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The department store chain Debenhams as fallen into administration with the potential loss of 12,000 jobs. The move came after JD Sports ended discussions over a rescue deal, with administrators saying the sale process had “not resulted in a deliverable proposal”.
Administrators will continue to look for a buyer, and stores will remain open to sell of stock. One stock is sold stores will shut, with closures likely from the start of next year. That would mean Debenhams, which can trace its beginnings back to 1778, disappearing from the high street after more than two centuries.
Debenhams’ collapse comes just a day after Arcadia Group, which owns TopShop, Miss Selfridge and Dorothy Perkins, also fell into administration. Arcadia Group was one of Debenhams’ biggest suppliers and its collapse in part led to JD Sports pulling out of the deal.
The department store chain Debenhams as fallen into administration with the potential loss of 12,000 jobs. The move came after JD Sports ended discussions over a rescue deal, with administrators saying the sale process had “not resulted in a deliverable proposal”.
Administrators will continue to look for a buyer, and stores will remain open to sell of stock. One stock is sold stores will shut, with closures likely from the start of next year. That would mean Debenhams, which can trace its beginnings back to 1778, disappearing from the high street after more than two centuries.
Debenhams’ collapse comes just a day after Arcadia Group, which owns TopShop, Miss Selfridge and Dorothy Perkins, also fell into administration. Arcadia Group was one of Debenhams’ biggest suppliers and its collapse in part led to JD Sports pulling out of the deal.
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#DIGITAL
Airbnb is aiming to raise as much as $2.5bn in its initial public offering as it moves ahead with plans to go public before Christmas.
The business is pricing its float at between $44 and $50 per share and could sell as many as 55 million shares. If it sells at the top range, that would give Airbnb a market value of $30bn despite a year in which it has struggled amid the Covid pandemic that caused bookings to slump.
Airbnb posted a loss of nearly $700m on revenues of $2.5bn in the first nine months of this year, up from a loss of $323m a year ago. However, it actually made a profit in the third quarter as people took domestic holidays in the summer and some remote workers relocated.
Airbnb is aiming to raise as much as $2.5bn in its initial public offering as it moves ahead with plans to go public before Christmas.
The business is pricing its float at between $44 and $50 per share and could sell as many as 55 million shares. If it sells at the top range, that would give Airbnb a market value of $30bn despite a year in which it has struggled amid the Covid pandemic that caused bookings to slump.
Airbnb posted a loss of nearly $700m on revenues of $2.5bn in the first nine months of this year, up from a loss of $323m a year ago. However, it actually made a profit in the third quarter as people took domestic holidays in the summer and some remote workers relocated.
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#DIGITAL
Almost a fifth of global consumers are ‘early adopters’ of technology, according to YouGov, which means they are either ‘actively on the lookout’ for new devices and services (9% of the global population) or ‘always keen’ to use new products as soon as they become available (also 9%).
But how do these early adopters perceive technology brands and products, what is their demographic profile, and what are their wider behaviours and attitudes? As part of a study of developed markets across the Americas, Europe and Asia Pacific, YouGov surveyed a nationally representative sample of British consumers, delving particularly into their views on wearable technology.
Almost a fifth of global consumers are ‘early adopters’ of technology, according to YouGov, which means they are either ‘actively on the lookout’ for new devices and services (9% of the global population) or ‘always keen’ to use new products as soon as they become available (also 9%).
But how do these early adopters perceive technology brands and products, what is their demographic profile, and what are their wider behaviours and attitudes? As part of a study of developed markets across the Americas, Europe and Asia Pacific, YouGov surveyed a nationally representative sample of British consumers, delving particularly into their views on wearable technology.
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#PR
Disney and Pixar Animation Studios have joined the UK education brand Explore Learning to launch a campaign centred around themes from the Pixar feature film ‘Soul’, including individuality, the path of possibility and realising dreams and aspirations.
The campaign, which runs until 31 January, includes a 30-second slot, social and point-of-sale marketing across Explore Learning’s network (including 42 key Sainsbury’s stores).
Explore Learning’s website will host a bespoke online workshop on self-reflection and mentoring, as well as hosting a range of competitions and downloadable activities for their members linked to the film.
