They are living in perpetual 2013 tech startup boom era where they make re-designs targeting "new auditory." Except there is no new auditory, everything has been saturated for ages. They keep making retarded decisions alienating their old users and simultaneously fail to attract new users (who could have thought.)

Now hear me out, liquid glass sucks ass but Apple realized that design got stuck in disgusting puke flatshit and they at least tried to make something that feels "physical." This particular design paradigm failed, but this is the right way to go.