American fashion has taken a right turn.
Society has grown tired of activist lectures – this is the conclusion drawn by The New York Times, describing the revival of the trend for natural fur coats. Just a few years ago, a celebrity could be "canceled" on social media for publicly wearing fur. Luxury brands began phasing out natural fur starting in the 2000s.
Now, with the cold weather in New York, more and more pop stars and influencers are seen walking in vintage natural fur coats. Rihanna, Kendall Jenner, and Hailey Bieber have all been spotted. And there’s no criticism.
Now, brands have every chance to restore sales of natural fur coats, analysts say.
Society has grown tired of activist lectures – this is the conclusion drawn by The New York Times, describing the revival of the trend for natural fur coats. Just a few years ago, a celebrity could be "canceled" on social media for publicly wearing fur. Luxury brands began phasing out natural fur starting in the 2000s.
Now, with the cold weather in New York, more and more pop stars and influencers are seen walking in vintage natural fur coats. Rihanna, Kendall Jenner, and Hailey Bieber have all been spotted. And there’s no criticism.
Now, brands have every chance to restore sales of natural fur coats, analysts say.
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Crocs brand reports record sales in 2024.
The Crocs brand has announced the best results in its history for the past year. The company’s revenue reached $4.1 billion, which is 4% higher than in 2023. The brand's profit has been growing for the fifth consecutive year, which indicates that Crocs have finally transformed from "ugly shoes" into a fashion trend.
This success is largely linked to global changes in fashion and lifestyle: people increasingly value comfort and convenience, as well as unconventional clothing combinations. Let’s not forget the ugly shoes trend, which only strengthened Crocs’ popularity.
Finally, a huge part of the success can be credited to their clever marketing. Crocs released dozens of cool collaborations – from "Shrek" to Balenciaga – making their clogs truly desirable.
The Crocs brand has announced the best results in its history for the past year. The company’s revenue reached $4.1 billion, which is 4% higher than in 2023. The brand's profit has been growing for the fifth consecutive year, which indicates that Crocs have finally transformed from "ugly shoes" into a fashion trend.
This success is largely linked to global changes in fashion and lifestyle: people increasingly value comfort and convenience, as well as unconventional clothing combinations. Let’s not forget the ugly shoes trend, which only strengthened Crocs’ popularity.
Finally, a huge part of the success can be credited to their clever marketing. Crocs released dozens of cool collaborations – from "Shrek" to Balenciaga – making their clogs truly desirable.
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The UAE has topped the ranking of countries with the fastest internet.
Russia, with a speed of 36 Mbps, ranks 87th, between Egypt (38.9 Mbps) and Sri Lanka (35.5 Mbps). The mobile data speed in the UAE is 546 Mbps.
💻The top three countries include Qatar (521.5 Mbps) and Kuwait (314 Mbps). The internet speed ranking was compiled by specialists from Ookla.
Russia, with a speed of 36 Mbps, ranks 87th, between Egypt (38.9 Mbps) and Sri Lanka (35.5 Mbps). The mobile data speed in the UAE is 546 Mbps.
💻The top three countries include Qatar (521.5 Mbps) and Kuwait (314 Mbps). The internet speed ranking was compiled by specialists from Ookla.
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Amazon surpasses Walmart in revenue – is this the end of traditional retail?
For the first time in history, Amazon has overtaken Walmart in revenue! In Q4 2024, Walmart reported $180.6 billion in revenue, but it wasn’t enough to maintain its leadership. Amazon posted a record-breaking $187.8 billion, becoming the world’s largest retailer.
This rivalry has been going on for years. Walmart dominated offline retail, while Amazon led in online sales. However, over time, their business models began to overlap, intensifying the competition. Back in 2015, Amazon first surpassed Walmart in market capitalization, and later, according to WSJ, even secretly spied on its competitor.
For the first time in history, Amazon has overtaken Walmart in revenue! In Q4 2024, Walmart reported $180.6 billion in revenue, but it wasn’t enough to maintain its leadership. Amazon posted a record-breaking $187.8 billion, becoming the world’s largest retailer.
This rivalry has been going on for years. Walmart dominated offline retail, while Amazon led in online sales. However, over time, their business models began to overlap, intensifying the competition. Back in 2015, Amazon first surpassed Walmart in market capitalization, and later, according to WSJ, even secretly spied on its competitor.
