Some meetings end with a business card.
Others end with a new partnership, a long vacation, and an upgraded car.

👉 We're already in London. If you want to make the most of iGB, contact us here or here.

⚡️ Age Verification Before Registration: Why One Texas Law Could Change All of iGaming

In spring 2026, thousands of developers received a letter from Google about the new Texas SB 2420 law and the launch of the Play Age Signals API. At first glance — just another technical update. But for iGaming, this story could turn out to be far more significant than it appears.

In essence, the market is beginning to move toward a new model of user identification: today an operator verifies a player's age independently, and tomorrow part of the audience may be automatically filtered out by the platform before a single click.

🔸 How Age Verification Has Evolved
Over the past 20 years, the market has gone through several phases.

First came the simple checkbox: "I am 18 or older." Then document checks appeared at the withdrawal stage. After that, regulators began requiring full KYC and AML procedures. Now a new era is beginning — digital identification.

Regulators want age confirmation before the game even starts, and Texas SB 2420 is being viewed by many as one of the first steps in that direction.

🔸 What Texas SB 2420 Changes
The core idea of the law is simple: part of the responsibility for age verification shifts from operators to app stores.

Instead of documents, the app receives a special age attribute. This way, the app understands the user's age category before any interaction takes place.

For gambling, this is especially significant because age restrictions remain one of the baseline requirements of any license.

🔸 Why This Matters for Affiliate Marketing
If age and part of compliance requirements are verified in advance, the market will face several changes:

— some unsuitable traffic will be filtered out before the app is even installed;
— the value of quality traffic that passes age verification will increase;
— anti-fraud mechanics and account controls will tighten;
— mobile apps will gain additional advantages over web-based products.

Audience volume may decrease, but its quality will improve.

🔸 Is This Just Texas?
Not really.

— similar processes are already underway in the UK, Germany, Australia, EU countries, and other regulated markets.
— The UK is strengthening age verification through the UK Gambling Commission and the Online Safety Act.
— Germany is building a model based on the principle of "identity first, then gameplay."
— The EU is developing the European Digital Identity Wallet, where a service can receive age confirmation without a passport being shared.

Texas SB 2420 looks less like an exception and more like part of a broader trend.

🔸 What Comes Next
Several likely scenarios exist.

The first — everything remains a local experiment, and Texas stays an outlier.

The second — similar laws begin passing in other states, and Google and Apple gradually roll out Age Signals as a universal market standard.

The third scenario is the most far-reaching. Age becomes just the first step, and new signals follow:

— identity confirmation;
— region of residence confirmation;
— confirmation of eligibility to participate in gambling;
— user verification status.

🔸 What Affiliates Should Do Right Now
There's no reason to panic yet. Today, Texas SB 2420 has virtually no impact on the day-to-day operations of most affiliate programs.

But the direction the market is heading is already clearly visible.

It's worth tracking not just gambling regulation. The following are gaining increasing importance:

— digital user identification;
— age verification;
— personal data regulation;
— Apple and Google requirements;
— social platform operating rules.

👉 Today the conversation is only about age. But age signals could become the first element of a broader digital identification system.

❓ Which scenario seems more likely to you by 2030: a local experiment or a new global standard?

Read also:
— How Do Social Media and Search Engines Block iGaming?
— How Regulation and Integration Are Reshaping the Legal Market

🔥 More Than Just a Creative Database: How the Role of Spy Services Is Changing

We spoke with the Spy.House team about the role spy services play today, why data freshness is becoming critical, and which tools webmasters will need in the near future.

🪄AI generates creatives faster than a spy service can index them. Where does the value of a spy service lie now — and are you planning to integrate AI tools directly into the service to cover this use case?

Yes, AI has significantly changed the market: creatives are now produced faster, cheaper, and at greater volume. But that actually makes spy services more important, not less.

AI helps generate hypotheses, but it doesn't answer the key question: what is actually buying traffic right now. Our value isn't simply "showing a picture" — it's delivering market intelligence: which offers, formats, landing pages, GEOs, and brands competitors are currently using, and what's generating the most activity.

