HR management in iGaming faces a number of very specific challenges. Daria Fot, HR Director at EvenBet Gaming, offers concrete advice on how to tackle these challenges in her new article.
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Gambling Commission Releases New Data on UK Gambling Industry (2020-2024)
The Gambling Commission has released data on the UK gambling industry from March 2020 to June 2024, covering both online and high street betting.
Key insights comparing Q1 2024-2025 to Q1 2023-2024:
Online Gambling:
- GGY rose 12% to Β£1.46B ($1.87B).
- Bets and spins up 11% to 24.5B.
- Monthly active accounts increased by 9%.
Real Event Betting:
- GGY grew 16% to Β£625M.
- Bets fell 7%, but active accounts rose 11%, boosted by events like UEFA Euro 2024.
Online Slots:
- GGY up 10% to Β£642M ($802.24M).
- Spins increased by 12% to 22.4B.
- Active accounts grew 11% to 4.4M.
- Sessions over an hour rose 8% to 9.6M, with average length at 17 minutes.
High Street Betting:
- GGY slightly down 1% to Β£582M ($747M).
- Bets and spins decreased by 1% to 3.2B.
These figures highlight growth in online gambling and a slight decline in high street betting.
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The Gambling Commission has released data on the UK gambling industry from March 2020 to June 2024, covering both online and high street betting.
Key insights comparing Q1 2024-2025 to Q1 2023-2024:
Online Gambling:
- GGY rose 12% to Β£1.46B ($1.87B).
- Bets and spins up 11% to 24.5B.
- Monthly active accounts increased by 9%.
Real Event Betting:
- GGY grew 16% to Β£625M.
- Bets fell 7%, but active accounts rose 11%, boosted by events like UEFA Euro 2024.
Online Slots:
- GGY up 10% to Β£642M ($802.24M).
- Spins increased by 12% to 22.4B.
- Active accounts grew 11% to 4.4M.
- Sessions over an hour rose 8% to 9.6M, with average length at 17 minutes.
High Street Betting:
- GGY slightly down 1% to Β£582M ($747M).
- Bets and spins decreased by 1% to 3.2B.
These figures highlight growth in online gambling and a slight decline in high street betting.
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EvenBet Gaming unveils two innovative features designed to enhance the security and fairness of online poker rooms: Reshuffle and Cut the Deck. These features provide powerful tools to combat fraud and ensure a level playing field for all players.
Fight Fraud with the Reshuffle Feature
The Reshuffle feature is aimed at thwarting dishonest activities in your poker room. When activated, this feature shuffles all folded hole cards back into the deck, allowing them to be dealt to other players or appear as community cards. This dynamic card dealing process, which occurs in real-time, complicates the strategies employed by cheaters.
Key benefits of the Reshuffle feature:
π² Enhanced Security: By reintroducing folded cards into the deck, it becomes significantly harder for cheaters to predict the outcome of the game.
π² Versatile Application: The feature can be enabled when creating each table and is also available in tournament settings.
π² Strategic Disruption: This mechanism disrupts the advantage gained by players sharing information about their cards (colluding) and hinders bot functionality.
For optimal protection in tournament settings, we recommend using the Reshuffle feature in combination with the option to hide cards until the playerβs turn. The Reshuffle feature is currently available in Holdβem and Omaha poker.
Empower Players with the Cut the Deck Feature
To further enhance the authenticity of your poker room, we introduce the Cut the Deck feature. This simulates the traditional deck cut found in offline play, giving players a greater sense of control and fairness.
How Cut the Deck works:
π² Pre-Flop Control: Before any actions take place on the pre-flop, the current player on the dealer position has the option to cut the deck.
π² Cut Position: The dealer selects a Cut Position, and the cards from the first to this position are moved to the bottom of the deck before dealing.
π² Universal Compatibility: This option is supported in all types of poker games and is available at cash tables in web, desktop and mobile clients.
These innovative features, Reshuffle and Cut the Deck, are designed not only to fight fraud but also to build player trust by providing a more secure and transparent gaming environment.
Enhance your poker roomβs integrity and offer your players the fairest game possible with EvenBet Gamingβs latest feature updates. Get the details by contacting our managers.
