🇰🇿 How Modern iGaming Works in Kazakhstan: Survival, Regulation, New Growth Points

Regulation is getting stricter, the crackdown on illegal operators is only intensifying — yet interest in online betting keeps growing. Together with bookmaker Ubet, we broke down how iGaming in Kazakhstan works today and what the market should prepare for next.

📌 In the article:
📌 how new laws have affected operators and affiliates;
📌 what changed in player behavior after the reforms;
📌 why the legal market is finding it harder to compete with offshore operators;
📌 which traffic sources are working right now;
📌 what risks and opportunities the market faces in the coming years.

Now that traditional advertising is dead, affiliates are becoming the primary acquisition channel. We see enormous potential in developing strong partnership relationships and are ready to offer exclusive terms to top partners.

✔️And to make it easier to navigate the market, we've launched a special section "Kazakhstan: iGaming Market from A to Z." It brings together analytics, regulation, payment infrastructure, offers, case studies, and other GEO-specific materials.

✅ Read the interview
✅ Explore the Kazakhstan special section

⚡️ The Week's Highlights: From New Laws to Record Revenues

Hey everyone! A new week brings a new roundup of the top iGaming events. As always, we've compiled everything important in one place.

📌 Regulation Keeps Changing
— Kenya's High Court has suspended the launch of a new gambling licensing framework. The reason was a violation of public consultation procedures during the approval of new financial requirements for operators.
— North Macedonia has completely abandoned private iGaming operators. Since mid-July, a state monopoly on online gambling has been in effect in the country.

— iGaming License: How to Choose a Jurisdiction, Navigate the Process, and Avoid Losing Money on Compliance

📌 The US Keeps Breaking Records
— In 2025, Americans spent $166 billion on betting — more than the combined revenue of the country's film, music, book, and museum industries.
— Tribal casinos set a new record, generating $46.2 billion in gross revenue for fiscal year 2025, up 5% from the previous period.

— iGaming in the US: Tribal Operators

📌 Fighting the Illegal Market
— Turkey blocked 84,585 illegal gambling sites in 2025. An additional 11,236 online resources were restricted for advertising or redirecting users to illegal platforms.
— Russia's regulator ERAI reported that in 2025 it transferred ₽38 billion to support sports and identified nearly 500,000 illegal resources.

📌 Market by the Numbers
— Germany collected $647 million in gambling tax revenue in Q2 2026, up 4% compared to the same period last year.
— According to a UK Gambling Commission study, 47.9% of UK residents trust the legal gambling sector. Meanwhile, 66.3% of respondents consider the industry accountable to the regulator, but only half find it easy to understand betting terms and odds.

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👉 Which news story surprised you most this week? Drop it in the comments.

👍 Subscribe — the key market updates every week.

⚡️ New Opportunities for Your Traffic

New markets, fresh offers, and useful updates — everything that's appeared in the 3SNET catalog over the past few days is already waiting for your tests.

🇷🇺 Russia, BetBoom — new creatives added following a rebrand. Fresh materials are already available for launch.

🇧🇾 Belarus, Betera — a new promotion has launched for Facebook* traffic. Payout of 230 USD per first deposit of 2 BYN.

🇨🇦 A new betting offer for Canada has been added for Facebook*.

🌍 LatAm — terms update: payout increased to 40 USD, minimum deposits revised for EC, AR, PE, and MX.

🌍 New betting and gambling offers added for Facebook*. Campaigns available for UK, IE, as well as multi-GEO offers across 14 and 6 countries. Payouts up to 250 EUR depending on offer and GEO.

🌍 Europe has expanded: LV, LT, EE, NO, SE, LU, IS, BA, AL, ME, BG have been added. A great chance to test less competitive markets.

🇲🇽 Mexico — a new GEO with the local payment system SPEI is now available. Grab it while it's hot.

🇦🇷 Argentina — new betting & gambling offer for the local market with FTD payout.

🌍 GCC — new betting & gambling offer with FTD payout.

🇿🇦 South Africa, Mzansibet — improved terms on the locally licensed casino offer.

🌍 Asia — new Revenue Share offer with a lifetime payout model across 8 GEOs.

Several more rate and GEO updates — with your manager or in the 3SNET catalog.

👇 Which GEOs are your top priority right now?

*Recognized as an extremist organization and banned in Russia.

⚡️ Micro-Influencers as a Traffic Channel. Why Are More and More Affiliates Betting on Them?

SEO is becoming less predictable, paid traffic costs are rising, and competition for quality users is only intensifying.

Against this backdrop, micro-influencers have stopped being an experimental channel and are gradually becoming a full-fledged source of FTDs for iGaming.

📌 Why Micro-Influencers Win
Micro-influencers (typically with audiences of 5,000 to 100,000 followers) have several advantages:

— higher audience trust levels;
— affordable test costs;
— willingness to adapt integrations to the channel's format;
— more flexible collaboration terms.

For a solo buyer, this means the ability to test multiple creators instead of one expensive integration and find a working setup much faster.

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📌 Where to Find Creators
Your goal isn't to "find an influencer in general" — it's to build a pool of creators for a specific GEO and product.

Working creators are most commonly found on:
— YouTube and streaming platforms;
— Telegram channels;
— TikTok and other short-form video;
— influencer marketplaces;
— CPA network and affiliate program catalogs.

But regardless of the platform, you'll still need to vet each creator manually. It's important to look not just at follower count, but at comment quality, engagement, ad frequency, and reputation.

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📌 Don't Put Everything on One Blogger
The most resilient model isn't one big influencer — it's a network of smaller creators.

The practical approach looks like this:
— Initial screening: assess ER, comment quality, ad frequency, audience geo distribution, and overlap between creators.
— Test integration: give each creator a unique promo code and link, a flat fee or hybrid — minimal but fair.
— Cohort analysis: see who delivers FTDs and retention, and who only brings clicks and "empty registrations."
— Whitelist: keep those with better ROI and player LTV, and increase budgets with them.
— Pool expansion: add new creators, gradually scaling the "network" by GEO and niche.

This reduces dependence on a single channel and creates the ability to continually expand the pool of working creators.

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📌 How to Pay: Flat Fee or RevShare
iGaming today uses three collaboration models.

🔹 Flat fee — the creator receives a pre-agreed amount for the integration.

🔹 RevShare — the influencer receives a percentage of revenue from the players they bring in.

🔹 Hybrid model combines both: a small flat fee plus RevShare. This format motivates the influencer to keep warming up the audience with additional mentions and stories.

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📌 What to Always Check Before Launch
Even a good creator can turn out to be a poor traffic source.

Red flags are fairly typical:
— inflated reach;
— generic, repetitive comments;
— excessive ad frequency;
— lack of transparent statistics;
— toxic reputation;
— irregular content.

Auditing still requires time — but today that work can be significantly accelerated with the help of AI. It can quickly analyze content, assess comment quality, identify suspicious activity spikes, and put together an initial creator profile.

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📌 Without Tracking, All Analytics Lose Their Meaning
When several influencers are running simultaneously, without proper attribution it quickly becomes unclear who is actually bringing in players.

So give each creator:
— a separate promo code;
— a unique link with UTM and sub_id;
— their own landing page if possible.

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📌 The Key Is Not to Make Influencers Your Only Source
Influencer traffic isn't a replacement for everything else — it's a complementary element.

Influencers provide trust and native content, SEO delivers long-term organic traffic, and paid sources help quickly scale working setups.

This kind of mix is what looks most resilient for iGaming today.

🔗 Save this post — if you're planning to test a new traffic source, this checklist will come in handy.

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