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We journey together through the captivating realms of entrepreneurship, investment, life, and technology. This is my chronicle of exploration, where I capture and share the lessons that shape our world. Join us and let's never stop learning!
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Vercel, a San Francisco-based software startup led by CEO Guillermo Rauch, has secured $250 million in a Series E funding round, valuing the company at $3.25 billion. Founded in 2015, Vercel provides a platform for building cloud-based web applications and boasts over 1 million developers monthly using its Next.js technology. The funding, led by Accel with participation from existing investors, comes as Vercel surpasses $100 million in annual revenue. The company simplifies website migration and deployment to cloud infrastructure, catering to clients like Under Armour, Perplexity, and OpenAI. With plans to develop v0, a generative AI tool for creating user interfaces from text descriptions, and to enhance security products, Vercel aims to streamline cloud adoption and revolutionize web development.
๐Ÿ‘2
์š”์ฆ˜ ๋‹ค์‹œ ์ดˆ๊ธฐ ์Šคํƒ€ํŠธ์—…๋“ค์ด ์–ด๋–ป๊ฒŒ ๋ฐฉํ–ฅ์„ฑ์„ ์žก์•˜๋Š”์ง€ ์‚ฌ๋ก€ ๊ณต๋ถ€๋ฅผ ํ•˜๊ณ  ์žˆ๋Š”๋ฐ์š”, ๋ฏธ๊ตญ์˜ ๋ณด์•ˆ ์ธ์ฆ ์†Œํ”„ํŠธ์›จ์–ด์ธ Vanta๊ฐ€ ์ดˆ๊ธฐ ์ œํ’ˆ ๋ฐฉํ–ฅ์„ฑ์„ ์žก์€ ๋ฐฉ๋ฒ•์— ๋Œ€ํ•ด์„œ ์ •๋ฆฌํ•œ ๊ธ€์ž…๋‹ˆ๋‹ค.

