#advertising Building brands of the future
We know everything about the advertising market formation.
Advertising on the Internet is a set of tools that companies use to promote a brand and increase sales. Undoubtedly, this is a fast and flexible way to deliver promotional messages to people around the world. According to the recent trends, millennials and younger generations are used to communicating virtually. Your competitors definitely know about it. However, we are against advertising for the sake of advertising. We think about our customers, so we are convinced that a good company or project should solve business problems. That's why we start with its clear formation.
Our philosophy allows us to make the most qualitative and affordable advertising on the market. We do our best to provide high-quality advertising services to.
We know everything about the advertising market formation.
Advertising on the Internet is a set of tools that companies use to promote a brand and increase sales. Undoubtedly, this is a fast and flexible way to deliver promotional messages to people around the world. According to the recent trends, millennials and younger generations are used to communicating virtually. Your competitors definitely know about it. However, we are against advertising for the sake of advertising. We think about our customers, so we are convinced that a good company or project should solve business problems. That's why we start with its clear formation.
Our philosophy allows us to make the most qualitative and affordable advertising on the market. We do our best to provide high-quality advertising services to.
#PR Stranger Things: Why Netflix Plans to Introduce Advertising
At the begining of the year 2020, Wall Street analysts predicted that a total rejection of advertising would hit Netflix's revenue. After all, the set price for a monthly subscription is twice higher than on competitors' video platforms, which offer cheaper tariff plans with ad breaks. Among them are Hulu, HBO Max, Peacock from NBCUniversal and Paramount+. In a letter to shareholders, Netflix emphasised that the lack of advertising is a part of the overall brand: «When you read some assumptions that we are going to sell advertising, this is a lie».
But never say never. During the quarterly report in 2022, Netflix CEO Reed Hastings mentioned creating a new version of the subscription to the streaming service. It will be at a lower price, but with ad blocks. The decrease in the number of subscribers is the problem.
At the begining of the year 2020, Wall Street analysts predicted that a total rejection of advertising would hit Netflix's revenue. After all, the set price for a monthly subscription is twice higher than on competitors' video platforms, which offer cheaper tariff plans with ad breaks. Among them are Hulu, HBO Max, Peacock from NBCUniversal and Paramount+. In a letter to shareholders, Netflix emphasised that the lack of advertising is a part of the overall brand: «When you read some assumptions that we are going to sell advertising, this is a lie».
But never say never. During the quarterly report in 2022, Netflix CEO Reed Hastings mentioned creating a new version of the subscription to the streaming service. It will be at a lower price, but with ad blocks. The decrease in the number of subscribers is the problem.
#design The forum was inspired by the twisted chair legs and 3D modeling. Zheyu Zhang Came up with an Identity for the Museum of Modern Art in Beijing
X Museum is a museum in Beijing that presents the works of artists in both physical and virtual space. Zheyu Zhang, a young Korean-born designer from New York, created the font and identity for the museum's exhibition, inspired by the intersections of these two dimensions.
The curved item in the typography for the X Museum was invented by Zheyu when he visited a vintage store in Williamsburg and came across a chair with winding metal legs. Another source of inspiration is digital art as the designer often reaches out to 3D modeling.
He first used the font for the X Museum when he was making posters for the Oliver Larick exhibition in November 2021. It is an artist who scans historical sculptures and visualizes his works in 3D format. While working on this project, Zheyu Zhang was combining classical statues 3D images and his own elegant digital font.
X Museum is a museum in Beijing that presents the works of artists in both physical and virtual space. Zheyu Zhang, a young Korean-born designer from New York, created the font and identity for the museum's exhibition, inspired by the intersections of these two dimensions.
The curved item in the typography for the X Museum was invented by Zheyu when he visited a vintage store in Williamsburg and came across a chair with winding metal legs. Another source of inspiration is digital art as the designer often reaches out to 3D modeling.
