In July 2023, our marketing team from EvenBet Gaming made a significant presence at SiGMA Asia, a prominent iGaming industry event held in the Philippines. This event became a valuable opportunity for us to engage in in-depth interviews with attendees, unveiling the prevalent trends and obstacles in the burgeoning Asian iGaming sphere. Below, we've compiled a succinct report encapsulating our discoveries.

Crucial Insights:

🎲 Understanding Asia's Unique Dynamics: The Art of Tailoring Strategies Locally

🎲 Prominent Trends Shaping Asia's iGaming Landscape in Q3 2023

🎲 Core Areas of Focus for Industry Players

🎲 Navigating Challenges: Addressing the Most Urgent Concerns

🎲 Top Picks in Digital Entertainment within the iGaming Sphere

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H1 2023: French Online Gambling GGR Up by 10.1%

In the first half of 2023, France's online gambling sector experienced a 10.1% year-on-year surge in Gross Gaming Revenue (GGR), totaling €1.18 billion. However, this growth still places the sector slightly below its H1 2021 GGR of €1.21 billion.

A recent legislative proposal aims to regulate the online casino market, which is currently prohibited in France. The proposition outlines a plan for French companies to initiate online casino operations by 2025, with a five-year exclusion of international operators. This move is anticipated to significantly boost the sector in the coming years.

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EvenBet Gaming Streamlines User Verification with Sumsub Integration

EvenBet Gaming has integrated with Sumsub, a leading provider of user verification and KYC (Know Your Customer) solutions, a significant leap in enhancing user experience and ensuring regulatory compliance in the iGaming industry.

This integration allows EvenBet Gaming clients to streamline the KYC process, reducing the time and effort required for identity verification. Players can swiftly engage in gaming, free from lengthy document submissions and verification delays.

Sumsub's advanced technology facilitates rapid and secure document submission, verification, and storage, simplifying the document flow for both players and operators.

Operators can now set limits and restrictions based on a player's verification status, tailoring the cashout amount to match their level of verification. This integration reaffirms EvenBet Gaming's commitment to providing efficient, secure, and user-friendly experiences in a competitive iGaming industry.

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Australia Implements Mandatory Pre-Verification for Online Gambling

Starting September 29, new regulations in Australia now mandate players to verify their identity before engaging in online gambling with licensed operators. Prior to depositing funds, players must undergo age and identity verification, restricting gambling and online game access until this process is completed.

This new system replaces the previous 72-hour window for operators to fully verify identities, aiming to curb underage gambling and prevent self-excluded players from accessing gambling platforms. Additionally, it contributes to combating money laundering and terrorism financing risks.

Responsible Wagering Australia (RWA) supports this initiative, emphasizing its benefits in promoting safer gambling practices and aiding in consumer protection. RWA members already verify over 90% of customers' identities and ages instantly, aligning the industry with their existing operational standards.

RWA CEO Kai Cantwell highlighted the importance of consistent regulation across all gambling forms and expressed eagerness to collaborate on evaluating the National Consumer Protection Framework (NCPF). The NCPF incorporates various tools to ensure safe gambling, promoting consumer protection and responsible gambling behavior.

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iGB L!VE targets 35,000 visitors by 2028

iGB L!VE, organised by Clarion Gaming, aims to draw 35,000+ attendees by 2028, propelled by a strategic move to London in 2025. The relocation foresees enhanced international connections within the iGaming sector.

In parallel, Clarion Gaming is shifting ICE and iGB Affiliate conferences to Barcelona, expanding the events' global reach. The goal is not only increased attendees but also 550+ exhibitors by 2028, showcasing a comprehensive approach to growth.

For 2024, iGB L!VE remains in Amsterdam, sustaining its annual presence before the move to London. The strategic expansion involves collaboration with industry experts to drive the initiative forward.

Collaboration with industry experts, a customer-centric approach, and insights into iGaming markets and the UK tech sector underpin the growth strategy. This strategic trajectory aims for a future with substantial attendee and exhibitor numbers, marking a new era for the iGaming industry.

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30% of the US iGaming Customers Overwhelmed by Promotional Messaging

Insights from a recent Optimove study reveal that 86% of US iGaming customers unsubscribe due to overwhelming promotional messages. However, 54% find promotions their favorite iGaming feature.

In terms of betting, 58% increased their budget compared to the previous year, citing economic confidence. 85% gamble weekly, with 59% increasing online gambling since the pandemic.

