UTDOOR ADVERTISING TRENDS IN 2022
Outdoor advertising is one of the oldest ways to tell people about your product and business. Initially, marketing tools were the most primitive, but time is rapidly changing, and advertisers are constantly looking for new and relevant solutions that will help them show their target audience present their product or business.
Despite the active e-commerce development and trade transition to an online format, outdoor marketing is still popular. As the research results show, outdoor advertising brings great benefits and contributes to sales growth. The main thing is to ensure the right approach to commercial materials preparations and take into account all fashion trends.
Despite the significant negative consequences that the industry faced in 2020 due to the Covid outbreak, global outdoor advertising expenses will increase in the coming years.
Outdoor advertising is one of the oldest ways to tell people about your product and business. Initially, marketing tools were the most primitive, but time is rapidly changing, and advertisers are constantly looking for new and relevant solutions that will help them show their target audience present their product or business.
Despite the active e-commerce development and trade transition to an online format, outdoor marketing is still popular. As the research results show, outdoor advertising brings great benefits and contributes to sales growth. The main thing is to ensure the right approach to commercial materials preparations and take into account all fashion trends.
Despite the significant negative consequences that the industry faced in 2020 due to the Covid outbreak, global outdoor advertising expenses will increase in the coming years.
#media
Thanks to our partners Nasdaq, Blooomber, Tech Crunch, Adforum and Epica Awards, we are engaged in media planning and advertising for any ad directions and tasks.
The concept of media includes a set of various information channels and techniques necessary for transmitting a message to the target audience. The latter can take many forms, including text, music, videos, and images. Besides, media includes not only different ways of presenting information, but also platforms to set up a dialogue.
We consider global trends and new media opportunities to scale the work and increase your business profits in the future.
Thanks to our partners Nasdaq, Blooomber, Tech Crunch, Adforum and Epica Awards, we are engaged in media planning and advertising for any ad directions and tasks.
The concept of media includes a set of various information channels and techniques necessary for transmitting a message to the target audience. The latter can take many forms, including text, music, videos, and images. Besides, media includes not only different ways of presenting information, but also platforms to set up a dialogue.
We consider global trends and new media opportunities to scale the work and increase your business profits in the future.
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American automaker Ford has unveiled a new F-150 Raptor R pickup truck — to promote the model, the brand, together with Wieden+Kennedy New York agency and filmmaker Lauren Sik, shot a short horror film.
In "Scary Fast" there are recognizable elements of classic horror — disturbing music, a sharp change of frames, a frightening wolf, rattlesnakes, scorpion, bats and hints of the presence of a monster 😱
In "Scary Fast" there are recognizable elements of classic horror — disturbing music, a sharp change of frames, a frightening wolf, rattlesnakes, scorpion, bats and hints of the presence of a monster 😱
#design Design is a means of visual communication, the expression of ideas, meanings and values through images, fonts, videos, etc. Design solves many different tasks with the help of colors, shapes, images, compositions and typography.
CREATIVE COMMUNICATES specialize in creating unique visual solutions that contribute to the the company's products development and unified style and components formation that demonstrate your brand identity. The agency also give service in web design, environment design and game design.
Web design is a branch of web development which includes designing user web interfaces for websites or web applications.
Environment design includes the development of system solutions for commercial interiors, public and office spaces that take into account aesthetic and ergonomic functions.
Game design is the process of creating the form and content of the gameplay.
CREATIVE COMMUNICATES specialize in creating unique visual solutions that contribute to the the company's products development and unified style and components formation that demonstrate your brand identity. The agency also give service in web design, environment design and game design.
Web design is a branch of web development which includes designing user web interfaces for websites or web applications.
Environment design includes the development of system solutions for commercial interiors, public and office spaces that take into account aesthetic and ergonomic functions.
Game design is the process of creating the form and content of the gameplay.
#MEDIA Media give birth to trends
Thanks to our partners Nasdaq, Blooomber, Tech Crunch, Adforum and Epica Awards, we are engaged in media planning and advertising for any ad directions and tasks.
The concept of media includes a set of various information channels and techniques necessary for transmitting a message to the target audience. The latter can take many forms, including text, music, videos, and images. Besides, media includes not only different ways of presenting information, but also platforms to set up a dialogue.
We consider global trends and new media opportunities to scale the work and increase your business profits in the future.
