For CrowdStrike, the last 24 hours were not enviable. The Microsoft outage once again proves how vulnerable and dependent on technology we are globally, and even a small issue can cause a major chaos.
Staying in our PR swimlane, here's what I noticed about their crisis communications response, starting with the standard first step – a holding statement issued by the CEO. There are quite a lot of things that were wrong with it. But one thing stands out: NO apology. It was called out in comments, and amends were made only 6 hours later. The follow-up tweet from the CEO contained an apology, and the CEO started his first NBC interview with "sorry."
Staying in our PR swimlane, here's what I noticed about their crisis communications response, starting with the standard first step – a holding statement issued by the CEO. There are quite a lot of things that were wrong with it. But one thing stands out: NO apology. It was called out in comments, and amends were made only 6 hours later. The follow-up tweet from the CEO contained an apology, and the CEO started his first NBC interview with "sorry."
Brilliant! Read the full thread https://x.com/jeremykuoo/status/1817914229284065289
X (formerly Twitter)
Jeremy Kuo (@jeremykuoo) on X
In 2012, Adidas secured the title sponsorship of the Olympics for $150 million and thought they would overshadow Nike.
However, Nike used a brilliant strategy to outperform Adidas and dominate the Olympics.
Here’s the full story:
However, Nike used a brilliant strategy to outperform Adidas and dominate the Olympics.
Here’s the full story:
I can't help but think about how relevant Marshall McLuhan's theories are today. McLuhan famously stated that "the medium is the message," meaning that the way a message is delivered (whether through an in-person meeting, an email, a Zoom call, etc.) significantly shapes the content and impact of the message itself.
Morning Brew is one of the new-generation media brands that has figured out how to stay profitable and grow in today's challenging media landscape. What started as a small newsletter is now one of the top B2B content platforms and one of my most admired news sources, having truly mastered a native advertising format that works for both readers and advertisers. I've seen it generate high-quality leads while keeping the content relevant, valuable, and engaging for readers. https://talkingbiznews.com/media-news/morning-brew-expects-25m-revenue-from-newsletters-10m-from-multimedia/
Talking Biz News
Morning Brew expects $25M revenue from B2B, $10M from multimedia
Austin Rief, the co-founder and CEO of Morning Brew Inc., writes about how the business newsletter business has grown in the past 10 years. The business-to-business newsletter division of Morning Brew Inc. will generate $25 million this year from its B2B…
I found a note I made during a Brand & Communications session at a business conference I attended years ago.
Here's what it said:"Moving brands."
So. Power-FULL!
What does that mean to you? Brands that move you emotionally? What brand names come to mind immediately?
Here's what it said:"Moving brands."
So. Power-FULL!
What does that mean to you? Brands that move you emotionally? What brand names come to mind immediately?
In my final year of college, I turned in my thesis and got a comment I didn’t expect: “You write like a journalist“.
My research advisor meant it as criticism—my writing didn’t sound complex or 'academic' enough.
I took it as a compliment.
As someone who always dreamed of being a journalist—who wrote for my high school and college newspapers—my goal has never been to sound academic. My goal has been to make complex ideas accessible. To educate through writing. To help people from all walks of life understand the world a little better.
Long story short: it led me to a career in PR.
Don't get me wrong. I’m all about receiving feedback and learning from it. But sometimes, when feedback doesn’t feel positive, it’s worth asking: is this helping me grow—or just pushing me away from where I’m meant to be?
Not doing it the "right" way might just mean you're doing it in the wrong place.
My research advisor meant it as criticism—my writing didn’t sound complex or 'academic' enough.
I took it as a compliment.
As someone who always dreamed of being a journalist—who wrote for my high school and college newspapers—my goal has never been to sound academic. My goal has been to make complex ideas accessible. To educate through writing. To help people from all walks of life understand the world a little better.
Long story short: it led me to a career in PR.
Don't get me wrong. I’m all about receiving feedback and learning from it. But sometimes, when feedback doesn’t feel positive, it’s worth asking: is this helping me grow—or just pushing me away from where I’m meant to be?
Not doing it the "right" way might just mean you're doing it in the wrong place.
