CREATIVE COM AGENCY
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CREATING EMOTIONAL CONNECTIONS THROUGH THE DIGITAL EXPERIENCE

•DESIGN•ADS•DIGITAL•MEDIA•PR
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A great article by Ben Moss that unmasks typical delusions and misinterpretations of the UX laws.

Let 's briefly list the seven laws and errors found in their interpretation:

1. Jacob's law. It is true that people like familiar interfaces. But novelty promotes positive emotions and benefits to memory.
2. The goal ingredient The closer we are to the goal, the stronger we feel the desire to reach it. But designers can't know for sure what person's goals are like, and they can make a mistake when substituting a person's ambition to a business one.
3. Miller's law. Even if people are capable of holding only 7±2 elements in memory at the same time, this does not correspond to the objects displayed on the screen. Show all the twelve menu items if you have them.
4. The effect of aesthetics in usability. The more beautiful the thing is, the more convenient people find it. But this does not mean that beauty is enough to make the interface user-friendly.
We begin writing the feature STYLES AND TRENDS IN FINE ART.
Not all of us understand art. . But it is still important to know the basics because modern creative industries are built on the classical foundations of understanding art.

That is why we offer to get to know art better. And painting is the cornerstone. Some pieces of painting existed in a specific era and are easily determined by the date of creation. Others are temporary or eternal, unrelated to a specific period. But all of them have their own main distinctive features.
TikTok has started testing mini-games

Their list appears during the publication of the video

The TikTok platform has started testing mini-games. Their list is offered to the user when he posts a video, according to NME.

For the pilot program, TikTok teamed up with developers from Voodoo, Nitro Games, FRVR, Aim Lab and Lotem. So far, the initiative is at an early stage of testing. Now it is important for the creators of the platform to understand how users interact with games and whether they will create related content.

«We are always looking for ways to enrich our platform and regularly test new features and integrations that benefit our community. We are currently exploring the possibility of adding HTML-5 games to TikTok through integration with third—party game developers and studios,» the representative of the social network shared.

Earlier it became known that TikTok is going to launch its own music service. ByteDance, the company that owns the platform.
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Amazon showed a video about the creation of a series on «The Lord of the Rings»

The main antagonist of the project is likely to be the dark spirit Sauron

Amazon has published a video about the creation of the upcoming series «The Lord of the Rings: Rings of Power» («The Lord of the Rings: The Rings of Power»). Apart from the shooting and new fragments, comments from the showrunners of the project Patrick McKay and John D. Payne were included in the short video.
Apple has hired Lamborghini cars developper. Luigi Taraborrelli, one of the leading developers of Lamborghini cars, has been asked to work on creating Apple's own self-driving electric car, Bloomberg reports.

According to the publication, such a step indicates the resumption of Apple's program for the production of electric vehicles «after many failures and shocks». In November, Apple hired former Tesla engineer Christopher Moore, whose team was engaged in the creation of an unmanned vehicle.

It is expected that specialists from Ford, BMW, McLaren, Porsche and other manufacturers will also work on the project. The company intends to start production of a car of its own design in 2025.

Earlier it was reported that in 2023, Apple plans to reduce the pace of hiring employees and reduce costs in some departments due to a possible economic crisis. You can find out more here.
Kevin Feige Teaser previews the Marvel Cinematic Universe at D23 Expo 2022

Marvel Studios CEO Kevin Feige says there will be more details of the Multiverse Saga coming soon. At Comic-Con in San Diego, we just learned the first details.

Phase 4 is drawing to close with Black Panther: Wakanda Forever, so Feigi told Marvel Entertainment that he has something else up his sleeve:

This will probably be enough to make MCU fans start waiting for more. Fans were expecting the disclosure of the cast of the Fantastic Four and the announcement of the release date of Deadpool 3, which, apparently, will happen within the framework of the D23 Expo.

The D23 Expo event will be held from September 9 to 11, and Marvel Studios is preparing a full-fledged panel with news about upcoming projects.
Playboy has created Hugh Hefner mansion in the metaverse.

There users can collect stuff and play mini-games.

Playboy magazine has teamed up with The Sandbox platform to create a digital version of Hugh Hefner's famous mansion. It will be called MetaMansion in the digital world. Hypebae writes about it.

«We are incredibly excited to work with The Sandbox, as well as its best design and development team. We have supported innovation in the entertainment, gaming, art and celebrity industries for almost 70 years, and The Sandbox continues this legacy by providing a dynamic platform for the next generation of creativity,» says Rachel Webber, Director of Brand and Strategy at Playboy.

