via on 20-22 January 2025. We are thrilled to announce our participation:

🎲 Experience Groundbreaking Poker Features: Explore EvenBet’s latest innovations, including our Clubs and In-Store features, designed to offer flexible engagement models that cater to a wide range of players and maximise retention.

🎲 Celebrating 20 Years of Excellence: With two decades in the iGaming industry, we’re marking this milestone with exclusive merchandise, created especially for ICE Barcelona.

🎲 Exciting Prize Draw: Stand a chance to win premium prizes including iPhone, Ray-Ban Meta glasses, and AirPods 4.

Don’t miss this chance to connect with our team and experience first-hand how EvenBet is shaping the next era of online poker. Visit our booth 2H26 to discover how our solutions can elevate your business and transform player engagement.

Book a meeting!

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According to research by EvenBet Gaming, tables featuring the Bad Beat Jackpot in various poker rooms generate an additional 3-6% of rake. In his new article, Nikita Golodaev, Business Account Manager, provides highly practical insights on the most effective ways to utilise this type of jackpot in a poker room.

Key points:

🎲 Legal Considerations for Using a Jackpot in Poker

🎲 Why Implement Bad Beat Jackpot Tables?

🎲 How Does the Bad Beat Jackpot Work?

🎲 Effective Practices & Proven Strategies

🎲 Monitoring Bad Beat Jackpot Efficiency

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Like other technology-intensive fields, the introduction of Artificial Intelligence and Machine Learning is causing a tectonic shift in the online gambling industry. By offering predictive insights and tailored gaming experiences for each player, AI and ML technologies are already creating a new standard in game development, personalisation of the gameplay experience, player engagement and customer support.

The gambling industry is also harnessing ML to predict and detect patterns of compulsive gambling and offer preventive measures and treatment using AI. Dmitry Starostenkov, CEO at EvenBet Gaming, believes that iGaming companies can’t beat the AI revolution, and should embrace the change and use it to their advantage.

Find out more in the article on iGB!

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In a new article on Focus Gaming News, experts from EvenBet Gaming delve into the club poker model, the reasons behind its popularity, and how it can be leveraged to enhance monetisation.

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The iGaming industry has been rapidly expanding across the globe, with emerging markets playing a pivotal role in its growth. Operators looking to expand into these markets must stay attuned to the cultural and legal nuances of each region. A deep understanding of local consumer behaviour, preferences, and regulatory requirements is critical for success.

Let’s take a closer look at the situation using the example of three countries from different regions of the world: the Philippines, Brazil, and Serbia.

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Insights You Can't Miss: Core iGaming Trends and Challenges in 2024

2024 has been a transformative year for the iGaming industry. Have you taken a moment to reflect on the developments shaping operators, vendors, affiliates, and beyond?

At EvenBet Gaming, we’ve compiled the insights you need to stay ahead in our latest report, Core iGaming Trends and Challenges in 2024.

Inside, you’ll discover:

🎲 Perspectives from CEOs, technical experts, and marketers across the industry.

🎲 A comparison of technology priorities among various industry participants.

🎲 The biggest challenges and goals for iGaming professionals this year.

Our research dives deep into the data gathered through extensive questionnaires and conversations at the year’s leading events.

Ready to gain the insights that will define 2025?
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In her latest essay, Alexandra Voronetskaya, Chief Marketing Officer at EvenBet Gaming, delves into the intricacies of leadership, sharing personal reflections from her professional journey. This piece offers a unique perspective, moving beyond traditional expert analyses to explore the human elements of motivation and trust within a team.

🎲 Balancing Closeness and Authority: Insights into maintaining professional boundaries while fostering team cohesion.

🎲 Understanding Motivation: A discussion on the nuances between external and internal motivation and their impacts.

🎲 Building Trust: Strategies for establishing trust as the foundation of a successful team.

🎲 The Role of Empathy in Leadership: Exploring how empathy enhances leadership effectiveness.

This essay provides a thoughtful exploration of leadership dynamics, offering valuable insights for both seasoned leaders and those aspiring to lead.
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Even Better Job Alert!

Check out our open roles below and apply now:

πŸ’Ό Regional Sales Executive
- 2+ years in sales
- Fluent in Chinese & English
- Strong business development skills
- Deep understanding of the Asian market

πŸ“Š Systems Analyst
- Technical education & relevant experience
- English & Russian (B2+)

πŸ‘¨β€πŸ’» C++ Developer
- 5+ years in C++
- OOP/OOD understanding
- Technical education

πŸ™‹β€β™‚οΈ Project Manager
- Experience in project/account management
- Bilingual in English & Russian (B2+)
- Time zone: GMT+7

πŸ§‘β€πŸ’» PHP Developer (Symfony)
- 3+ years in PHP (Symfony)
- OOP/OOD knowledge
- Technical education

πŸ’Ά What we offer:
- Remote work & flexible schedule
- Private medical cover
- Paid vacation & exciting events
- Professional training & more!
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As the iGaming industry prepares for transformative changes in 2025, Dmitry Starostenkov, CEO of EvenBet Gaming, presents for Next.io a forward-looking vision based on the recently released Trend Report.

Key points:

🎲 The importance of user engagement and retention
🎲 Adapting to generational shifts and consumption patterns
🎲 Innovations in gamification and AI technologies
🎲 Impactful technologies in iGaming for 2025: The role of AI
🎲 Key trends impacting the industry: Competition and regulation
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πŸ’₯We’re Hiring!πŸ’₯

EvenBet is currently looking for a Regional (Asia) Sales Executive to join our team!

πŸ’₯Key Requirements:
πŸ‘†Chinese β€” native or bilingual proficiency, English β€” full professional proficiency.
- Minimum of 2 years of sales experience.
- Proven track record in sales across Asian markets.
- Willingness to travel within the region.

πŸ’₯Key Responsibilities:
- Develop and execute regional sales strategies to meet business objectives in the Asian markets.
- Identify and seize new business opportunities, focusing on market expansion and customer acquisition.
- Build and maintain strong relationships with new customers, stakeholders, and industry partners.
- Conduct market research to track industry trends, customer needs, and the competitive landscape.
- Represent the company at industry conferences to advance sales goals and enhance EvenBet Gaming’s brand presence.

πŸ’₯ We Offer:
- Opportunities for remote work;
- Flexible schedule;
- Private medical cover;
- 100% paid vacation, sick leave and additional 3 sick days per year;
- Exciting in-person corporate events and online activities;
- Company-funded professional training and courses;
- Internal bonus system;
- Experience working on international projects;
- Professional colleagues willing to share their expertise (mentorship system in place);
- The chance to be part of a leading company shaping the future of the iGaming industry.

Are you interested in the vacancy?

Apply on our website
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Why Soft Skills Matter

Technical expertise is crucial in iGaming, but do you know what truly sets top professionals apart? Soft skills. From communication to adaptability, these abilities can make or break your career.

In her latest article, Daria Fot explores why soft skills matter in the iGaming industry and share practical tips to improve them. Whether you’re aiming for leadership, better teamwork, or career growth, mastering these skills is essential.

Key points:

🎲 What are soft skills and how to assess their level?
🎲 Why are soft skills more important now?
🎲 What soft skills are employers looking for in iGaming?
🎲 Essential soft skills for remote work
🎲 Are soft skills important for all roles?
🎲 Key soft skills for leadership roles
🎲 How to improve soft skills
🎲 Soft skills training at EvenBet Gaming
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