- ์ฐฝ์—…์ž ํฌ๋ฆฌ์Šคํ‹ฐ๋‚˜๋Š” Union Square Venture์—์„œ ์ผ์„ ํ–ˆ๊ณ  ์ฐฝ์—…์ž๋“ค์„ ๋งŒ๋‚˜๋ฉด์„œ ์ฐฝ์—…์„ ํ•˜๊ณ  ์‹ถ๋‹ค๋Š” ์ƒ๊ฐ์„ ํ•˜๊ฒŒ ๋จ.
- ์ฝ”๋”ฉ์„ ํ•  ์ค„ ๋ชฐ๋ผ 2๋…„ ์ •๋„๋ฅผ ์ฝ”๋”ฉ์„ ๋ฐฐ์šฐ๊ณ  ์ด๋ฅผ Building-in-publicํ•˜๋Š”๋ฐ ์‹œ๊ฐ„์„ ์”€.
์ดˆ๋ฐ˜์—๋Š” ๋ฌธ์ œ์—์„œ ์‹œ์ž‘ํ•œ ๊ฒƒ์ด ์•„๋‹Œ ๊ธฐ์ˆ ์—์„œ ์‹œ์ž‘ํ•จ. AI๋กœ ๋ฏธํŒ… ๋…น์Œํ•ด์ฃผ๋Š” ํˆด, ์ด์ปค๋จธ์Šค ์šด์˜์ž๋“ค์„ ์œ„ํ•œ AWS Drop Shipping ์†”๋ฃจ์…˜, ํŒ€ ํ˜‘์—… SaaS ๋“ฑ์„ ๋งŒ๋“ฌ.
- ๋ฌธ์ œ์—์„œ ์‹œ์ž‘ํ•ด์•ผ๊ฒ ๋‹ค๋Š” ์ƒ๊ฐ์œผ๋กœ ์ฃผ๋ณ€ ์ฐฝ์—…๊ฐ€๋“ค, ์นœ๊ตฌ๋“ค์—๊ฒŒ ์ผํ•˜๋ฉด์„œ ์–ด๋–ค ๋ฌธ์ œ๋ฅผ ๊ฒช๊ณ  ์žˆ๋Š”์ง€ 3๋‹ฌ๊ฐ„ ๋ฌผ์–ด๋ด„. ์ธํ„ฐ๋ทฐ์˜ ๋‹ต๋ณ€์˜ 80%๊ฐ€ ์ด๋ฏธ ์ด์ „์— ๋‚˜์˜จ ๋‹ต๋ณ€์ผ๋•Œ๊นŒ์ง€ ์ธํ„ฐ๋ทฐ๋ฅผ ์ง„ํ–‰ํ•˜๋ฉด ๋จ. ๋ฌธ์ œ๊ฐ€ ์žˆ๋Š” ๊ฒƒ์ด๋ฉฐ ์ด๋ฅผ ํ•ด๊ฒฐํ•˜๋ฉด ๋จ.
- SOC 2 ์ธ์ฆ์„ ๋ฐ›๊ธฐ ์œ„ํ•ด ๋ณด์•ˆ ๊ฐ์‚ฌ๋ฅผ ๋ฐ›์œผ๋ฉด์„œ ์ˆ˜๋งŽ์€ ๋ณด์•ˆ ๊ด€๋ จ๋œ ์งˆ๋ฌธ์„ ๋‹ตํ•ด์•ผ ๋˜๊ณ  ์—”์ง€๋‹ˆ์–ด๋“ค์ด ๋ฐ์ดํ„ฐ๊ฐ€ ์•”ํ˜ธํ™” ์ฒ˜๋ฆฌ๋˜๊ณ  ์žˆ๋Š” ๊ฒƒ์„ ์ฆ๋ช…ํ•˜๊ธฐ ์œ„ํ•ด์„œ AWS์—์„œ ์Šคํฌ๋ฆฐ์ƒท์„ ์ฐ์–ด์„œ ์ „๋‹ฌํ•ด์•ผ ๋˜๋Š” ๊ฒƒ์„ ๋ฐœ๊ฒฌํ•˜๊ฒŒ ๋จ.
- SOC 2 ์ธ์ฆ ์ปจ์„คํ„ดํŠธ๋ผ๊ณ  ํฌ์ง€์…”๋‹ ํ•˜๋ฉด์„œ ์Šคํƒ€ํŠธ์—…๋“ค ์ปจ์„คํŒ…์„ ํ•ด์ฃผ๊ธฐ ์‹œ์ž‘ํ•จ. ์ปจ์„คํŒ… ํ•ด์ฃผ๋ฉด์„œ ์—‘์…€์‹œํŠธ์— SOC 2 ์ธ์ฆ์„ ๋ฐ›๊ธฐ ์œ„ํ•œ ๋กœ๋“œ๋งต์„ ์งœ์คŒ.
- SOC 2 ์ปจ์„คํ„ดํŠธ๋กœ ์ž…์†Œ๋ฌธ์ด ๋‚˜๋ฉด์„œ ๋‹ค๋ฅธ ํšŒ์‚ฌ๋“ค๋กœ๋ถ€ํ„ฐ๋„ ์š”์ฒญ์ด ๋“ค์–ด์˜ค๊ธฐ ์‹œ์ž‘ํ–ˆ๊ณ  ์ด๋ฅผ ์†Œํ”„ํŠธ์›จ์–ด๋กœ ๋งŒ๋“ค์–ด์•ผ๊ฒ ๋‹ค๋Š” ํ™•์‹ ์„ ์–ป์Œ.
- ํ”„๋ก ํŠธ์—”๋“œ UI๋งŒ ๋งŒ๋“ค๊ณ  ๋‚˜๋จธ์ง€ ๋ฐ์ดํ„ฐ๋ฅผ ์ž…๋ ฅํ•œ ํ›„ ๋ฆฌํฌํŠธ๋ฅผ ๋งŒ๋“ค์–ด์ฃผ๋Š” ๊ณผ์ •์€ ์ž๋™ํ™” ๋œ ๊ฒƒ์ฒ˜๋Ÿผ ํฌ์žฅํ•˜๊ณ  ๋‹ค์ˆ˜์ž‘์—…์œผ๋กœ ํ•จ.
- ํ•˜์ง€๋งŒ ์‹œ์žฅ์ด ํด์ง€์— ๋Œ€ํ•œ ์˜๋ฌธ์ด ์žˆ์—ˆ์Œ. ์„ธ์ƒ์— SOC 2๋ฅผ ๋ฐ›์€ ํšŒ์‚ฌ๋“ค์ด 1,000๊ฐœ ์ •๋„ ๋ฐ–์— ์—†๋Š” ๊ฒƒ ๊ฐ™์•˜๊ณ  ๋ณดํ†ต SOC 2 ์ธ์ฆ์„ ๋ฐ›์„ ์ˆ˜ ์žˆ๋Š” ์ž๊ธˆ์„ ๋ณด์œ ํ•œ ํฐ ๊ทœ๋ชจ์˜ ํšŒ์‚ฌ๋“ค์ด์—ˆ์Œ. ํ•˜์ง€๋งŒ SOC 2๋ฅผ ๋ฐ›์€ ํšŒ์‚ฌ๋“ค๊ณผ ์ด์•ผ๊ธฐ ํ•ด๋ณด๋‹ˆ ์„ธ์ผ์ฆˆ๊ฐ€ ํ›จ์”ฌ ์ž˜ ๋˜์–ด์„œ ์ข‹๋‹ค๋Š” ์ด์•ผ๊ธฐ๋ฅผ ๋“ค์—ˆ๊ณ  ์ž‘์€ ํšŒ์‚ฌ๋“ค๋„ SOC 2 ์ธ์ฆ์„ ๋ฐ›์•„์„œ ํšจ๊ณผ๋ฅผ ๋งŽ์ด ๋ณผ ๊ฑฐ๋ผ๋Š” ์ƒ๊ฐ์„ ํ•จ. SOC 2 ์ธ์ฆ์„ ๋ฐ›๋Š” ๋น„์šฉ์„ ๋‚ฎ์ถ”๋ฉด ์ž‘์€ ํšŒ์‚ฌ๋“ค๋„ ๋‹ค SOC 2๋ฅผ ๋ฐ›์ง€ ์•Š์„๊นŒ๋ผ๋Š” ์ƒ๊ฐ์„ ํ•จ.
- ๋’ค๋Œ์•„๋ณด๋ฉด ์œ„์™€ ๊ฐ™์€ ์ „๋žต์ด ๊ฐ€๋Šฅํ–ˆ๋˜ ์ด์œ ๊ฐ€ SOC 2 ๊ด€๋ จ ์ปจ์„คํ„ดํŠธ ์กฐ์ฐจ ์•„๋ฌด๊ฒƒ๋„ ์—†์—ˆ๊ธฐ ๋•Œ๋ฌธ. ๋ฐ˜๋ฉด SOC 2๋ฅผ ๋ฐ›์œผ๋ ค๋Š” ํšŒ์‚ฌ๋“ค์˜ ์ˆ˜๋Š” ๊ธ‰๊ฒฉํžˆ ๋Š˜๊ณ  ์žˆ์—ˆ์Œ.
1. ํ…Œ์ŠคํŠธ ์ฃผ๋„ ๊ฐœ๋ฐœ(TDD)์€ ํ•ด๋„ ๊ทธ๋งŒ ์•ˆํ•ด๋„ ๊ทธ๋งŒ์ด๋‹ค.
๋งŽ์€ ๊ฒฝ์šฐ ํ…Œ์ŠคํŠธ๋Š” ๊ผญ ํ•„์š”ํ•˜์ง€๋งŒ (์ž๋™ํ™”๋œ ํ…Œ์ŠคํŠธ๊ฐ€ ํ•„์š” ์—†๊ฑฐ๋‚˜ ์ˆ˜๋™ ํ…Œ์ŠคํŠธ์กฐ์ฐจ ํ•„์š” ์—†์„ ๋•Œ๋„ ์žˆ๋‹ค. ๋ชจ๋“  ์ผ์€, ํŠนํžˆ ํšŒ์‚ฌ์—์„œ๋Š”, ๋“ค์ด๋Š” ๋น„์šฉ์— ๋น„ํ•ด ์–ป๋Š” ๊ฐ€์น˜๊ฐ€ ์žˆ์„ ๋•Œ์—๋งŒ ํ•˜๋Š” ๊ฑฐ๋‹ค. ๊ทธ๋Ÿฐ ๊ฑธ ํŒ๋‹จํ•˜๊ธฐ ์œ„ํ•ด, ๊ธฐ์ˆ ์„ ์ž˜ ์•„๋Š” ๋…ธ๋ จํ•œ ์‚ฌ๋žŒ์ด ํ•„์š”ํ•œ๊ฑฐ๊ณ ), ๊ผญ ํ…Œ์ŠคํŠธ๋ฅผ ๋ฉ”์ธ ๋กœ์ง๋ณด๋‹ค ๋จผ์ € ์ž‘์„ฑํ•˜๋Š” ๊ฒŒ ์–ด๋–ค ๋ฉด์—์„œ๋“  ๋” ์ข‹๋‹ค๋Š” ๊ณผํ•™์  ๊ทผ๊ฑฐ๋Š” ์—†๋‹ค.
์—ฐ๊ตฌ ๊ฒฐ๊ณผ์— ๋”ฐ๋ฅด๋ฉด, ํ…Œ์ŠคํŠธ๊ฐ€ ์žˆ๋ƒ ์—†๋ƒ๊ฐ€ ์ค‘์š”ํ•˜์ง€, ํ…Œ์ŠคํŠธ๋ฅผ ๋จผ์ € ์ž‘์„ฑํ•˜๋ƒ ์•„๋‹ˆ๋ƒ๊ฐ€ ์ค‘์š”ํ•˜์ง„ ์•Š์•˜๋‹ค๊ณ  ํ•œ๋‹ค. ํ•œํŽธ, ์‹คํŒจํ•˜๋Š” ํ…Œ์ŠคํŠธ๋ฅผ ๋จผ์ € ์ž‘์„ฑํ•˜๊ณ  ๊ทธ ํ…Œ์ŠคํŠธ๋ฅผ ํ†ต๊ณผํ•˜๋Š” ๋ฉ”์ธ ๋กœ์ง์„ ๋งŒ๋“œ๋Š” ์งง์€ ์‚ฌ์ดํด์„ ๊ณ„์† ๋ฐ˜๋ณตํ•˜๋Š” ๋ฐฉ์‹์ด, ์ฝ”๋“œ๋‚˜ ๋””์ž์ธ์„ ์ด์ƒํ•œ ๋ฐฉํ–ฅ์œผ๋กœ ๋Œ๊ณ  ๊ฐ€๋Š” ๊ฒฝ์šฐ๋„ ์žˆ๋‹ค๋Š” ์šฐ๋ ค๋„ ๋“ค๋ฆฐ๋‹ค.

