World e-commerce: trends & news
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Everything About Global Marketplaces: Trends, News, Analytics

Get the latest news and insights on the world's biggest marketplaces: Amazon, Etsy, AliExpress, Mercado Libre, Rakuten, eBay, Lazada, and more.

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🚚 Walmart expands next-day delivery for marketplace sellers
Sellers can now offer next-day delivery in major US cities β€” Los Angeles, New York, Chicago, Houston, and Atlanta.
πŸ‘‰ A strong move in the fight against Amazon: fast delivery directly impacts conversion and customer loyalty.
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πŸ’„ Indian marketplace Nykaa expands to the UK
FSN E-Commerce (Nykaa’s owner) plans to enter Britain and other countries to compete with global beauty giants.
πŸ“ˆ India is increasingly stepping into the global e-commerce game: first Flipkart, now Nykaa. Who’s next?
πŸ‡¬πŸ‡§ Walmart opens a marketplace office in London The new office will help British brands sell to the U.S. market via Walmart.com.
⚑ Walmart is building a global export network for local products β€” competition with Amazon and Alibaba is heating up.
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πŸ’ The Knot adds AI and new features for sellers The wedding marketplace launched updates: AI tools, trust badges, and enhanced seller-to-customer communication.
✨ Niche marketplaces continue to grow β€” less competition with giants, more expertise and loyal audiences.
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πŸ“Š Pattern Group prepares for IPO: revenue +35% The e-commerce accelerator working with Amazon, Walmart, TikTok Shop, and Mercado Libre reported $1.14B revenue in H1 2025.
πŸš€ The company is going public on Nasdaq under the ticker PTRN. A strong signal that the marketplace industry is still in active growth.
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Amazon of Africa Jumia strives for profit: reduction of losses and revenue growth by 25%

Jumia, formerly known as Amazon of Africa, has faced significant challenges since its IPO in 2019, including increased losses and a 70% decline in its share price. However, with the arrival of new CEO Francis Dufay in 2022, the company has reduced losses, focused on its core e-commerce business, and reduced its presence in low-demand countries.

In 2025, Jumia demonstrated revenue growth of 25% and aims to achieve profitability by 2027, despite competition from Chinese giants Temu and Shein.
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πŸ“¦ Important Changes in U.S. Import Rules

Starting August 29, 2025, the Trump administration closed the so-called β€œde minimis” loophole, which allowed goods valued under $800 to bypass customs duties and inspection.
This decision affected platforms actively involved in international trade, such as eBay, Etsy, and Shopify.
After the announcement, Etsy shares fell by 14%, eBay by 6%, and Shopify by 1%. Shoppers are expected to face additional duties and delivery delays for overseas products.
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πŸ›οΈ eBay Prepares for Black Friday 2025

eBay
has already announced its Black Friday sale on November 28. Significant discounts are expected on popular items including Dyson appliances, Shark vacuums, Ninja air fryers, and more.
Special attention will be given to refurbished products, offering extra savings. The platform will also participate in Cyber Monday on December 1, with additional deals likely.
βš–οΈ Amazon vs. eBay for Sellers in 2025

In 2025, Amazon and eBay continue to dominate e-commerce, but their selling approaches differ.
Amazon focuses on product pages and the A10 algorithm.

eBay offers more opportunities for individual sellers and auction-style sales.

According to recent data:
πŸ“¦eBay has about 18 million sellers
πŸ“¦Amazon has over 9.7 million sellers
πŸ›’ eBay is building a supercomputer to keep up with Amazon and Temu

Global giant eBay is actively investing in artificial intelligence: the company has already assembled its own supercomputer with thousands of GPUs and is training models to improve search, recommendations, and internal processes.

The goal is to return to growth and maintain its position against competitors such as Amazon, Walmart, Temu, and Shein.
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eBay Turns Second-Hand into a Cultural Movement

Celebrating its 30th anniversary, eBay is launching β€œSecondhand September” with branded collections, designer collaborations, authentication services, and AI-powered tools. Pre-loved items now make up 40% of total sales, with an annual turnover of $10 billion.
Unexpectedly, second-hand fashion is becoming a mainstream luxury trend.
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πŸ“Έ Amazon launches visual shopping: real-time purchases through the camera

Amazon has introduced Lens Live, a new feature that turns your smartphone camera into a tool for instant shopping. Now it’s enough to simply point your phone at any object around you β€” and the service will immediately suggest similar items from its catalog.

πŸ” How it works

* Point the camera β†’ get a selection of similar products.
* The built-in assistant Rufus instantly provides descriptions and answers.
* Everything happens β€œon the fly,” with no long loading times or extra steps.

βš™οΈ Technology under the hood

* AI models powered by AWS SageMaker, OpenSearch, and visual embeddings.
* Object recognition runs directly on the device, ensuring minimal delay.

πŸ“¦ What this means for sellers

1. Quality of listings matters β€” photos, descriptions, and keywords directly affect whether your product appears in recommendations.
2. New analytics β€” Amazon will gain insights into what users scan most often in real life.
3. Increased competition β€” only the most polished listings will make it to the top of visual search results.