The Playboy metaverse includes not only a virtual space with games, but also collectibles, NFT, as well as the Rabbitar community. A short video posted on the TheSandboxGame YouTube channel shows several avatars in the form of girls dressed in branded rabbit costumes.
Mattel has announced a partnership with SpaceX

They will produce dolls and collectibles inspired by space.

Mattel has signed a multi-year agreement with SpaceX, founded by Elon Musk. Together they want to inspire the younger generation to explore space. The first collaboration will be released in 2023. This is reported on the official website of the manufacturer.

The company will produce Barbie dolls and collectibles inspired by the activities of SpaceX and space. They will appear on the Mattel Creations platform.

«As space exploration is progressing faster than ever before, we are very excited to work with SpaceX and help every child create infinite game schemes for the space explorer,» said Mattel Senior Vice President Nick Karamanos.

Previously, Mattel showed a limited series of Barbie dolls in the form of one of the images of David Bowie. Its release is timed to coincide with the 50th anniversary of the cult album «Hunky Dory» released in 1971.
Tesla Cybertruck is getting closer to production, and as the automaker’s first new model in three years, the company badly needs it to gain its momentum back.

But can the electric pickup truck live up to Elon Musk’s hype and the 1.5 million pre-orders?

Musk has been hyping the Cybertruck as not only Tesla’s best vehicle yet but as possibly the best product ever.

Musk announced that Tesla received over 250,000 reservations for the Cybertruck within a week of unveiling the vehicle.

Generally, Tesla receives a lot of reservations early after an unveiling, and then it tapers off – but that wasn’t the case with the Cybertruck.
Artificial intelligence cannot own a work of art: U.S. Copyright Office.

In an important ruling, the U.S. Copyright Office rejected a request to grant an artificial intelligence (AI) system called the "Creativity Machine" copyright to a work of art that it created.
Creativity Machine's work is called "Recent Entry into Paradise".

Now a three-person board at the U.S. Copyright Office has found that the image of Thaler created by artificial intelligence does not include an element of "human authorship."
The decision calls the "connection between the human mind and creative expression" a vital element of copyright.
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Development of a service for online love - we touch.

The topic of sexual relations at a distance has long been of enormous interest to a huge percentage of the population and our studio decided not to stay away.

Maximum convenience and simplicity are the main theses of this service. And you can always get to know more on our website: creativecom.org/cases/wetouch
Review: Therabody Smart Goggles

This wearable heats up, vibrates, and soothes sore eyes and temples. I don’t want to take it off.

THE MODERN WORLD has ruined my brain. I'm in constant need of stimulation, watching TV and scrolling TikTok at the same time, or playing Tetris while mentally adding all of Jenna Ortega's outfits in Wednesday to my cart. I know. I need help.
I'm not quite the adult equivalent of an iPad kid. At least, I can still put my phone away while in the presence of other people.

But couple my phone addiction with a job spent writing on a computer screen, and my skull and eyes have started to revolt. I'm plagued by eye fatigue and pounding headaches, the latter of which may or may not be a result of the aforementioned habits. Sometimes the headaches are throbbing, hitting me like a bolt of lightning.

For added measure, occasionally my vision blurs for 20 or so minutes before the pain strikes. (These ocular migraines started before I owned a smartphone, for what it's worth).
HOW THE METAVERSE WILL POWER THE NEXT INDUSTRIAL REVOLUTION?

The industrial metaverse is the next step in the evolution of virtual reality, and it has the potential to revolutionize how we interact with our physical world. It combines augmented reality with a shared online environment that can be used for business and industry applications.

More importantly, its focus on productivity rather than entertainment will allow us to explore entirely new ways of working together as well as creating innovative products or services.

While much of today’s attention is rightly focused on consumer-driven metaverses such as video games and social media platforms, the industrial metaverse promises to far exceed these offerings in terms of functionality and economic value. With its ability to drive efficiency while enabling creativity at scale, it has the potential to become one of the most important backbones of our economies in years to come.
IT technologies have reformatted the event industry over the past 10 years. How has the market changed at different stages, and what awaits us next?

If we compare the average event in 2007 and 2017, it is obvious that everything has changed: planning, preparation, conduct, evaluation of results. And, of course, the user experience. Participants buy tickets online for events that are advised by recommendation services. Vote for changes in the program. On the spot, they register themselves through QR codes or iBeacons radio beacons, get to know each other through mobile devices and watch product presentations in virtual reality glasses.