2. SCRUM์ด๋‚˜ stand-up ๋ฏธํŒ… ๋“ฑ์„ ๊ผญ ํ•ด์•ผ ํ•˜๋Š” ๊ฑด ์•„๋‹ˆ๋‹ค. Kanban์ด๋‹ˆ ๋ญ๋‹ˆ ํ•˜๋Š” ๊ฒƒ๋“ค๋„ ์•ˆ ์จ๋„ ๋œ๋‹ค.
๋ฐฐ์šด ๊ฒŒ ๊ทธ๊ฑฐ๋ฐ–์— ์—†๋Š” ์ฃผ๋‹ˆ์–ด๋“ค์ด๋ผ๋ฉด ๋ชฐ๋ผ๋„, ์™œ ์‹œ๋‹ˆ์–ด๋“ค๊นŒ์ง€ ๊ทธ๋Ÿฌ๋Š”๊ฐ€.
์ž˜ํ•˜๋Š” ํŒ€์€ ๊ทธ๋Ÿฐ ํŒฌ์‹œํ•œ ์šฉ์–ด๋‚˜ ๋„๊ตฌ๊ฐ€ ํ•„์š” ์—†๋‹ค๋Š” ๊ฑธ, ์ผ์„ ์ข€ ์˜ค๋ž˜ ํ•ด ๋ดค์œผ๋ฉด ๋งŽ์ด๋“ค ์•Œํ…๋ฐ.
์ €๋Ÿฐ ์šฉ์–ด๋“ค๊ณผ ritual๋“ค, ๊ทธ๋ฆฌ๊ณ  cult๋ฅผ ์ฃผ๋‹ˆ์–ด๋“ค์ด ์ข‹์•„ํ•˜๋‹ˆ๊นŒ ๊ทธ๋ƒฅ ๋งž์ถฐ์ฃผ๋Š” ๊ฑด๊ฐ€?
๋Šฅ๋ ฅ์ด ๋ณ„๋กœ์ธ ์ฝ”๋“œ ๋ฏธ์‹ฑ๊ณต๋“ค์„ ๋ฐ๋ฆฌ๊ณ  ์ผ์„ ํ•˜๋ ค๋ฉด ์ €๋Ÿฐ ๋ฐฉ๋ฒ•๋“ค์ด๋ผ๋„ ์จ์•ผ ํ•˜๋Š” ๊ฑด๊ฐ€?

3. 'Clean Code'๋Š” ์ถ”์ฒœํ• ๋งŒํ•œ ์ฑ…์ด ์•„๋‹ˆ๋‹ค.
Robert Martin์ด๋ž€ ์‚ฌ๋žŒ์ด ์ธ๊ธฐ๊ฐ€ ๋งค์šฐ ๋งŽ์€ ๊ฒƒ ๊ฐ™์€๋ฐ, ๋‚œ ์ด ๋ถ„์˜ ์ฑ…์ด๋‚˜ ์ด๋ก ์ด ๊ทธ๋ ‡๊ฒŒ ์ข‹์€ ๊ฑด์ง€ ์ž˜ ๋ชจ๋ฅด๊ฒ ๋‹ค. ํŠนํžˆ Clean Code๋ž€ ์ฑ…์—๋Š” ์ข€ ์ด์ƒํ•œ ๋ถ€๋ถ„์ด ๊ฝค ์žˆ์–ด์„œ, ์ฃผ๋‹ˆ์–ด์—๊ฒŒ ์ถ”์ฒœํ•˜๊ธฐ ๊บผ๋ ค์ง„๋‹ค. ์ž˜ ์•„๋Š” ์‚ฌ๋žŒ์ด๋ผ๋ฉด ๊ทธ๋ƒฅ '์ด๋Ÿฐ ์‹์œผ๋กœ ํ•˜๋Š” ์‚ฌ๋žŒ๋„ ์žˆ๊ตฌ๋‚˜' ๋ผ๊ณ  ์ƒ๊ฐํ•˜๋ฉฐ ๊ฑด์งˆ ๊ฒƒ๋งŒ ๊ฑด์งˆ ์ˆ˜๋„ ์žˆ๊ฒ ์ง€๋งŒ, ์ฃผ๋‹ˆ์–ด๋“ค์€ ๋‹ค ์ง„๋ฆฌ์ธ ์–‘ ๋ฐ›์•„๋“ค์ผ ๊ฐ€๋Šฅ์„ฑ์ด ๋†’๋‹ค๊ณ  ๋ณธ๋‹ค.