A neat way to communicate the company’s reach and impact https://www.linkedin.com/posts/guildeducation_10yearsofimpact-activity-7323715364381429762-vtBa?utm_source=share&utm_medium=member_ios&rcm=ACoAAAY8myIBhHsAf1dN3m1Mf9ncgtJU5XyWHz4
Linkedin
#10yearsofimpact | Guild
This week, we’re celebrating 10 years since Guild’s founding. That’s 10 years of impactful employer partnerships, learning partner collaborations, and most importantly, creating career opportunity for working adults.
Let’s take a look back at the numbers…
Let’s take a look back at the numbers…
GIVEAWAY → 3 free gift subscriptions to On Background 💻
If you work in PR and comms this is one of the best resources out there. Curated by Tanya Hayre Gillogley & Emilie Gerber, On Background delivers:
+ insights from tech & business reporters (latest: interview with Mary Ann Azevedo, former TechCrunch)
+ what reporters are actually looking for in pitches
+ awards & application deadlines
+ media intel & trends shaping coverage
Basically: the kind of intel that makes you sharper at your job — and helps you pitch smarter.
I have 3 free subscriptions (value $90) to gift to this community → if you’d like one:
🧩Follow @theimpact.edit
🧩Like this post https://www.instagram.com/p/DKshtNnzkZz/?igsh=NTc4MTIwNjQ2YQ==
🧩Share this post to your Stories
Winners announced on Wednesday, 06/11 (PT)
Because good tools should be shared. 🤍
If you work in PR and comms this is one of the best resources out there. Curated by Tanya Hayre Gillogley & Emilie Gerber, On Background delivers:
+ insights from tech & business reporters (latest: interview with Mary Ann Azevedo, former TechCrunch)
+ what reporters are actually looking for in pitches
+ awards & application deadlines
+ media intel & trends shaping coverage
Basically: the kind of intel that makes you sharper at your job — and helps you pitch smarter.
I have 3 free subscriptions (value $90) to gift to this community → if you’d like one:
🧩Follow @theimpact.edit
🧩Like this post https://www.instagram.com/p/DKshtNnzkZz/?igsh=NTc4MTIwNjQ2YQ==
🧩Share this post to your Stories
Winners announced on Wednesday, 06/11 (PT)
Because good tools should be shared. 🤍
New post alert! 🚨
Why media outlets are banning fossil fuel ads and why this matters to our news consumption?
https://www.instagram.com/reel/DLWnpa4OHjK/?igsh=NTc4MTIwNjQ2YQ==
Why media outlets are banning fossil fuel ads and why this matters to our news consumption?
https://www.instagram.com/reel/DLWnpa4OHjK/?igsh=NTc4MTIwNjQ2YQ==
PSA: this channel moved to a new location: https://www.instagram.com/theimpact.edit
+threads
Follow for more impact comms content
+threads
Follow for more impact comms content
Миф в PR: если СМИ за пейволом, значит «никто не прочитает» и деньги на PR потрачены зря.
На самом деле между «никто» и «узкий круг людей, которые реально принимают решения» — огромная разница.
Иногда самый ценная публикация - это не та, у которого миллионы просмотров, а та, которую прочитают инвесторы, лидеры мнений, и будущие партнёры.
Бонус: сам факт публикации там уже служит знаком доверия рынку. Это сигнал, что компания играет в одной лиге с сильными игроками.
И это не выбор «или–или». Часто сначала выходит пейвол-публикация, а затем её подхватывают массовые медиа, именно потому, что считают её качественным сигналом.
Хороший PR — это не трафик ради трафика.
Это авторитет плюс охват
На самом деле между «никто» и «узкий круг людей, которые реально принимают решения» — огромная разница.
Иногда самый ценная публикация - это не та, у которого миллионы просмотров, а та, которую прочитают инвесторы, лидеры мнений, и будущие партнёры.
Бонус: сам факт публикации там уже служит знаком доверия рынку. Это сигнал, что компания играет в одной лиге с сильными игроками.
И это не выбор «или–или». Часто сначала выходит пейвол-публикация, а затем её подхватывают массовые медиа, именно потому, что считают её качественным сигналом.
Хороший PR — это не трафик ради трафика.
Это авторитет плюс охват