He first used the font for the X Museum when he was making posters for the Oliver Larick exhibition in November 2021. It is an artist who scans historical sculptures and visualizes his works in 3D format. While working on this project, Zheyu Zhang was combining classical statues 3D images and his own elegant digital font.
Apple Has Sharply Reduced the Pace of Startups Acquisition
Last year, the company spent only $ 33 million on it.
Over the past two years, Apple has acquired startups much less frequently. Bloomberg believes that Apple is becoming more picky.
In 2020 Apple spent $1,5 billion on the purchase of new companies. In 2018 the figures were $1,5 billion, and in 2021 - $33 million. The indexes do not take into account the cost of Apple TV+ content and the rights to the show.
Although Apple did not advertise most of the deals, according to Bloomberg, the company bought startups every 3-4 weeks. Last year in February Apple CEO Tim Cook confirmed that the corporation had bought more than 100 companies since 2015 (more than one company per month).
Last year Apple purchased only the classical music streaming service Primephonic. This year Apple has obtained two startups: Credit Kudos (the company develops credit rating calculations) and AI Music (the company uses artificial intelligence to create music).
Last year, the company spent only $ 33 million on it.
Over the past two years, Apple has acquired startups much less frequently. Bloomberg believes that Apple is becoming more picky.
In 2020 Apple spent $1,5 billion on the purchase of new companies. In 2018 the figures were $1,5 billion, and in 2021 - $33 million. The indexes do not take into account the cost of Apple TV+ content and the rights to the show.
Although Apple did not advertise most of the deals, according to Bloomberg, the company bought startups every 3-4 weeks. Last year in February Apple CEO Tim Cook confirmed that the corporation had bought more than 100 companies since 2015 (more than one company per month).
Last year Apple purchased only the classical music streaming service Primephonic. This year Apple has obtained two startups: Credit Kudos (the company develops credit rating calculations) and AI Music (the company uses artificial intelligence to create music).
Kim Kardashian and Beats Presented Wireless Headphones
They combine advanced technology and minimalistic aesthetics Skims
Kim Kardashian and Beats have created wireless headphones Beats Fit Pro. According to Hypebae, the producibility of the latter is combined with the minimalistic aesthetics of the Kim Skims brand.
The novelty is one of the most innovative samples. It is fittied with noise cancelling, spatial sound mode and Apple's proprietary H1 chip. Beats Fit Pro is available in three colors: brown Earth, Skin Moon and Beige Dune.
«I wanted to move away from the idea that headphones should be bright and noticeable. This collaboration is special because it allows you either to mix with crowd, or stand out, it all is up to you. You know, Beats is known for making things that convey individuality», Kardashian said.
Earlier, the Kim Kardashian brand Skims presented a new advertising campaign for the swimwear collection.
They combine advanced technology and minimalistic aesthetics Skims
Kim Kardashian and Beats have created wireless headphones Beats Fit Pro. According to Hypebae, the producibility of the latter is combined with the minimalistic aesthetics of the Kim Skims brand.
The novelty is one of the most innovative samples. It is fittied with noise cancelling, spatial sound mode and Apple's proprietary H1 chip. Beats Fit Pro is available in three colors: brown Earth, Skin Moon and Beige Dune.
«I wanted to move away from the idea that headphones should be bright and noticeable. This collaboration is special because it allows you either to mix with crowd, or stand out, it all is up to you. You know, Beats is known for making things that convey individuality», Kardashian said.
Earlier, the Kim Kardashian brand Skims presented a new advertising campaign for the swimwear collection.
Blockchain technology for everything
Ppg is a decentralised public blockchain and cryptocurrency project and is fully open source. Ppg is developing a smart contract platform which seeks to deliver more advanced features than any protocol previously developed.
It is the first blockchain platform to evolve out of a scientific philosophy and a research - first driven approach. The development team consists of a large global collective of expert engineers and researchers.
Ppg is a decentralised public blockchain and cryptocurrency project and is fully open source. Ppg is developing a smart contract platform which seeks to deliver more advanced features than any protocol previously developed.