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Fight Fraud with the Reshuffle Feature
The Reshuffle feature is aimed at thwarting dishonest activities in your poker room. When activated, this feature shuffles all folded hole cards back into the deck, allowing them to be dealt to other players or appear as community cards. This dynamic card dealing process, which occurs in real-time, complicates the strategies employed by cheaters.
Key benefits of the Reshuffle feature:
For optimal protection in tournament settings, we recommend using the Reshuffle feature in combination with the option to hide cards until the playerβs turn. The Reshuffle feature is currently available in Holdβem and Omaha poker.
Empower Players with the Cut the Deck Feature
To further enhance the authenticity of your poker room, we introduce the Cut the Deck feature. This simulates the traditional deck cut found in offline play, giving players a greater sense of control and fairness.
How Cut the Deck works:
These innovative features, Reshuffle and Cut the Deck, are designed not only to fight fraud but also to build player trust by providing a more secure and transparent gaming environment.
Enhance your poker roomβs integrity and offer your players the fairest game possible with EvenBet Gamingβs latest feature updates. Get the details by contacting our managers.
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βIt Is Our Collective Task to Make the Industry More Appealing, Enjoyable, and Comfortable for the Female Audienceβ
Old trends prevail in some areas, women represent a small but growing share of top management today. It is no different in the gambling industry. The game itself and the business side of this area are increasingly appealing to women.
Alexandra Voronetskaya, CMO of EvenBet Gaming, spoke with SBC Eurasia about the prospects for women in betting and gambling.
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Old trends prevail in some areas, women represent a small but growing share of top management today. It is no different in the gambling industry. The game itself and the business side of this area are increasingly appealing to women.
Alexandra Voronetskaya, CMO of EvenBet Gaming, spoke with SBC Eurasia about the prospects for women in betting and gambling.
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Roman Bogoduhov β Head of Account Management LatAm at EvenBet Gaming and Commercial Director of LatPoker. With Belarusian roots, he lived and worked in several European countries before moving to South America over two years ago. Now residing in Peru, we asked Roman to share his personal experiences of life in this country and offer some advice to those considering relocating to the region.
Key points:
π² People and Everyday Life in Latin America
π² Business and Work Relations
π² Cultural Peculiarities of Latin Americans
π² Questions About Safety
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Key points:
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The EvenBet Gaming team has been participating in the SBC Summit for several years. This year, we are sponsoring the poker tournament at the event. Weβve prepared valuable prizes for the tournament winners and memorable gifts for all participants.
As usual, we will showcase the latest version of our platform, new games developed in-house, and those from our partner providers. Youβll also have the chance to experience the newest features of our software, designed to add variety to gameplay, enhance player engagement, and boost operator revenue.
Moreover, visitors to our booth can participate in exciting and fun activities, and receive popular gifts from previous exhibitions, as well as something special prepared exclusively for the SBC Summit.
EvenBet Gaming Team at SBC Summit 2024:
π² Dmitry Starostenkov, CEO
π² Eugene Rusakov, Business Development Executive
π² Alessia Smirnova, Business Development Executive
π² Nastia Karma, Sales Executive
π² Alexandra Voronetskaya, CMO
π² Ekaterina Giganova, Head of Marketing Communications
π² Mariya Logimakhova, Account Manager
The EvenBet Gaming booth will be located in the Casino & iGaming Zone, booth number B820. Come by to discuss any collaboration opportunities!
Also, you can book a meeting at bizdev@evenbetgaming.com.
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As usual, we will showcase the latest version of our platform, new games developed in-house, and those from our partner providers. Youβll also have the chance to experience the newest features of our software, designed to add variety to gameplay, enhance player engagement, and boost operator revenue.
Moreover, visitors to our booth can participate in exciting and fun activities, and receive popular gifts from previous exhibitions, as well as something special prepared exclusively for the SBC Summit.
EvenBet Gaming Team at SBC Summit 2024:
The EvenBet Gaming booth will be located in the Casino & iGaming Zone, booth number B820. Come by to discuss any collaboration opportunities!
Also, you can book a meeting at bizdev@evenbetgaming.com.