Thanks to our partners Nasdaq, Blooomber, Tech Crunch, Adforum and Epica Awards, we are engaged in media planning and advertising for any ad directions and tasks.
The concept of media includes a set of various information channels and techniques necessary for transmitting a message to the target audience. The latter can take many forms, including text, music, videos, and images. Besides, media includes not only different ways of presenting information, but also platforms to set up a dialogue.
We consider global trends and new media opportunities to scale the work and increase your business profits in the future.
Tik Tok in the UK has become the fastest growing news source. Many users are in a hurry to find out the news on this platform and prefer to keep up to date by browsing their social networks #TikTok #marketing
#PR MEAT AND HALF A HEAD. «Modernists and Rebels»
Martin Gayford's book «Modernists and Rebels. Bacon, Freud, Hockney and the London School» was published in the Ad Marginem printing house. The book is about the life and labour of the artists who worked in England from the mid-forties to the seventies of the last century. The book is based on the interviews (including unpublished ones) with witnesses and participants of the events of that period.
In 1946, Bacon painted one of the greatest paintings in his life. It was the first work that he considered finished. Lucien Freud saw this picture when visiting the studio on Cromwell Place, and remembered it as «a wonderful thing with an umbrella». Bacon was puzzled when it was time to come up with a name for this extraordinary work, and eventually called it «Painting 1946». According to Bacon, the painting appeared to him «by accident».
Martin Gayford's book «Modernists and Rebels. Bacon, Freud, Hockney and the London School» was published in the Ad Marginem printing house. The book is about the life and labour of the artists who worked in England from the mid-forties to the seventies of the last century. The book is based on the interviews (including unpublished ones) with witnesses and participants of the events of that period.
In 1946, Bacon painted one of the greatest paintings in his life. It was the first work that he considered finished. Lucien Freud saw this picture when visiting the studio on Cromwell Place, and remembered it as «a wonderful thing with an umbrella». Bacon was puzzled when it was time to come up with a name for this extraordinary work, and eventually called it «Painting 1946». According to Bacon, the painting appeared to him «by accident».
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The Moxy Hotels chain has announced Moxy Universe, a Play Beyond — AR experience that allows you to "interact" with hotels using a digital avatar and augmented reality.
By the end of the year, visitors can use this experience to explore 12 Moxy hotels from Shanghai to Tokyo. Before arriving at the hotel, visitors can create and personalize their digital avatar with various outfits, accessories and hairstyles.
Scanning QR codes within the hotel, visitors need to take a picture with their avatar and post a post with the hashtag #moxyuniverse to open new quests. After completing various quests, visitors will be able to win prizes.
You can already create your avatar right on the web, but only in a mobile browser: moxyuniverse.com . #marketing #vr #ar
By the end of the year, visitors can use this experience to explore 12 Moxy hotels from Shanghai to Tokyo. Before arriving at the hotel, visitors can create and personalize their digital avatar with various outfits, accessories and hairstyles.
Scanning QR codes within the hotel, visitors need to take a picture with their avatar and post a post with the hashtag #moxyuniverse to open new quests. After completing various quests, visitors will be able to win prizes.
You can already create your avatar right on the web, but only in a mobile browser: moxyuniverse.com . #marketing #vr #ar
#DIGITAL Digital production that realizes the most daring ideas
Using modern technologies, we create impressive product websites, advertising illustrations and architectural visualizations. We provide a full range of client services that allow you to create complex campaigns in digital media planning, to develop and implement creative concepts, to make CRM projects, digital production, SMM, etc., as well as to create and launch a website from scratch or redesign the existing website according to the modern trends and requirements.
We also create any kind of virtual spaces (VR) and augmented reality (AR) spaces that contribute to your business expansion, more audience attraction and mutually beneficial company promotion.
Using modern technologies, we create impressive product websites, advertising illustrations and architectural visualizations. We provide a full range of client services that allow you to create complex campaigns in digital media planning, to develop and implement creative concepts, to make CRM projects, digital production, SMM, etc., as well as to create and launch a website from scratch or redesign the existing website according to the modern trends and requirements.
We also create any kind of virtual spaces (VR) and augmented reality (AR) spaces that contribute to your business expansion, more audience attraction and mutually beneficial company promotion.