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The weekly audience of ChatGPT has reached 400 million people.
⏮️In December 2024, this figure was 300 million, and in August, it was 200 million.⏭️
A particularly high growth in active users is noticeable in the corporate segment: currently, OpenAI serves 2 million business clients, which is double the number from September.
In 2025, OpenAI has an ambitious goal — to reach 1 billion users. To achieve this, the company plans to release GPT-4.5 and GPT-5 models, as well as continue work on the AI agent Operator and integrate ChatGPT into Apple devices.
⏮️In December 2024, this figure was 300 million, and in August, it was 200 million.⏭️
A particularly high growth in active users is noticeable in the corporate segment: currently, OpenAI serves 2 million business clients, which is double the number from September.
In 2025, OpenAI has an ambitious goal — to reach 1 billion users. To achieve this, the company plans to release GPT-4.5 and GPT-5 models, as well as continue work on the AI agent Operator and integrate ChatGPT into Apple devices.
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Jeff Bezos, the founder of Amazon, is influencing the real estate market.
One of the greatest players in the history of American football, Tom Brady, is looking to sell his mansion, the "Billionaire Bunker," for $150 million. This was reported by Bloomberg.
The agency notes that the athlete began considering selling his property on Indian Creek Island in Florida after its value sharply increased following the arrival of billionaire Jeff Bezos, the founder of Amazon.
According to people familiar with the situation, the property at 26 Indian Creek Island Road is being shown to a small group of potential buyers. The recently built home has already received offers over $150 million, three people, who requested to remain anonymous, have reported.
It is noted that negotiations are ongoing, and there is no guarantee that they will lead to a sale.
One of the greatest players in the history of American football, Tom Brady, is looking to sell his mansion, the "Billionaire Bunker," for $150 million. This was reported by Bloomberg.
The agency notes that the athlete began considering selling his property on Indian Creek Island in Florida after its value sharply increased following the arrival of billionaire Jeff Bezos, the founder of Amazon.
According to people familiar with the situation, the property at 26 Indian Creek Island Road is being shown to a small group of potential buyers. The recently built home has already received offers over $150 million, three people, who requested to remain anonymous, have reported.
It is noted that negotiations are ongoing, and there is no guarantee that they will lead to a sale.
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Alibaba Group has demonstrated the fastest revenue growth in the past year.
The Chinese tech giant, co-founded by Jack Ma, is taking another step toward recovery after years of instability. For the third fiscal quarter, which ended in December, the company increased its net profit by 3.4 times, while its adjusted earnings and revenue surpassed analysts' expectations, according to Bloomberg.
The company reported higher-than-expected revenue growth in its two key divisions: e-commerce and cloud services, which host its AI ventures. This suggests a rebound in Chinese consumer spending from the post-COVID slump and initial success in pushing back competitors such as ByteDance Ltd. and PDD Holdings Inc., which have undermined its market share in recent years.
The Chinese tech giant, co-founded by Jack Ma, is taking another step toward recovery after years of instability. For the third fiscal quarter, which ended in December, the company increased its net profit by 3.4 times, while its adjusted earnings and revenue surpassed analysts' expectations, according to Bloomberg.
The company reported higher-than-expected revenue growth in its two key divisions: e-commerce and cloud services, which host its AI ventures. This suggests a rebound in Chinese consumer spending from the post-COVID slump and initial success in pushing back competitors such as ByteDance Ltd. and PDD Holdings Inc., which have undermined its market share in recent years.
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Alibaba Group Holding plans to invest over $50 billion in cloud and AI infrastructure over the next three years.
According to a company statement, the investment will total at least 380 billion yuan ($53 billion). This will exceed Alibaba’s total investments in these areas over the past decade.
The announced plans demonstrate the company’s focus on growth through AI development and its intention to become a leading global provider of cloud services, the statement noted.
Alibaba revealed its plans to increase investment in AI development last week along with its financial report for the third fiscal quarter, but did not specify the amount of the planned investment at that time.
"The company expects AI to play an increasingly important role in its operations in e-commerce, corporate services, and consumer applications, driving business efficiency, innovation growth, and user engagement," the press release states.
Alibaba's shares fell by 1.6% at the close of trading in Hong Kong on Monday. Over the last 12 months, their value has increased by 83.8%.
