Online Betting Surpasses Stock Market Investments in Brazil
In a country where investment participation remains low, online betting has emerged as a dominant activity, surpassing stock market investments in popularity within Brazil.
Research conducted by the Brazilian Association of Financial and Capital Market Entities (Anbima) reveals that approximately 22 million Brazilians, representing around 14% of the population, engaged in online betting in 2023. This figure is seven times higher than the number of Brazilians who invested in shares during the same period.
What drives the popularity of online betting?
1. Quick Wins and High Returns: Online betting offers the allure of fast money and lucrative returns, particularly appealing during times of financial strain, with 40% of bettors seeking this opportunity.
2. Entertainment and Excitement: Beyond financial gain, online betting provides entertainment (26%) and the thrill of wagering (25%), serving as a form of leisure for many Brazilians.
3. Accessibility: The ability to wager small amounts (20%) and the convenience of user-friendly apps (11%) contribute to the widespread accessibility of online betting, appealing to a broad audience.
Who engages in online betting?
Anbima's research outlines the demographic profile of online bettors in Brazil:
- Gender: Men (19%) are more likely to participate in online betting compared to women (10%).
- Investors: A segment of investors (16%) also partakes in online betting, seeking diversification in their portfolio.
- Socioeconomic Status: Individuals from higher socioeconomic classes A/B (17%) lead in online betting, followed by classes C (15%) and D (10%).
- Age: The age group with the highest prevalence of online bettors is 16 to 27 years old (29%), followed by 28 to 42 years old (18%), with lower participation among older age groups.
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In a country where investment participation remains low, online betting has emerged as a dominant activity, surpassing stock market investments in popularity within Brazil.
Research conducted by the Brazilian Association of Financial and Capital Market Entities (Anbima) reveals that approximately 22 million Brazilians, representing around 14% of the population, engaged in online betting in 2023. This figure is seven times higher than the number of Brazilians who invested in shares during the same period.
What drives the popularity of online betting?
1. Quick Wins and High Returns: Online betting offers the allure of fast money and lucrative returns, particularly appealing during times of financial strain, with 40% of bettors seeking this opportunity.
2. Entertainment and Excitement: Beyond financial gain, online betting provides entertainment (26%) and the thrill of wagering (25%), serving as a form of leisure for many Brazilians.
3. Accessibility: The ability to wager small amounts (20%) and the convenience of user-friendly apps (11%) contribute to the widespread accessibility of online betting, appealing to a broad audience.
Who engages in online betting?
Anbima's research outlines the demographic profile of online bettors in Brazil:
- Gender: Men (19%) are more likely to participate in online betting compared to women (10%).
- Investors: A segment of investors (16%) also partakes in online betting, seeking diversification in their portfolio.
- Socioeconomic Status: Individuals from higher socioeconomic classes A/B (17%) lead in online betting, followed by classes C (15%) and D (10%).
- Age: The age group with the highest prevalence of online bettors is 16 to 27 years old (29%), followed by 28 to 42 years old (18%), with lower participation among older age groups.
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EvenBet Gaming Experts to Take the Stage as Speakers at CasinoBeats Summit
From May 21st to 23rd, the CasinoBeats Summit will take place in Malta, and the EvenBet Gaming team will participate.
Dmitry Starostenkov, CEO at EvenBet Gaming, will participate in a panel discussion on Industry Trends and Future Predictions, while Ivan Shumilov, Business Development Executive, will discuss the current state of online poker and its prospects.
Also attending the summit will be Eugene Rusakov, Business Development Manager, Nastia Karma, Sales Manager, and Ekaterina Giganova, Head of Marketing Communications.
If you would like to meet with our team to discuss a potential collaboration or learn more about our offerings, please contact us at bizdev@evenbetgaming.com.
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From May 21st to 23rd, the CasinoBeats Summit will take place in Malta, and the EvenBet Gaming team will participate.
Dmitry Starostenkov, CEO at EvenBet Gaming, will participate in a panel discussion on Industry Trends and Future Predictions, while Ivan Shumilov, Business Development Executive, will discuss the current state of online poker and its prospects.