It is the first blockchain platform to evolve out of a scientific philosophy and a research - first driven approach. The development team consists of a large global collective of expert engineers and researchers.
Illustrations and Business.Competition forces businesses to come up with new approaches to users. An emotional trading offer comes to the fore. This concept was suggested by branding guru and international management consultant Martin Lindstrom. In his opinion, it is difficult to create something new and truly unique today, and brands differ in terms of emotional attachment of consumers.
Flat style, simplified images and limited palette.
Linear illustrations with disproportion
Isometric illustrations
Flat style, simplified images and limited palette.
Linear illustrations with disproportion
Isometric illustrations
Rotate has Created an NFT Dress.
The brand has redesigned the «THERESA» dress.
The Danish brand Rotate will make its debut in the metaverse and present an NFT version of the dress. According to Hypebae, the release is confined to Copenhagen Fashion Week, which will be held from August 8 to 12. .
The brand redesigned the «THERESA» dress. The bottom of the black maxi dress is decorated with an image of flames. It will be possible to purchase the dress and to try it on in the AR on Snapchat. The item will be available after the Rotate show on August 11.
Earlier, Rotate showedi the second wedding collection. It was developed by a duo of creative directors Jeanette Madsen and Tora Valdemars.
The brand has redesigned the «THERESA» dress.
The Danish brand Rotate will make its debut in the metaverse and present an NFT version of the dress. According to Hypebae, the release is confined to Copenhagen Fashion Week, which will be held from August 8 to 12. .
The brand redesigned the «THERESA» dress. The bottom of the black maxi dress is decorated with an image of flames. It will be possible to purchase the dress and to try it on in the AR on Snapchat. The item will be available after the Rotate show on August 11.
Earlier, Rotate showedi the second wedding collection. It was developed by a duo of creative directors Jeanette Madsen and Tora Valdemars.
Linear illustrations with disproportion. It is a technique that again refers us to such a popular minimalism today. If the color is added, it is at a minimum. These are mostly neutral shades. Textures help to highlight the illustration.
Another feature of the style is disproportionate bodies. On the one hand, this is a new pitch in the struggle for the attention of a user who is bored with standard images. On the other hand, the part of the body that requires emphasis and is important for illustrating a specific task is highlighted.
This technique echoes simplified images and also helps the user to grasp the idea faster. Such illustrations can, for example, reflect situations when the company will be useful to the client. It's good to use a similar style to depict people. In this case, a balance is maintained between creativity and an abundance of details.
Another feature of the style is disproportionate bodies. On the one hand, this is a new pitch in the struggle for the attention of a user who is bored with standard images. On the other hand, the part of the body that requires emphasis and is important for illustrating a specific task is highlighted.
This technique echoes simplified images and also helps the user to grasp the idea faster. Such illustrations can, for example, reflect situations when the company will be useful to the client. It's good to use a similar style to depict people. In this case, a balance is maintained between creativity and an abundance of details.
The Developer Has Created a Service for Working with BTC Without the Internet.
A developer from Africa, Kgotatso Ngako, has created a Manchakura service that allows you to interact with BTC without the Internet. All you need is to a have a cell phone with SMS service.
The users need to dial a certain combination to get to the menu. After that, they need to enter a 5-digit PIN code to access to the account.
The service allows you to send bitcoins from your e-wallet and receive them.
A developer from Africa, Kgotatso Ngako, has created a Manchakura service that allows you to interact with BTC without the Internet. All you need is to a have a cell phone with SMS service.
The users need to dial a certain combination to get to the menu. After that, they need to enter a 5-digit PIN code to access to the account.
The service allows you to send bitcoins from your e-wallet and receive them.
Andy Warhol's Relatives will Auction his Student Paintings Created in 1945-1949
Relatives of the American artist Andy Warhol plan to auction his early paintings created during his study at the Carnegie Institute of Technology (currently Carnegie Mellon University). According to Art News, the auction will presumably take place this fall.