For a buying team, a spy service remains a tool for prioritizing hypotheses, not copying. It helps you understand which approaches the market has already validated, which creative patterns are repeating across different teams, which brands and games are being actively pushed, which landing pages and pre-landers are being used in setups, and where a new trend is emerging before it becomes obvious to everyone.

We view AI tools as a natural extension of Spy.House. What interests us isn't just embedding an image generator — it's closing the full scenario: find a working pattern, break it down, suggest variations, and help a team build new hypotheses faster for a specific GEO, brand, or format.

🪄 Database freshness — how quickly does a new creative make it into the service after launch?

Database freshness is one of our core product priorities. We're working to get new creatives into the service as quickly as possible.

That said, indexing speed depends on traffic volume, GEO, platform, placement type, impression frequency, and how aggressively the advertiser is using cloaking. But our goal is to give webmasters a current picture of what's running right now — not an archive of the market.

🪄 Are there plans for a popularity filter by specific games and brands? And time-based slices — top creatives for the day and for the week?

We're looking at filtering and sorting in several directions: popularity by specific brands, by games or game mechanics, top creatives for the day, top for the week, activity growth dynamics, and the creative → landing page → brand → GEO chain.

For a webmaster, what matters isn't just the absolute "top" — it's what's quickly gaining momentum right now. So time-based slices and dynamics are one of the most useful scenarios we want to develop.

🪄Creative fatigue detection — can the service show not just "what's running" but "what's already burning out"?

We look at fatigue detection as a separate analytics layer. It can be identified through signals such as declining creative activity over time, a reduction in active placements, the creative disappearing from multiple advertisers, a sharp shift toward variations of the same angle, changes in the frequency of similar creatives appearing, and a drop in a particular approach's share relative to new patterns.

For a webmaster, this saves budget: avoid launching what's already in late-stage burnout and switch to fresh angles faster.

The future of spy services isn't just in finding creatives — it's in interpreting their lifecycle.

🪄 How does the service handle cloaking?

Cloaking is one of the most complex but also most important challenges for a spy service. Webmasters need to see the real funnel: pre-lander, main landing page, brand, mechanics, offer, and user journey.

Our goal is to get as close as possible to real user conditions when collecting data. This requires different verification scenarios: different GEOs, devices, environments, behavioral parameters, and repeated visits.

🎁 Get 30% off your first Spy.House subscription with promo code:
3SNET30

💸 Get the discount
👉 Subscribe to Spy.House

🔥What’s Happening in iGaming: The New 3S.INFO Digest

New iGaming Heroes, market analysis, promo codes, job opportunities, and conferences. We’ve gathered everything worth reading this week. ⚡️

🪄iGaming Heroes
📌Viktoria K., HRD at 01.tech
📌Mike Danshin, CMO of 1win Crypto
📌 More reviews — on the website.

🪄Useful reads
📌Kazakhstan 2026: What Has Changed in Regulation and What It Means for Affiliates
📌How to Drive Traffic to Esports?
📌Bots vs. Humans: The Impact on iGaming Affiliate Traffic
📌Why the Most Profitable iGaming Campaigns Are Almost Always Low-Volume
📌GEO for iGaming in 2026: How to Get Featured in ChatGPT, Perplexity, and Gemini Answers
📌Are Casinos and Players Living in Different Realities?
📌How Affiliate Managers Should Work with Streamers in iGaming
📌 How to Reach the Top of Search Results with LLM Seeding
📌 More useful articles — on the website.

🪄 Events
📌Eventus SPARK 2026 — July 09–10, 2026 in Sofia, Bulgaria
📌 More conferences — here.

🪄 Promo codes
📌 AdOperator — join AdOperator today and get a $35 bonus with promo code
📌 More promo codes for operators and affiliates — in the promo codes section.