#advertising Wpp Has Won 176 Awards at Cannes Lions
The Cannes Lions International Festival of Creativity summed up the results of the competition program. WPP was recognized as the most titled communication group. Its agencies from 40 countries received 176 «lions», including one titan, four Grand Prix, 36 gold, 47 silver and 88 bronze awards.
Ogilvy was recognized as the Network of the Year — for example, the agency's creators from India received two gold, one silver and one bronze lions for the case ""Shah Rukh Khan My Ad"" for Cadbury. The campaign was developed to support local businesses during the lockdown. With the help of a deepfake, entrepreneurs launched a promo with a digital influencer.
Among the winners from WPP is the activation of I Will Always Be Me from VMLY&R for Dell and Intel, which makes life easier for people with motor neuron disease, and The Killer Pack from Maxx Flash. The latter case is aimed at combating infectious diseases in India using biodegradable packaging.
The Cannes Lions International Festival of Creativity summed up the results of the competition program. WPP was recognized as the most titled communication group. Its agencies from 40 countries received 176 «lions», including one titan, four Grand Prix, 36 gold, 47 silver and 88 bronze awards.
Ogilvy was recognized as the Network of the Year — for example, the agency's creators from India received two gold, one silver and one bronze lions for the case ""Shah Rukh Khan My Ad"" for Cadbury. The campaign was developed to support local businesses during the lockdown. With the help of a deepfake, entrepreneurs launched a promo with a digital influencer.
Among the winners from WPP is the activation of I Will Always Be Me from VMLY&R for Dell and Intel, which makes life easier for people with motor neuron disease, and The Killer Pack from Maxx Flash. The latter case is aimed at combating infectious diseases in India using biodegradable packaging.
#PR ICONIC COVER - YELLOW SUBMARINE
The Yellow Submarine album consists of The Beatles' soundtracks to the animated film «Yellow Submarine», which was created by Canadian animator George Dunning in 1968. The fab four sail on a submarine across several seas to save the fairyland from the Blue Meanies who hate music.
The animation is made in a psychedelic style and immerses in the world of fictional oceans and universes where the path to Pepperland lies. The cartoon presents almost all the techniques that pop art has worked with. There are collages in the style of Richard Hamilton, portraits in the spirit of Warhol's circulation works, and Tom Wesselman's colored planes.
This film was created in collaboration with Czech-German illustrator and designer Heinz Edelmann and brought world fame to director George Dunning. «I loved the Yellow Submarine,» Ringo Starr recalled. image, decorating laptop cases, bags, playing cards and socks. There is even a special edition of Monopoly «Yellow Submarine» and Lego.
The Yellow Submarine album consists of The Beatles' soundtracks to the animated film «Yellow Submarine», which was created by Canadian animator George Dunning in 1968. The fab four sail on a submarine across several seas to save the fairyland from the Blue Meanies who hate music.
The animation is made in a psychedelic style and immerses in the world of fictional oceans and universes where the path to Pepperland lies. The cartoon presents almost all the techniques that pop art has worked with. There are collages in the style of Richard Hamilton, portraits in the spirit of Warhol's circulation works, and Tom Wesselman's colored planes.
This film was created in collaboration with Czech-German illustrator and designer Heinz Edelmann and brought world fame to director George Dunning. «I loved the Yellow Submarine,» Ringo Starr recalled. image, decorating laptop cases, bags, playing cards and socks. There is even a special edition of Monopoly «Yellow Submarine» and Lego.
CARTIER HAS BECOME THE FASTEST GROWING BRAND IN THE WORLD, AND APPLE HAS BECOME THE MOST EXPENSIVE
The total value of the first hundred most expensive brands in the world has increased to $8.7 trillion - by almost a quarter over the year.
Cartier became the fastest growing brand in all categories of the Brandz Top 100 Most Valuable Global Brands 2022 rating from Kantar. Its value has increased by 88% over the year, which is to $ 10 billion. YouTube (No. 24 in the ranking, $86 billion), Google (No. 2, $819 billion), Tesla (No. 29, $75 billion) and Hermes (No. 27, $80 billion) have also doubled their value over the year.
From the top 10 companies Chinese Tencent (-11%), Facebook* (-18%), and Alibaba (-14%) lost in value. Among the new participants in the ranking of the hundred most expensive brands in the world are KFC, Lancome, Airnbnb and other brands. 11 new entrants joined the Global Top 100 2022 ranking, led by Aramco (No. 16), Infosys (No. 64), Mercado Libre (No. 71) and Kuaishou (No. 82).