About 14 paintings were created in the period of studying. The canvas Living Room and Nosepicker 1 (1948) will be sold. The pictures have not been appraised yet.
«I am concerned that both pictures will succeed but Nosepicker 1 is a real prize. This is probably Andy Warhol's first self-portrait. Though the canvas is not the one of his major works, it is historically important», said Richard Polsky, an art critic specializing in Warhol's work.
The artist's nephew James and his six siblings are responsible for the sale. They inherited the paintings from their parents Paul and Anna who died in 2014 and 2016, respectively.
Relatives of the American artist Andy Warhol plan to auction his early paintings created during his study at the Carnegie Institute of Technology (currently Carnegie Mellon University). According to Art News, the auction will presumably take place this fall.
About 14 paintings were created in the period of studying. The canvas Living Room and Nosepicker 1 (1948) will be sold. The pictures have not been appraised yet.
«I am concerned that both pictures will succeed but Nosepicker 1 is a real prize. This is probably Andy Warhol's first self-portrait. Though the canvas is not the one of his major works, it is historically important», said Richard Polsky, an art critic specializing in Warhol's work.
The artist's nephew James and his six siblings are responsible for the sale. They inherited the paintings from their parents Paul and Anna who died in 2014 and 2016, respectively.
Snapchat has a web version with video calls and reactions.
It is currently available to users from the USA, UK, Canada, Australia and New Zealand.
Snapchat has introduced a web version of the app for Snapchat+ paid subscription holders from the US, UK, Canada, Australia and New Zealand. This is reported by Reuters.
After the initial launch, the company plans to introduce a web version for subscribers from France, Germany, Saudi Arabia and the UAE. Only after that it will be available to users all over the world. To get access, you need to go to the website web.snapchat.com , log in using your username and password, and then authenticate on your smartphone.
When a person the website via computer, their personalized Bitmoji avatar is displayed in chats with a virtual laptop. That is the way the interlocutors can find out that they use a new version of the messenger. Users will be able to send messages and photos, communicate via video and regular calls.
It is currently available to users from the USA, UK, Canada, Australia and New Zealand.
Snapchat has introduced a web version of the app for Snapchat+ paid subscription holders from the US, UK, Canada, Australia and New Zealand. This is reported by Reuters.
After the initial launch, the company plans to introduce a web version for subscribers from France, Germany, Saudi Arabia and the UAE. Only after that it will be available to users all over the world. To get access, you need to go to the website web.snapchat.com , log in using your username and password, and then authenticate on your smartphone.
When a person the website via computer, their personalized Bitmoji avatar is displayed in chats with a virtual laptop. That is the way the interlocutors can find out that they use a new version of the messenger. Users will be able to send messages and photos, communicate via video and regular calls.
This year's MTV Video Music Awards will be Held in the Metaverse
The award has a virtual world in the game Roblox.
MTV Video Music Awards will be held in the city of Newark, New Jersey. According to Fortune, The organizers have launched a virtual world in the Roblox metaverse for the ceremony. .
The metaverse gives an opportunity to watch the guests on the red carpet, play music and dance games and vote for you favourite performer. MTV Video Music Awards have created a new category which is The Best Metaverse Performance. TS, Blackpink, Charli XCX, Twenty One Pilots, Ariana Grande and Justin Bieber are nominated for it.
This is an important step for MTV as the VMA audience aged 18-49 has fallen by 17% in 2021. Experts suppose, the novelty will arouse the audience's interest. According to Bloomberg Intelligence, the metaverse market is expected to reach $800 billion by 2024.
Earlier it was announced that Lizzo, Blackpink and Måneskin would perform at MTV Video Music Awards.
The award has a virtual world in the game Roblox.
MTV Video Music Awards will be held in the city of Newark, New Jersey. According to Fortune, The organizers have launched a virtual world in the Roblox metaverse for the ceremony. .