🪄Companies
📌 Optimove — CRM marketing and player engagement platform
📌 FunnelFlux — cloud-based tracking and campaign management platform
📌 BrawlBits — hybrid iGaming platform
📌 More сompanies — on the website.

🪄iGaming job
📌 SEO Specialist at TrafficConnect
📌Product Manager at Cobalt Lab
📌Affiliate Team Lead at Rocks Partners
📌 More сompanies — on the website.

Write in the comments what else you would like us to write about.
❤️‍🔥

⚡️ From New Zealand to Brazil: The Biggest News of the Week

Hey everyone! We've put together a new roundup of events from the world of iGaming, betting, and regulation. Here's the most interesting stuff.

📌 New Laws, New Rules
— New Zealand has published the framework for its first licensed online casino market. Starting December 1, 2026, the country will operate a regulated market, with operators required to comply with strict requirements on player protection, advertising, bonuses, payments, and responsible gambling. A quarterly levy of 3.5% on operator profits is also being introduced.

— Legalization without illusions: why regulatory success doesn't always mean market success

📌 As Strict as It Gets
— Bangladesh has passed a new law targeting online gambling. Participation in online betting can now carry a sentence of up to 7 years in prison and a substantial fine. The law also expands police powers to block sites, seize equipment, and investigate violations.

📌 On the UK
— From October 2026, the cost of most gambling licenses in the UK will increase by 25%.

— A new industry association, the PCC, has also been launched in the country, bringing together around 50 lottery and prize draw operators.

📌 Back to Brazil
— In the first half of 2026, Brazil's gambling sector contributed $1.18 billion to the national budget — 86% more than the same period last year.

📌 Stat of the Week
— According to Oddin.gg, the average stake in esports betting is 7 times higher than in traditional sports.

— How to run traffic on esports?

📌 Controls Are Tightening
— In the Netherlands, the regulator has banned the use of savings, business assets, real estate, and one-time payments when assessing a player's financial situation.

— Armenia is creating a dedicated online registry of sites subject to blocking.

— Lithuania's regulator has announced tighter market oversight and additional measures against unlicensed operators.

📌 Regulation remains the market's defining trend: countries continue to tighten requirements for operators, strengthen player protection, and expand tools for fighting the illegal segment. At the same time, regulated markets keep opening and developing, offering increasingly detailed operating rules.

🪄

👉 Which news story surprised you most this week? Drop it in the comments

👍 Subscribe to stay up to date with the latest news.

⚡️ Top Opportunities of the Week

We've compiled the offers worth paying attention to right now: strong conversion rates, boosted bonuses, and additional payouts. If you've been planning tests or scaling — now is the time.

🇩🇪 DE iGaming — reg2dep 55%, absolutely on fire! ASO/FB

⚽️ World Cup 2026 — Offers with World Cup landing pages, welcome bonus boosted to 100 EUR, daily World Cup Pass missions. Conversion up to 43%

🇰🇿 KZ Ubet — maintain strong redeposits and ticket size — earn a bonus on top of CPA for quality traffic

🇪🇺 EU iGaming — 8 GEOs, ASO/PPC, conversion up to 58%

🇧🇷 Brazino777 — low deposit threshold for the World Cup

All details — with your manager or in the 3SNET catalog.

👇 Which offer are you already testing, and which one are you just about to launch?

🔥 Esports Is No Longer Just a "Side Bet": How It's Monetized in 2026

While just a few years ago esports was seen as a niche for gamers, it has now become a full-fledged betting vertical with its own audience, seasonality, and operating rules.

The biggest mistake many affiliates make is running esports traffic the same way they run football or hockey. Esports has a different audience, different entry points, and entirely different triggers.

📌 Why Esports Is a Major iGaming Trend in 2026
Esports is already measured in tens of millions of users.

Counter-Strike 2 alone is estimated to attract 50 to 70 million players monthly. Major Dota 2 and CS tournaments draw millions of simultaneous viewers, and total annual audience reach runs into the hundreds of millions.