Also attending the summit will be Eugene Rusakov, Business Development Manager, Nastia Karma, Sales Manager, and Ekaterina Giganova, Head of Marketing Communications.
If you would like to meet with our team to discuss a potential collaboration or learn more about our offerings, please contact us at bizdev@evenbetgaming.com.
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EvenBet Gaming is participating in SiGMA Asia, which will be held from June 3-6 in Manila, Philippines. Visit our booth S702!
At our booth, you can try out our platform, poker and card games, and discuss collaboration opportunities in Asian markets. Plus, weβve prepared a vibrant photo zone for visitors.
Our team will be represented by:
π² Dmitry Starostenkov, CEO
π² Ivan Shumilov, Business Development Executive
π² Eugene Rusakov, Business Development Executive
π² Paula Cruz, Business Development Manager
π² Dmitry Ushakov, Business Development Manager
π² Nastia Karma, Sales Executive
π² Julia Panina, Head of Product Marketing
π² Ivan Pritchin, Project Manager
π² Damir Yunussov, Casino Key Account Manager
π² Zakhar Galushkin, Account Manager Assistant
π² Nika Belova, Head of Marketing Design
π² Konstantin Shelikhov, Content Manager
EvenBet Gaming is also sponsoring the exclusive Huidu iGaming Party, which will be held in Manila on June 4, and we invite our friends to attend this event.
If you would like to meet our team at our booth or are interested in attending the Huidu iGaming Party, please contact us at bizdev@evenbetgaming.com.
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At our booth, you can try out our platform, poker and card games, and discuss collaboration opportunities in Asian markets. Plus, weβve prepared a vibrant photo zone for visitors.
Our team will be represented by:
EvenBet Gaming is also sponsoring the exclusive Huidu iGaming Party, which will be held in Manila on June 4, and we invite our friends to attend this event.
If you would like to meet our team at our booth or are interested in attending the Huidu iGaming Party, please contact us at bizdev@evenbetgaming.com.
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In 2024, EvenBet Gaming celebrates 20 years since its inception in the iGaming industry as a software provider. To date, we have over 200 active projects worldwide. Over the years, we have accumulated and reflected upon a vast amount of experience, both our own and that of our industry colleagues.
In the article by Nikita Golodaev, Business Account Manager at EvenBet Gaming, we will discuss the main mistakes made by software providers in B2B communications when building relationships with partners and how to correct them.
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In the article by Nikita Golodaev, Business Account Manager at EvenBet Gaming, we will discuss the main mistakes made by software providers in B2B communications when building relationships with partners and how to correct them.
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Online Poker Industry in Latin America: Features and Opportunities
Roman Bogoduhov, EvenBet's Head of Account Management in Latin America, reviews the online poker industry in this region, considering the latest market research and his own experience.
Key points of the article:
π² Online poker in different countries of Latin America
π² Preferences of poker players in LatAm
π² Challenges of the online poker business
π² Latpoker β the poker network in Latin America
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Roman Bogoduhov, EvenBet's Head of Account Management in Latin America, reviews the online poker industry in this region, considering the latest market research and his own experience.
Key points of the article:
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EvenBet Gaming is the Best Poker Supplier at EGR B2B Awards 2024!
On June 13th in London, the winners of the EGR B2B Awards 2024 were announced. Among them, EvenBet Gaming emerged as the Best Poker Supplier.
The EGR B2B Awards is among the most prestigious in the industry, recognising the best service providers in online gaming through a comprehensive evaluation of the contenders. Poker suppliers are judged on criteria such as product integration and delivery, regulatory compliance, innovation, flexibility, stability, understanding client needs, and responsiveness to market changes.
At the EGR B2B Awards 2024, we were also shortlisted in the Mobile Gaming Software Supplier category.
EvenBet Gaming has been active in the iGaming sector for 20 years, consistently striving to provide our clients with the best software and service to help them achieve maximum business success. We thank the jury and organisers of the EGR B2B Awards for their high regard of our work and contributions to the industry's development.
If you're ready to reach new heights with us, just get in touch!