Disney and Pixar Animation Studios have joined the UK education brand Explore Learning to launch a campaign centred around themes from the Pixar feature film ‘Soul’, including individuality, the path of possibility and realising dreams and aspirations.
The campaign, which runs until 31 January, includes a 30-second slot, social and point-of-sale marketing across Explore Learning’s network (including 42 key Sainsbury’s stores).
Explore Learning’s website will host a bespoke online workshop on self-reflection and mentoring, as well as hosting a range of competitions and downloadable activities for their members linked to the film.
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#MEDIA
Social media giant Facebook says it will outlaw any misinformation about the Coronavirus pandemic and the effectiveness of vaccines, but warns that it won’t be able to “start enforcing these policies overnight”.
The move comes amid growing criticism of Facebook’s reactions to the spread of false information during the pandemic, with questions asked in parliament earlier in the summer.
“Given the recent news that COVID-19 vaccines will soon be rolling out around the world, over the coming weeks we will also start removing false claims about these vaccines that have been debunked by public health experts on Facebook and Instagram,” the company said in a posting.
Social media giant Facebook says it will outlaw any misinformation about the Coronavirus pandemic and the effectiveness of vaccines, but warns that it won’t be able to “start enforcing these policies overnight”.
The move comes amid growing criticism of Facebook’s reactions to the spread of false information during the pandemic, with questions asked in parliament earlier in the summer.
“Given the recent news that COVID-19 vaccines will soon be rolling out around the world, over the coming weeks we will also start removing false claims about these vaccines that have been debunked by public health experts on Facebook and Instagram,” the company said in a posting.
Welcome to the channel CREATIVE COMMUNICATION!
We are a progressive agency with a versatile and powerful team.
Our team develops solutions in the field DESIGN DIGITAL MEDIA PR ADS
We decided to launch a channel where we will share news in the world of our competencies and talk about our successful and unsuccessful cases.
You can also visit our website creativecom.org
#PR
#DESIGN
#DIGITAL
#ADS
#MEDIA
Welcome
We are a progressive agency with a versatile and powerful team.
Our team develops solutions in the field DESIGN DIGITAL MEDIA PR ADS
We decided to launch a channel where we will share news in the world of our competencies and talk about our successful and unsuccessful cases.
You can also visit our website creativecom.org
#PR
#DESIGN
#DIGITAL
#ADS
#MEDIA
Welcome
Creative Industries are the industries that have a cultural dimension.
Creative Industries include a range of economic activities that imply generation and exploitation of knowledge.
They are:
— advertising; — art; — film; — fashion; — music; — publishing; — software;
— video games; — radio; — architecture; — design; — crafts.
Creative Industries have increased interest for economic policy in many countries as they broaden faster than the average economy. Many governments support ecosystem of the Creative Industries as they provide economic growth thanks to perspective jobs in IT and other high value spheres.
The message of Creative Industries is that wealth and jobs are constantly created with the help of ideas. Besides, the sources of competitiveness are shifting fast, going beyond high productivity and low cost. Taking this into account, companies are recommended to accept the modern competiveness sources and improve their creativity.
Creative Industries include a range of economic activities that imply generation and exploitation of knowledge.
They are:
— advertising; — art; — film; — fashion; — music; — publishing; — software;
— video games; — radio; — architecture; — design; — crafts.
Creative Industries have increased interest for economic policy in many countries as they broaden faster than the average economy. Many governments support ecosystem of the Creative Industries as they provide economic growth thanks to perspective jobs in IT and other high value spheres.
The message of Creative Industries is that wealth and jobs are constantly created with the help of ideas. Besides, the sources of competitiveness are shifting fast, going beyond high productivity and low cost. Taking this into account, companies are recommended to accept the modern competiveness sources and improve their creativity.
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A little beauty from OUROBOROS
Symbiosis and interaction of electronic music and computer graphics in real time. Generative sound affects visual content, and graphics affect sound, creating an endless cycle of audio—visual art without human involvement
Symbiosis and interaction of electronic music and computer graphics in real time. Generative sound affects visual content, and graphics affect sound, creating an endless cycle of audio—visual art without human involvement
AdIndex announces the start of application submission for inclusion in the digital contractors rating. The deadline is August 10. The rating of service providers in the field of digital communications will be based on a service customers survey. As before, the new study will examine the levels of agency popularity among customers, determine the market share of various players (based on the confirmed cooperation experience) and obtain expert assessments of cooperation quality efficiency with specific contractors. The integral criterion, will take into account all three parameters and form the basis of the annual AdIndex Awards 2022.