4. ๋งˆ์ดํฌ๋กœ์„œ๋น„์Šค์•„ํ‚คํ…์ฒ˜(MSA)๋Š” ๋Œ€๊ฐœ ํ•„์š” ์—†๋‹ค.
ํŒ€์› ์ˆ˜๊ฐ€ ๋ช‡ ๋ช… ๋˜์ง€๋„ ์•Š๋Š” ์กฐ์ง์—์„œ PoC ์šฉ ๋˜๋Š” ํŒŒ์ผ๋Ÿฟ ์„œ๋น„์Šค๋ฅผ ๋งŒ๋“ค๋ฉฐ MSA๋ฅผ ์–ธ๊ธ‰ํ•˜๋Š” ๊ฒŒ ์ด์ƒํ•˜๋‹ค. ๊ทธ๊ฒŒ ๋ญ”์ค„ ์•Œ๊ณ  ๊ทธ๋Ÿฌ๋Š” ๊ฑด์ง€ ์˜์‹ฌ๋œ๋‹ค.
DDD๋‹ˆ ํ—ฅ์‚ฌ๊ณ ๋‚  ์•„ํ‚คํ…์ฒ˜๋‹ˆ ํ•˜๋Š” ๊ฒƒ๋„... ๊ทธ๋Ÿฐ ๊ฑฐ ์—†์ด๋„ ์ž˜ ์‚ด์ง€ ์•Š์•˜๋‚˜.
์–ด์ฐจํ”ผ ์–ด๋–ค ํˆด์ด๋“  ์–ด๋–ค ๋ฐฉ๋ฒ•๋ก ์ด๋“ , ์ž˜ ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ํ•˜๋ฉด ๊ฒฐ๊ณผ๊ฐ€ ์ข‹๊ณ , ๋ชป ํ•˜๋Š” ์‚ฌ๋žŒ๋“ค์ด ์“ฐ๋ฉด ๊ฒฐ๊ณผ๊ฐ€ ๋ณ„๋กœ๋‹ค. ๊ทธ๋Ÿฌ๋‹ˆ, ์‹ ๊ธฐํ•œ ๋ฐฉ๋ฒ•๋ก ๋“ค์— ๋„ˆ๋ฌด ํœ˜๋‘˜๋ฆด ํ•„์š” ์—†๋‹ค๊ณ  ์ƒ๊ฐํ•œ๋‹ค.

5. ๋ฉด์ ‘์—์„œ ๋””์ž์ธ ํŒจํ„ด ์ด๋ฆ„์„ ์ฃผ๋ฉฐ ์„ค๋ช…ํ•ด ๋ณด๋ผ ํ•œ๋‹ค๋“ ์ง€, SOLID๊ฐ€ ๋ญ”์ง€ ์„ค๋ช…ํ•˜๋ผ๋Š” ๊ฑด ๋ณ„๋กœ ์•ˆ ์ข‹๋‹ค.
๊ทธ๋Ÿฐ ์‹์˜ ๋ฉด์ ‘์ด๋ผ๋ฉด ๋ฏธ๊ตญ ๋น… ํ…Œํฌ ์‹œ๋‹ˆ์–ด ์—”์ง€๋‹ˆ์–ด๋“ค๋„ ๋‹ค ๋–จ์–ด์งˆ๊ฑฐ๋‹ค. ๊ณ ์‹œ ๊ณต๋ถ€ํ•˜๋“ฏ ๋‘๋ฌธ์ž ๋”ฐ์„œ ์™ธ์šฐ๋Š” ๊ฑด ์ง„์งœ ํ•œ๊ตญ์‹์ธ ๊ฒƒ ๊ฐ™๋‹ค. ๊ทธ๊ฒŒ ํ›„๋ณด์— ๋Œ€ํ•ด ๋ญ˜ ์•Œ๋ ค์ฃผ๋Š”๊ฐ€.
๊ทธ๋ณด๋‹ค๋Š”, ํŒจํ„ด์ด๋‚˜ SOLID ๊ทœ์น™ ์ค‘ ํ•˜๋‚˜๊ฐ€ ๊ตฌํ˜„๋œ ์ฝ”๋“œ๋ฅผ ๋ณด์—ฌ์ฃผ๋ฉฐ ์„ค๋ช…ํ•ด ๋ณด๋ผ๊ณ  ํ•˜๊ฑฐ๋‚˜, ๋ฌธ์ œ๊ฐ€ ์žˆ๋Š” ์ฝ”๋“œ๋ฅผ ๋ณด์—ฌ์ฃผ๊ณ  ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•ด ๋ณด์ž๋ฉฐ ํŒจํ„ด์ด๋‚˜ SOLID ๊ทœ์น™์„ ์“ฐ๋„๋ก ์œ ๋„ํ•˜๋Š” ๊ฒŒ ๋‚˜์„ ๊ฒƒ ๊ฐ™๋‹ค.
Dynamic programming ๋ฌธ์ œ๊ฐ€ ๋ณ„ ๋„์›€ ์•ˆ๋œ๋‹ค๋Š” ์–˜๊ธฐ, ํŠน์ •ํ•œ ํ”„๋ ˆ์ž„์›Œํฌ๋‚˜ ๋ผ์ด๋ธŒ๋Ÿฌ๋ฆฌ์— ์ต์ˆ™ํ•œ์ง€๋ฅผ ๊ฐ€์ง€๊ณ  ํ‰๊ฐ€ํ•˜๋ฉด ์•ˆ๋œ๋‹ค๋Š” ์–˜๊ธฐ๋Š” ์ „์— ํ–ˆ์œผ๋‹ˆ ์Šคํ‚ตํ•œ๋‹ค.

6. ์ข‹์€ ๋ฌธํ™”์™€ ์‹œ์Šคํ…œ๊ณผ ํˆด์€ ํ•„์š”ํ•˜์ง€๋งŒ, ์š”๋ž€๋ป‘์ ์ง€๊ทผํ•œ ํˆด์€ ํ•„์š” ์—†๋‹ค.
Google์—์„œ๋Š” Google Docs/Slides/Sheets ์™€ Markdown ์ฝ”๋“œ, ๊ฐ€๋” Google Sites ์ •๋„๋ฅผ ๊ฐ€์ง€๊ณ  ๋Œ€๋ถ€๋ถ„์˜ ๋ฌธ์„œ ๋ฐ ์ž๋ฃŒ๋ฅผ ๋งŒ๋“ ๋‹ค(์ ์–ด๋„ ๋ช‡ ๋…„ ์ „๊ฐ€์ง€ ๊ทธ๋žฌ๋‹ค). Google์—์„œ ๋งŒ๋“ค์–ด ์“ฐ๋Š” issue tracker์˜ features๋Š” Jira์˜ ๋ฐ˜์˜ ๋ฐ˜๋„ ์•ˆ ๋œ๋‹ค. ํŠน๋ณ„ํ•œ OKR ํˆด์ด๋‚˜ ํ”„๋กœ์ ํŠธ ๊ด€๋ฆฌ ํˆด์„ ์“ฐ๋Š” ์กฐ์ง๋„ ์žˆ๊ธด ์žˆ์ง€๋งŒ, ๋Œ€๊ฐœ Google Sheet์™€ issue tracker๋ฉด ์ถฉ๋ถ„ํ•˜๋‹ค.
์ •์ž‘ ์ •๋ง ์œ ์šฉํ•œ ์‚ฌ๋‚ด ํ†ตํ•ฉ ๊ฒ€์ƒ‰, ์ฝ”๋“œ ๊ฒ€์ƒ‰, ์ฝ”๋“œ ๋ฆฌ๋ทฐ ๋„๊ตฌ, goto ('๊ณ  ์Šฌ๋ž˜์‹œ') ๋“ฑ์€ ์˜์™ธ๋กœ ๋ณ„๋กœ ๋ณดํŽธํ™”๋ผ์žˆ์ง€ ์•Š๊ณ , ๋ณธ์งˆ๊ณผ ๋ณ„ ์ƒ๊ด€ ์—†๊ณ  ์™„์„ฑ๋„๋‚˜ ์‚ฌ์šฉ ํŽธ์˜์„ฑ๋„ ๋ณ„๋กœ์ธ ํˆด๋“ค์ด ์ธ๊ธฐ์ธ ๊ฒƒ ๊ฐ™๋‹ค
โค1
์Šคํƒ€ํŠธ์—…์ด ์‹คํŒจํ•˜๋Š” ์ด์œ ๋Š” ๋ฌด์—‡์ผ๊นŒ? "๋ญ”๊ฐ€๋ฅผ ํ”ผํ•˜๋Š” ๊ฒƒ"์ด ์ด๋ฏธ ์„ฑ๊ณต์„ ์œ„ํ•œ ๊ณ„ํš์ด ๋  ์ˆ˜ ์žˆ์Œ
ํ”ํžˆ ์ œ์‹œ๋˜๋Š” ์„ฑ๊ณต ์ „๋žต