Regarding preferences, 76% favor sports betting, yet 70% also play online casino games, showing interest in both aspects.

A major concern is slow payouts, frustrating 58% of iGaming customers, impacting the gambling experience.

In conclusion, Optimove advises iGaming operators to focus on competitive odds, a user-friendly interface, and generous bonuses for player retention. Addressing issues like slow payouts is crucial for improving customer satisfaction.

The USA has around 57 million active gamblers contributing $511 billion annually to unlicensed iGaming and sportsbooks.

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EvenBet is Shortlisted at SBC Awards Latinoamerica

EvenBet Gaming has been nominated for the prestigious "CASINO & IGAMING SUPPLIER OF THE YEAR" award at the upcoming SBC Awards Latinoamerica, Seminole Hard Rock Hotel & Casino, 2nd November.

Jeremy Groves, COO at EvenBet, will be attending SBC Latinoamerica. If you have any inquiries or would like to schedule a meeting, don't hesitate to contact him at bizdev@evenbetgaming.com.

To all our fellow participants, we wish you the best of luck at the awards! Let's make it an unforgettable night for the gaming industry.

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EvenBet is Exhibiting at SiGMA Malta on November 13-17!

Make sure to stop by stand 1138 to discover how EvenBet’s software solutions can boost your business. We’re excited to demonstrate the latest features that can enhance your players’ gaming experience and increase your profit. Plus, there will be amusing activities and exclusive EvenBet merchandise for you to enjoy.

Contact us at bizdev@evenbetgaming.com to book a meeting!

Looking forward to meeting you at SiGMA Malta for fruitful discussions and a great time!

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EGBA is urging Italy to reconsider its strict ban on gambling advertising

They did it due to a report revealing that Italian players spend €25.00 billion annually on black market gambling websites.

These unlicensed sites account for 75% of Italy's black market bets, resulting in approximately €1.00 billion in lost gross gaming revenue. The lack of advertising for licensed operators may be a factor in this trend.

EGBA calls for a reevaluation of the rules to enhance consumer awareness and differentiate licensed websites from unregulated ones.

This situation coincides with challenges in Italy's national football team, where several players have been reported for breaching betting rules, highlighting the need for stronger regulation in Italy's gambling industry.

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GB sees fall in online betting despite overall gains

Online gambling in Great Britain demonstrated a distinctive pattern in the latest data from the Gambling Commission. While total gross gambling yield (GGY) saw a slight 0.6% increase, reaching £1.2 billion for the three months ending on September 30, there was a notable decline in online real-event betting GGY, which fell by 5% to £428 million. This reduction coincided with a 1% decrease in total bets for this vertical, and active accounts also dipped by 0.2%.

In contrast, online slots exhibited a robust performance, with GGY surging by 8% to £589 million, accompanied by an 11% increase in the number of spins. The average monthly active accounts rose by an impressive 11% to 3.8 million per month. Additionally, there was a noteworthy 4% increase in the number of online slots sessions lasting over an hour, despite the average session length decreasing to 17 minutes. Approximately 7% of all sessions lasted more than one hour.

A particularly noteworthy trend emerged in self-service betting terminals (SSBT), which experienced significant growth during this period. The number of spins in July, August, and September recorded remarkable year-on-year increases of 15.5%, 16.3%, and 30%, respectively.

This data provides a nuanced perspective on the state of online gambling in Great Britain, highlighting both areas of decline and sectors that saw substantial growth during the specified timeframe.

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Thailand gets closer to legalised gambling

Thailand may be on the brink of a major policy shift regarding gambling and casinos, a significant departure from its long-standing resistance to legalization. A proposal to establish a review committee to examine current policies passed without objections from Members of Parliament, indicating a potential change on the horizon.

Under the current legislation, land-based casinos are prohibited in Thailand, with betting limited to horse racing and government-sanctioned lotteries under the Gambling Act of 1935.

The newly formed 60-member committee will delve into existing policies and explore the potential of entertainment complexes with integrated casinos to boost the economy and tourism. They've proposed a 30% tax on licensed premises, potentially generating up to 100 billion baht (US$3 billion) annually. The new legislation would also open the door to sports betting, online gambling, and speculation on the Stock Exchange of Thailand.

Potential locations for these complexes include central Thailand, the north, north-east, and southern regions. However, there has been some pushback from the travel and tourism industry, expressing concerns about corruption and limited operator access.

