#advertising Wpp Has Won 176 Awards at Cannes Lions
The Cannes Lions International Festival of Creativity summed up the results of the competition program. WPP was recognized as the most titled communication group. Its agencies from 40 countries received 176 «lions», including one titan, four Grand Prix, 36 gold, 47 silver and 88 bronze awards.
Ogilvy was recognized as the Network of the Year — for example, the agency's creators from India received two gold, one silver and one bronze lions for the case ""Shah Rukh Khan My Ad"" for Cadbury. The campaign was developed to support local businesses during the lockdown. With the help of a deepfake, entrepreneurs launched a promo with a digital influencer.
Among the winners from WPP is the activation of I Will Always Be Me from VMLY&R for Dell and Intel, which makes life easier for people with motor neuron disease, and The Killer Pack from Maxx Flash. The latter case is aimed at combating infectious diseases in India using biodegradable packaging.
The Cannes Lions International Festival of Creativity summed up the results of the competition program. WPP was recognized as the most titled communication group. Its agencies from 40 countries received 176 «lions», including one titan, four Grand Prix, 36 gold, 47 silver and 88 bronze awards.
Ogilvy was recognized as the Network of the Year — for example, the agency's creators from India received two gold, one silver and one bronze lions for the case ""Shah Rukh Khan My Ad"" for Cadbury. The campaign was developed to support local businesses during the lockdown. With the help of a deepfake, entrepreneurs launched a promo with a digital influencer.
Among the winners from WPP is the activation of I Will Always Be Me from VMLY&R for Dell and Intel, which makes life easier for people with motor neuron disease, and The Killer Pack from Maxx Flash. The latter case is aimed at combating infectious diseases in India using biodegradable packaging.
#PR ICONIC COVER - YELLOW SUBMARINE
The Yellow Submarine album consists of The Beatles' soundtracks to the animated film «Yellow Submarine», which was created by Canadian animator George Dunning in 1968. The fab four sail on a submarine across several seas to save the fairyland from the Blue Meanies who hate music.
The animation is made in a psychedelic style and immerses in the world of fictional oceans and universes where the path to Pepperland lies. The cartoon presents almost all the techniques that pop art has worked with. There are collages in the style of Richard Hamilton, portraits in the spirit of Warhol's circulation works, and Tom Wesselman's colored planes.
This film was created in collaboration with Czech-German illustrator and designer Heinz Edelmann and brought world fame to director George Dunning. «I loved the Yellow Submarine,» Ringo Starr recalled. image, decorating laptop cases, bags, playing cards and socks. There is even a special edition of Monopoly «Yellow Submarine» and Lego.
The Yellow Submarine album consists of The Beatles' soundtracks to the animated film «Yellow Submarine», which was created by Canadian animator George Dunning in 1968. The fab four sail on a submarine across several seas to save the fairyland from the Blue Meanies who hate music.
The animation is made in a psychedelic style and immerses in the world of fictional oceans and universes where the path to Pepperland lies. The cartoon presents almost all the techniques that pop art has worked with. There are collages in the style of Richard Hamilton, portraits in the spirit of Warhol's circulation works, and Tom Wesselman's colored planes.
This film was created in collaboration with Czech-German illustrator and designer Heinz Edelmann and brought world fame to director George Dunning. «I loved the Yellow Submarine,» Ringo Starr recalled. image, decorating laptop cases, bags, playing cards and socks. There is even a special edition of Monopoly «Yellow Submarine» and Lego.
CARTIER HAS BECOME THE FASTEST GROWING BRAND IN THE WORLD, AND APPLE HAS BECOME THE MOST EXPENSIVE
The total value of the first hundred most expensive brands in the world has increased to $8.7 trillion - by almost a quarter over the year.