According to an international study on the transformation of the event market in 2022, 81% of visitors want digital technologies to be used at events, and 68% of organizers call them an actual and long-term trend. But it wasn't always like that.
How to Buy Land & Real Estate in The Metaverse

Real estate costs a lot. Many of us have had to deal with that problematic aspect of life. But no, we are not referring to Paris, New York, or London. It turns out that some of the most valuable lands in the world are not even on Earth, and even worse, it is not even real. The Metaverse is here.

That is correct; investors currently pay millions for metaverse real estate land. Cryptocurrency enthusiasts, tech enthusiasts, and potential metaverse users are being enticed to acquire digital properties as the competition heats up.

But what exactly is the commotion about? Today, we’ll talk about the metaverse land rush and how you can get involved.
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Development of the visual component of the StepApp application

Step app is the first app based on the go and earn scenario.

Run and play in your own sneakers in step up. All sneakers are unique in their own way and allow you to earn money right on the go. Collect your collection and level up.
Artificial intelligence cannot own a work of art: U.S. Copyright Office.

In an important ruling, the U.S. Copyright Office rejected a request to grant an artificial intelligence (AI) system called the "Creativity Machine" copyright to a work of art that it created.
Creativity Machine's work is called "Recent Entry into Paradise".

Now a three-person board at the U.S. Copyright Office has found that the image of Thaler created by artificial intelligence does not include an element of "human authorship."
The decision calls the "connection between the human mind and creative expression" a vital element of copyright.

Users reacted with irony to the incident, saying that they even had to buy tokens with pornographic content in the hope of an exclusive collection of pictures. Magic Eden advised to update the cache in the browser to solve problems with displaying incorrect images. At the time of writing, the problem with incorrect NFT display on the marketplace has been solved.
Harley Davidson CEO says the brand ‘will be all-electric’ in the future

Harley-Davidson was one of the first major motorcycle manufacturers to add electric motorcycles to its lineup last decade. It should come as no surprise then that the company’s CEO Jochen Zeitz is already saying that the brand’s future will be 100% electric.
It won’t happen overnight but rather is likely to take decades for the bar-and-shield motorcycle company to go fully-electric.
That’s how Zeitz described the transition in a recent interview with Dezeen.
“At some point in time, Harley Davidson will be all-electric,” he explained. “But that’s a long-term transition that needs to happen. It’s not something you do overnight.”

With its design heritage spanning well over a century, Harley-Davidson is of course best known for its loud, large displacement internal combustion engine (ICE)-powered motorcycles. But the company’s past was also defined by constant evolution, Zeitz continued.
Here’s a look at some of the changes in technology we need to help us advance for a better 2030.

Batteries
Although batteries may not seem like such a prominent piece of technology that needs to be improved, we need to understand where their use can take us in the future. Batteries are the ones we need to improve, including the ones used in electric cars. Most have argued that electric vehicles are the future. As many governments worldwide begin to consider banning fuel cars, batteries will need to be improved to ensure electric cars cannot only keep up with the current cars but can do so in a more environmentally friendly manner.

3D printing
Although 3D printing is relatively new and breaks boundaries in industries such as medicine, there could be more scope for it. As we move into a greener way of living and think about sustainability and recycling, 3D printing could be the answer to recycling goods in and within the house.
Xiaomi Gets Patent Permission for Foot-Type Robot

Today, the Chinese designer and manufacturer of consumer electronics and related software company Xiaomi has officially announced that it has obtained patent permission for the new foot-type robot.

Recall that earlier this month; the Chinese tech giant unveiled the robot dog named “Iron Egg”, of which patent permission was granted in November this year.

The new Xiaomi foot-type robot is expected to feature a head and a torso body connected to the head; a plurality of leg components connected to the torso body; a sensor component in the torso body, the sensor component collecting user state information; and a control component arranged in the torso body, the control component being connected to the sensor component.
Google is implementing AR navigation for its maps app: "it was as if the maps drew my routes in the real world, even though no one else could see them."

Roll out
Google maps is finally getting the previously announced augmented reality update.
In May, Google announced plans to add an ar navigation feature to its maps app. Nine months later, the feature is now available to a select group of Google users, giving the world its first glimpse of the likely future of getting around.

Technical test
On Sunday, the Wall Street Journal published an article detailing the experience of reporter David Pierce in testing an early version of the ar maps feature.
In it, he notes how this feature added a layer of graphics on top of the "real world" viewed through the camera in his smartphone. These graphic images ranged from large arrows indicating the direction Pierce needed to go, to text that seemed to hover over the sidewalk, letting him know how many steps he needed to take before the next turn.