The metaverse gives an opportunity to watch the guests on the red carpet, play music and dance games and vote for you favourite performer. MTV Video Music Awards have created a new category which is The Best Metaverse Performance. TS, Blackpink, Charli XCX, Twenty One Pilots, Ariana Grande and Justin Bieber are nominated for it.
This is an important step for MTV as the VMA audience aged 18-49 has fallen by 17% in 2021. Experts suppose, the novelty will arouse the audience's interest. According to Bloomberg Intelligence, the metaverse market is expected to reach $800 billion by 2024.
Earlier it was announced that Lizzo, Blackpink and Måneskin would perform at MTV Video Music Awards.
Dubai Authorities Have Announced Plans to Create 40,000 Jobs in The Metaverse
They have launched a strategy that will bring $4 billion to the local budget
Dubai authorities have launched a strategy that will create 40,000 additional jobs in the metaverse within five years. With this, the city budget will receive about four billion dollars. Bloomberg writes about this.
The Crown Prince of the Emirate, Sheikh Hamdan bin Mohammed, is working on the launch of the program. He is planning to increase the number of companies in the metaverse and blockchain (digital exchange method) by five times. Now there are more than a thousand companies operating in this sector, which bring about $ 500 million to the national economy.
«The strategy focuses on talent development and investments in the future, providing the necessary support for training developers, content creators and users of digital platforms in the metaverse community» the state news agency WAM said.
They have launched a strategy that will bring $4 billion to the local budget
Dubai authorities have launched a strategy that will create 40,000 additional jobs in the metaverse within five years. With this, the city budget will receive about four billion dollars. Bloomberg writes about this.
The Crown Prince of the Emirate, Sheikh Hamdan bin Mohammed, is working on the launch of the program. He is planning to increase the number of companies in the metaverse and blockchain (digital exchange method) by five times. Now there are more than a thousand companies operating in this sector, which bring about $ 500 million to the national economy.
«The strategy focuses on talent development and investments in the future, providing the necessary support for training developers, content creators and users of digital platforms in the metaverse community» the state news agency WAM said.
Anthony Hopkins has Created his Own NFT Collection.
Among the characters are Hannibal Lecter from The Silence of the Lambs and god Odin from the Marvel movies about Thor
Actor Anthony Hopkins will release his own collection of NFT. According to Variety, the series of works was named Eternal Collection.
Hopkins worked on tokens in collaboration with Orange Comet startup. The collection will feature ten archetypes of characters played by the actor. They are Hannibal Lecter from The Silence of the Lambs, god Odin from the Marvel films about Thor and other characters. The works will reflect the themes and style of Hopkins' work.
Hopkins believes that the metaverse provides «an incredible opportunity to communicate with the audience in a completely different way». The actor humorously noted that, most likely, he is the oldest person in the NFT community.
Among the characters are Hannibal Lecter from The Silence of the Lambs and god Odin from the Marvel movies about Thor
Actor Anthony Hopkins will release his own collection of NFT. According to Variety, the series of works was named Eternal Collection.
Hopkins worked on tokens in collaboration with Orange Comet startup. The collection will feature ten archetypes of characters played by the actor. They are Hannibal Lecter from The Silence of the Lambs, god Odin from the Marvel films about Thor and other characters. The works will reflect the themes and style of Hopkins' work.
Hopkins believes that the metaverse provides «an incredible opportunity to communicate with the audience in a completely different way». The actor humorously noted that, most likely, he is the oldest person in the NFT community.
Who to Follow: 5 Projects Dedicated to NFT Sneakers
NFT-RTFKT STUDIO
Last year, Nike acquired RTFKT studio, which develops products for the metaverse. To create characters and sneakers, the studio uses NFT, blockchain, augmented reality and game engines.
NFT-ENDSTATE STUDIO
This is another NFT studio, behind which stands the cool sneaker designer Stephanie Howard. Stephanie has an excellent reputation and more than 25 years of experience. In the 1990s, she came up with several models for New Balance, which are still being re-released.