Cartier became the fastest growing brand in all categories of the Brandz Top 100 Most Valuable Global Brands 2022 rating from Kantar. Its value has increased by 88% over the year, which is to $ 10 billion. YouTube (No. 24 in the ranking, $86 billion), Google (No. 2, $819 billion), Tesla (No. 29, $75 billion) and Hermes (No. 27, $80 billion) have also doubled their value over the year.
From the top 10 companies Chinese Tencent (-11%), Facebook* (-18%), and Alibaba (-14%) lost in value. Among the new participants in the ranking of the hundred most expensive brands in the world are KFC, Lancome, Airnbnb and other brands. 11 new entrants joined the Global Top 100 2022 ranking, led by Aramco (No. 16), Infosys (No. 64), Mercado Libre (No. 71) and Kuaishou (No. 82).
The total value of the first hundred most expensive brands in the world has increased to $8.7 trillion - by almost a quarter over the year.
Cartier became the fastest growing brand in all categories of the Brandz Top 100 Most Valuable Global Brands 2022 rating from Kantar. Its value has increased by 88% over the year, which is to $ 10 billion. YouTube (No. 24 in the ranking, $86 billion), Google (No. 2, $819 billion), Tesla (No. 29, $75 billion) and Hermes (No. 27, $80 billion) have also doubled their value over the year.
From the top 10 companies Chinese Tencent (-11%), Facebook* (-18%), and Alibaba (-14%) lost in value. Among the new participants in the ranking of the hundred most expensive brands in the world are KFC, Lancome, Airnbnb and other brands. 11 new entrants joined the Global Top 100 2022 ranking, led by Aramco (No. 16), Infosys (No. 64), Mercado Libre (No. 71) and Kuaishou (No. 82).
#PR What we'll come up with today will be in the news tomorrow
PR is a communicative management function which allows an organization to adapt to the environment and change (or preserve) it to archive its organizational goals. In other words, PR is a technology aimed at building mutual understanding and friendly relations between the company and the publicity.
The competence of our agency includes effective PR communications with various audiences and stakeholders, acommunication PR strategy development, PR consulting, Media Relations, corporate events and press conferences organisation and arrangement, corporate media in a digital environment creation, research and reputation audit.
The agency specializes in product and corporate PR. The agency pays great interest and attention to Corporate Social Responsibility (CSR) projects.
We produce and realize business project development strategies using the most modern promotion tools.
PR is a communicative management function which allows an organization to adapt to the environment and change (or preserve) it to archive its organizational goals. In other words, PR is a technology aimed at building mutual understanding and friendly relations between the company and the publicity.
The competence of our agency includes effective PR communications with various audiences and stakeholders, acommunication PR strategy development, PR consulting, Media Relations, corporate events and press conferences organisation and arrangement, corporate media in a digital environment creation, research and reputation audit.
The agency specializes in product and corporate PR. The agency pays great interest and attention to Corporate Social Responsibility (CSR) projects.
We produce and realize business project development strategies using the most modern promotion tools.
#advertising OUTDOOR ADVERTISING TRENDS IN 2022
Outdoor advertising is one of the oldest ways to tell people about your product and business. Initially, marketing tools were the most primitive, but time is rapidly changing, and advertisers are constantly looking for new and relevant solutions that will help them show their target audience present their product or business.
Despite the active e-commerce development and trade transition to an online format, outdoor marketing is still popular. As the research results show, outdoor advertising brings great benefits and contributes to sales growth. The main thing is to ensure the right approach to commercial materials preparations and take into account all fashion trends.
For this and few coming years, the trends will be as follows:
digital outdoor advertising (DOOH) share increase;
smart technologies usage;
cellular networks usage;
unusual designs and new forms appearance (mobile screens on taxi roofs).
Outdoor advertising is one of the oldest ways to tell people about your product and business. Initially, marketing tools were the most primitive, but time is rapidly changing, and advertisers are constantly looking for new and relevant solutions that will help them show their target audience present their product or business.