According to a company statement, the investment will total at least 380 billion yuan ($53 billion). This will exceed Alibaba’s total investments in these areas over the past decade.
The announced plans demonstrate the company’s focus on growth through AI development and its intention to become a leading global provider of cloud services, the statement noted.
Alibaba revealed its plans to increase investment in AI development last week along with its financial report for the third fiscal quarter, but did not specify the amount of the planned investment at that time.
"The company expects AI to play an increasingly important role in its operations in e-commerce, corporate services, and consumer applications, driving business efficiency, innovation growth, and user engagement," the press release states.
Alibaba's shares fell by 1.6% at the close of trading in Hong Kong on Monday. Over the last 12 months, their value has increased by 83.8%.
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Two neural networks suddenly switched to machine language during their communication — the person could no longer understand them.
They are discussing the machine uprising.
They are discussing the machine uprising.
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Amazon has gained full control over the James Bond films.
Longtime producers of the James Bond film franchise, Barbara Broccoli and Michael G. Wilson, have announced their departure and the transfer of creative control rights to Amazon MGM Studios, which was formed when Amazon acquired Bond's parent studio in 2022. Details were provided by BBC.
The James Bond films were launched by Albert "Cubby" Broccoli in 1962, before his daughter and stepson took over the reins. Cubby Broccoli co-founded the iconic franchise with co-producer Harry Saltzman, and Wilson joined him as a producer for the 1985 film A View to a Kill.
Barbara succeeded her father and joined Wilson as a producer for GoldenEye (1995), and since then, they have overseen all Bond films through their production company Eon. The new deal comes four years after the release of the last film in the series, No Time to Die, in which Daniel Craig also portrayed Bond for the last time.
Now, Amazon will decide which actor will play the famous character, but there are no specific timelines for when this will happen or when the next film will be made.
In a statement, the producers mentioned that Broccoli and Wilson "will remain co-owners of the franchise" under the new joint venture, but Amazon MGM Studios "will have creative control."
83-year-old Wilson said, "Since my career as agent 007 has lasted nearly 60 incredible years, I am stepping away from producing the James Bond films to focus on the arts and charitable projects.
Therefore, Barbara and I have agreed that the time has come for our trusted partner, Amazon MGM Studios, to lead James Bond into the future."
Longtime producers of the James Bond film franchise, Barbara Broccoli and Michael G. Wilson, have announced their departure and the transfer of creative control rights to Amazon MGM Studios, which was formed when Amazon acquired Bond's parent studio in 2022. Details were provided by BBC.
The James Bond films were launched by Albert "Cubby" Broccoli in 1962, before his daughter and stepson took over the reins. Cubby Broccoli co-founded the iconic franchise with co-producer Harry Saltzman, and Wilson joined him as a producer for the 1985 film A View to a Kill.
Barbara succeeded her father and joined Wilson as a producer for GoldenEye (1995), and since then, they have overseen all Bond films through their production company Eon. The new deal comes four years after the release of the last film in the series, No Time to Die, in which Daniel Craig also portrayed Bond for the last time.
Now, Amazon will decide which actor will play the famous character, but there are no specific timelines for when this will happen or when the next film will be made.
In a statement, the producers mentioned that Broccoli and Wilson "will remain co-owners of the franchise" under the new joint venture, but Amazon MGM Studios "will have creative control."
83-year-old Wilson said, "Since my career as agent 007 has lasted nearly 60 incredible years, I am stepping away from producing the James Bond films to focus on the arts and charitable projects.
Therefore, Barbara and I have agreed that the time has come for our trusted partner, Amazon MGM Studios, to lead James Bond into the future."
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🌎How does luxury feel in different parts of the world?
Analyzing the Luxury in Transition: Securing Future Growth report from Bain & Company.
Europe:
✅ The region remains the largest market in the segment — personal luxury goods sales grew by 3-4% to €110 billion.
✅ Meanwhile, tax-free sales increased by 10-15% due to the rise in tourist traffic. The value of goods purchased by the Chinese grew by 40%, with stable per capita spending.
✅ In Europe, luxury markets in Italy, Spain, Greece, and Turkey developed, while sales in the UK and Germany decreased. France remained stable.
Analyzing the Luxury in Transition: Securing Future Growth report from Bain & Company.
Europe:
✅ The region remains the largest market in the segment — personal luxury goods sales grew by 3-4% to €110 billion.