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On June 13th in London, the winners of the EGR B2B Awards 2024 were announced. Among them, EvenBet Gaming emerged as the Best Poker Supplier.
The EGR B2B Awards is among the most prestigious in the industry, recognising the best service providers in online gaming through a comprehensive evaluation of the contenders. Poker suppliers are judged on criteria such as product integration and delivery, regulatory compliance, innovation, flexibility, stability, understanding client needs, and responsiveness to market changes.
At the EGR B2B Awards 2024, we were also shortlisted in the Mobile Gaming Software Supplier category.
EvenBet Gaming has been active in the iGaming sector for 20 years, consistently striving to provide our clients with the best software and service to help them achieve maximum business success. We thank the jury and organisers of the EGR B2B Awards for their high regard of our work and contributions to the industry's development.
If you're ready to reach new heights with us, just get in touch!
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Manuel JimΓ©nez, Head of Sales LatAm at EvenBet Gaming, worked as a business consultant for 25 years and has significantly contributed to the development of the iGaming industry in the Latin American region. Notably, he was a founder of several local industry media and events.
We invite you to read Manuel's article, where he shares insights for those planning to start a business in Latin America.
Key points:
π² Style of making business in Latin America
π² Attitude towards foreign business
π² Networking peculiarities and interacting with clients
π² Role of poker in iGaming of Latin America
π² Read the article by clicking the button below.
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We invite you to read Manuel's article, where he shares insights for those planning to start a business in Latin America.
Key points:
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Indonesia to Shut Down Online Gambling via NAPs
Indonesia mandates Network Access Point (NAP) providers to cut access to internet lines from the Philippines and Cambodia used for online gambling. This follows regional moves to combat illegal online gaming by targeting ISPs.
Communications Minister Budi Arie Setiadi issued the directive on June 21st, giving providers three days to comply. This action is part of broader efforts, including removing 3 million pieces of online gambling content and blocking 555 e-wallets and 5,800 bank accounts.
Online and offline gambling is illegal in Indonesia, with severe penalties. In Q1 2024, online gambling transactions reached $36.4 billion, involving 3.2 million participants.
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Indonesia mandates Network Access Point (NAP) providers to cut access to internet lines from the Philippines and Cambodia used for online gambling. This follows regional moves to combat illegal online gaming by targeting ISPs.
Communications Minister Budi Arie Setiadi issued the directive on June 21st, giving providers three days to comply. This action is part of broader efforts, including removing 3 million pieces of online gambling content and blocking 555 e-wallets and 5,800 bank accounts.
Online and offline gambling is illegal in Indonesia, with severe penalties. In Q1 2024, online gambling transactions reached $36.4 billion, involving 3.2 million participants.
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HR management in iGaming faces a number of very specific challenges. Daria Fot, HR Director at EvenBet Gaming, offers concrete advice on how to tackle these challenges in her new article.
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Gambling Commission Releases New Data on UK Gambling Industry (2020-2024)
The Gambling Commission has released data on the UK gambling industry from March 2020 to June 2024, covering both online and high street betting.
Key insights comparing Q1 2024-2025 to Q1 2023-2024:
Online Gambling:
- GGY rose 12% to Β£1.46B ($1.87B).
- Bets and spins up 11% to 24.5B.
- Monthly active accounts increased by 9%.
Real Event Betting:
- GGY grew 16% to Β£625M.
- Bets fell 7%, but active accounts rose 11%, boosted by events like UEFA Euro 2024.
Online Slots:
- GGY up 10% to Β£642M ($802.24M).
- Spins increased by 12% to 22.4B.
- Active accounts grew 11% to 4.4M.
- Sessions over an hour rose 8% to 9.6M, with average length at 17 minutes.
High Street Betting:
- GGY slightly down 1% to Β£582M ($747M).
- Bets and spins decreased by 1% to 3.2B.
These figures highlight growth in online gambling and a slight decline in high street betting.
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The Gambling Commission has released data on the UK gambling industry from March 2020 to June 2024, covering both online and high street betting.
Key insights comparing Q1 2024-2025 to Q1 2023-2024:
Online Gambling:
- GGY rose 12% to Β£1.46B ($1.87B).
