Узнала сегодня, что популярный в ТикТоке цветовой анализ внешности по сезонам (превратившийся там в эстетического брата астрологии и гороскопов) считает своим родоначальником Йоханнеса Иттена — преподавателя теории цвета в Баухаусе. Вот тебе и модернизм.
"David Hampton planted douglas fir and larch trees in a forest in Oregon to resemble a face. Every autumn the larch pines turn orange and the smiley face stands out
The face is about 300 feet in diameter. rope was used to measure the circle douglas fir was planted for the eyes and mouth and the rest of the face was filled out with larch. both species will eventually be harvested but will smile at least for the next 30-50 years."
The face is about 300 feet in diameter. rope was used to measure the circle douglas fir was planted for the eyes and mouth and the rest of the face was filled out with larch. both species will eventually be harvested but will smile at least for the next 30-50 years."
Johnson&Johnson ребрендировались довольно ужасающим образом, но самое интересное тут другое: судя по всему, ребрендинг произошел на фоне недавних cудебных тяжб из-за состава baby powder. Кроме того, доходы фармацевтики в последние годы превышают доходы всех других consumer goods, так что модный "минималистичный" ребрендинг это еще и способ похвастаться мускулами и заявить о собственной фармацевтичности.
Но вообще грустно ужасно — старый лого был у компании аж с 1887 года (!) и был вдохновлен реальным почерком ее создателя. Another one bites the dust
Но вообще грустно ужасно — старый лого был у компании аж с 1887 года (!) и был вдохновлен реальным почерком ее создателя. Another one bites the dust
У любимой Элизабет Гудспид наконец-то вышел новый (большой!) текст-анализ на It's Nice That о сложностях ребрендинга.
"In today’s interconnected global culture, we seem to be experiencing an increase in creative group-think, where any designer’s attempt at a unique approach can inadvertently mimic another; each designer a single bird in a murmuration, looking only at their neighbours but still contributing to a scale outside their understanding. This tendency towards a herd mentality in design is so prevalent that Deanna German and Caroline Fox, creative directors at Koto LA, note that the creative and strategy teams across their five worldwide offices (New York, LA, Berlin, London and Sydney) meet regularly simply to ensure the positioning they’re building each brand from is different, and that there’s no substantial overlap between the work produced in each studio of the same company."
"In today’s interconnected global culture, we seem to be experiencing an increase in creative group-think, where any designer’s attempt at a unique approach can inadvertently mimic another; each designer a single bird in a murmuration, looking only at their neighbours but still contributing to a scale outside their understanding. This tendency towards a herd mentality in design is so prevalent that Deanna German and Caroline Fox, creative directors at Koto LA, note that the creative and strategy teams across their five worldwide offices (New York, LA, Berlin, London and Sydney) meet regularly simply to ensure the positioning they’re building each brand from is different, and that there’s no substantial overlap between the work produced in each studio of the same company."
Нашла архив вымышленных брендов. Прочитать большой материал на тему с художниками фильмов Уэса Андерсона и "Барби" можно тут.
Dunder Mifflin фаворит навсегда!
Dunder Mifflin фаворит навсегда!