๋น„์ „์„ ์ˆ˜๋ฆฝํ•˜๋ผ
๋น„์ „์— ๋”ฐ๋ฅธ ๋ชฉํ‘œ๋ฅผ ์„ค์ •ํ•˜๋ผ
๋ชฉํ‘œ๋ฅผ ๋‹ฌ์„ฑํ•˜๊ธฐ ์œ„ํ•œ ํ–‰๋™์„ ๋งŒ๋“ค์–ด๋ผ
๋ชฉํ‘œ์— ๋Œ€ํ•œ ์ง„์ฒ™๋„๋ฅผ ์ธก์ •ํ•˜๋ผ
๊ทธ๋Ÿฌ๋‚˜ ์„ฑ๊ณต์€ ๋ฌด์—‡์„ ํ•ด์•ผ ํ• ์ง€ ๋งŒํผ ๋ฌด์—‡์„ ํ•˜์ง€ ๋ง์•„์•ผ ํ• ์ง€์— ๋Œ€ํ•œ ๊ฒƒ๋„ ์ค‘์š”ํ•จ
์˜๋„์ ์ธ ๋ชฉํ‘œ ์„ค์ •๋งŒ์ด ์„ฑ๊ณต์˜ ์œ ์ผํ•œ ๋ฐฉ๋ฒ•์€ ์•„๋‹ ์ˆ˜ ์žˆ์Œ
์„ฑ๊ณต์˜ 80%๋Š” ์‹ค์ˆ˜๋ฅผ ํ•˜์ง€ ์•Š๋Š” ๊ฒƒ

[์Šน๋ฆฌ๋ฅผ ์œ„ํ•ด ์‹ค์ˆ˜ํ•˜์ง€ ์•Š๋Š” ๋ฐฉ๋ฒ•]
์•„๋งˆ์ถ”์–ด ์ฒด์Šค ๊ฒฝ๊ธฐ์—์„œ๋Š” ๋Œ€๋ถ€๋ถ„ ๋ˆ„๊ตฐ๊ฐ€ ์‹ค์ˆ˜๋ฅผ ํ•˜๋ฉด ๊ทธ๊ฒƒ์œผ๋กœ ๊ฒŒ์ž„์ด ๋๋‚จ
์ปดํ“จํ„ฐ๋กœ ๋ถ„์„ํ•ด ๋ณด๋ฉด "์•„๋ฌด๋„ ์ด๊ธฐ๊ณ  ์žˆ์ง€ ์•Š๋‹ค"๊ฐ€ ๋ˆ„๊ตฐ๊ฐ€ ์‹ค์ˆ˜๋ฅผ ํ•˜๋ฉด ์ง€๊ฒŒ ๋จ

์ „๋žต์ด ์•„๋‹Œ ์‹ค์ˆ˜๊ฐ€ ์ŠนํŒจ๋ฅผ ์ขŒ์šฐํ•จ
์ „๋žต, ๊ฐœ๋ด‰ ์ˆ˜์ˆœ ์•”๊ธฐ, ์—”๋“œ๊ฒŒ์ž„ ์—ฐ์Šต, ์œ„๋Œ€ํ•œ ์—ญ์‚ฌ์  ๊ฒŒ์ž„ ์—ฐ๊ตฌ, ์ „์ˆ  ํ–ฅ์ƒ์„ ์œ„ํ•œ ํผ์ฆ ํ›ˆ๋ จ ๋“ฑ์ด ์•„๋‹Œ ์‹ค์ˆ˜๊ฐ€ ์ŠนํŒจ๋ฅผ ์ขŒ์šฐํ•จ
์ข‹์€ ์ฒด์Šค ํ”Œ๋ ˆ์ด์–ด๋Š” ๊ทธ๋Ÿฐ ๊ฒƒ๋“ค์ด ๋ชจ๋‘ ํ•„์š”ํ•˜์ง€๋งŒ, ์šฐ๋ฆฌ ๊ฐ™์€ ์ดˆ๋ณด์ž๋“ค์€ ๊ทธ์ € "์‹ค์ˆ˜ํ•˜์ง€ ์•Š๋Š” ๊ฒƒ"์ด ํ•„์š”ํ•จ

