⚡️ What's Happening in iGaming Right Now

Hey everyone! Here are the latest iGaming market updates for the week: where volumes are growing, who's already preparing for the 2026 World Cup, and why the heat around prediction markets in the US keeps rising.

📌 The Market Is Growing — And That's Great!
— Cyprus's betting market grew to €395.5 million in Q4 2025 (+22%). The primary driver is the online segment.

— New Zealanders spend around $758 million per year on gambling. The country now has over 360,000 active players.

— Russian bookmakers transferred a record 9.9 billion rubles in targeted contributions in Q1 2026. At the same time, deposit volume dropped 6.5% year-over-year.

📌 Time to Prepare Our Campaigns!
— Plans to bet on the 2026 World Cup:
26% of adults in the US,
33% in the UK,
29% in Singapore,
43% in Mexico.

📌 And Again About Predictions…
— In the US, prediction markets are estimated to have cost state budgets around $1 billion in lost tax revenue — these platforms are increasingly competing with traditional betting.

— Users of prediction markets lose more on combined bets than players placing traditional accumulators: the average return on such predictions reaches 18% compared to 12% for accumulators.

📌 Interesting Developments…
— Argentina is discussing penalties of up to 6 years in prison for organizers of illegal iGaming. Fines are also being proposed for anyone who facilitates grey market platforms.

🪄

👉 Which news story surprised you most this week? Drop it in the comments

👍 Subscribe to stay up to date with the latest news.

😱 World Cup 2026: How Bookmakers and Affiliates Will Cash In on the Biggest Tournament in History

The 2026 World Cup isn't just a football tournament. For betting and affiliate marketing, it's the defining event of the coming years: 48 national teams, three host countries, and over a month of non-stop hype.

📌 Why the 2026 World Cup Will Be a Golden Period for Betting
The tournament runs from June 11 to July 19 across the US, Canada, and Mexico. For the first time, 48 national teams will compete, and the number of matches and talking points will grow at virtually every stage.

To put the scale in perspective:
— 60% of Brazilians plan to bet during the 2026 World Cup;
— one in five is willing to take out a loan for the tournament;
— 1.3 billion visits to betting sites per month — and that's before the hype even starts.

The hottest periods are the final hours before kickoff and live betting after goals, penalties, and red cards.

The biggest traffic peaks will traditionally fall on:
— matches featuring top national teams;
— games involving the US, Mexico, and Canada;
— playoffs and decisive group stage matches.

📌 What You Need to Know About Player Behavior
Before the tournament, audiences register en masse, activate bonuses, and bet on long-term outcomes: tournament winner, top scorer, or group stage qualification.

During the World Cup, the main volume kicks in:
— daily deposits;
— live betting;
— multi-match accumulators;
— emotional "chasing" bets after losses.

After the tournament, some players drop off — but the core stays in the system and transitions to club football. This is where operators start earning on long-term LTV.

📌 What Will Be Bet on Most
World Cups traditionally see explosive demand for:
— tournament winner futures;
— large accumulators;
— live betting.

📌 Bettor Pain Points and Triggers at the 2026 World Cup
Newcomers are afraid of complex lines, losing money, and confusing bonus terms — especially amid hundreds of promotional offers around the tournament.

Experienced players have different concerns:
— limit cuts;
— poor live betting quality;
— lag during matches;
— "toxic" bonuses with heavy wagering requirements.

That's exactly why the winners in 2026 will be brands that deliver simple UX, a clear onboarding experience, and honest communication — not just "+500% on deposit."

📌 What This Means for Media Buying
For the 2026 World Cup, simply running traffic on "sports betting" is no longer enough. Campaigns will need to be built around specific matches, national teams, and local GEOs.

The working approach looks like this:
— warm-up starting 1–2 months before the tournament;
— daily creatives tied to matches and live events;
— Telegram funnels, push notifications, and content;
— audience retention after the final through the Champions League and club season.

There will be no one-size-fits-all "global" campaign. In LatAm, Argentina and Brazil perform best; in Europe, local national teams and playoff stages; in North America, the US and Mexico will get a massive boost from hosting the tournament.

🪄

👉 What do you think: will the 2026 World Cup hit hardest on live betting, or will the market still be driven by classic accumulators?

💾 Save this post — it'll come in handy closer to the tournament when planning your setups and creatives.

🔗 Who has banned gambling advertising during the 2026 World Cup, where audience interest peaked at previous tournaments, and how to monetize campaigns most effectively — read our new article.

⚡️ #TrafficFlow | May 2026

16 setups. 4 sources. 12 GEOs.

We're launching a new series where we compile real working setups and look at what's actually performing in the market right now: fresh insider data from the 3SNET team.

What performed in May:
🇬🇧 Casino Prestige — TG Ads
🇫🇷 Casino Prestige — PPC
🇦🇺 Lucky Dreams — PPC
🇵🇭 Starzbet — TG Ads
🇫🇷 Spin Million — FB Apps
🇮🇹 Rooster Bet — PPC
🇮🇹 BetBeast — FB Apps
🇰🇷 1win — SEO
🇦🇴 BANTUbet — FB Apps
🇩🇪 Yep — SEO
🇩🇪 Sportaza — FB Apps
🇿🇦 Mzansibet — FB Apps
🇨🇦 Rexbet — TG Ads
🇮🇳 Luckystar — PPC
🇪🇬 Linebet — SEO
🇵🇭 Starzbet — FB Apps

What this snapshot shows:
🟢 PPC continues to hold volume
FR, IT, AU, and IN show again that PPC still works reliably in iGaming — especially in GEOs with clear economics and high demand.

🟢 FB Apps performed across six GEOs in one month
FR, IT, AO, DE, ZA, PH — and that's just within our network. Based on what we're seeing across the industry, the source's geographic reach is even wider.

🟢 SEO is showing up in the data more often
KR, DE, and EG — three completely different markets where organic delivered results. DE stands out in particular, where competition is usually above average.

🟢 TG Ads isn't limited to Tier-3 only
UK and CA show that Telegram Ads is gradually establishing itself in more competitive GEOs as well.

🟢 Africa remains underrated
ZA and AO appear in the stats again. Based on the data, some teams are continuing to scale there through Facebook and FB Apps.

*Recognized as an extremist organization and banned in Russia

Were these insights useful? Should we keep it going? 👇