🪙 We’ve talked before about how TON became the engine behind Telegram’s gaming boom. But every strong narrative has a side that doesn’t make it into the headlines.

TON gives you reach, actual users, and instant distribution at a scale most chains can’t offer. What it doesn’t give you is a ready-made economic system to build on.

The economic layer is still forming. There aren’t many proven templates, auditors are limited. And a lot of core mechanics that feel “default” in ecosystems like Ethereum or Solana simply haven’t matured on TON yet.

The rise of Notcoin, Hamster Kombat and Catizen made the path look simple. But those wins sit on top of timing and hype, not stable economics. Copy the surface and the model breaks almost immediately.

So where do teams usually slip?
▪️They treat TON like Web2 and expect the token to behave
▪️They misjudge retention costs once real traffic arrives
▪️They copy mechanics that only worked in a hype window

And yet, TON remains a powerful entry point. Mini Apps, instant onboarding, a built-in wallet, a distribution channel no other chain gets. It works brilliantly for teams ready to navigate a fast-growing, still-maturing ecosystem. But it’s far less forgiving for those expecting polished frameworks and plug-and-play economics.

Another important update from Abu Dhabi🚀

ADGM has officially approved the use of USDT for licensed institutional companies. This means payments, transfers, custody services and lending with USDT are now allowed in Abu Dhabi across eight blockchains: Aptos, Celo, Cosmos, Kaia, Near, Polkadot, Tezos, TON, and TRON.

It pushes access to the world’s leading stablecoin even further and helps Abu Dhabi grow its role in the digital asset space.

Want your own blockchain? Here’s the bill 💸

Everyone loves the idea of an app-chain: zero fees, full control, your own economy. It sounds great until you realize a chain is a product inside your product.

In reality, most teams don’t need one. An app-chain only makes sense when:
▪️you have massive traffic and constant on-chain actions
▪️your economy breaks under L1/L2 fees
▪️your rules don’t fit existing networks
▪️your team can run infrastructure 24/7

But in practice, many teams reach for an app-chain even when their needs are easily covered by a standard, ready-made network.

Here’s what ends up on the bill:
🔹validators, DevOps, monitoring, upgrades
🔹dedicated RPC, data storage, security
🔹bridges, liquidity, market-making
🔹economic audits (and another audit once the model cracks under load)

An app-chain isn’t an add-on, but a mini L1 you need to run every single day.

So why do game studios still go for it? Because sometimes it’s the only way to give players zero fees, keep the economy stable, stay independent from global network spikes, and avoid designing gameplay around someone else’s limits.

But you pay for that. Not with money, but with responsibility. When the chain goes down, the game goes down. And when the token slips, the entire balance collapses.

🎯 So here’s the insight:

What looks like freedom on paper becomes responsibility the moment it goes live. It unlocks huge upside only for teams that know exactly why they need it and are ready to support it every day.

🌎 People in crowdlending have always been told one thing: “If you want to operate globally, be ready for years of bureaucracy.”

We didn’t wait for that and chose a different path.

In our new case study, we explain how we helped a local fintech transform into an ecosystem where investors and businesses from different countries can meet directly.

No separate license for each country. And no regulatory pauses and barriers.

The platform launched in five jurisdictions at the same time and became part of the real economy instead of a crypto experiment.

Read the full story here.

🧐 Remember the hype around Notcoin and Hamster Kombat? After those projects took off, a flood of clones appeared with the same copy-paste gameplay mechanics. None of them really broke through.

It may seem like the gameplay pulls the user in. But the real magic happens in onboarding.

Telegram, with its built-in wallet and Mini Apps, has pushed the crypto entry barrier almost to zero. No need to install an app, create a wallet, or buy gas.

And this is what changes the game: nothing stands between the user and the product.

But launching on Telegram with an altcoin doesn’t guarantee instant users or revenue.

🪙 TON offers more than the blockchain layer.

It gives access to a distribution channel reaching millions.

TON alone won’t make your game go viral. It brings traffic. Your job is to build an economy that retains and monetizes that traffic. The focus shifts. The question is no longer “which network should I choose?” but “are you ready to create value where the user already is?”

🤝 And that’s where we come in. We design tokenomics that can handle any level of traffic and stay stable under load.