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πŸ“… September’s Biggest Matches Are Just Around the Corner

September is picking up the pace: the new Champions League season kicks off, followed by the Europa League. At the same time, La Vuelta, Canadian cycling races, the UFC, the European Volleyball Championship, and the Asian Games are all underway.

πŸ‘‰ Save this roundup so you don’t have to search for the events manually.

πŸ”— All events are in our calendar.
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⚑️ 15 Days in Jail for Betting, Advertising Ban and ChatGPT Ads: What's Changing in iGaming

Hi everyone! We've put together a fresh roundup of iGaming news. This week: new restrictions, market changes, and technologies that are already starting to impact the industry.

πŸ“ŒRussia: New Rules for Bookmakers

β€” As of September 1, Russian bookmakers began placing warnings about the risks of gambling addiction and information about financial services on the main pages of their websites.

β€” From the same date, digital ruble transactions became available in the TsUPIS Wallet. For players, they are currently commission-free.

β€” This fall, Russia may adopt a bill completely banning the promotion of online casinos β€” including posts, streams, and the distribution of information in any form.

β€” What is ERAI and why is it needed?

πŸ“ŒNew Rules Across Different GEOs

β€” New Zealand authorities received 50 applications for iGaming licenses, but only 15 operators will be allowed to enter the market.

β€” Botswana plans to lower the minimum gambling age from 21 to 18. The document is awaiting the president's signature.

β€” How could age verification change the iGaming market?

β€” In Azerbaijan, repeat participation in gambling can now result in up to 15 days of administrative detention. The relevant document has already been signed by the president.

πŸ“ŒChoosing Where to Drive Traffic

β€” Football and cricket have become the most popular betting categories in the UAE. At the moment, the country's only licensed operator accepting bets is Play971.

πŸ“ŒNew Promotion Opportunities

β€” OpenAI has launched ChatGPT Ads in the Netherlands, but gambling advertising is not currently being placed. The company says the eligibility criteria could be expanded in the future.

πŸ“ŒAI Is Already Costing Casinos Money

β€” Asian casinos lose around $500–700 million annually because of players using AI for card counting.

πŸͺ„

πŸ‘‰ Which news story surprised you most this week? Drop it in the comments.

πŸ‘ Subscribe β€” the key market updates every week.
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πŸ”₯ Helen Walton, Chief Commercial Officer and Founder G Games: β€œBetter products do not always win commercially”

From consumer branding and Unilever to launching a game studio with no prior experience in gambling. In the new episode of iGaming Heroes, Helen Walton explains how a fresh perspective helped identify a niche for an unconventional gaming product, why the team abandoned its prototype, and why the commercial strategy needs to be built before launch.


πŸ”Ή Why having no iGaming experience helped the team explore new game formats
πŸ”Ή Why they had to find a sustainable competitive advantage instead of simply hoping for the next hit
πŸ”Ή How 99 Royale managed to be unconventional while remaining accessible to a mass audience
πŸ”Ή Why distribution and sales need to be planned before the product is released
πŸ”Ή What rules help Helen maintain partnerships for many years

πŸ‘‰ Read the full interview on 3S.INFO
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πŸ’˜ Fresh iGaming vacancies β€” grab them!

While you're thinking "maybe it's time for a change" β€” someone else is already on their second interview. We've gathered positions from teams hiring right now..

πŸ”΅ Find a vacancy you'll love
🟒Post your own vacancy

πŸ’Œ Help a friend β€” share this post with someone job hunting!

⚑ Stay tuned for fresh vacancies & industry news.
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πŸ“Œ Ireland Is Preparing New Rules for Gambling Advertising β€” and Affiliates Planning to Enter This GEO Should Get Familiar With Them in Advance.

The Gambling Regulation Act 2024 introduces specific requirements for gambling advertising, covering everything from social media and direct marketing to TV, radio, and streaming platforms.

πŸ‘‰ In our infographic, we've broken down the restrictions coming to gambling advertising in Ireland and what they mean for affiliates.

And if you're planning to enter the Irish market, don't stop at the infographic: we have a detailed market overview covering the GEO, regulation, and key considerations for working with it.

Learn the rules in advance β€” and avoid unpleasant surprises after launch.

Planning to test Ireland in the near future? πŸ‘‡
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