์ €์ž์˜ ์ฒด์Šค ๊ฒŒ์ž„ ๋ฐ์ดํ„ฐ ๋ถ„์„
์ €์ž๋Š” ์ž์‹ ๊ณผ ๋น„์Šทํ•œ ์‹ค๋ ฅ์˜ ์‚ฌ๋žŒ๋“ค๊ณผ ์ˆ˜๋ฐฑ ๋ฒˆ์˜ ๊ฒŒ์ž„์„ ํ–ˆ๊ณ , ๋ชจ๋“  ๊ฒŒ์ž„์— ๋Œ€ํ•ด ์‹ค์ˆ˜, ์ฐฉ์˜ค, ๋ถ€์ •ํ™•์„ฑ์˜ ์ˆ˜๋ฅผ ํฌํ•จํ•œ ๋ถ„์„ ๋ฐ์ดํ„ฐ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ์Œ
์ง€๋‚œ 20๋ฒˆ์˜ ๊ฒฐ์ •์ ์ธ ๊ฒฝ๊ธฐ๋ฅผ ์‚ดํŽด๋ณธ ๊ฒฐ๊ณผ, ์ •ํ™•ํžˆ 50%๋ฅผ ์ด๊ฒผ๋Š”๋ฐ ์ด๋Š” ์„ ์ˆ˜๋“ค์˜ ์‹ค๋ ฅ์ด ๋™๋“ฑํ•˜๋‹ค๋Š” ์ฆ๊ฑฐ์ž„
ELO ๋ ˆ์ดํŒ…์ด ๋†’์€ ์„ ์ˆ˜๊ฐ€ ์ด๊ธธ ํ™•๋ฅ ์€ 55%์— ๋ถˆ๊ณผํ•ด ๋™์ „ ๋˜์ง€๊ธฐ๋ณด๋‹ค ์•ฝ๊ฐ„ ๋‚˜์€ ์ˆ˜์ค€
๊ฒฝ๊ธฐ ๋ถ„์„ ๊ฒฐ๊ณผ, ์‹ค์ˆ˜๋ฅผ ๋” ๋งŽ์ด ํ•œ ์„ ์ˆ˜๊ฐ€ 86%์˜ ๊ฒฝ๊ธฐ์—์„œ ํŒจ๋ฐฐํ•จ
์‹ค์ˆ˜์™€ ์ฐฉ์˜ค๋ฅผ ๋ชจ๋‘ ๊ณ ๋ คํ•œ "์˜ค๋ฅ˜ ์ ์ˆ˜"๋ฅผ ๊ณ„์‚ฐํ•œ ๊ฒฐ๊ณผ, ๊ฑฐ์˜ ๋ชจ๋“  ๊ฒฝ๊ธฐ์—์„œ ์˜ค๋ฅ˜ ์ ์ˆ˜๊ฐ€ ๋†’์€ ์„ ์ˆ˜๊ฐ€ 81%์˜ ๊ฒฝ๊ธฐ์—์„œ ์กŒ์Œ

ํ…Œ๋‹ˆ์Šค์—์„œ๋„ ๊ฐ™์€ ์›๋ฆฌ๊ฐ€ ์ ์šฉ๋จ
์•„๋งˆ์ถ”์–ด ํ…Œ๋‹ˆ์Šค ๊ฒฝ๊ธฐ์—์„œ๋„ 80%์˜ ํฌ์ธํŠธ๋Š” ์–ป์–ด์ง€๊ธฐ๋ณด๋‹ค๋Š” ์žƒ์–ด๋ฒ„๋ ค์ง
์ฆ‰, ์ƒ๋Œ€๋ฐฉ์˜ ์‹ค์ˆ˜๋กœ ์ธํ•ด ํฌ์ธํŠธ๋ฅผ ์–ป๋Š” ๊ฒฝ์šฐ๊ฐ€ 80%
ํ…Œ๋‹ˆ์Šค์—์„œ ์ด๊ธฐ๋ ค๋ฉด ์‹ค์ˆ˜๋ฅผ ํ”ผํ•˜๊ณ  ๊ณต์„ ๊ฒฝ๊ธฐ์žฅ ์•ˆ์— ์œ ์ง€ํ•˜๋ฉด์„œ ์ƒ๋Œ€๋ฐฉ์ด ์‹ค์ˆ˜ํ•˜๋„๋ก ๋งŒ๋“œ๋Š” ๊ฒƒ์ด ์ „๋žต

์Šคํƒ€ํŠธ์—…์—์„œ๋„ ์‹ค์ˆ˜๋ฅผ ํ”ผํ•˜๋Š” ๊ฒƒ์ด ์„ฑ๊ณต์˜ 80%์ผ ์ˆ˜ ์žˆ์Œ
์ฒด์Šค์™€ ํ…Œ๋‹ˆ์Šค์—์„œ ์‹ค์ˆ˜๊ฐ€ ์ŠนํŒจ์˜ 80%๋ฅผ ๊ฒฐ์ •ํ•˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ, ๋ณต์žกํ•œ ์‹œ์Šคํ…œ์ธ ์Šคํƒ€ํŠธ์—…์—์„œ๋„ "์‹ค์ˆ˜ํ•˜์ง€ ์•Š๋Š” ๊ฒƒ"์ด ์„ฑ๊ณต์˜ 80% ๊ฐ€ ๋  ์ˆ˜ ์žˆ์Œ