Betting is growing right alongside it.

In Russia and the CIS, bookmakers recorded approximately 25% year-over-year growth in esports betting volume, with the total number of bets increasing by more than a third over the past few years.

📌 Where to Start With Esports
The first question isn't the traffic source — it's the product.

The offer needs a strong esports line: a wide range of markets, live betting, statistics, tournament bonuses, and a clear interface.

If esports is only a checkbox feature for the bookmaker, no amount of traffic will save conversion.

Positioning matters too. Players want to see their favorite teams, tournaments, and matches — not generic "esports betting" messaging.

📌 Who Is This Audience
The core esports audience is males aged 18–34 with a gaming background.

They watch streamers, follow gaming communities, consume short-form content, and enjoy live match discussion.

This type of user rarely responds to a generic "bet on esports" banner, but engages strongly with the story of a specific match, team, or tournament.

📌 Which Sources Work
The strongest channels remain:

— Twitch, YouTube, and streaming platforms;
— Telegram and Discord communities;
— short-form video and social media;
— content sites and SEO;
— niche communities.

Native integration matters here. Discussing a specific match or breaking down the odds works better than a direct call to bet.

📌 Which Creatives Resonate With This Audience
Esports users respond to specifics.

What works:
— decisive matches and playoffs;
— highlights and comebacks;
— favorite vs. underdog matchups;
— a sense of belonging to the community.

Promises of "easy money" and generic betting banners, on the other hand, tend to underperform.

📌 Major Tournaments of the Coming Years
Tournaments are becoming the primary growth points for traffic.

In 2026, the market can expect:
— Esports World Cup: July 6 – August 23, 2026;
— The International: August 2026;
— Valorant Champions: September–October 2026;
— Esports Nations Cup: November 2026;
— Esports at the Asian Games: autumn 2026.

In 2027, attention will shift to the first Olympic Esports Games, new CS2 majors, and a series of major Dota 2 tournaments.

For affiliates, this means one simple thing: the tournament calendar is becoming just as important a tool as the football championship or major sports event calendar.

📅 By the way, our site features a sports events calendar covering 40+ different disciplines.

Esports traffic is the result of combining the right product, a precise understanding of the audience, and smart channel selection where that audience actually spends time. When you bring together a strong esports offer, relevant GEOs, native formats, and a content-to-bet funnel, esports stops being a "complicated vertical" and becomes a reliable source of quality players.

💸 How to Run Galaksion Traffic on 3SNET Offers?

Galaksion is an advertising platform with direct traffic, 200+ GEOs, and over 50 billion monthly impressions. In this new guide, we break down how to use the Galaksion + 3SNET setup to launch gambling and betting offers.

✔ What the guide covers:
— which formats work best for iGaming
— which GEOs and offers to test first
— how to set up tracking and create an ad campaign
— how to optimize campaigns after launch
— which metrics to watch when scaling

🎁 Bonus for 3SNET partners:
+15% on your first Galaksion ad balance top-up from $50 using promo code 3SNET15.

🔸 Read the guide
🔹 Register on 3SNET and choose an offer
🔹 Register on GALAKSION

Follow Galakson Telegram and win $100 until July 15th.

🇰🇿 Kazakhstan Keeps Surprising With Its Opportunities

For those running traffic on KZ, a great opportunity to earn more has just appeared.

👉 The Ubet CPA KZ Legal offer has launched a new promotion:

💸 If the number of redeposits exceeds 75% of FTDs and the average ticket size is $15 or more, you can earn an additional $10,000+ on top of CPA. The promotion runs until December 31, 2026. Get the details from your manager.

💘 For those who want to dive deeper into the Kazakhstan market, we've compiled everything useful in one place. In the new special section

"Kazakhstan iGaming Market: Full Guide for Affiliates" you'll find:
📌 regulation and licensing
📌 market analytics
📌 top offers
📌 promo codes
📌 working setups and case studies
📌 the latest news

🔗 Explore the Kazakhstan market.