Moral advertising (n.)
The individual advertises his or her own moral righteousness. They signal to the other, and to the society, that they are moral characters and deeply care for justice and goodness.

Politicians and public figures do that a lot. But with the advent of social media, we all became more or less public figures and thus we all started to feel the need to advertise for our moral character.

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We're at this point at night for songs and melancholy

Latin: quando etiam sapientibus gloriae cupido novissima excuitut

English: since the lust for fame is the last thing even the wise are able to rid themselves of

حتى بالنسبةِ للحكماء، فإنّ الشَوقَ للشُهرة هو آخرُ ما يَتَخلّص منه المَرء.