STEPN APPLICATION
This is a game based on the move-to-earn model — «move to earn». To activate the app, you need to get the code in one of its official accounts — «Discord», «Twitter» or «Telegram».
SNEAKER HEADS ART PROJECT
This is an example of private work without investments from large companies and a world name.
RARE SHOE ART PROJECT
One of the most affordable ways to reach the world of sneakers in Web 3.0 is to buy sneakers from digital artists.
NFT-RTFKT STUDIO
Last year, Nike acquired RTFKT studio, which develops products for the metaverse. To create characters and sneakers, the studio uses NFT, blockchain, augmented reality and game engines.
NFT-ENDSTATE STUDIO
This is another NFT studio, behind which stands the cool sneaker designer Stephanie Howard. Stephanie has an excellent reputation and more than 25 years of experience. In the 1990s, she came up with several models for New Balance, which are still being re-released.
STEPN APPLICATION
This is a game based on the move-to-earn model — «move to earn». To activate the app, you need to get the code in one of its official accounts — «Discord», «Twitter» or «Telegram».
SNEAKER HEADS ART PROJECT
This is an example of private work without investments from large companies and a world name.
RARE SHOE ART PROJECT
One of the most affordable ways to reach the world of sneakers in Web 3.0 is to buy sneakers from digital artists.
House of the Dragon has become the biggest premiere of the series in the history of HBO
Almost 10 million viewers have seen it.
The first episode of the series House of the Dragon on HBO and HBO Max was watched by 9.9 million people. This is a record for the company. Variety writes about it with reference to Warner Bros. Discovery.
The debut of Game of Thrones in 2011 attracted 4.2 million viewers, and the premiere of the eighth and final season was watched by 17.9 million. The premiere episode of Euphoria was appreciated by 2.4 million people. This is 76% less compared to the result of House of the Dragon. The series starring Zendaya is the second most popular with HBO.
The House of the Dragon is based on the book Fire and Blood by George Martin. The plot takes place 200 years before the events of Game of Thrones. The Targaryen family ruling Seven Kingdoms are in the center of the plot.
Miguel Sapochnik and Ryan Kondal became the showrunners of the new series. Previously they worked on Game of Thrones.
Almost 10 million viewers have seen it.
The first episode of the series House of the Dragon on HBO and HBO Max was watched by 9.9 million people. This is a record for the company. Variety writes about it with reference to Warner Bros. Discovery.
The debut of Game of Thrones in 2011 attracted 4.2 million viewers, and the premiere of the eighth and final season was watched by 17.9 million. The premiere episode of Euphoria was appreciated by 2.4 million people. This is 76% less compared to the result of House of the Dragon. The series starring Zendaya is the second most popular with HBO.
The House of the Dragon is based on the book Fire and Blood by George Martin. The plot takes place 200 years before the events of Game of Thrones. The Targaryen family ruling Seven Kingdoms are in the center of the plot.
Miguel Sapochnik and Ryan Kondal became the showrunners of the new series. Previously they worked on Game of Thrones.
3D Design in Interfaces: 2022 Main Trends
In 2022, 3D is flourishing in new and more complex forms. 3D design is everywhere: on web pages, in applications, logos and identity, on illustrations to texts. But it is not the same as a few years ago. There are some fresh trends.
The first one is hyperrealism. 3D illustrations today are often difficult to distinguish from photographs. This is a huge advantage for websites and apps, as users take attention to images, admire them and remember them. The experience of interacting with the product is improving.
The most fashionable style in 3D illustrations and interface elements is clay morphism. Three-dimensional objects in this style resemble things made of clay. They are simple in shape, cylindrical or oval, with internal and external shadows.
The third trend is 3D digital avatars. Ordinary profile photos become outdated. The 3D avatars look original and interesting to users. This option suits for personal accounts, messengers and internal programs of companies.