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Responsible Gambling: A Must for Poker Platforms
As the poker industry evolves, players are seeking safe and secure environments, prioritising responsible gambling over reckless play. Ensuring your platform promotes safety and entertainment is not only essential for player retention but also a key to building a solid reputation.
With many countries mandating responsible gambling practices, it's no longer optional for operators β it's a legal requirement.
In her latest article, Ekaterina Giganova, Head of Marketing Communications at EvenBet Gaming, shares insights on how to effectively implement responsible gambling practices on your online poker site.
Key points of the article:
π² Six main responsible practices for poker platforms
π² Trends in improving a poker platform for users
π² βGainsβ usage
π² Leaderboards and competitions
π² Communication among players
Read the article on World Poker Deals
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As the poker industry evolves, players are seeking safe and secure environments, prioritising responsible gambling over reckless play. Ensuring your platform promotes safety and entertainment is not only essential for player retention but also a key to building a solid reputation.
With many countries mandating responsible gambling practices, it's no longer optional for operators β it's a legal requirement.
In her latest article, Ekaterina Giganova, Head of Marketing Communications at EvenBet Gaming, shares insights on how to effectively implement responsible gambling practices on your online poker site.
Key points of the article:
Read the article on World Poker Deals
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The iGaming industry is a high-stakes game that is always on the move. New technology and fresh ideas are two must-haves to capture and hold player interest. Dmitry Starostenkov, CEO at EvenBet Gaming, presents in the article on Yogonet our latest feature that will keep the operators ahead of the curve: Mystery Bounty tournaments, a highly-demanded game mode that brings user experience to a whole new level and will be especially important for the Latin American market.
Key points:
π² Introducing the element of surprise
π² Why Mystery Box is perfect for Latin America
π² How operators can stand out in a competitive market
π² Redefining the online poker experience
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Key points:
π² Introducing the element of surprise
π² Why Mystery Box is perfect for Latin America
π² How operators can stand out in a competitive market
π² Redefining the online poker experience
Read the article
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There are many misconceptions about rebranding among non-professionals in marketing. Some see it as completely useless tinkering, while others view it as a magic bullet that will solve all business problems. As usual, the truth lies somewhere in the middle.
EvenBet Gaming's Head of Marketing Design, Nika Belova, together with our CMO, Alexandra Voronetskaya, have prepared an article explaining various aspects of rebranding and offering a range of practical tips on how to approach it.
Key points of the article:
π² Types of Rebranding
π² Rebranding in iGaming: Examples
π² How Much Does Rebranding Cost?
π² How Much Income Will Rebranding Generate?
π² When Is Rebranding Not Necessary?
π² Checklist: How Do You Rebrand a Company?
π² How to Evaluate the Success of a Rebranding?
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EvenBet Gaming's Head of Marketing Design, Nika Belova, together with our CMO, Alexandra Voronetskaya, have prepared an article explaining various aspects of rebranding and offering a range of practical tips on how to approach it.
Key points of the article:
π² Types of Rebranding
π² Rebranding in iGaming: Examples
π² How Much Does Rebranding Cost?
π² How Much Income Will Rebranding Generate?
π² When Is Rebranding Not Necessary?
π² Checklist: How Do You Rebrand a Company?
π² How to Evaluate the Success of a Rebranding?
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EvenBet Gaming is thrilled to showcase its latest innovations in poker platform development at SiGMA Malta 2024.
Our team will be available at our interactive stand, where we will present new features and discuss the future of online poker, gaming platforms, and the latest trends in iGaming.
Our experts will also participate in several key discussions, including a panel on the evolution of gaming platforms and the integration of AI and blockchain into poker platforms, ensuring a safer and more engaging player experience. In addition, we will be holding a prize draw at our stand. Stop by and try your luck!