The Brazilian company Compass UOL has created a VR application The Stolen Art Gallery, which tells the stories of stolen paintings. The user can interact with each part of the painting using a magnifying glass, which can be used for a more thorough study of the work, as well as a virtual guide telling detailed information about each painting. #VR #art
https://youtu.be/-EFoXEVCuA8
https://youtu.be/-EFoXEVCuA8
UTDOOR ADVERTISING TRENDS IN 2022
Outdoor advertising is one of the oldest ways to tell people about your product and business. Initially, marketing tools were the most primitive, but time is rapidly changing, and advertisers are constantly looking for new and relevant solutions that will help them show their target audience present their product or business.
Despite the active e-commerce development and trade transition to an online format, outdoor marketing is still popular. As the research results show, outdoor advertising brings great benefits and contributes to sales growth. The main thing is to ensure the right approach to commercial materials preparations and take into account all fashion trends.
Despite the significant negative consequences that the industry faced in 2020 due to the Covid outbreak, global outdoor advertising expenses will increase in the coming years.
Outdoor advertising is one of the oldest ways to tell people about your product and business. Initially, marketing tools were the most primitive, but time is rapidly changing, and advertisers are constantly looking for new and relevant solutions that will help them show their target audience present their product or business.
Despite the active e-commerce development and trade transition to an online format, outdoor marketing is still popular. As the research results show, outdoor advertising brings great benefits and contributes to sales growth. The main thing is to ensure the right approach to commercial materials preparations and take into account all fashion trends.
Despite the significant negative consequences that the industry faced in 2020 due to the Covid outbreak, global outdoor advertising expenses will increase in the coming years.
#media
Thanks to our partners Nasdaq, Blooomber, Tech Crunch, Adforum and Epica Awards, we are engaged in media planning and advertising for any ad directions and tasks.
The concept of media includes a set of various information channels and techniques necessary for transmitting a message to the target audience. The latter can take many forms, including text, music, videos, and images. Besides, media includes not only different ways of presenting information, but also platforms to set up a dialogue.
We consider global trends and new media opportunities to scale the work and increase your business profits in the future.
Thanks to our partners Nasdaq, Blooomber, Tech Crunch, Adforum and Epica Awards, we are engaged in media planning and advertising for any ad directions and tasks.
The concept of media includes a set of various information channels and techniques necessary for transmitting a message to the target audience. The latter can take many forms, including text, music, videos, and images. Besides, media includes not only different ways of presenting information, but also platforms to set up a dialogue.
We consider global trends and new media opportunities to scale the work and increase your business profits in the future.
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American automaker Ford has unveiled a new F-150 Raptor R pickup truck — to promote the model, the brand, together with Wieden+Kennedy New York agency and filmmaker Lauren Sik, shot a short horror film.
In "Scary Fast" there are recognizable elements of classic horror — disturbing music, a sharp change of frames, a frightening wolf, rattlesnakes, scorpion, bats and hints of the presence of a monster 😱
In "Scary Fast" there are recognizable elements of classic horror — disturbing music, a sharp change of frames, a frightening wolf, rattlesnakes, scorpion, bats and hints of the presence of a monster 😱
#design Design is a means of visual communication, the expression of ideas, meanings and values through images, fonts, videos, etc. Design solves many different tasks with the help of colors, shapes, images, compositions and typography.
CREATIVE COMMUNICATES specialize in creating unique visual solutions that contribute to the the company's products development and unified style and components formation that demonstrate your brand identity. The agency also give service in web design, environment design and game design.
Web design is a branch of web development which includes designing user web interfaces for websites or web applications.
Environment design includes the development of system solutions for commercial interiors, public and office spaces that take into account aesthetic and ergonomic functions.
Game design is the process of creating the form and content of the gameplay.
CREATIVE COMMUNICATES specialize in creating unique visual solutions that contribute to the the company's products development and unified style and components formation that demonstrate your brand identity. The agency also give service in web design, environment design and game design.