The total value of the first hundred most expensive brands in the world has increased to $8.7 trillion - by almost a quarter over the year.
Cartier became the fastest growing brand in all categories of the Brandz Top 100 Most Valuable Global Brands 2022 rating from Kantar. Its value has increased by 88% over the year, which is to $ 10 billion. YouTube (No. 24 in the ranking, $86 billion), Google (No. 2, $819 billion), Tesla (No. 29, $75 billion) and Hermes (No. 27, $80 billion) have also doubled their value over the year.
From the top 10 companies Chinese Tencent (-11%), Facebook* (-18%), and Alibaba (-14%) lost in value. Among the new participants in the ranking of the hundred most expensive brands in the world are KFC, Lancome, Airnbnb and other brands. 11 new entrants joined the Global Top 100 2022 ranking, led by Aramco (No. 16), Infosys (No. 64), Mercado Libre (No. 71) and Kuaishou (No. 82).
#PR What we'll come up with today will be in the news tomorrow
PR is a communicative management function which allows an organization to adapt to the environment and change (or preserve) it to archive its organizational goals. In other words, PR is a technology aimed at building mutual understanding and friendly relations between the company and the publicity.
The competence of our agency includes effective PR communications with various audiences and stakeholders, acommunication PR strategy development, PR consulting, Media Relations, corporate events and press conferences organisation and arrangement, corporate media in a digital environment creation, research and reputation audit.
The agency specializes in product and corporate PR. The agency pays great interest and attention to Corporate Social Responsibility (CSR) projects.
We produce and realize business project development strategies using the most modern promotion tools.
PR is a communicative management function which allows an organization to adapt to the environment and change (or preserve) it to archive its organizational goals. In other words, PR is a technology aimed at building mutual understanding and friendly relations between the company and the publicity.
The competence of our agency includes effective PR communications with various audiences and stakeholders, acommunication PR strategy development, PR consulting, Media Relations, corporate events and press conferences organisation and arrangement, corporate media in a digital environment creation, research and reputation audit.
The agency specializes in product and corporate PR. The agency pays great interest and attention to Corporate Social Responsibility (CSR) projects.
We produce and realize business project development strategies using the most modern promotion tools.
#advertising OUTDOOR ADVERTISING TRENDS IN 2022
Outdoor advertising is one of the oldest ways to tell people about your product and business. Initially, marketing tools were the most primitive, but time is rapidly changing, and advertisers are constantly looking for new and relevant solutions that will help them show their target audience present their product or business.
Despite the active e-commerce development and trade transition to an online format, outdoor marketing is still popular. As the research results show, outdoor advertising brings great benefits and contributes to sales growth. The main thing is to ensure the right approach to commercial materials preparations and take into account all fashion trends.
For this and few coming years, the trends will be as follows:
digital outdoor advertising (DOOH) share increase;
smart technologies usage;
cellular networks usage;
unusual designs and new forms appearance (mobile screens on taxi roofs).
Outdoor advertising is one of the oldest ways to tell people about your product and business. Initially, marketing tools were the most primitive, but time is rapidly changing, and advertisers are constantly looking for new and relevant solutions that will help them show their target audience present their product or business.
Despite the active e-commerce development and trade transition to an online format, outdoor marketing is still popular. As the research results show, outdoor advertising brings great benefits and contributes to sales growth. The main thing is to ensure the right approach to commercial materials preparations and take into account all fashion trends.
For this and few coming years, the trends will be as follows:
digital outdoor advertising (DOOH) share increase;
smart technologies usage;
cellular networks usage;
unusual designs and new forms appearance (mobile screens on taxi roofs).
9 INNOVATIVE WEB DESIGN TRENDS OF THE YEAR
Web design is a look into the future. With the help of technology, the digital sphere can demonstrate something new every year in animation, user interfaces and immersion depth.
The 80s and 90s are coming back, typography is taking the lead, and live animation is rising to new heights. Meanwhile visual styles range from mind-bogglingly high-tech to sophisticated "handcrafted" ones.
Basically, this year promises to enter the digital annals diverse and experimental. Let us look at 9 innovative web design trends of 2022:
Memphis style design
Typography in hero image
Retro Revolution
Visible boundaries
Immersive interactive
Neobrutalism
Moving text
Creative scrolling
Hand-drawn graphics
Web design is a look into the future. With the help of technology, the digital sphere can demonstrate something new every year in animation, user interfaces and immersion depth.