✅ Meanwhile, tax-free sales increased by 10-15% due to the rise in tourist traffic. The value of goods purchased by the Chinese grew by 40%, with stable per capita spending.
✅ In Europe, luxury markets in Italy, Spain, Greece, and Turkey developed, while sales in the UK and Germany decreased. France remained stable.
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Let’s continue analyzing the report Luxury in Transition: Securing Future Growth by Bain & Company.
America
✅ On the second-largest luxury market, sales decreased by 1% to €100 billion.
✅ In the United States, consumers have increasingly focused on the "price/quality" ratio and demonstrated demand for personalized service and unique products.
✅ In Canada, the luxury market performed worse due to a lack of Chinese tourists (who all went to Europe), while the markets in Mexico and Brazil grew.
America
✅ On the second-largest luxury market, sales decreased by 1% to €100 billion.
✅ In the United States, consumers have increasingly focused on the "price/quality" ratio and demonstrated demand for personalized service and unique products.
✅ In Canada, the luxury market performed worse due to a lack of Chinese tourists (who all went to Europe), while the markets in Mexico and Brazil grew.
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🌎How does luxury feel in different parts of the world?
Analyzing the Luxury in Transition: Securing Future Growth report from Bain & Company.
Europe:
✅ The region remains the largest market in the segment — personal luxury goods sales grew by 3-4% to…
Analyzing the Luxury in Transition: Securing Future Growth report from Bain & Company.
Europe:
✅ The region remains the largest market in the segment — personal luxury goods sales grew by 3-4% to…
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Let’s continue analyzing the report Luxury in Transition: Securing Future Growth by Bain & Company.
China
✅ The country experienced the sharpest sales decline among all regions: -20-22%.
✅ Demand was impacted by overall macroeconomic factors and a decrease in social events.
✅ In the first 10 months of the year, only 5% of luxury brands achieved revenue growth in China.
China
✅ The country experienced the sharpest sales decline among all regions: -20-22%.
✅ Demand was impacted by overall macroeconomic factors and a decrease in social events.
✅ In the first 10 months of the year, only 5% of luxury brands achieved revenue growth in China.
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Let’s continue analyzing the report Luxury in Transition: Securing Future Growth by Bain & Company.
America
✅ On the second-largest luxury market, sales decreased by 1% to €100 billion.
✅ In the United States, consumers have increasingly focused on the…
America
✅ On the second-largest luxury market, sales decreased by 1% to €100 billion.
✅ In the United States, consumers have increasingly focused on the…
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Marketplace WEE and Data Insight unveil the first e-commerce map for the MENA region.
Marketplace WEE, in collaboration with analytics company Data Insight, has introduced the first e-commerce map for the MENA region. This project is designed for sellers, analysts, and all e-commerce market participants.
The map, featuring logos of key industry players, helps navigate the rapidly growing e-commerce sector in this promising region. It is especially useful for businesses looking to expand or already operating in the UAE market.
📌 The screenshot shows only a portion of the map, which consists of six main sections, including marketplaces, IT, logistics, and more.
Marketplace WEE, in collaboration with analytics company Data Insight, has introduced the first e-commerce map for the MENA region. This project is designed for sellers, analysts, and all e-commerce market participants.
The map, featuring logos of key industry players, helps navigate the rapidly growing e-commerce sector in this promising region. It is especially useful for businesses looking to expand or already operating in the UAE market.
📌 The screenshot shows only a portion of the map, which consists of six main sections, including marketplaces, IT, logistics, and more.
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Amazon surpasses Walmart in quarterly revenue for first time.
At the end of the fourth quarter, Amazon earned 187.8 billion, and Walmart - 180.5 billion. Since 2012, Walmart has been the leader in quarterly income. Despite this, Walmart continues to lead in annual sales, although Amazon is closing the gap.
For the current fiscal year, Walmart expects revenue of 708.7 billion, and Amazon - 700.8 billion.
At the end of the fourth quarter, Amazon earned 187.8 billion, and Walmart - 180.5 billion. Since 2012, Walmart has been the leader in quarterly income. Despite this, Walmart continues to lead in annual sales, although Amazon is closing the gap.
For the current fiscal year, Walmart expects revenue of 708.7 billion, and Amazon - 700.8 billion.
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70% of users remain polite and thank the AI for help.