- Bets and spins up 11% to 24.5B.
- Monthly active accounts increased by 9%.
Real Event Betting:
- GGY grew 16% to Β£625M.
- Bets fell 7%, but active accounts rose 11%, boosted by events like UEFA Euro 2024.
Online Slots:
- GGY up 10% to Β£642M ($802.24M).
- Spins increased by 12% to 22.4B.
- Active accounts grew 11% to 4.4M.
- Sessions over an hour rose 8% to 9.6M, with average length at 17 minutes.
High Street Betting:
- GGY slightly down 1% to Β£582M ($747M).
- Bets and spins decreased by 1% to 3.2B.
These figures highlight growth in online gambling and a slight decline in high street betting.
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EvenBet Gaming unveils two innovative features designed to enhance the security and fairness of online poker rooms: Reshuffle and Cut the Deck. These features provide powerful tools to combat fraud and ensure a level playing field for all players.
Fight Fraud with the Reshuffle Feature
The Reshuffle feature is aimed at thwarting dishonest activities in your poker room. When activated, this feature shuffles all folded hole cards back into the deck, allowing them to be dealt to other players or appear as community cards. This dynamic card dealing process, which occurs in real-time, complicates the strategies employed by cheaters.
Key benefits of the Reshuffle feature:
π² Enhanced Security: By reintroducing folded cards into the deck, it becomes significantly harder for cheaters to predict the outcome of the game.
π² Versatile Application: The feature can be enabled when creating each table and is also available in tournament settings.
π² Strategic Disruption: This mechanism disrupts the advantage gained by players sharing information about their cards (colluding) and hinders bot functionality.
For optimal protection in tournament settings, we recommend using the Reshuffle feature in combination with the option to hide cards until the playerβs turn. The Reshuffle feature is currently available in Holdβem and Omaha poker.
Empower Players with the Cut the Deck Feature
To further enhance the authenticity of your poker room, we introduce the Cut the Deck feature. This simulates the traditional deck cut found in offline play, giving players a greater sense of control and fairness.
How Cut the Deck works:
π² Pre-Flop Control: Before any actions take place on the pre-flop, the current player on the dealer position has the option to cut the deck.
π² Cut Position: The dealer selects a Cut Position, and the cards from the first to this position are moved to the bottom of the deck before dealing.
π² Universal Compatibility: This option is supported in all types of poker games and is available at cash tables in web, desktop and mobile clients.
These innovative features, Reshuffle and Cut the Deck, are designed not only to fight fraud but also to build player trust by providing a more secure and transparent gaming environment.
Enhance your poker roomβs integrity and offer your players the fairest game possible with EvenBet Gamingβs latest feature updates. Get the details by contacting our managers.
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Fight Fraud with the Reshuffle Feature
The Reshuffle feature is aimed at thwarting dishonest activities in your poker room. When activated, this feature shuffles all folded hole cards back into the deck, allowing them to be dealt to other players or appear as community cards. This dynamic card dealing process, which occurs in real-time, complicates the strategies employed by cheaters.
Key benefits of the Reshuffle feature:
For optimal protection in tournament settings, we recommend using the Reshuffle feature in combination with the option to hide cards until the playerβs turn. The Reshuffle feature is currently available in Holdβem and Omaha poker.
Empower Players with the Cut the Deck Feature
To further enhance the authenticity of your poker room, we introduce the Cut the Deck feature. This simulates the traditional deck cut found in offline play, giving players a greater sense of control and fairness.
How Cut the Deck works:
These innovative features, Reshuffle and Cut the Deck, are designed not only to fight fraud but also to build player trust by providing a more secure and transparent gaming environment.
Enhance your poker roomβs integrity and offer your players the fairest game possible with EvenBet Gamingβs latest feature updates. Get the details by contacting our managers.
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βIt Is Our Collective Task to Make the Industry More Appealing, Enjoyable, and Comfortable for the Female Audienceβ
Old trends prevail in some areas, women represent a small but growing share of top management today. It is no different in the gambling industry. The game itself and the business side of this area are increasingly appealing to women.