The 80s and 90s are coming back, typography is taking the lead, and live animation is rising to new heights. Meanwhile visual styles range from mind-bogglingly high-tech to sophisticated "handcrafted" ones.
Basically, this year promises to enter the digital annals diverse and experimental. Let us look at 9 innovative web design trends of 2022:
Memphis style design
Typography in hero image
Retro Revolution
Visible boundaries
Immersive interactive
Neobrutalism
Moving text
Creative scrolling
Hand-drawn graphics
#advertising Building brands of the future
We know everything about the advertising market formation.
Advertising on the Internet is a set of tools that companies use to promote a brand and increase sales. Undoubtedly, this is a fast and flexible way to deliver promotional messages to people around the world. According to the recent trends, millennials and younger generations are used to communicating virtually. Your competitors definitely know about it. However, we are against advertising for the sake of advertising. We think about our customers, so we are convinced that a good company or project should solve business problems. That's why we start with its clear formation.
Our philosophy allows us to make the most qualitative and affordable advertising on the market. We do our best to provide high-quality advertising services to.
We know everything about the advertising market formation.
Advertising on the Internet is a set of tools that companies use to promote a brand and increase sales. Undoubtedly, this is a fast and flexible way to deliver promotional messages to people around the world. According to the recent trends, millennials and younger generations are used to communicating virtually. Your competitors definitely know about it. However, we are against advertising for the sake of advertising. We think about our customers, so we are convinced that a good company or project should solve business problems. That's why we start with its clear formation.
Our philosophy allows us to make the most qualitative and affordable advertising on the market. We do our best to provide high-quality advertising services to.
#PR Stranger Things: Why Netflix Plans to Introduce Advertising
At the begining of the year 2020, Wall Street analysts predicted that a total rejection of advertising would hit Netflix's revenue. After all, the set price for a monthly subscription is twice higher than on competitors' video platforms, which offer cheaper tariff plans with ad breaks. Among them are Hulu, HBO Max, Peacock from NBCUniversal and Paramount+. In a letter to shareholders, Netflix emphasised that the lack of advertising is a part of the overall brand: «When you read some assumptions that we are going to sell advertising, this is a lie».
But never say never. During the quarterly report in 2022, Netflix CEO Reed Hastings mentioned creating a new version of the subscription to the streaming service. It will be at a lower price, but with ad blocks. The decrease in the number of subscribers is the problem.
At the begining of the year 2020, Wall Street analysts predicted that a total rejection of advertising would hit Netflix's revenue. After all, the set price for a monthly subscription is twice higher than on competitors' video platforms, which offer cheaper tariff plans with ad breaks. Among them are Hulu, HBO Max, Peacock from NBCUniversal and Paramount+. In a letter to shareholders, Netflix emphasised that the lack of advertising is a part of the overall brand: «When you read some assumptions that we are going to sell advertising, this is a lie».
But never say never. During the quarterly report in 2022, Netflix CEO Reed Hastings mentioned creating a new version of the subscription to the streaming service. It will be at a lower price, but with ad blocks. The decrease in the number of subscribers is the problem.
#design The forum was inspired by the twisted chair legs and 3D modeling. Zheyu Zhang Came up with an Identity for the Museum of Modern Art in Beijing
X Museum is a museum in Beijing that presents the works of artists in both physical and virtual space. Zheyu Zhang, a young Korean-born designer from New York, created the font and identity for the museum's exhibition, inspired by the intersections of these two dimensions.
The curved item in the typography for the X Museum was invented by Zheyu when he visited a vintage store in Williamsburg and came across a chair with winding metal legs. Another source of inspiration is digital art as the designer often reaches out to 3D modeling.
He first used the font for the X Museum when he was making posters for the Oliver Larick exhibition in November 2021. It is an artist who scans historical sculptures and visualizes his works in 3D format. While working on this project, Zheyu Zhang was combining classical statues 3D images and his own elegant digital font.
X Museum is a museum in Beijing that presents the works of artists in both physical and virtual space. Zheyu Zhang, a young Korean-born designer from New York, created the font and identity for the museum's exhibition, inspired by the intersections of these two dimensions.