EvenBetβs team at SiGMA Europe 2024:
π² Dmitry Starostenkov, CEO
π² Alexandra Voronetskaya, CMO
π² Ekaterina Nebogina, Chief Customer Officer
π² Ivan Shumilov, Business Development Executive
π² Alessia Smirnova, Business Development Executive
π² Eugene Rusakov, Business Development Manager
π² Anastasia Karma, Sales Manager
π² Ekaterina Giganova, Head of Marketing Communications
π² Victoria Ledeneva, Shift Team Lead
π² Dmitry Vlasenko, Head of Casino
Visit the EvenBet Gaming stand at SiGMA Europe 2024 for a chance to win valuable prizes, including Ray-Ban Meta Smart Glasses, Apple AirPods, and an Apple HomePod. The giveaway will be provided every day of the exhibition at 15:00 at our stand.
Find us at stand 1089 or book a meeting!
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Our team will be available at our interactive stand, where we will present new features and discuss the future of online poker, gaming platforms, and the latest trends in iGaming.
Our experts will also participate in several key discussions, including a panel on the evolution of gaming platforms and the integration of AI and blockchain into poker platforms, ensuring a safer and more engaging player experience. In addition, we will be holding a prize draw at our stand. Stop by and try your luck!
EvenBetβs team at SiGMA Europe 2024:
π² Dmitry Starostenkov, CEO
π² Alexandra Voronetskaya, CMO
π² Ekaterina Nebogina, Chief Customer Officer
π² Ivan Shumilov, Business Development Executive
π² Alessia Smirnova, Business Development Executive
π² Eugene Rusakov, Business Development Manager
π² Anastasia Karma, Sales Manager
π² Ekaterina Giganova, Head of Marketing Communications
π² Victoria Ledeneva, Shift Team Lead
π² Dmitry Vlasenko, Head of Casino
Visit the EvenBet Gaming stand at SiGMA Europe 2024 for a chance to win valuable prizes, including Ray-Ban Meta Smart Glasses, Apple AirPods, and an Apple HomePod. The giveaway will be provided every day of the exhibition at 15:00 at our stand.
Find us at stand 1089 or book a meeting!
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The WePlay Poker Network is our partner and operates on the EvenBet Gaming platform. Given that the business model of poker networks is one of the most complex in the iGaming industry, we decided to interview WePlayβs CEO, Gasper Janezic, to learn more about how their operations are structured and how they tackle the various challenges they face.
Key points:
π² Specifics of Running a Poker Network-Based Business
π² Legal Issues of Operating a Poker Network and Ensuring Security
π² Revenue of a Poker Network
π² Player Acquisition and Maintaining a Healthy Gaming Ecosystem
π² Building a Community Around a Poker Network and Player Engagement
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Key points:
π² Specifics of Running a Poker Network-Based Business
π² Legal Issues of Operating a Poker Network and Ensuring Security
π² Revenue of a Poker Network
π² Player Acquisition and Maintaining a Healthy Gaming Ecosystem
π² Building a Community Around a Poker Network and Player Engagement
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Brazilβs Path to Responsible Gambling: IBJR Issues New Manifesto
The Brazilian Institute of Responsible Gaming (IBJR) has reaffirmed its commitment to a safe and transparent gambling market in Brazil, as the country gears up for its regulated sports betting launch on January 1, 2025. Representing 75% of the Brazilian sports betting sector, IBJR has issued a manifesto outlining key priorities.
Four Core Pillars:
- Regulation: Advocating for strict guidelines and helping shape Brazilβs approach by drawing on global best practices.
- Conscious Advertising: Launching an Advertising Code to prevent promoting risky gambling behaviors and illegal platforms.
- Economic Investment: Supporting local sports and contributing to Brazilβs economy through taxes and sponsorships.
- Responsible Gaming: Emphasizing safe betting measures, including banning credit card payments and promoting responsible play guidelines.
- Combatting Unethical Practices: The IBJR is working closely with the International Betting Integrity Association (IBIA) to fight match-fixing, using advanced AI to track suspicious betting patterns and share data with authorities.
As Brazil prepares to implement new regulations, including age-verification technology and time/financial loss limits for players, the IBJR aims to make regulated betting beneficial and safe for all Brazilians.
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The Brazilian Institute of Responsible Gaming (IBJR) has reaffirmed its commitment to a safe and transparent gambling market in Brazil, as the country gears up for its regulated sports betting launch on January 1, 2025. Representing 75% of the Brazilian sports betting sector, IBJR has issued a manifesto outlining key priorities.