Despite the active e-commerce development and trade transition to an online format, outdoor marketing is still popular. As the research results show, outdoor advertising brings great benefits and contributes to sales growth. The main thing is to ensure the right approach to commercial materials preparations and take into account all fashion trends.
For this and few coming years, the trends will be as follows:
digital outdoor advertising (DOOH) share increase;
smart technologies usage;
cellular networks usage;
unusual designs and new forms appearance (mobile screens on taxi roofs).
9 INNOVATIVE WEB DESIGN TRENDS OF THE YEAR
Web design is a look into the future. With the help of technology, the digital sphere can demonstrate something new every year in animation, user interfaces and immersion depth.
The 80s and 90s are coming back, typography is taking the lead, and live animation is rising to new heights. Meanwhile visual styles range from mind-bogglingly high-tech to sophisticated "handcrafted" ones.
Basically, this year promises to enter the digital annals diverse and experimental. Let us look at 9 innovative web design trends of 2022:
Memphis style design
Typography in hero image
Retro Revolution
Visible boundaries
Immersive interactive
Neobrutalism
Moving text
Creative scrolling
Hand-drawn graphics
Web design is a look into the future. With the help of technology, the digital sphere can demonstrate something new every year in animation, user interfaces and immersion depth.
The 80s and 90s are coming back, typography is taking the lead, and live animation is rising to new heights. Meanwhile visual styles range from mind-bogglingly high-tech to sophisticated "handcrafted" ones.
Basically, this year promises to enter the digital annals diverse and experimental. Let us look at 9 innovative web design trends of 2022:
Memphis style design
Typography in hero image
Retro Revolution
Visible boundaries
Immersive interactive
Neobrutalism
Moving text
Creative scrolling
Hand-drawn graphics
#advertising Building brands of the future
We know everything about the advertising market formation.
Advertising on the Internet is a set of tools that companies use to promote a brand and increase sales. Undoubtedly, this is a fast and flexible way to deliver promotional messages to people around the world. According to the recent trends, millennials and younger generations are used to communicating virtually. Your competitors definitely know about it. However, we are against advertising for the sake of advertising. We think about our customers, so we are convinced that a good company or project should solve business problems. That's why we start with its clear formation.
Our philosophy allows us to make the most qualitative and affordable advertising on the market. We do our best to provide high-quality advertising services to.
We know everything about the advertising market formation.
Advertising on the Internet is a set of tools that companies use to promote a brand and increase sales. Undoubtedly, this is a fast and flexible way to deliver promotional messages to people around the world. According to the recent trends, millennials and younger generations are used to communicating virtually. Your competitors definitely know about it. However, we are against advertising for the sake of advertising. We think about our customers, so we are convinced that a good company or project should solve business problems. That's why we start with its clear formation.
Our philosophy allows us to make the most qualitative and affordable advertising on the market. We do our best to provide high-quality advertising services to.
#PR Stranger Things: Why Netflix Plans to Introduce Advertising
At the begining of the year 2020, Wall Street analysts predicted that a total rejection of advertising would hit Netflix's revenue. After all, the set price for a monthly subscription is twice higher than on competitors' video platforms, which offer cheaper tariff plans with ad breaks. Among them are Hulu, HBO Max, Peacock from NBCUniversal and Paramount+. In a letter to shareholders, Netflix emphasised that the lack of advertising is a part of the overall brand: «When you read some assumptions that we are going to sell advertising, this is a lie».
But never say never. During the quarterly report in 2022, Netflix CEO Reed Hastings mentioned creating a new version of the subscription to the streaming service. It will be at a lower price, but with ad blocks. The decrease in the number of subscribers is the problem.
At the begining of the year 2020, Wall Street analysts predicted that a total rejection of advertising would hit Netflix's revenue. After all, the set price for a monthly subscription is twice higher than on competitors' video platforms, which offer cheaper tariff plans with ad breaks. Among them are Hulu, HBO Max, Peacock from NBCUniversal and Paramount+. In a letter to shareholders, Netflix emphasised that the lack of advertising is a part of the overall brand: «When you read some assumptions that we are going to sell advertising, this is a lie».
