Dirty Business
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Hence the saying: If you know the enemy and know yourself, you need not fear the result of a hundred battles.

If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

If you know neither the enemy nor yourself, you will succumb in every battle.
Game on!
There are three voice tones available to negotiators:

1. The late-night FM DJ voice: Use selectively to make a point. Inflect your voice downward, keeping it calm and slow. When done properly, you create an aura of authority and trustworthiness without triggering defensiveness.

2. The positive/playful voice: Should be your default voice. It’s the voice of an easygoing, good-natured person. Your attitude is light and encouraging. The key here is to relax and smile while you’re talking.

3. The direct or assertive voice: Used rarely. Will cause problems and create pushback.
■ Mirrors work magic. Repeat the last three words (or the critical one to three words) of what someone has just said. We fear what’s different and are drawn to what’s similar. Mirroring is the art of insinuating similarity, which facilitates bonding. Use mirrors to encourage the other side
to empathize and bond with you, keep people talking, buy your side time to regroup, and encourage your counterparts to reveal their strategy.
The door opened and another Harvard professor walked in. It was Gabriella Blum, a specialist in international negotiations, armed conflict, and counterterrorism, who’d spent eight years as a negotiator for the Israeli National Security Council and the Israel Defense Forces. The tough- as-nails IDF.


On cue, Mnookin’s secretary arrived and put a tape recorder on the table. Mnookin and Blum smiled at me.
I’d been tricked.


“We’ve got your son, Voss. Give us one million dollars or he dies,” Mnookin said, smiling. “I’m the kidnapper. What are you going to do?”

I experienced a flash of panic, but that was to be expected.

“C’mon. Get me the money or I cut your son’s throat right now,” Mnookin said. Testy.
I gave him a long, slow stare.

Then I smiled.
“How am I supposed to do that?”
Mnookin paused. His expression had a touch of amused
pity in it, like a dog when the cat it’s been chasing turns around and tries to chase it back. It was as if we were playing different games, with different rules.

Mnookin:
“So you’re okay with me killing your son, Mr. Voss?”

“I’m sorry, Robert, how do I know he’s even alive?” I said, using an apology and his first name, seeding more warmth into the interaction in order to complicate his gambit to bulldoze me. “I really am sorry, but how can I get you any money right now, much less one million dollars, if I
don’t even know he’s alive?”

It was quite a sight to see such a brilliant man flustered
by what must have seemed unsophisticated foolishness. On the contrary, though, my move was anything but foolish. I was employing what had become one of the FBI’s most potent negotiating tools: the open-ended question.

Tbc...
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The core assumption was that the emotional brain—that animalistic, unreliable, and irrational beast—could be overcome through a more rational, joint problem-solving mindset.

Their system was easy to follow and seductive, with four basic tenets.

One, separate the person—the emotion—from the problem;

two, don’t get wrapped up in the other side’s position (what they’re asking for) but instead focus on their interests (why they’re asking for it) so that you can find what they really want;

three, work cooperatively to generate win- win options; and, four, establish mutually agreed-upon standards for evaluating those possible solutions.

It was a brilliant, rational, and profound synthesis of the most advanced game theory and legal thinking of the day. For years after that book came out, everybody—including the FBI and the NYPD—focused on a problem-solving approach to bargaining interactions. It just seemed so modern and smart