[์Šคํƒ€ํŠธ์—…์—์„œ์˜ ์‹ค์ˆ˜]
์Šคํƒ€ํŠธ์—… ์‹คํŒจ์˜ ๊ทผ๋ณธ ์›์ธ ํŒŒ์•…์˜ ์ค‘์š”์„ฑ
์Šคํƒ€ํŠธ์—…์ด ์‹คํŒจํ•˜๋Š” ์ด์œ ๋ฅผ "์ž๊ธˆ์ด ๋–จ์–ด์ ธ์„œ" ๋˜๋Š” "์ฐฝ์—…์ž๊ฐ€ ํฌ๊ธฐํ•ด์„œ"๋ผ๊ณ  ๋งํ•˜๋Š” ๊ฒƒ์€ ๋งˆ์น˜ "์‹ฌ์žฅ์ด ๋ฉˆ์ถฐ์„œ" ์ฃฝ์—ˆ๋‹ค๊ณ  ๋งํ•˜๋Š” ๊ฒƒ๊ณผ ๊ฐ™์Œ
ํ์•”์œผ๋กœ ์‚ฌ๋งํ–ˆ์Œ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ์‹ฌ์žฅ ์ •์ง€๋ฅผ ๊ทผ์ ‘ ์›์ธ์œผ๋กœ ์–ธ๊ธ‰ํ•˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ, ์Šคํƒ€ํŠธ์—… ์‹คํŒจ์˜ ๊ทผ๋ณธ ์›์ธ์„ ํŒŒ์•…ํ•˜์ง€ ์•Š๊ณ  ์ฐฝ์—…์ž์˜ ํฌ๊ธฐ๋งŒ์„ ์–ธ๊ธ‰ํ•˜๋Š” ๊ฒƒ์€ ๋ฐ”๋žŒ์งํ•˜์ง€ ์•Š์Œ
๋‹จ์ˆœํžˆ "ํฌ๊ธฐํ•˜์ง€ ๋งˆ๋ผ"๋Š” ์กฐ์–ธ์€ ๋„์›€์ด ๋˜์ง€ ์•Š์œผ๋ฉฐ ์˜ฌ๋ฐ”๋ฅด์ง€๋„ ์•Š์Œ
๊ทธ๋ ‡๋‹ค๊ณ  "5 Why's" ๊ธฐ๋ฒ•์ฒ˜๋Ÿผ ๋„ˆ๋ฌด ๊นŠ์ด ํŒŒ๊ณ ๋“ค ํ•„์š”๋Š” ์—†์Œ
์•”์˜ ์›์ธ์ด ๋‹ด๋ฐฐ๋ผ๊ณ  ํ•ด์„œ "๋‹ด๋ฐฐ๋ฅผ ํ”ผ์›Œ ๋ฌด๋ฆฌ์— ์†ํ•˜๊ณ  ์‹ถ์–ดํ–ˆ๊ธฐ ๋•Œ๋ฌธ"์ด๋ผ๊ณ  ๊ฒฐ๋ก  ๋‚ด๋ฆฌ๋Š” ๊ฒƒ์€ ๋ถ€์ ์ ˆํ•จ
์Šคํƒ€ํŠธ์—… ์‹คํŒจ์˜ ๊ทผ์ ‘ ์›์ธ์ด ์•„๋‹ˆ๋ฉด์„œ๋„ ๋„ˆ๋ฌด ๋จผ ์›์ธ์ด ๋˜์ง€ ์•Š๋Š” ์ˆ˜์ค€์—์„œ ์‹ค์ˆ˜๋ฅผ ์‹๋ณ„ํ•  ํ•„์š”๊ฐ€ ์žˆ์Œ
์Šคํƒ€ํŠธ์—…์ด ์‹คํŒจํ•˜๋Š” ์ด์œ ๋ฅผ ์„ค๋ช…ํ•˜๋Š” ๋‹ค์–‘ํ•œ ์ž๋ฃŒ๊ฐ€ ์กด์žฌํ•˜๋ฉฐ, ์ด ๊ธ€ ๋๋ถ€๋ถ„์— ๋‚˜์—ดํ•ด ๋‘์—ˆ์Œ
์ €์ž๋Š” ์ด๋ฅผ ์ค‘๋ณต ์ œ๊ฑฐํ•˜๊ณ  ์žฌ๋ฐฐ์—ดํ•˜์—ฌ ์•„๋ž˜ ๋ชฉ๋ก์„ ๋งŒ๋“ค์—ˆ์œผ๋ฉฐ, ์ž์‹ ์˜ ์˜๊ฒฌ์„ ์ƒ๋‹น ๋ถ€๋ถ„ ์ถ”๊ฐ€ํ•จ

์‹ค์ œ ์›์ธ์ด ์•„๋‹Œ ๊ทผ์ ‘ ์›์ธ๋“ค
์ž๊ธˆ ๊ณ ๊ฐˆ: ์‹คํŒจ์˜ ๊ฒฐ๊ณผ์ด์ง€ ์›์ธ์ด ์•„๋‹˜ (์ˆ˜์ต์œผ๋กœ ํšŒ๋ณตํ•  ๋ฐฉ๋ฒ• ์—†์ด ๊ณผ๋„ํ•˜๊ฒŒ ์ง€์ถœํ•œ ๊ฒฝ์šฐ ์ œ์™ธ)
ํ”ผ๋ฒ— ์‹คํŒจ: ์ด๋ฏธ ์‹คํŒจํ•˜๊ณ  ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์— ํ”ผ๋ฒ—์„ ์‹œ๋„ํ•œ ๊ฒƒ
์ฐฝ์—…์ž ํฌ๊ธฐ: ํฌ๊ธฐํ•˜์ง€ ์•Š๋Š” ๊ฒƒ์— ๋น„ํ•ด ๋ฌด์—‡์ด ๋‹ค๋ฅธ๊ฐ€?
PMF(Product Market Fit)๋ฅผ ์ฐพ์ง€ ๋ชปํ•จ: "์‹คํŒจํ–ˆ๋‹ค"๋Š” ๋ง์„ ๋‹ฌ๋ฆฌ ํ‘œํ˜„ํ•œ ๊ฒƒ

๋ถˆ์šด : ์˜ˆ์ธกํ•˜๊ฑฐ๋‚˜ ์˜ˆ๋ฐฉํ•  ์ˆ˜ ์—†๋Š” ์‹คํŒจ ์›์ธ
๊ฐ‘์ž‘์Šค๋Ÿฌ์šด ๊ฒฝ์ œ ์ƒํ™ฉ ๊ธ‰๋ณ€: ์ฝ”๋กœ๋‚˜19๋กœ ์ธํ•ด ์˜ํ™”๊ด€์ด ํŒŒ์‚ฐํ•œ ๊ฒฝ์šฐ, ์ด๋ฅผ ์˜ˆ๋ฐฉํ•˜๊ธฐ ์œ„ํ•œ ์ „๋žต์ด ์—†์—ˆ์„ ๊ฒƒ
์˜ˆ์ƒ์น˜ ๋ชปํ•œ ๊ณต๋™์ฐฝ์—…์ž ์ดํƒˆ: ์ผ๋ถ€๋Š” ์˜ˆ๋ฐฉ ๊ฐ€๋Šฅํ•˜์ง€๋งŒ, ๋ˆ„๊ตฐ๊ฐ€ ๋ณ‘์— ๊ฑธ๋ฆฌ๊ฑฐ๋‚˜ ์•ฝ์†์„ ์–ด๊ธฐ๊ฑฐ๋‚˜ ์‚ฌ๊ธฐ๋ฅผ ์น˜๋Š” ๊ฒฝ์šฐ ๋‹ฌ๋ฆฌ ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์ด ๋ถˆ๋ถ„๋ช…ํ•จ

