When Central Asia comes up, Kazakhstan or Uzbekistan are usually the first names mentioned. But Kyrgyzstan remains one of the most interesting GEOs in the region thanks to high internet penetration, a mobile-first audience, and sustained interest in betting and casino products.
— how the market's regulation is structured
— who makes up the core audience
— what users bet on and what they play
— which payments are critical for conversion
— which traffic sources are typically used to enter the GEO
— which working scenarios affiliates use in practice
Kyrgyzstan isn't the biggest market in the region, but it's a GEO with high digitalization, a strong mobile-first audience, and persistent demand for iGaming products.
Read also:
— Uzbekistan Review
— Tajikistan Review
— Armenia Review
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Remote work, strong brands, and international projects — you'll find all of that in today's roundup. If you've been thinking about a new role or just keeping an eye on the market, save the positions below.
Terms: fully remote, international team, growth opportunities with a path toward Tier-1 markets.
Terms: remote or Moscow office, flexible schedule, health insurance with dental, sports and education compensation, paid vacation and sick leave, performance reviews, and career development.
Terms: fully remote, stable fixed rate + performance-based commission.
Terms: remote format, 5/2 schedule with a flexible start time, professional growth and development opportunities within the company, corporate English language courses.
Terms: fully remote, fixed salary of $2,000 + KPI bonuses (100–200%), 24 paid vacation days, 100% paid sick leave, long-term cooperation, and the opportunity to influence marketing processes and business results.
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The World Cup is entering its decisive stages, Conor McGregor is making his return, and running alongside all of this are Wimbledon, the Tour de France, and major esports tournaments.
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Hey everyone! We've compiled the latest market news in one place. Enjoy the read and have a great start to the week.
— The first casinos in Kazakhstan's new gambling zones could open as early as 2027. The project is primarily aimed at foreign tourists.
— Since 2024, Kazakh bookmakers have paid nearly 60 million tenge in fines.
— Around 464,000 citizens have already used the self-exclusion service — notable given the mechanism has only been in place for just over two years.
— During that same period, 167,000 online casino sites were blocked in the country and 13 bookmaker licenses were suspended.
— Georgia is discussing the launch of online casinos exclusively for foreigners. A preferential tax rate of 5% GGR is being proposed for such operators, compared to the standard 20%.
— In the Netherlands, the tax increase proved far less effective than authorities had hoped: instead of the projected +€108 million in 2025 and +€216 million in 2026, the treasury will receive only +€2 million and +€57 million respectively.
— Every adult Australian lost an average of $1,198 on gambling in 2025 — one of the highest figures in the world.
— Meta is developing its own prediction platform called Arena. In the first phase, users will be offered the chance to make predictions for internal points, with no real money involved.
It appears the prediction markets concept continues to expand well beyond traditional gambling, gradually attracting more and more major tech companies.
— In Brazil, law enforcement has uncovered the country's largest underground betting network. According to investigators, approximately $9.7 billion passed through it, with dozens of intermediaries and payment companies keeping the scheme running.
— The number of suspicious transactions in iGaming grew 4.5 times in a single year, with the increase recorded from Q1 2025 to Q1 2026.
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We continue tracking which setups are delivering results across different GEOs and which sources are currently pushing offers. Here's fresh data from our network.
What performed in June:
🇵🇰 Betzo — PPC
🇦🇷 LuckyStar — ASO
🇲🇾 DK88 — FB Apps
🇧🇪 GtBet — PPC
🇮🇹 PlayMojo — FB Apps*
🇪🇬 Fastpari — TikTok Ads
🇵🇰 Linebet — PPC
🇮🇹 Winnita — ASO
🇹🇿 Sokabet — FB Apps*
🇰🇿 Cactus — SEO
🇦🇴 Bantubet — FB Apps*
🇧🇩 XBAGH — ASO
🇩🇪 Yep — SEO
🇬🇷 Yep — ASO
🇫🇷 Betzino — FB Apps*
🇫🇷 Betzino — SEO
🇧🇩 kheliBet — ASO
🌎 BetOnline Casino — FB Apps*
What this snapshot shows:
Several GEOs delivered through ASO: AR, IT, BD, and GR. Even in challenging markets, the source manages to break into the top of search results and show strong performance.
MY, IT, TZ, AO, FR, and the global BetOnline Casino launch show that Apps remain one of the most versatile sources in iGaming — despite the regular turbulence.
PK and BE confirm that classic PPC still works — especially in GEOs with solid volume and clear economics.
DE, KZ, and FR appeared in the stats through organic. FR is particularly interesting, where the same offer is performing through two different sources simultaneously.
This snapshot shows that working setups exist across the most diverse regions — you just need to find the right product.
Don't be afraid to test new GEOs, and we'll keep sharing detailed information about which products are performing best and in which markets right now.
Which source looks most promising to you right now: FB Apps*, ASO, SEO, PPC, or TikTok Ads?
*Meta is recognized as an extremist organization and is banned in Russia
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Today in iGaming Heroes — a candid conversation about how the market is evolving at the intersection of betting, crypto, and global GEOs. In the new interview, 1win Crypto CMO Mike Danshin talks about the strengths of the CIS school, the mistakes of scaling, and why you can't apply your own experience to the entire world.
👉 In iGaming Heroes, we talk about the people who truly move the industry forward. If you want to become our next hero — drop us a message.
#iGaming_Heroes
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