But never say never. During the quarterly report in 2022, Netflix CEO Reed Hastings mentioned creating a new version of the subscription to the streaming service. It will be at a lower price, but with ad blocks. The decrease in the number of subscribers is the problem.
#design The forum was inspired by the twisted chair legs and 3D modeling. Zheyu Zhang Came up with an Identity for the Museum of Modern Art in Beijing
X Museum is a museum in Beijing that presents the works of artists in both physical and virtual space. Zheyu Zhang, a young Korean-born designer from New York, created the font and identity for the museum's exhibition, inspired by the intersections of these two dimensions.
The curved item in the typography for the X Museum was invented by Zheyu when he visited a vintage store in Williamsburg and came across a chair with winding metal legs. Another source of inspiration is digital art as the designer often reaches out to 3D modeling.
He first used the font for the X Museum when he was making posters for the Oliver Larick exhibition in November 2021. It is an artist who scans historical sculptures and visualizes his works in 3D format. While working on this project, Zheyu Zhang was combining classical statues 3D images and his own elegant digital font.
X Museum is a museum in Beijing that presents the works of artists in both physical and virtual space. Zheyu Zhang, a young Korean-born designer from New York, created the font and identity for the museum's exhibition, inspired by the intersections of these two dimensions.
The curved item in the typography for the X Museum was invented by Zheyu when he visited a vintage store in Williamsburg and came across a chair with winding metal legs. Another source of inspiration is digital art as the designer often reaches out to 3D modeling.
He first used the font for the X Museum when he was making posters for the Oliver Larick exhibition in November 2021. It is an artist who scans historical sculptures and visualizes his works in 3D format. While working on this project, Zheyu Zhang was combining classical statues 3D images and his own elegant digital font.
Apple Has Sharply Reduced the Pace of Startups Acquisition
Last year, the company spent only $ 33 million on it.
Over the past two years, Apple has acquired startups much less frequently. Bloomberg believes that Apple is becoming more picky.
In 2020 Apple spent $1,5 billion on the purchase of new companies. In 2018 the figures were $1,5 billion, and in 2021 - $33 million. The indexes do not take into account the cost of Apple TV+ content and the rights to the show.
Although Apple did not advertise most of the deals, according to Bloomberg, the company bought startups every 3-4 weeks. Last year in February Apple CEO Tim Cook confirmed that the corporation had bought more than 100 companies since 2015 (more than one company per month).
Last year Apple purchased only the classical music streaming service Primephonic. This year Apple has obtained two startups: Credit Kudos (the company develops credit rating calculations) and AI Music (the company uses artificial intelligence to create music).
Last year, the company spent only $ 33 million on it.
Over the past two years, Apple has acquired startups much less frequently. Bloomberg believes that Apple is becoming more picky.
In 2020 Apple spent $1,5 billion on the purchase of new companies. In 2018 the figures were $1,5 billion, and in 2021 - $33 million. The indexes do not take into account the cost of Apple TV+ content and the rights to the show.
Although Apple did not advertise most of the deals, according to Bloomberg, the company bought startups every 3-4 weeks. Last year in February Apple CEO Tim Cook confirmed that the corporation had bought more than 100 companies since 2015 (more than one company per month).
Last year Apple purchased only the classical music streaming service Primephonic. This year Apple has obtained two startups: Credit Kudos (the company develops credit rating calculations) and AI Music (the company uses artificial intelligence to create music).
Kim Kardashian and Beats Presented Wireless Headphones
They combine advanced technology and minimalistic aesthetics Skims
Kim Kardashian and Beats have created wireless headphones Beats Fit Pro. According to Hypebae, the producibility of the latter is combined with the minimalistic aesthetics of the Kim Skims brand.