Web design is a branch of web development which includes designing user web interfaces for websites or web applications.
Environment design includes the development of system solutions for commercial interiors, public and office spaces that take into account aesthetic and ergonomic functions.
Game design is the process of creating the form and content of the gameplay.
#MEDIA Media give birth to trends
Thanks to our partners Nasdaq, Blooomber, Tech Crunch, Adforum and Epica Awards, we are engaged in media planning and advertising for any ad directions and tasks.
The concept of media includes a set of various information channels and techniques necessary for transmitting a message to the target audience. The latter can take many forms, including text, music, videos, and images. Besides, media includes not only different ways of presenting information, but also platforms to set up a dialogue.
We consider global trends and new media opportunities to scale the work and increase your business profits in the future.
Thanks to our partners Nasdaq, Blooomber, Tech Crunch, Adforum and Epica Awards, we are engaged in media planning and advertising for any ad directions and tasks.
The concept of media includes a set of various information channels and techniques necessary for transmitting a message to the target audience. The latter can take many forms, including text, music, videos, and images. Besides, media includes not only different ways of presenting information, but also platforms to set up a dialogue.
We consider global trends and new media opportunities to scale the work and increase your business profits in the future.
Tik Tok in the UK has become the fastest growing news source. Many users are in a hurry to find out the news on this platform and prefer to keep up to date by browsing their social networks #TikTok #marketing
#PR MEAT AND HALF A HEAD. «Modernists and Rebels»
Martin Gayford's book «Modernists and Rebels. Bacon, Freud, Hockney and the London School» was published in the Ad Marginem printing house. The book is about the life and labour of the artists who worked in England from the mid-forties to the seventies of the last century. The book is based on the interviews (including unpublished ones) with witnesses and participants of the events of that period.
In 1946, Bacon painted one of the greatest paintings in his life. It was the first work that he considered finished. Lucien Freud saw this picture when visiting the studio on Cromwell Place, and remembered it as «a wonderful thing with an umbrella». Bacon was puzzled when it was time to come up with a name for this extraordinary work, and eventually called it «Painting 1946». According to Bacon, the painting appeared to him «by accident».
Martin Gayford's book «Modernists and Rebels. Bacon, Freud, Hockney and the London School» was published in the Ad Marginem printing house. The book is about the life and labour of the artists who worked in England from the mid-forties to the seventies of the last century. The book is based on the interviews (including unpublished ones) with witnesses and participants of the events of that period.
In 1946, Bacon painted one of the greatest paintings in his life. It was the first work that he considered finished. Lucien Freud saw this picture when visiting the studio on Cromwell Place, and remembered it as «a wonderful thing with an umbrella». Bacon was puzzled when it was time to come up with a name for this extraordinary work, and eventually called it «Painting 1946». According to Bacon, the painting appeared to him «by accident».
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The Moxy Hotels chain has announced Moxy Universe, a Play Beyond — AR experience that allows you to "interact" with hotels using a digital avatar and augmented reality.
By the end of the year, visitors can use this experience to explore 12 Moxy hotels from Shanghai to Tokyo. Before arriving at the hotel, visitors can create and personalize their digital avatar with various outfits, accessories and hairstyles.
Scanning QR codes within the hotel, visitors need to take a picture with their avatar and post a post with the hashtag #moxyuniverse to open new quests. After completing various quests, visitors will be able to win prizes.
You can already create your avatar right on the web, but only in a mobile browser: moxyuniverse.com . #marketing #vr #ar
By the end of the year, visitors can use this experience to explore 12 Moxy hotels from Shanghai to Tokyo. Before arriving at the hotel, visitors can create and personalize their digital avatar with various outfits, accessories and hairstyles.
Scanning QR codes within the hotel, visitors need to take a picture with their avatar and post a post with the hashtag #moxyuniverse to open new quests. After completing various quests, visitors will be able to win prizes.
You can already create your avatar right on the web, but only in a mobile browser: moxyuniverse.com . #marketing #vr #ar
#DIGITAL Digital production that realizes the most daring ideas
Using modern technologies, we create impressive product websites, advertising illustrations and architectural visualizations. We provide a full range of client services that allow you to create complex campaigns in digital media planning, to develop and implement creative concepts, to make CRM projects, digital production, SMM, etc., as well as to create and launch a website from scratch or redesign the existing website according to the modern trends and requirements.