As Thailand seeks to rebuild its economy and define its tourism focus, this shift represents a significant move away from its previous stance, with possible implications for the country's future as a tourist destination. It follows last year's controversial relaxation of cannabis laws and recent announcements about extending opening hours for bars and clubs.

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According to statistics from a study by the American Gallup Institute, 76% of respondents experience some form of burnout. Employees engaged in the iGaming sphere are not the exception.

Daria Fot, Head of HR at EvenBet Gaming, has shared her expertise on how to address employee burnout in our latest article.

Key points include:

🎲 Main reasons that lead to burnout at work

🎲 How to prevent burnout

🎲 How much responsibility can the company take on in this matter?

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EvenBet Gaming has introduced a new version of their poker software, featuring the Smart Fold feature, which automates folding actions in Texas Hold’em.

Key points of this feature include:

🎲 Players can manually define the hole cards they wish to play with, while all other hands are automatically folded during the pre-flop phase.

🎲 Players can choose the hands using an automatic slider or manually select any combinations.

🎲 This functionality is available for both Fast Fold and regular cash tables.

🎲 Smart Fold can be customised separately for each position at the table, including SB, BB, UTG, and more.

🎲 This feature is particularly attractive to skilled players with well-developed gaming strategies who are inclined to multi-tabling.

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How to improve UX to increase retention

The guide by German Catzman, a marketing and business development specialist in iGaming.

In the fiercely competitive sportsbooks and online casinos industry, distinguishing oneself goes beyond flashy promotions or brand visibility. True excellence lies in prioritising user experience (UX) and customer relationship management (CRM). From the initial interaction to every step within the company, the focus should be on meeting customer needs and creating a memorable experience.

Several crucial aspects need consideration in this context:

1. Business Intelligence: Micro-segmentation is vital for differentiation. Utilising artificial intelligence for in-depth data analysis enhances the understanding of user behaviour and preferences.

2. Brand Guide: Tailoring every communication based on segment expectations is essential. Regular feedback ensures continuous improvement in messaging and brand representation.

3. UX: Redefining the UX concept involves considering every touchpoint, from user interface (UI) to CRM, messages, and promotions. The aim is to create an immersive and enjoyable experience, similar to the 'experientialisation' concept applied by successful brands like Disney.

4. CRM: Personalisation is key. Offering targeted promotions and bets based on individual preferences, supported by effective AI responses, enhances the customer experience.

5. Start with Small Changes: Overcoming the fear of large-scale changes begins with small, meaningful adjustments. Starting with manageable improvements is a practical approach to instigate positive transformations.

6. Continuous Evaluation and Adjustments: Regular reviews and gradual adjustments are crucial for user adaptation and avoiding sudden disruptions.

7. Customer Retention Expectation: A solid UX and CRM strategy contributes to customer retention, maximising their value over time.

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Kenya is Poised to Re-regulate its Gambling Industry

Kenya is poised to re-regulate its gambling industry pending parliamentary approval of the Gambling Control Bill 2023. The proposed legislation seeks to overhaul regulations, implement stricter oversight, and enhance player protection nationwide. A key component is the establishment of the Gambling Regulatory Authority (GRA) to replace the current Betting, Control, and Licensing Board (BCLB), granting the GRA significant authority in licensing, renewals, suspensions, and revocations.

The bill introduces various measures, including prohibiting the registration of minors for online gaming, lotteries, or betting activities. It also advocates for restrictions on gambling advertisements on TV and radio, confining them to the hours between 6 am and 10 pm. To combat unlicensed operations, the bill proposes substantial penalties, with initial violations potentially resulting in fines of up to KES3m (€18,413) or a three-year prison term.

Taxation is addressed in the legislation, proposing a 15% tax on gross gambling revenue, along with a monthly gambling levy determined by Kenya's 47 counties. Notably, the bill specifies a minimum of 30% Kenyan citizen shareholding for licensed operations, a departure from the previous 49% requirement. The law also mandates transactions through Kenyan-registered banks and requires insurance security bonds for liabilities. A minimum stake of KES20 (€0.12) for online gambling is proposed to discourage lower-income individuals, with penalties for operators violating the minimum threshold.

The bill's introduction by National Assembly majority leader Kimani Ichung’wah suggests likely passage, although the exact timeline for parliamentary approval remains uncertain. Kenya's regulatory reforms coincide with a surge in online gambling activities, with KES88.5bn collectively wagered in the 12 months to June 2023.

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