The curved item in the typography for the X Museum was invented by Zheyu when he visited a vintage store in Williamsburg and came across a chair with winding metal legs. Another source of inspiration is digital art as the designer often reaches out to 3D modeling.
He first used the font for the X Museum when he was making posters for the Oliver Larick exhibition in November 2021. It is an artist who scans historical sculptures and visualizes his works in 3D format. While working on this project, Zheyu Zhang was combining classical statues 3D images and his own elegant digital font.
Apple Has Sharply Reduced the Pace of Startups Acquisition
Last year, the company spent only $ 33 million on it.
Over the past two years, Apple has acquired startups much less frequently. Bloomberg believes that Apple is becoming more picky.
In 2020 Apple spent $1,5 billion on the purchase of new companies. In 2018 the figures were $1,5 billion, and in 2021 - $33 million. The indexes do not take into account the cost of Apple TV+ content and the rights to the show.
Although Apple did not advertise most of the deals, according to Bloomberg, the company bought startups every 3-4 weeks. Last year in February Apple CEO Tim Cook confirmed that the corporation had bought more than 100 companies since 2015 (more than one company per month).
Last year Apple purchased only the classical music streaming service Primephonic. This year Apple has obtained two startups: Credit Kudos (the company develops credit rating calculations) and AI Music (the company uses artificial intelligence to create music).
Last year, the company spent only $ 33 million on it.
Over the past two years, Apple has acquired startups much less frequently. Bloomberg believes that Apple is becoming more picky.
In 2020 Apple spent $1,5 billion on the purchase of new companies. In 2018 the figures were $1,5 billion, and in 2021 - $33 million. The indexes do not take into account the cost of Apple TV+ content and the rights to the show.
Although Apple did not advertise most of the deals, according to Bloomberg, the company bought startups every 3-4 weeks. Last year in February Apple CEO Tim Cook confirmed that the corporation had bought more than 100 companies since 2015 (more than one company per month).
Last year Apple purchased only the classical music streaming service Primephonic. This year Apple has obtained two startups: Credit Kudos (the company develops credit rating calculations) and AI Music (the company uses artificial intelligence to create music).
Kim Kardashian and Beats Presented Wireless Headphones
They combine advanced technology and minimalistic aesthetics Skims
Kim Kardashian and Beats have created wireless headphones Beats Fit Pro. According to Hypebae, the producibility of the latter is combined with the minimalistic aesthetics of the Kim Skims brand.
The novelty is one of the most innovative samples. It is fittied with noise cancelling, spatial sound mode and Apple's proprietary H1 chip. Beats Fit Pro is available in three colors: brown Earth, Skin Moon and Beige Dune.
«I wanted to move away from the idea that headphones should be bright and noticeable. This collaboration is special because it allows you either to mix with crowd, or stand out, it all is up to you. You know, Beats is known for making things that convey individuality», Kardashian said.
Earlier, the Kim Kardashian brand Skims presented a new advertising campaign for the swimwear collection.
They combine advanced technology and minimalistic aesthetics Skims
Kim Kardashian and Beats have created wireless headphones Beats Fit Pro. According to Hypebae, the producibility of the latter is combined with the minimalistic aesthetics of the Kim Skims brand.
The novelty is one of the most innovative samples. It is fittied with noise cancelling, spatial sound mode and Apple's proprietary H1 chip. Beats Fit Pro is available in three colors: brown Earth, Skin Moon and Beige Dune.
«I wanted to move away from the idea that headphones should be bright and noticeable. This collaboration is special because it allows you either to mix with crowd, or stand out, it all is up to you. You know, Beats is known for making things that convey individuality», Kardashian said.
Earlier, the Kim Kardashian brand Skims presented a new advertising campaign for the swimwear collection.
Blockchain technology for everything
Ppg is a decentralised public blockchain and cryptocurrency project and is fully open source. Ppg is developing a smart contract platform which seeks to deliver more advanced features than any protocol previously developed.
It is the first blockchain platform to evolve out of a scientific philosophy and a research - first driven approach. The development team consists of a large global collective of expert engineers and researchers.
Ppg is a decentralised public blockchain and cryptocurrency project and is fully open source. Ppg is developing a smart contract platform which seeks to deliver more advanced features than any protocol previously developed.
It is the first blockchain platform to evolve out of a scientific philosophy and a research - first driven approach. The development team consists of a large global collective of expert engineers and researchers.