The novelty is one of the most innovative samples. It is fittied with noise cancelling, spatial sound mode and Apple's proprietary H1 chip. Beats Fit Pro is available in three colors: brown Earth, Skin Moon and Beige Dune.
«I wanted to move away from the idea that headphones should be bright and noticeable. This collaboration is special because it allows you either to mix with crowd, or stand out, it all is up to you. You know, Beats is known for making things that convey individuality», Kardashian said.
Earlier, the Kim Kardashian brand Skims presented a new advertising campaign for the swimwear collection.
They combine advanced technology and minimalistic aesthetics Skims
Kim Kardashian and Beats have created wireless headphones Beats Fit Pro. According to Hypebae, the producibility of the latter is combined with the minimalistic aesthetics of the Kim Skims brand.
The novelty is one of the most innovative samples. It is fittied with noise cancelling, spatial sound mode and Apple's proprietary H1 chip. Beats Fit Pro is available in three colors: brown Earth, Skin Moon and Beige Dune.
«I wanted to move away from the idea that headphones should be bright and noticeable. This collaboration is special because it allows you either to mix with crowd, or stand out, it all is up to you. You know, Beats is known for making things that convey individuality», Kardashian said.
Earlier, the Kim Kardashian brand Skims presented a new advertising campaign for the swimwear collection.
Blockchain technology for everything
Ppg is a decentralised public blockchain and cryptocurrency project and is fully open source. Ppg is developing a smart contract platform which seeks to deliver more advanced features than any protocol previously developed.
It is the first blockchain platform to evolve out of a scientific philosophy and a research - first driven approach. The development team consists of a large global collective of expert engineers and researchers.
Ppg is a decentralised public blockchain and cryptocurrency project and is fully open source. Ppg is developing a smart contract platform which seeks to deliver more advanced features than any protocol previously developed.
It is the first blockchain platform to evolve out of a scientific philosophy and a research - first driven approach. The development team consists of a large global collective of expert engineers and researchers.
Illustrations and Business.Competition forces businesses to come up with new approaches to users. An emotional trading offer comes to the fore. This concept was suggested by branding guru and international management consultant Martin Lindstrom. In his opinion, it is difficult to create something new and truly unique today, and brands differ in terms of emotional attachment of consumers.
Flat style, simplified images and limited palette.
Linear illustrations with disproportion
Isometric illustrations
Flat style, simplified images and limited palette.
Linear illustrations with disproportion
Isometric illustrations
Rotate has Created an NFT Dress.
The brand has redesigned the «THERESA» dress.
The Danish brand Rotate will make its debut in the metaverse and present an NFT version of the dress. According to Hypebae, the release is confined to Copenhagen Fashion Week, which will be held from August 8 to 12. .
The brand redesigned the «THERESA» dress. The bottom of the black maxi dress is decorated with an image of flames. It will be possible to purchase the dress and to try it on in the AR on Snapchat. The item will be available after the Rotate show on August 11.
Earlier, Rotate showedi the second wedding collection. It was developed by a duo of creative directors Jeanette Madsen and Tora Valdemars.
The brand has redesigned the «THERESA» dress.
The Danish brand Rotate will make its debut in the metaverse and present an NFT version of the dress. According to Hypebae, the release is confined to Copenhagen Fashion Week, which will be held from August 8 to 12. .
The brand redesigned the «THERESA» dress. The bottom of the black maxi dress is decorated with an image of flames. It will be possible to purchase the dress and to try it on in the AR on Snapchat. The item will be available after the Rotate show on August 11.
Earlier, Rotate showedi the second wedding collection. It was developed by a duo of creative directors Jeanette Madsen and Tora Valdemars.
Linear illustrations with disproportion. It is a technique that again refers us to such a popular minimalism today. If the color is added, it is at a minimum. These are mostly neutral shades. Textures help to highlight the illustration.