According to a new study, only 70% of people say “please” and “thank you” to chatbots. Statistics show: 55% of users thank AI out of habit, another 12% hope that politeness will save them in the future, when machines enslave us.
The remaining respondents consider gratitude a pointless waste of time (20%) or are fundamentally rude to the car (13%).
According to a new study, only 70% of people say “please” and “thank you” to chatbots. Statistics show: 55% of users thank AI out of habit, another 12% hope that politeness will save them in the future, when machines enslave us.
The remaining respondents consider gratitude a pointless waste of time (20%) or are fundamentally rude to the car (13%).
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Jeff Bezos got rid of the "James Bond" producers who annoyed him by paying them $1 billion (!).
The two producers, Barbara Broccoli and Michael Wilson, criticized Amazon for its plans to create Bond-related TV series, calling Bezos an "idiot."
When Jeff was told about their words, he said: "I don’t care how much it costs. Just get rid of them."
As a result, the company paid a hefty $1 billion bonus to end its collaboration with the producers.
The two producers, Barbara Broccoli and Michael Wilson, criticized Amazon for its plans to create Bond-related TV series, calling Bezos an "idiot."
When Jeff was told about their words, he said: "I don’t care how much it costs. Just get rid of them."
As a result, the company paid a hefty $1 billion bonus to end its collaboration with the producers.
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The American rocket New Shepard will conduct its 11th commercial suborbital flight with tourists on board this spring.
The crew will consist of six women, according to the press service of Blue Origin, the company owned by Amazon founder Jeff Bezos.
"This is the first all-female crew since Valentina Tereshkova's flight in 1963," the statement said.
The mission participants include:
📍Aerospace engineer and entrepreneur Aisha Bowe (USA/Bahamas);
📍Film producer Keriann Flynn (USA);
📍CBS News radio host Gayle King (USA);
📍Activist Amanda Nguyen (USA/Vietnam);
📍Journalist, entrepreneur, and Jeff Bezos' fiancée Lauren Sánchez (USA);
📍Singer Katy Perry (USA).
The crew will consist of six women, according to the press service of Blue Origin, the company owned by Amazon founder Jeff Bezos.
"This is the first all-female crew since Valentina Tereshkova's flight in 1963," the statement said.
The mission participants include:
📍Aerospace engineer and entrepreneur Aisha Bowe (USA/Bahamas);
📍Film producer Keriann Flynn (USA);
📍CBS News radio host Gayle King (USA);
📍Activist Amanda Nguyen (USA/Vietnam);
📍Journalist, entrepreneur, and Jeff Bezos' fiancée Lauren Sánchez (USA);
📍Singer Katy Perry (USA).
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Which Luxury Categories Grew in 2024 and Which Did Not — Continuing the Bain & Company Report Review.
❗️Important Note: Growth in monetary terms does not necessarily mean an increase in unit sales. In many categories, price hikes and a shift toward higher-end segments contributed to revenue growth.
💄Beauty. Sales in the largest category grew by 3-5% year-on-year to €79 billion. The key drivers were decorative cosmetics (in Western markets) and niche perfumery.
👜 Leather Accessories. Sales declined by 3-5% to €78 billion. After several years of steady growth, the category faced challenges as consumers became more selective.
👚Apparel. Demand fell slightly by -2% to €76 billion. Growth was observed in both the highest and lowest price segments (within luxury) as well as in sportswear and activewear subcategories.
⏰ Watches. This category experienced one of the sharpest declines, with sales dropping by 5-7% to €51 billion. Only top-tier brands maintained positive momentum, while consumer interest in other manufacturers weakened.
💍Jewelry. Sales in this category increased by around 2% to €31 billion. The strongest growth was seen in the high-end segment. Overall, jewelry brands successfully implemented high-low strategies and customer-centric approaches.
👠Footwear. Similar to the watch category, sales declined by 5-7% to €25 billion. The downturn was driven by consumers opting for premium and lower-priced footwear instead of luxury amid rising prices.
🕶 Eyewear. Sales grew by 3-5% to €17 billion. Unlike footwear, eyewear buyers preferred more expensive and unique products.
❗️Important Note: Growth in monetary terms does not necessarily mean an increase in unit sales. In many categories, price hikes and a shift toward higher-end segments contributed to revenue growth.