Four Core Pillars:
- Regulation: Advocating for strict guidelines and helping shape Brazilβs approach by drawing on global best practices.
- Conscious Advertising: Launching an Advertising Code to prevent promoting risky gambling behaviors and illegal platforms.
- Economic Investment: Supporting local sports and contributing to Brazilβs economy through taxes and sponsorships.
- Responsible Gaming: Emphasizing safe betting measures, including banning credit card payments and promoting responsible play guidelines.
- Combatting Unethical Practices: The IBJR is working closely with the International Betting Integrity Association (IBIA) to fight match-fixing, using advanced AI to track suspicious betting patterns and share data with authorities.
As Brazil prepares to implement new regulations, including age-verification technology and time/financial loss limits for players, the IBJR aims to make regulated betting beneficial and safe for all Brazilians.
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Alexandra Voronetskaya, CMO at EvenBet Gaming, gave an interview to the Revpanda blog about the companyβs path to success and its plans for 2025.
Alexandra discussed her approaches to managing a dispersed team, the successful application of marketing experience from other industries, and the key principles EvenBet Gaming follows in promoting its brand.
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Alexandra discussed her approaches to managing a dispersed team, the successful application of marketing experience from other industries, and the key principles EvenBet Gaming follows in promoting its brand.
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Poker Recognized as a Global Mind Sport!
The International Mind Sports Association (IMSA) has officially recognized poker as a Mind Sport, joining ranks with disciplines like chess and eSports. This recognition marks a significant milestone for the poker community worldwide.
Why It Matters:
IMSAβs endorsement highlights poker as a discipline requiring mental skill, strategy, and focusβqualities that align with its definition of Mind Sports.
The achievement follows years of advocacy by the World Poker Federation (WPF), which represents over 45 national federations.
Key Supporters:
Institutions like PokerStars, the Brazilian Series of Poker (BSOP), Suprema Poker, and H2 Club backed this milestone, hosting a celebratory tournament with incredible prizes, including entries to major events like LAPT, BSOP, and CPH.
Whatβs Next?
For Players: Expanded opportunities for competition and career growth.
For Businesses: A more structured environment for sponsorships and partnerships.
For the Sport: Efforts are underway to create international regulations and ensure player protections.
Quote from WPF President Igor Trafane:
The journey continues, but poker's elevation as a Mind Sport provides a solid foundation for its future.
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The International Mind Sports Association (IMSA) has officially recognized poker as a Mind Sport, joining ranks with disciplines like chess and eSports. This recognition marks a significant milestone for the poker community worldwide.
Why It Matters:
IMSAβs endorsement highlights poker as a discipline requiring mental skill, strategy, and focusβqualities that align with its definition of Mind Sports.
The achievement follows years of advocacy by the World Poker Federation (WPF), which represents over 45 national federations.
Key Supporters:
Institutions like PokerStars, the Brazilian Series of Poker (BSOP), Suprema Poker, and H2 Club backed this milestone, hosting a celebratory tournament with incredible prizes, including entries to major events like LAPT, BSOP, and CPH.
Whatβs Next?
For Players: Expanded opportunities for competition and career growth.
For Businesses: A more structured environment for sponsorships and partnerships.
For the Sport: Efforts are underway to create international regulations and ensure player protections.
Quote from WPF President Igor Trafane:
βThis recognition represents the dedication of thousands who view poker as a genuine intellectual discipline. Itβs a pivotal step in solidifying pokerβs global status.β
The journey continues, but poker's elevation as a Mind Sport provides a solid foundation for its future.
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10 Common Mistakes in iGaming B2B Support Service
Since no software in the world operates flawlessly all the time, customer support is one of the most crucial aspects of providing quality service.
Ekaterina Nebogina, Chief Customer Officer at EvenBet Gaming, shares insights in her article about the most common mistakes in organising customer support services, the risks they pose, and practical tips on how to avoid them.
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Since no software in the world operates flawlessly all the time, customer support is one of the most crucial aspects of providing quality service.
Ekaterina Nebogina, Chief Customer Officer at EvenBet Gaming, shares insights in her article about the most common mistakes in organising customer support services, the risks they pose, and practical tips on how to avoid them.
