How to choose a blockchain and what shapes your product’s future ⚡️

When teams pick a network, many start with TPS or whatever happens to be trending. But pretty numbers on a chart are just noise. Your product lives in the environment the network creates.

Here is what matters.

A blockchain affects how much every click costs, how fast a user reaches the outcome and whether the network holds up when things go wrong. And this is usually where teams stop looking.

▪ User acquisition often ends up more expensive than development.
▪ A fee that looks tiny turns into dollars once your product has dozens of internal actions.
▪ A network can run smoothly until a single halt freezes every transaction and your entire economy with it.

And the network you pick defines how many potential users you have, how much they can pay, and how many VC funds even operate in that ecosystem.

In the end, choosing a chain comes down to one simple question:
🔜 where will your product grow faster?

It grows where people understand how to pay. Where the fee supports the value instead of eating it. And where stablecoins, oracles, auditors and tools already exist.

And there is always a moment when a team realizes something important. The network does not choose the product. The product chooses the network.

What remains is the context, the goal and the environment where your product lasts the longest.

🪙 We’ve talked before about how TON became the engine behind Telegram’s gaming boom. But every strong narrative has a side that doesn’t make it into the headlines.

TON gives you reach, actual users, and instant distribution at a scale most chains can’t offer. What it doesn’t give you is a ready-made economic system to build on.

The economic layer is still forming. There aren’t many proven templates, auditors are limited. And a lot of core mechanics that feel “default” in ecosystems like Ethereum or Solana simply haven’t matured on TON yet.

The rise of Notcoin, Hamster Kombat and Catizen made the path look simple. But those wins sit on top of timing and hype, not stable economics. Copy the surface and the model breaks almost immediately.

So where do teams usually slip?
▪️They treat TON like Web2 and expect the token to behave
▪️They misjudge retention costs once real traffic arrives
▪️They copy mechanics that only worked in a hype window

And yet, TON remains a powerful entry point. Mini Apps, instant onboarding, a built-in wallet, a distribution channel no other chain gets. It works brilliantly for teams ready to navigate a fast-growing, still-maturing ecosystem. But it’s far less forgiving for those expecting polished frameworks and plug-and-play economics.

Another important update from Abu Dhabi🚀

ADGM has officially approved the use of USDT for licensed institutional companies. This means payments, transfers, custody services and lending with USDT are now allowed in Abu Dhabi across eight blockchains: Aptos, Celo, Cosmos, Kaia, Near, Polkadot, Tezos, TON, and TRON.

It pushes access to the world’s leading stablecoin even further and helps Abu Dhabi grow its role in the digital asset space.

Want your own blockchain? Here’s the bill 💸

Everyone loves the idea of an app-chain: zero fees, full control, your own economy. It sounds great until you realize a chain is a product inside your product.

In reality, most teams don’t need one. An app-chain only makes sense when:
▪️you have massive traffic and constant on-chain actions
▪️your economy breaks under L1/L2 fees
▪️your rules don’t fit existing networks
▪️your team can run infrastructure 24/7

But in practice, many teams reach for an app-chain even when their needs are easily covered by a standard, ready-made network.

Here’s what ends up on the bill:
🔹validators, DevOps, monitoring, upgrades
🔹dedicated RPC, data storage, security
🔹bridges, liquidity, market-making
🔹economic audits (and another audit once the model cracks under load)

An app-chain isn’t an add-on, but a mini L1 you need to run every single day.

So why do game studios still go for it? Because sometimes it’s the only way to give players zero fees, keep the economy stable, stay independent from global network spikes, and avoid designing gameplay around someone else’s limits.

But you pay for that. Not with money, but with responsibility. When the chain goes down, the game goes down. And when the token slips, the entire balance collapses.

🎯 So here’s the insight:

What looks like freedom on paper becomes responsibility the moment it goes live. It unlocks huge upside only for teams that know exactly why they need it and are ready to support it every day.

🌎 People in crowdlending have always been told one thing: “If you want to operate globally, be ready for years of bureaucracy.”

We didn’t wait for that and chose a different path.

In our new case study, we explain how we helped a local fintech transform into an ecosystem where investors and businesses from different countries can meet directly.

No separate license for each country. And no regulatory pauses and barriers.

The platform launched in five jurisdictions at the same time and became part of the real economy instead of a crypto experiment.

Read the full story here.