Alexandra Voronetskaya, CMO of EvenBet Gaming, spoke with SBC Eurasia about the prospects for women in betting and gambling.
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Old trends prevail in some areas, women represent a small but growing share of top management today. It is no different in the gambling industry. The game itself and the business side of this area are increasingly appealing to women.
Alexandra Voronetskaya, CMO of EvenBet Gaming, spoke with SBC Eurasia about the prospects for women in betting and gambling.
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Roman Bogoduhov β Head of Account Management LatAm at EvenBet Gaming and Commercial Director of LatPoker. With Belarusian roots, he lived and worked in several European countries before moving to South America over two years ago. Now residing in Peru, we asked Roman to share his personal experiences of life in this country and offer some advice to those considering relocating to the region.
Key points:
π² People and Everyday Life in Latin America
π² Business and Work Relations
π² Cultural Peculiarities of Latin Americans
π² Questions About Safety
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Key points:
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The EvenBet Gaming team has been participating in the SBC Summit for several years. This year, we are sponsoring the poker tournament at the event. Weβve prepared valuable prizes for the tournament winners and memorable gifts for all participants.
As usual, we will showcase the latest version of our platform, new games developed in-house, and those from our partner providers. Youβll also have the chance to experience the newest features of our software, designed to add variety to gameplay, enhance player engagement, and boost operator revenue.
Moreover, visitors to our booth can participate in exciting and fun activities, and receive popular gifts from previous exhibitions, as well as something special prepared exclusively for the SBC Summit.
EvenBet Gaming Team at SBC Summit 2024:
π² Dmitry Starostenkov, CEO
π² Eugene Rusakov, Business Development Executive
π² Alessia Smirnova, Business Development Executive
π² Nastia Karma, Sales Executive
π² Alexandra Voronetskaya, CMO
π² Ekaterina Giganova, Head of Marketing Communications
π² Mariya Logimakhova, Account Manager
The EvenBet Gaming booth will be located in the Casino & iGaming Zone, booth number B820. Come by to discuss any collaboration opportunities!
Also, you can book a meeting at bizdev@evenbetgaming.com.
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As usual, we will showcase the latest version of our platform, new games developed in-house, and those from our partner providers. Youβll also have the chance to experience the newest features of our software, designed to add variety to gameplay, enhance player engagement, and boost operator revenue.
Moreover, visitors to our booth can participate in exciting and fun activities, and receive popular gifts from previous exhibitions, as well as something special prepared exclusively for the SBC Summit.
EvenBet Gaming Team at SBC Summit 2024:
The EvenBet Gaming booth will be located in the Casino & iGaming Zone, booth number B820. Come by to discuss any collaboration opportunities!
Also, you can book a meeting at bizdev@evenbetgaming.com.
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Responsible Gambling: A Must for Poker Platforms
As the poker industry evolves, players are seeking safe and secure environments, prioritising responsible gambling over reckless play. Ensuring your platform promotes safety and entertainment is not only essential for player retention but also a key to building a solid reputation.
With many countries mandating responsible gambling practices, it's no longer optional for operators β it's a legal requirement.
In her latest article, Ekaterina Giganova, Head of Marketing Communications at EvenBet Gaming, shares insights on how to effectively implement responsible gambling practices on your online poker site.
Key points of the article:
π² Six main responsible practices for poker platforms
π² Trends in improving a poker platform for users
π² βGainsβ usage
π² Leaderboards and competitions
π² Communication among players
Read the article on World Poker Deals
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As the poker industry evolves, players are seeking safe and secure environments, prioritising responsible gambling over reckless play. Ensuring your platform promotes safety and entertainment is not only essential for player retention but also a key to building a solid reputation.
With many countries mandating responsible gambling practices, it's no longer optional for operators β it's a legal requirement.
In her latest article, Ekaterina Giganova, Head of Marketing Communications at EvenBet Gaming, shares insights on how to effectively implement responsible gambling practices on your online poker site.
