We've compiled the offers worth paying attention to right now: strong conversion rates, boosted bonuses, and additional payouts. If you've been planning tests or scaling β now is the time.
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All details β with your manager or in the 3SNET catalog.
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While just a few years ago esports was seen as a niche for gamers, it has now become a full-fledged betting vertical with its own audience, seasonality, and operating rules.
The biggest mistake many affiliates make is running esports traffic the same way they run football or hockey. Esports has a different audience, different entry points, and entirely different triggers.
Esports is already measured in tens of millions of users.
Counter-Strike 2 alone is estimated to attract 50 to 70 million players monthly. Major Dota 2 and CS tournaments draw millions of simultaneous viewers, and total annual audience reach runs into the hundreds of millions.
Betting is growing right alongside it.
In Russia and the CIS, bookmakers recorded approximately 25% year-over-year growth in esports betting volume, with the total number of bets increasing by more than a third over the past few years.
The first question isn't the traffic source β it's the product.
The offer needs a strong esports line: a wide range of markets, live betting, statistics, tournament bonuses, and a clear interface.
If esports is only a checkbox feature for the bookmaker, no amount of traffic will save conversion.
Positioning matters too. Players want to see their favorite teams, tournaments, and matches β not generic "esports betting" messaging.
The core esports audience is males aged 18β34 with a gaming background.
They watch streamers, follow gaming communities, consume short-form content, and enjoy live match discussion.
This type of user rarely responds to a generic "bet on esports" banner, but engages strongly with the story of a specific match, team, or tournament.
The strongest channels remain:
β Twitch, YouTube, and streaming platforms;
β Telegram and Discord communities;
β short-form video and social media;
β content sites and SEO;
β niche communities.
Native integration matters here. Discussing a specific match or breaking down the odds works better than a direct call to bet.
Esports users respond to specifics.
What works:
β decisive matches and playoffs;
β highlights and comebacks;
β favorite vs. underdog matchups;
β a sense of belonging to the community.
Promises of "easy money" and generic betting banners, on the other hand, tend to underperform.
Tournaments are becoming the primary growth points for traffic.
In 2026, the market can expect:
β Esports World Cup: July 6 β August 23, 2026;
β The International: August 2026;
β Valorant Champions: SeptemberβOctober 2026;
β Esports Nations Cup: November 2026;
β Esports at the Asian Games: autumn 2026.
In 2027, attention will shift to the first Olympic Esports Games, new CS2 majors, and a series of major Dota 2 tournaments.
For affiliates, this means one simple thing: the tournament calendar is becoming just as important a tool as the football championship or major sports event calendar.
π By the way, our site features a sports events calendar covering 40+ different disciplines.
Esports traffic is the result of combining the right product, a precise understanding of the audience, and smart channel selection where that audience actually spends time. When you bring together a strong esports offer, relevant GEOs, native formats, and a content-to-bet funnel, esports stops being a "complicated vertical" and becomes a reliable source of quality players.
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From early startups and working for hire to building his own products used by teams across the market. In the new iGaming Heroes episode β Evgeny Fomenko on how to combine hands-on experience and experimentation to build services and educational tools around iGaming and marketing.
#iGaming_Heroes
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Galaksion is an advertising platform with direct traffic, 200+ GEOs, and over 50 billion monthly impressions. In this new guide, we break down how to use the Galaksion + 3SNET setup to launch gambling and betting offers.
β which formats work best for iGaming
β which GEOs and offers to test first
β how to set up tracking and create an ad campaign
β how to optimize campaigns after launch
β which metrics to watch when scaling
+15% on your first Galaksion ad balance top-up from $50 using promo code 3SNET15.
Follow Galakson Telegram and win $100 until July 15th.
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International companies continue to expand their teams and open new positions. If you've been thinking about the next step in your career β now is a great time to see who's hiring.
Content Manager β LEGENDS Team
LEGENDS Team is a large media buying team within an affiliate holding (1,000+ specialists) operating across Tier-1, Tier-2, and Tier-3 markets.
Conditions: remote work (5/2), training and mentorship, international holding, career growth, 24 vacation days, sick leave support, corporate events.
Contact: @Daria_HRDLT
Product Manager β Cobalt Lab
Cobalt Lab is the #1 Rust gaming platform, developing a product for millions of players and expanding across Germany, the UK, the US, and Brazil.
Conditions: direct impact on a leading Rust product, freedom to make decisions, minimal bureaucracy, strong team, fast-paced environment, remote work (5/2), company merch, paid tools, and additional bonuses.
Contact: @yulya_clab
Account Manager β 3SNET
3SNET is an international CPA network working with iGaming projects and partners across multiple GEOs.
Conditions: remote work with minimal bureaucracy, career growth opportunities, participation in industry conferences and events.
Contact: @addhraff
Technical SEO Operator β 3SNET
3SNET is an international CPA network working with iGaming projects and partners across multiple GEOs.
Conditions: remote work, full-time.
Contact: @snet_seo_hiring_bot
Affiliate Manager β Rocks Partners
Rocks Partners is an international iGaming company developing its own brands and affiliate network across global markets.
Conditions: fully remote work with a flexible schedule, no micromanagement, support for initiative and career growth, freedom to implement ideas, and a strong team of like-minded professionals.
Contact: @HRD_RocksPartners
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π°πΏ Kazakhstan Keeps Surprising With Its Opportunities
For those running traffic on KZ, a great opportunity to earn more has just appeared.
π The Ubet CPA KZ Legal offer has launched a new promotion:
π For those who want to dive deeper into the Kazakhstan market, we've compiled everything useful in one place. In the new special section
"Kazakhstan iGaming Market: Full Guide for Affiliates" you'll find:
π regulation and licensing
π market analytics
π top offers
π promo codes
π working setups and case studies
π the latest news
π Explore the Kazakhstan market.
For those running traffic on KZ, a great opportunity to earn more has just appeared.
πΈ If the number of redeposits exceeds 75% of FTDs and the average ticket size is $15 or more, you can earn an additional $10,000+ on top of CPA. The promotion runs until December 31, 2026. Get the details from your manager.
"Kazakhstan iGaming Market: Full Guide for Affiliates" you'll find:
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The World Cup final will be the defining event of July β but definitely not the last one. Formula 1, UFC, the Tour de France, and other major events are still ahead. The second half of July has no shortage of talking points.
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