💄Beauty. Sales in the largest category grew by 3-5% year-on-year to €79 billion. The key drivers were decorative cosmetics (in Western markets) and niche perfumery.
👜 Leather Accessories. Sales declined by 3-5% to €78 billion. After several years of steady growth, the category faced challenges as consumers became more selective.
👚Apparel. Demand fell slightly by -2% to €76 billion. Growth was observed in both the highest and lowest price segments (within luxury) as well as in sportswear and activewear subcategories.
⏰ Watches. This category experienced one of the sharpest declines, with sales dropping by 5-7% to €51 billion. Only top-tier brands maintained positive momentum, while consumer interest in other manufacturers weakened.
💍Jewelry. Sales in this category increased by around 2% to €31 billion. The strongest growth was seen in the high-end segment. Overall, jewelry brands successfully implemented high-low strategies and customer-centric approaches.
👠Footwear. Similar to the watch category, sales declined by 5-7% to €25 billion. The downturn was driven by consumers opting for premium and lower-priced footwear instead of luxury amid rising prices.
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Let’s continue analyzing the report Luxury in Transition: Securing Future Growth by Bain & Company.
China
✅ The country experienced the sharpest sales decline among all regions: -20-22%.
✅ Demand was impacted by overall macroeconomic factors and a decrease…
China
✅ The country experienced the sharpest sales decline among all regions: -20-22%.
✅ Demand was impacted by overall macroeconomic factors and a decrease…
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Declining Profitability and Innovation — Concluding the Bain & Company Report Review and Looking at the Future of Luxury Brands.
Key Takeaways
✅ Amid declining margins, brands will need to balance moderate growth while maintaining profitability.
✅ To achieve this, they will optimize supply chains and invest in technology, including collaborations with suppliers.
✅ Companies must move away from the growth-driven perspective of 2021–2023 and redefine their value proposition.
✅ To enhance customer loyalty, brands may focus on creating products that tell a story and convey brand values.
Key Figures
✅ By 2030, the overall luxury market is expected to grow to €2 trillion (at current exchange rates), with annual growth of 5–9%.
✅ In 2025, the personal luxury goods segment is projected to grow by up to 4%, driven by strong sales in Europe and the Middle East, as well as a recovery in demand in China and Japan.
✅ By 2030, its CAGR (compound annual growth rate) could reach 4–6%, with total sales between €460–500 billion.
✅ Online channels will expand to 30–33% of the segment, with monobrand stores occupying the same share. Multibrand offline formats will be the most negatively affected.
✅ EBIT margins in the personal luxury sector are expected to decline from 21% to 18–19% in the coming years, though still above the market average of 15%.
✅ Over the next five years, 300 million new consumers—primarily from China—are expected to enter the luxury market.
Key Takeaways
✅ Amid declining margins, brands will need to balance moderate growth while maintaining profitability.
✅ To achieve this, they will optimize supply chains and invest in technology, including collaborations with suppliers.
✅ Companies must move away from the growth-driven perspective of 2021–2023 and redefine their value proposition.
✅ To enhance customer loyalty, brands may focus on creating products that tell a story and convey brand values.
Key Figures
✅ By 2030, the overall luxury market is expected to grow to €2 trillion (at current exchange rates), with annual growth of 5–9%.
✅ In 2025, the personal luxury goods segment is projected to grow by up to 4%, driven by strong sales in Europe and the Middle East, as well as a recovery in demand in China and Japan.
✅ By 2030, its CAGR (compound annual growth rate) could reach 4–6%, with total sales between €460–500 billion.
✅ Online channels will expand to 30–33% of the segment, with monobrand stores occupying the same share. Multibrand offline formats will be the most negatively affected.
✅ EBIT margins in the personal luxury sector are expected to decline from 21% to 18–19% in the coming years, though still above the market average of 15%.
✅ Over the next five years, 300 million new consumers—primarily from China—are expected to enter the luxury market.
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Ecom: The Future. AI, Crypto, Innovation
Which Luxury Categories Grew in 2024 and Which Did Not — Continuing the Bain & Company Report Review.
❗️Important Note: Growth in monetary terms does not necessarily mean an increase in unit sales. In many categories, price hikes and a shift toward higher…
❗️Important Note: Growth in monetary terms does not necessarily mean an increase in unit sales. In many categories, price hikes and a shift toward higher…
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