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When P&G turned off $200 million of their digital ad spending, they saw NO CHANGE in business outcomes [1]. When Chase reduced their programmatic reach from 400,000 sites showing its ads to 5,000 sites (a 99% decrease), they saw NO CHANGE in business outcomes [2]. When Uber turned off $120 million …

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While much of what made 2020 such an absolute nightmare will still be with us on January 1 (sorry!), we will really, truly be leaving Adobe Flash and FarmVille behind as we enter the new year. The end of Flash has been a long time coming. The plugin, which was first released in 1996 and once …

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According to the AI Council, the biggest barrier to AI deployment is skills - and it starts as early as school. With artificial intelligence estimated …

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Emerging tech like AI, robotics, IoT, blockchain, and machine learning are kicking our organizations into high gear by catapulting our ability to process data, build products, and automate repetitive tasks. Andy Lurling, Founding Partner of impact-driven VC firm, LUMO Labs believes this shift will …

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Blockchain can be shrouded in babble about consensus and cryptography and ledgers, leaving IT managers stewing in a cauldron of confusion. But in 2020, IBM made big strides toward bringing blockchain into the mainstream by focusing on the benefits it offers enterprise users. Those virtues include …

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­­If 2020 accelerated any trends in beauty, it’s that immersive, state-of-the-art technology is the industry’s best ally. When stores closed due to the pandemic, brands and retailers engaged consumers via sophisticated augmented reality (AR) and virtual reality (VR) applications, simulating the …

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The edge is an end point where data is generated through some type of interface, device or sensor. Keep in mind that the technology is nothing new. But in light of the rapid innovations in a myriad of categories, the edge has become a major growth business. “The edge brings the intelligence as close …

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Here are five situations where Artificial Intelligence is overrated. A study was conducted on the business adoption of Artificial Intelligence (AI) in the 1980s. Published in the MIS Quarterly, the study found that enterprises were rushing to invest in AI, and the projected market value was $4 …

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Bill would require firms to disclose when they use software to assess candidates. In 1964, the Civil Rights Act barred the humans who made hiring …

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Thanks to factors like easy access in a connected age and more options available on fingertips, e-commerce has surged forward quickly in the past few years. Online shopping also received a further boost from the same lockdown that came as a blow to the business of physical retail stores in malls …

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The “free speech” social network also allowed unlimited access to every public post, image, and video. The social media platform Parler rose to …

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As expected, this year’s (virtual) CES has brought with it a new flood of smart home gadgets. The technology has been a major presence over the last several CES events, and with a world stuck at home for the foreseeable future, a lot of this tech has become all the more appealing. Nobi stands out …

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In Sweden most people don’t carry cash anymore and in China, even panhandlers have QR codes for donations. Over a decade ago, Alipay launched in China, promising easy online transactions for all. A few years later, Chinese super app WeChat introduced a similar mobile payment service called WeChat …

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In the last decade we’ve seen massive changes in how we consume and interact with our world. The Yellow Pages is a concept that has to be meticulously explained with an impertinent scoff at our own age. We live within our smartphones, within our apps. While we thrive with the information of the …

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Alexa Custom Assistant gives companies access to Alexa's AI smarts to build their own voice assistants. Amazon is rolling out a new service that gives …

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HONG KONG/NEW DELHI/SINGAPORE -- A theme has been trending on social media over the past week in Hong Kong, which has come increasingly under the …

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