Key points of the article:
Read the article on World Poker Deals
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The iGaming industry is a high-stakes game that is always on the move. New technology and fresh ideas are two must-haves to capture and hold player interest. Dmitry Starostenkov, CEO at EvenBet Gaming, presents in the article on Yogonet our latest feature that will keep the operators ahead of the curve: Mystery Bounty tournaments, a highly-demanded game mode that brings user experience to a whole new level and will be especially important for the Latin American market.
Key points:
π² Introducing the element of surprise
π² Why Mystery Box is perfect for Latin America
π² How operators can stand out in a competitive market
π² Redefining the online poker experience
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Key points:
π² Introducing the element of surprise
π² Why Mystery Box is perfect for Latin America
π² How operators can stand out in a competitive market
π² Redefining the online poker experience
Read the article
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There are many misconceptions about rebranding among non-professionals in marketing. Some see it as completely useless tinkering, while others view it as a magic bullet that will solve all business problems. As usual, the truth lies somewhere in the middle.
EvenBet Gaming's Head of Marketing Design, Nika Belova, together with our CMO, Alexandra Voronetskaya, have prepared an article explaining various aspects of rebranding and offering a range of practical tips on how to approach it.
Key points of the article:
π² Types of Rebranding
π² Rebranding in iGaming: Examples
π² How Much Does Rebranding Cost?
π² How Much Income Will Rebranding Generate?
π² When Is Rebranding Not Necessary?
π² Checklist: How Do You Rebrand a Company?
π² How to Evaluate the Success of a Rebranding?
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EvenBet Gaming's Head of Marketing Design, Nika Belova, together with our CMO, Alexandra Voronetskaya, have prepared an article explaining various aspects of rebranding and offering a range of practical tips on how to approach it.
Key points of the article:
π² Types of Rebranding
π² Rebranding in iGaming: Examples
π² How Much Does Rebranding Cost?
π² How Much Income Will Rebranding Generate?
π² When Is Rebranding Not Necessary?
π² Checklist: How Do You Rebrand a Company?
π² How to Evaluate the Success of a Rebranding?
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EvenBet Gaming is thrilled to showcase its latest innovations in poker platform development at SiGMA Malta 2024.
Our team will be available at our interactive stand, where we will present new features and discuss the future of online poker, gaming platforms, and the latest trends in iGaming.
Our experts will also participate in several key discussions, including a panel on the evolution of gaming platforms and the integration of AI and blockchain into poker platforms, ensuring a safer and more engaging player experience. In addition, we will be holding a prize draw at our stand. Stop by and try your luck!
EvenBetβs team at SiGMA Europe 2024:
π² Dmitry Starostenkov, CEO
π² Alexandra Voronetskaya, CMO
π² Ekaterina Nebogina, Chief Customer Officer
π² Ivan Shumilov, Business Development Executive
π² Alessia Smirnova, Business Development Executive
π² Eugene Rusakov, Business Development Manager
π² Anastasia Karma, Sales Manager
π² Ekaterina Giganova, Head of Marketing Communications
π² Victoria Ledeneva, Shift Team Lead
π² Dmitry Vlasenko, Head of Casino
Visit the EvenBet Gaming stand at SiGMA Europe 2024 for a chance to win valuable prizes, including Ray-Ban Meta Smart Glasses, Apple AirPods, and an Apple HomePod. The giveaway will be provided every day of the exhibition at 15:00 at our stand.
Find us at stand 1089 or book a meeting!
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Our team will be available at our interactive stand, where we will present new features and discuss the future of online poker, gaming platforms, and the latest trends in iGaming.
Our experts will also participate in several key discussions, including a panel on the evolution of gaming platforms and the integration of AI and blockchain into poker platforms, ensuring a safer and more engaging player experience. In addition, we will be holding a prize draw at our stand. Stop by and try your luck!
EvenBetβs team at SiGMA Europe 2024:
π² Dmitry Starostenkov, CEO
π² Alexandra Voronetskaya, CMO
π² Ekaterina Nebogina, Chief Customer Officer
π² Ivan Shumilov, Business Development Executive
π² Alessia Smirnova, Business Development Executive
π² Eugene Rusakov, Business Development Manager
π² Anastasia Karma, Sales Manager
π² Ekaterina Giganova, Head of Marketing Communications
π² Victoria Ledeneva, Shift Team Lead
π² Dmitry Vlasenko, Head of Casino
Visit the EvenBet Gaming stand at SiGMA Europe 2024 for a chance to win valuable prizes, including Ray-Ban Meta Smart Glasses, Apple AirPods, and an Apple HomePod. The giveaway will be provided every day of the exhibition at 15:00 at our stand.