In 2022, 3D is flourishing in new and more complex forms. 3D design is everywhere: on web pages, in applications, logos and identity, on illustrations to texts. But it is not the same as a few years ago. There are some fresh trends.
The first one is hyperrealism. 3D illustrations today are often difficult to distinguish from photographs. This is a huge advantage for websites and apps, as users take attention to images, admire them and remember them. The experience of interacting with the product is improving.
The most fashionable style in 3D illustrations and interface elements is clay morphism. Three-dimensional objects in this style resemble things made of clay. They are simple in shape, cylindrical or oval, with internal and external shadows.
The third trend is 3D digital avatars. Ordinary profile photos become outdated. The 3D avatars look original and interesting to users. This option suits for personal accounts, messengers and internal programs of companies.
Amazon Launches the Virtual Glasses Fitting Function.
So far, it is available only in Europe. The American company Amazon has introduced a new virtual glasses fitting function. According to Hypebare, the technology is available only in Europe for now.
«We are excited to introduce another innovative feature to our Amazon Fashion customers. Now you can easily find a perfect pair of sunglasses that you will like and wear all the year round thanks to the virtual fitting technology», said Ruth Diaz, Vice President of Amazon Fashion Europe.
The option is integrated into a new range of sunglasses from the world's leading manufacturers. Some of them are Tommy Hilfiger, Lacoste, Hawkers, Polaroid and others. Now more than 1.5 thousand frames are available on the site with the option of virtual fitting.
The company notes that the service will allow customers to choose a suitable frame before buying. The feature was introduced amid the growing popularity of immersive shopping in Europe.
So far, it is available only in Europe. The American company Amazon has introduced a new virtual glasses fitting function. According to Hypebare, the technology is available only in Europe for now.
«We are excited to introduce another innovative feature to our Amazon Fashion customers. Now you can easily find a perfect pair of sunglasses that you will like and wear all the year round thanks to the virtual fitting technology», said Ruth Diaz, Vice President of Amazon Fashion Europe.
The option is integrated into a new range of sunglasses from the world's leading manufacturers. Some of them are Tommy Hilfiger, Lacoste, Hawkers, Polaroid and others. Now more than 1.5 thousand frames are available on the site with the option of virtual fitting.
The company notes that the service will allow customers to choose a suitable frame before buying. The feature was introduced amid the growing popularity of immersive shopping in Europe.
Spotify's quarterly revenue increased by 23%
It amounted to 2.33 billion euros
In the second quarter, the revenue of the music streaming service Spotify increased by 23%. The service earned 2.86 billion euros. In the last year this sum was 2.33 billion euros. The revenue of the service exceeded analysts' expectations, according to Variety.
There was also an increase in the number of Spotify users by 19%. Now there are 433 million of them, and in 2021 428.2 million were recorded. The number of paid subscribers has also grown to 188 million, which is 14% more than in 2021.
At the same time, the net loss of the service increased to125 million, while in 2021 for the same period it amounted to 20 million euros.
The company predicts an increase in the number of subscribers to 450 million. Experts expect that their number will not exceed 444 million.
Previously, individual playlists created in partnership with Netflix appeared on Spotify.
It amounted to 2.33 billion euros
In the second quarter, the revenue of the music streaming service Spotify increased by 23%. The service earned 2.86 billion euros. In the last year this sum was 2.33 billion euros. The revenue of the service exceeded analysts' expectations, according to Variety.
There was also an increase in the number of Spotify users by 19%. Now there are 433 million of them, and in 2021 428.2 million were recorded. The number of paid subscribers has also grown to 188 million, which is 14% more than in 2021.
At the same time, the net loss of the service increased to125 million, while in 2021 for the same period it amounted to 20 million euros.
The company predicts an increase in the number of subscribers to 450 million. Experts expect that their number will not exceed 444 million.
Previously, individual playlists created in partnership with Netflix appeared on Spotify.