KEY NOTES: -

Google said this will be felt more for online-educational materials, entertainment, shopping, and tech-related content.

This is a sitewide algorithm, so the whole site will be impacted by this update

This currently only impacts Google Search, not Google Discover or other Google surfaces.

IMPACT ON THIS TYPE OF SITES OR ARE YOU DOING THIS TYPE OF STUFF:-

Is the content primarily to attract people from search engines, rather than made for humans?

Are you producing lots of content on different topics in hopes that some of it might perform well in search results?

Are you using extensive automation to produce content on many topics?

Are you mainly summarizing what others have to say without adding much value?

Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?

Does your content leave readers feeling like they need to search again to get better information from other sources?

Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).

Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?

Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?

Only English searches will be impacted, to begin with.

HCU - Helpful Content Update