Today, we do not deem ourselves subjugated subjects, but rather projects: always refashioning and reinventing ourselves. A sense of freedom attends passing from the state of subject to that of project. All the same, this projection amounts to a form of compulsion and constraint – indeed, to a more efficient kind of subjectivation and subjugation. As a project deeming itself free of external and alien limitations, the I is now subjugating itself to internal limitations and self-constraints, which are taking the form of compulsive achievement and optimization.

— Psychopolitics, by Byung-Chul Han

Just started reading it tbh, but I think it's a great book on the subject Murtadha mentioned

أكو بعد كتاب، ما قاريه بس حسبما أعرف هم مرتبط بالموضوع:
Manufacturing consent, by Noam Chomsky

'House of Memories'

أَفدي ظِباءَ فَلاةٍ ماعَرَفنَ بِها
مَضغَ الكَلامِ وَلا صبغَ الحَواجيبِ

وَلا بَرَزنَ مِنَ الحَمّامِ ماثِلَةً
أَوراكُهُنَّ صَقيلاتِ العَراقيبِ

ما أَوجُهُ الحَضَرِ المُستَحسَناتِ بِهِ
كَأَوجُهِ البَدَوِيّاتِ الرَعابيبِ

حُسنُ الحَضارَةِ مَجلوبٌ بِتَطرِيَةٍ
وَللبَداوَةِ حُسنٌ غَيرُ مَجلوبِ

— أبو الطيب المتنبي

العَراقيب: جمع عُرقوب، وهو وتر يمتد من خلف الركبة إلى الكعب. يسمّى أحيانًا بالوتر العَقبي (Achilles tendon)

When people talk about their moral principles, they either talk about how they would ideally want to behave (how their better selves would behave, not their real selves), or they use these socially acceptable moral principles to cover up their socially unacceptable immoral behavior.

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"المبادئ، يمينًا إنك تجلس على المبادئ مِثلَ جلوسك على خازوق، فلست تجرؤ أنْ تقوم بحركة واحدة على ما يشاء هواك"

- الجريمة والعقاب ج1

حصل

Involuntarily noble
Man involuntarily conducts himself nobly when he has become accustomed to desiring nothing of men and always bestowing gifts upon them.

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Condition for heroism
If a man wants to become a hero, the serpent must first have become a dragon: otherwise he will lack his proper enemy.