We also create any kind of virtual spaces (VR) and augmented reality (AR) spaces that contribute to your business expansion, more audience attraction and mutually beneficial company promotion.
Using modern technologies, we create impressive product websites, advertising illustrations and architectural visualizations. We provide a full range of client services that allow you to create complex campaigns in digital media planning, to develop and implement creative concepts, to make CRM projects, digital production, SMM, etc., as well as to create and launch a website from scratch or redesign the existing website according to the modern trends and requirements.
We also create any kind of virtual spaces (VR) and augmented reality (AR) spaces that contribute to your business expansion, more audience attraction and mutually beneficial company promotion.
#advertising Wpp Has Won 176 Awards at Cannes Lions
The Cannes Lions International Festival of Creativity summed up the results of the competition program. WPP was recognized as the most titled communication group. Its agencies from 40 countries received 176 «lions», including one titan, four Grand Prix, 36 gold, 47 silver and 88 bronze awards.
Ogilvy was recognized as the Network of the Year — for example, the agency's creators from India received two gold, one silver and one bronze lions for the case ""Shah Rukh Khan My Ad"" for Cadbury. The campaign was developed to support local businesses during the lockdown. With the help of a deepfake, entrepreneurs launched a promo with a digital influencer.
Among the winners from WPP is the activation of I Will Always Be Me from VMLY&R for Dell and Intel, which makes life easier for people with motor neuron disease, and The Killer Pack from Maxx Flash. The latter case is aimed at combating infectious diseases in India using biodegradable packaging.
The Cannes Lions International Festival of Creativity summed up the results of the competition program. WPP was recognized as the most titled communication group. Its agencies from 40 countries received 176 «lions», including one titan, four Grand Prix, 36 gold, 47 silver and 88 bronze awards.
Ogilvy was recognized as the Network of the Year — for example, the agency's creators from India received two gold, one silver and one bronze lions for the case ""Shah Rukh Khan My Ad"" for Cadbury. The campaign was developed to support local businesses during the lockdown. With the help of a deepfake, entrepreneurs launched a promo with a digital influencer.
Among the winners from WPP is the activation of I Will Always Be Me from VMLY&R for Dell and Intel, which makes life easier for people with motor neuron disease, and The Killer Pack from Maxx Flash. The latter case is aimed at combating infectious diseases in India using biodegradable packaging.
#PR ICONIC COVER - YELLOW SUBMARINE
The Yellow Submarine album consists of The Beatles' soundtracks to the animated film «Yellow Submarine», which was created by Canadian animator George Dunning in 1968. The fab four sail on a submarine across several seas to save the fairyland from the Blue Meanies who hate music.
The animation is made in a psychedelic style and immerses in the world of fictional oceans and universes where the path to Pepperland lies. The cartoon presents almost all the techniques that pop art has worked with. There are collages in the style of Richard Hamilton, portraits in the spirit of Warhol's circulation works, and Tom Wesselman's colored planes.
This film was created in collaboration with Czech-German illustrator and designer Heinz Edelmann and brought world fame to director George Dunning. «I loved the Yellow Submarine,» Ringo Starr recalled. image, decorating laptop cases, bags, playing cards and socks. There is even a special edition of Monopoly «Yellow Submarine» and Lego.
The Yellow Submarine album consists of The Beatles' soundtracks to the animated film «Yellow Submarine», which was created by Canadian animator George Dunning in 1968. The fab four sail on a submarine across several seas to save the fairyland from the Blue Meanies who hate music.
The animation is made in a psychedelic style and immerses in the world of fictional oceans and universes where the path to Pepperland lies. The cartoon presents almost all the techniques that pop art has worked with. There are collages in the style of Richard Hamilton, portraits in the spirit of Warhol's circulation works, and Tom Wesselman's colored planes.
This film was created in collaboration with Czech-German illustrator and designer Heinz Edelmann and brought world fame to director George Dunning. «I loved the Yellow Submarine,» Ringo Starr recalled. image, decorating laptop cases, bags, playing cards and socks. There is even a special edition of Monopoly «Yellow Submarine» and Lego.