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The world-renowned ICE Gaming is back, and EvenBet Gaming invites you to connect with us at the Fira Barcelona Gran Via on 20-22 January 2025. We are thrilled to announce our participation:
π² Experience Groundbreaking Poker Features: Explore EvenBetβs latest innovations, including our Clubs and In-Store features, designed to offer flexible engagement models that cater to a wide range of players and maximise retention.
π² Celebrating 20 Years of Excellence: With two decades in the iGaming industry, weβre marking this milestone with exclusive merchandise, created especially for ICE Barcelona.
π² Exciting Prize Draw: Stand a chance to win premium prizes including iPhone, Ray-Ban Meta glasses, and AirPods 4.
Donβt miss this chance to connect with our team and experience first-hand how EvenBet is shaping the next era of online poker. Visit our booth 2H26 to discover how our solutions can elevate your business and transform player engagement.
Book a meeting!
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π² Experience Groundbreaking Poker Features: Explore EvenBetβs latest innovations, including our Clubs and In-Store features, designed to offer flexible engagement models that cater to a wide range of players and maximise retention.
π² Celebrating 20 Years of Excellence: With two decades in the iGaming industry, weβre marking this milestone with exclusive merchandise, created especially for ICE Barcelona.
π² Exciting Prize Draw: Stand a chance to win premium prizes including iPhone, Ray-Ban Meta glasses, and AirPods 4.
Donβt miss this chance to connect with our team and experience first-hand how EvenBet is shaping the next era of online poker. Visit our booth 2H26 to discover how our solutions can elevate your business and transform player engagement.
Book a meeting!
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According to research by EvenBet Gaming, tables featuring the Bad Beat Jackpot in various poker rooms generate an additional 3-6% of rake. In his new article, Nikita Golodaev, Business Account Manager, provides highly practical insights on the most effective ways to utilise this type of jackpot in a poker room.
Key points:
π² Legal Considerations for Using a Jackpot in Poker
π² Why Implement Bad Beat Jackpot Tables?
π² How Does the Bad Beat Jackpot Work?
π² Effective Practices & Proven Strategies
π² Monitoring Bad Beat Jackpot Efficiency
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Key points:
π² Legal Considerations for Using a Jackpot in Poker
π² Why Implement Bad Beat Jackpot Tables?
π² How Does the Bad Beat Jackpot Work?
π² Effective Practices & Proven Strategies
π² Monitoring Bad Beat Jackpot Efficiency
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Like other technology-intensive fields, the introduction of Artificial Intelligence and Machine Learning is causing a tectonic shift in the online gambling industry. By offering predictive insights and tailored gaming experiences for each player, AI and ML technologies are already creating a new standard in game development, personalisation of the gameplay experience, player engagement and customer support.
The gambling industry is also harnessing ML to predict and detect patterns of compulsive gambling and offer preventive measures and treatment using AI. Dmitry Starostenkov, CEO at EvenBet Gaming, believes that iGaming companies canβt beat the AI revolution, and should embrace the change and use it to their advantage.
Find out more in the article on iGB!
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The gambling industry is also harnessing ML to predict and detect patterns of compulsive gambling and offer preventive measures and treatment using AI. Dmitry Starostenkov, CEO at EvenBet Gaming, believes that iGaming companies canβt beat the AI revolution, and should embrace the change and use it to their advantage.
Find out more in the article on iGB!
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In a new article on Focus Gaming News, experts from EvenBet Gaming delve into the club poker model, the reasons behind its popularity, and how it can be leveraged to enhance monetisation.
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The iGaming industry has been rapidly expanding across the globe, with emerging markets playing a pivotal role in its growth. Operators looking to expand into these markets must stay attuned to the cultural and legal nuances of each region. A deep understanding of local consumer behaviour, preferences, and regulatory requirements is critical for success.
Letβs take a closer look at the situation using the example of three countries from different regions of the world: the Philippines, Brazil, and Serbia.
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Letβs take a closer look at the situation using the example of three countries from different regions of the world: the Philippines, Brazil, and Serbia.
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