Another feature of the style is disproportionate bodies. On the one hand, this is a new pitch in the struggle for the attention of a user who is bored with standard images. On the other hand, the part of the body that requires emphasis and is important for illustrating a specific task is highlighted.
This technique echoes simplified images and also helps the user to grasp the idea faster. Such illustrations can, for example, reflect situations when the company will be useful to the client. It's good to use a similar style to depict people. In this case, a balance is maintained between creativity and an abundance of details.
Another feature of the style is disproportionate bodies. On the one hand, this is a new pitch in the struggle for the attention of a user who is bored with standard images. On the other hand, the part of the body that requires emphasis and is important for illustrating a specific task is highlighted.
This technique echoes simplified images and also helps the user to grasp the idea faster. Such illustrations can, for example, reflect situations when the company will be useful to the client. It's good to use a similar style to depict people. In this case, a balance is maintained between creativity and an abundance of details.
The Developer Has Created a Service for Working with BTC Without the Internet.
A developer from Africa, Kgotatso Ngako, has created a Manchakura service that allows you to interact with BTC without the Internet. All you need is to a have a cell phone with SMS service.
The users need to dial a certain combination to get to the menu. After that, they need to enter a 5-digit PIN code to access to the account.
The service allows you to send bitcoins from your e-wallet and receive them.
A developer from Africa, Kgotatso Ngako, has created a Manchakura service that allows you to interact with BTC without the Internet. All you need is to a have a cell phone with SMS service.
The users need to dial a certain combination to get to the menu. After that, they need to enter a 5-digit PIN code to access to the account.
The service allows you to send bitcoins from your e-wallet and receive them.
Andy Warhol's Relatives will Auction his Student Paintings Created in 1945-1949
Relatives of the American artist Andy Warhol plan to auction his early paintings created during his study at the Carnegie Institute of Technology (currently Carnegie Mellon University). According to Art News, the auction will presumably take place this fall.
About 14 paintings were created in the period of studying. The canvas Living Room and Nosepicker 1 (1948) will be sold. The pictures have not been appraised yet.
«I am concerned that both pictures will succeed but Nosepicker 1 is a real prize. This is probably Andy Warhol's first self-portrait. Though the canvas is not the one of his major works, it is historically important», said Richard Polsky, an art critic specializing in Warhol's work.
The artist's nephew James and his six siblings are responsible for the sale. They inherited the paintings from their parents Paul and Anna who died in 2014 and 2016, respectively.
Relatives of the American artist Andy Warhol plan to auction his early paintings created during his study at the Carnegie Institute of Technology (currently Carnegie Mellon University). According to Art News, the auction will presumably take place this fall.
About 14 paintings were created in the period of studying. The canvas Living Room and Nosepicker 1 (1948) will be sold. The pictures have not been appraised yet.
«I am concerned that both pictures will succeed but Nosepicker 1 is a real prize. This is probably Andy Warhol's first self-portrait. Though the canvas is not the one of his major works, it is historically important», said Richard Polsky, an art critic specializing in Warhol's work.
The artist's nephew James and his six siblings are responsible for the sale. They inherited the paintings from their parents Paul and Anna who died in 2014 and 2016, respectively.
Snapchat has a web version with video calls and reactions.
It is currently available to users from the USA, UK, Canada, Australia and New Zealand.
Snapchat has introduced a web version of the app for Snapchat+ paid subscription holders from the US, UK, Canada, Australia and New Zealand. This is reported by Reuters.
After the initial launch, the company plans to introduce a web version for subscribers from France, Germany, Saudi Arabia and the UAE. Only after that it will be available to users all over the world. To get access, you need to go to the website web.snapchat.com , log in using your username and password, and then authenticate on your smartphone.
When a person the website via computer, their personalized Bitmoji avatar is displayed in chats with a virtual laptop. That is the way the interlocutors can find out that they use a new version of the messenger. Users will be able to send messages and photos, communicate via video and regular calls.