Find us at stand 1089 or book a meeting!
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The WePlay Poker Network is our partner and operates on the EvenBet Gaming platform. Given that the business model of poker networks is one of the most complex in the iGaming industry, we decided to interview WePlayβs CEO, Gasper Janezic, to learn more about how their operations are structured and how they tackle the various challenges they face.
Key points:
π² Specifics of Running a Poker Network-Based Business
π² Legal Issues of Operating a Poker Network and Ensuring Security
π² Revenue of a Poker Network
π² Player Acquisition and Maintaining a Healthy Gaming Ecosystem
π² Building a Community Around a Poker Network and Player Engagement
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Key points:
π² Specifics of Running a Poker Network-Based Business
π² Legal Issues of Operating a Poker Network and Ensuring Security
π² Revenue of a Poker Network
π² Player Acquisition and Maintaining a Healthy Gaming Ecosystem
π² Building a Community Around a Poker Network and Player Engagement
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Brazilβs Path to Responsible Gambling: IBJR Issues New Manifesto
The Brazilian Institute of Responsible Gaming (IBJR) has reaffirmed its commitment to a safe and transparent gambling market in Brazil, as the country gears up for its regulated sports betting launch on January 1, 2025. Representing 75% of the Brazilian sports betting sector, IBJR has issued a manifesto outlining key priorities.
Four Core Pillars:
- Regulation: Advocating for strict guidelines and helping shape Brazilβs approach by drawing on global best practices.
- Conscious Advertising: Launching an Advertising Code to prevent promoting risky gambling behaviors and illegal platforms.
- Economic Investment: Supporting local sports and contributing to Brazilβs economy through taxes and sponsorships.
- Responsible Gaming: Emphasizing safe betting measures, including banning credit card payments and promoting responsible play guidelines.
- Combatting Unethical Practices: The IBJR is working closely with the International Betting Integrity Association (IBIA) to fight match-fixing, using advanced AI to track suspicious betting patterns and share data with authorities.
As Brazil prepares to implement new regulations, including age-verification technology and time/financial loss limits for players, the IBJR aims to make regulated betting beneficial and safe for all Brazilians.
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The Brazilian Institute of Responsible Gaming (IBJR) has reaffirmed its commitment to a safe and transparent gambling market in Brazil, as the country gears up for its regulated sports betting launch on January 1, 2025. Representing 75% of the Brazilian sports betting sector, IBJR has issued a manifesto outlining key priorities.
Four Core Pillars:
- Regulation: Advocating for strict guidelines and helping shape Brazilβs approach by drawing on global best practices.
- Conscious Advertising: Launching an Advertising Code to prevent promoting risky gambling behaviors and illegal platforms.
- Economic Investment: Supporting local sports and contributing to Brazilβs economy through taxes and sponsorships.
- Responsible Gaming: Emphasizing safe betting measures, including banning credit card payments and promoting responsible play guidelines.
- Combatting Unethical Practices: The IBJR is working closely with the International Betting Integrity Association (IBIA) to fight match-fixing, using advanced AI to track suspicious betting patterns and share data with authorities.
As Brazil prepares to implement new regulations, including age-verification technology and time/financial loss limits for players, the IBJR aims to make regulated betting beneficial and safe for all Brazilians.
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Alexandra Voronetskaya, CMO at EvenBet Gaming, gave an interview to the Revpanda blog about the companyβs path to success and its plans for 2025.
Alexandra discussed her approaches to managing a dispersed team, the successful application of marketing experience from other industries, and the key principles EvenBet Gaming follows in promoting its brand.
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Alexandra discussed her approaches to managing a dispersed team, the successful application of marketing experience from other industries, and the key principles EvenBet Gaming follows in promoting its brand.
Read the interview
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