Lens Live is not just a β€œgadget” β€” it’s a step toward new shopping behavior:
see an item β†’ point the camera β†’ buy.

For sellers, this is a clear signal: prepare your listings to compete not only in text search but also in visual search.

❓What do you think: will Lens Live become a mainstream standard, or remain a feature for early adopters and tech enthusiasts?
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Temu slashes prices by up to 60% to fight for U.S. market

In September, Temu sharply reduced prices on popular products β€” on average by 18%, and up to 60% on some items.
This aggressive discounting is part of its comeback strategy after losing ground due to tariffs and regulatory pressure.
πŸ‘‰ Competitors are on alert: Temu is once again positioning itself as the ultimate price killer in e-commerce.
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eBay: β€œWe don’t compete with our sellers”
At the Communacopia 2025 conference, eBay confirmed it does not sell its own products but focuses solely on being a platform for third-party sellers.
πŸ‘‰ Unlike Amazon and Temu, eBay bets on transparency and neutrality. But the question remains: is that enough to reignite growth?
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πŸ’° Temu to Pay $2 Million for Transparency Law Violation

The platform has agreed to a fine under the INFORM Consumers Act, which requires marketplaces to provide full information about sellers. This underscores the importance of transparency for users and strengthens regulation of online commerce.
For both sellers and buyers, it signals that legal and honest operations remain a key factor in maintaining trust on the platform.
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eBay has radically simplified international returns

You no longer need to deal with the mail from different countries.

What have you done:
β€’ eBay prints and pays for the labels for returns from abroad.
β€’ The seller receives a notification and is not involved in logistics.
β€’ The risks of errors and disputes are reduced.

The advantage for the seller:
Less headaches, time and risks when dealing with international orders.
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πŸ”₯ 5 Global Trends Worth Testing Right Now

Keeping an eye on Amazon, eBay, Walmart, and Aliexpress lets you spot future hits before your competitors. Here’s a selection of products that are growing fast overseas but haven’t flooded local markets yet:

1️⃣ Smart Water Bottles with Hydration Reminders – Popularity on Amazon: +150% this quarter – Wellness trend with low competition

2️⃣ Mini Projectors for Home and Travel – Demand on Walmart: +120% – Perfect for social media and video reviews

3️⃣ Glow-in-the-Dark Party Headphones – eBay trend: +200% – Niche product with a dedicated audience, few local sellers

4️⃣ Eco-Friendly Reusable Food Wraps – Top category on Aliexpress: β€œzero waste” – Works well for both marketplaces and offline sales

5️⃣ Portable Neck & Shoulder Massagers – Amazon/Walmart: +130% growth – Popular among office workers and people with sedentary lifestyles

πŸ’‘ Tip: Don’t copy the product directly β€” adapt packaging, design, color, or kit for your local market. Early trend adaptation brings the highest profits.
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πŸ””China vs ByteDance & Alibaba

This week, Chinese regulators summoned two giants: ByteDance (TikTok’s owner) and Alibaba. The reason? β€œHarmful content” and privacy violations, especially involving minors.

China has always kept tight control over the internet, but now the rules are getting even stricter. Platforms will be held responsible for everything their users post.

What it means for the market:
Brands will have to be extra careful about what they publish.
Marketplaces will be quicker to block risky content or products.
Users may get a β€œsafer” experience β€” but with fewer choices.
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♻️ eBay acquires Tise β€” a social marketplace from Norway

eBay is expanding its portfolio by acquiring Tise, a resale platform for fashion and home dΓ©cor.
Tise stands out for its social features, making it popular with younger audiences.
This move strengthens eBay’s C2C sector and targets Gen Z, where second-hand shopping is rapidly growing.
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πŸš€ Top 3 Channels for E-commerce Entrepreneurs πŸš€

Want to boost your sales, leverage AI in your business, and stay ahead of the competition? These channels are exactly what you need:

πŸ“Œ Ecom: The Future β€” AI, innovation, and automation. Everything about how artificial intelligence helps grow sales and streamline processes.

πŸ“Œ Marketplace Bestsellers β€”
Curated lists of top-selling products across marketplaces. Discover trends, find bestsellers, and maximize your profits.

πŸ“Œ World E-commerce: Trends & News β€” All about global marketplaces: trends, news, and analytics.
Insights into the world’s largest platforms.

Subscribe now and stay ahead of the game! πŸ”₯
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🌐 Amazon to Pay $2.5 Billion Over Prime Subscription Controversy

Amazon has agreed to pay $2.5 billion to settle a U.S. Federal Trade Commission (FTC) lawsuit accusing the company of misleading users with its Prime subscription service.
The FTC claims Amazon used β€œdark patterns” to encourage sign-ups and made it difficult for users to cancel their subscriptions.
As part of the settlement, Amazon will improve transparency around subscription terms and simplify the cancellation process. Users who signed up for Prime between June 2019 and June 2025 and used fewer than three benefits will receive compensation of $51 each.
This is the largest civil settlement in FTC history.
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