It is currently available to users from the USA, UK, Canada, Australia and New Zealand.
Snapchat has introduced a web version of the app for Snapchat+ paid subscription holders from the US, UK, Canada, Australia and New Zealand. This is reported by Reuters.
After the initial launch, the company plans to introduce a web version for subscribers from France, Germany, Saudi Arabia and the UAE. Only after that it will be available to users all over the world. To get access, you need to go to the website web.snapchat.com , log in using your username and password, and then authenticate on your smartphone.
When a person the website via computer, their personalized Bitmoji avatar is displayed in chats with a virtual laptop. That is the way the interlocutors can find out that they use a new version of the messenger. Users will be able to send messages and photos, communicate via video and regular calls.
This year's MTV Video Music Awards will be Held in the Metaverse
The award has a virtual world in the game Roblox.
MTV Video Music Awards will be held in the city of Newark, New Jersey. According to Fortune, The organizers have launched a virtual world in the Roblox metaverse for the ceremony. .
The metaverse gives an opportunity to watch the guests on the red carpet, play music and dance games and vote for you favourite performer. MTV Video Music Awards have created a new category which is The Best Metaverse Performance. TS, Blackpink, Charli XCX, Twenty One Pilots, Ariana Grande and Justin Bieber are nominated for it.
This is an important step for MTV as the VMA audience aged 18-49 has fallen by 17% in 2021. Experts suppose, the novelty will arouse the audience's interest. According to Bloomberg Intelligence, the metaverse market is expected to reach $800 billion by 2024.
Earlier it was announced that Lizzo, Blackpink and Måneskin would perform at MTV Video Music Awards.
The award has a virtual world in the game Roblox.
MTV Video Music Awards will be held in the city of Newark, New Jersey. According to Fortune, The organizers have launched a virtual world in the Roblox metaverse for the ceremony. .
The metaverse gives an opportunity to watch the guests on the red carpet, play music and dance games and vote for you favourite performer. MTV Video Music Awards have created a new category which is The Best Metaverse Performance. TS, Blackpink, Charli XCX, Twenty One Pilots, Ariana Grande and Justin Bieber are nominated for it.
This is an important step for MTV as the VMA audience aged 18-49 has fallen by 17% in 2021. Experts suppose, the novelty will arouse the audience's interest. According to Bloomberg Intelligence, the metaverse market is expected to reach $800 billion by 2024.
Earlier it was announced that Lizzo, Blackpink and Måneskin would perform at MTV Video Music Awards.
Dubai Authorities Have Announced Plans to Create 40,000 Jobs in The Metaverse
They have launched a strategy that will bring $4 billion to the local budget
Dubai authorities have launched a strategy that will create 40,000 additional jobs in the metaverse within five years. With this, the city budget will receive about four billion dollars. Bloomberg writes about this.
The Crown Prince of the Emirate, Sheikh Hamdan bin Mohammed, is working on the launch of the program. He is planning to increase the number of companies in the metaverse and blockchain (digital exchange method) by five times. Now there are more than a thousand companies operating in this sector, which bring about $ 500 million to the national economy.
«The strategy focuses on talent development and investments in the future, providing the necessary support for training developers, content creators and users of digital platforms in the metaverse community» the state news agency WAM said.
They have launched a strategy that will bring $4 billion to the local budget
Dubai authorities have launched a strategy that will create 40,000 additional jobs in the metaverse within five years. With this, the city budget will receive about four billion dollars. Bloomberg writes about this.
The Crown Prince of the Emirate, Sheikh Hamdan bin Mohammed, is working on the launch of the program. He is planning to increase the number of companies in the metaverse and blockchain (digital exchange method) by five times. Now there are more than a thousand companies operating in this sector, which bring about $ 500 million to the national economy.
«The strategy focuses on talent development and investments in the future, providing the necessary support for training developers, content creators and users of digital platforms in the metaverse community» the state news agency WAM said.