์‹ค์ˆ˜๋กœ ๋ณด์ด์ง€๋งŒ ๋™์˜ํ•˜๊ธฐ ์–ด๋ ค์šด ํ•ญ๋ชฉ๋“ค
๋‚˜์œ ์•„์ด๋””์–ด: ํ›Œ๋ฅญํ•œ ์•„์ด๋””์–ด๋Š” ์ฒ˜์Œ์—๋Š” ๋‚˜์œ ์•„์ด๋””์–ด์ฒ˜๋Ÿผ ๋ณด์ด๋Š” ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์•„ ๊ฒ‰๋ณด๊ธฐ์— ๋‚˜์œ ์•„์ด๋””์–ด๋ฅผ ๊ฐ€์กŒ๋‹ค๊ณ  ํ•ด์„œ ์‹ค์ˆ˜๋ผ๊ณ  ํ•  ์ˆ˜ ์—†์Œ. ์ค‘์š”ํ•œ ๊ฒƒ์€ ์ดˆ๊ธฐ ์•„์ด๋””์–ด๊ฐ€ ์•„๋‹ˆ๋ผ ์‹œ์žฅ์„ ์ฐพ๊ณ  ์‹คํ–‰ํ•˜์—ฌ ์•„์ด๋””์–ด๋ฅผ ๋ฐ˜๋ณต์ ์œผ๋กœ ๊ฐœ์„ ํ•ด ๋‚˜๊ฐ€๋Š” ๊ฒƒ
์ œํ’ˆ์„ ๋งŒ๋“ค ์ˆ˜ ์—†์Œ: ์ผ๋ฐ˜์ ์œผ๋กœ ์ฐฝ์—…์ž๋“ค์€ ๋ฌผ๊ฑด์„ ๋งŒ๋“œ๋Š” ๋ฐฉ๋ฒ•์„ ์•Œ๊ณ  ์žˆ์œผ๋ฉฐ, ์˜คํžˆ๋ ค ์‚ฌ์—…์„ ๊ตฌ์ถ•ํ•˜๋Š” ๋‹ค๋ฅธ ๋ชจ๋“  ์ธก๋ฉด์„ ๋ฌด์‹œํ•˜๊ณ  ์ œํ’ˆ์„ ๋งŒ๋“œ๋Š” ๋ฐ ์ง‘์ค‘ํ•˜๋Š” ๊ฒƒ์ด ๋ฌธ์ œ
๊ณต๋™์ฐฝ์—…์ž ์ˆ˜: 1๋ช… ๋˜๋Š” ์—ฌ๋Ÿฌ ๋ช…์˜ ๊ณต๋™์ฐฝ์—…์ž๋กœ ์„ฑ๊ณตํ•œ ์Šคํƒ€ํŠธ์—… ์‚ฌ๋ก€๋ฅผ ์‰ฝ๊ฒŒ ์ฐพ์„ ์ˆ˜ ์žˆ๊ณ , ์‹คํŒจ ์‚ฌ๋ก€๋„ ๋งˆ์ฐฌ๊ฐ€์ง€. ์ฐฝ์—…์ž ์ˆ˜ ๋ณด๋‹ค๋Š” ์ฐฝ์—…์ž๋“ค์˜ ์Šคํƒ€์ผ๊ณผ ์„ฑ๊ฒฉ์— ๋งž๋Š” ๊ฒƒ์ด ๋” ์ค‘์š”
์œ„์น˜: ์œ ๋‹ˆ์ฝ˜ ๊ธฐ์—…์„ ๋ชฉํ‘œ๋กœ ํ•˜๋Š” ์Šคํƒ€ํŠธ์—…์—๊ฒŒ๋Š” ์—ฌ์ „ํžˆ ์œ ํšจํ•œ ์ด์œ . ํ•„์š”ํ•œ ์ธ์žฌ๋ฅผ ๋น ๋ฅด๊ฒŒ ๊ณ ์šฉํ•˜๊ณ  ์ž๊ธˆ์„ ์กฐ๋‹ฌํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ์ธ์žฌ ํ’€์ด ์กด์žฌํ•˜๋Š” ๊ณณ์— ์žˆ์–ด์•ผ ํ•จ. ๊ทธ๋Ÿฌ๋‚˜ ํ•ด๋งˆ๋‹ค ๊ทธ ์ค‘์š”์„ฑ์ด ์ค„์–ด๋“ค๊ณ  ์žˆ์œผ๋ฉฐ, ๊ทธ๋Ÿฐ ๋ชฉํ‘œ๊ฐ€ ์—†๋Š” ์Šคํƒ€ํŠธ์—…์—๊ฒŒ๋Š” ๋ฌด๊ด€ํ•จ

[์˜ˆ๋ฐฉ ๊ฐ€๋Šฅํ•œ ์‹ค์ˆ˜๋“ค]
์ž์—…์ž๋“์˜ ์‹ค์ˆ˜๋Š” ์˜ˆ๋ฐฉ์ด ๊ฐ€๋Šฅํ•˜๊ฑฐ๋‚˜ ์œ„ํ—˜์„ ํฌ๊ฒŒ ์ค„์ผ ์ˆ˜ ์žˆ์Œ. ๊ทธ๋ ‡๊ฒŒ ํ•˜์ง€ ์•Š๋Š”๋‹ค๋ฉด ๊ทธ๊ฒƒ์€ ๋‹น์‹ ์˜ ์ฑ…์ž„

๊ณ ๊ฐ๊ณผ ์†Œํ†ตํ•˜์ง€ ์•Š์Œ (๊ทธ๋ฆฌ๊ณ  ๊ฒฝ์ฒญํ•˜์ง€ ์•Š์Œ)
์‹œ์ž‘ํ•˜๊ธฐ ์ „, ํŠนํžˆ ์‹œ์ž‘ํ•œ ํ›„์— ๊ณ ๊ฐ๊ณผ ์ด์•ผ๊ธฐ๋ฅผ ๋‚˜๋ˆ„์ง€ ์•Š์•˜๋‹ค๋ฉด ๊ทธ๊ฒƒ์€ ์‹ค์ˆ˜
๊ณ ๊ฐ๊ณผ ์ด์•ผ๊ธฐ๋ฅผ ๋‚˜๋ˆ„์—ˆ์ง€๋งŒ ๊ทธ๋“ค์ด ๋งํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์ •์งํ•˜๊ฒŒ ๋ฐ›์•„๋“ค์ด์ง€ ์•Š์•˜๋‹ค๋ฉด ๊ทธ๊ฒƒ์€ ๋‹น์‹ ์˜ ์ž˜๋ชป๋œ ๋ถ„์„
๋ฐ˜๋ณต์  ๊ฐ€์„ค ๋ฐฉ๋ฒ•(Iterative Hypothesis Method) ๋˜๋Š” ๋‹ค๋ฅธ ์‹ ๋ขฐํ•  ๋งŒํ•œ ํ”„๋ ˆ์ž„์›Œํฌ๋ฅผ ์‚ฌ์šฉํ–ˆ์–ด์•ผ ํ•จ

์‹œ์žฅ ์ˆ˜์š” ๋ถ€์žฌ / ์ข‹์ง€ ์•Š์€ ์‹œ์žฅ
์‹œ์žฅ์ด ์ž‘๊ณ  ์ •์ฒด๋˜์–ด ์žˆ๊ฑฐ๋‚˜ ์ถ•์†Œ๋˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์ด๋ฏธ ์•Œ๊ณ  ์žˆ์—ˆ์„ ๊ฒƒ
์ œํ’ˆ์ด ํ•„์š”ํ•œ ์‚ฌ๋žŒ์ด ์ถฉ๋ถ„ํ•˜์ง€ ์•Š๋‹ค๋Š” ๊ฒƒ์„ ์•Œ ์ˆ˜ ์žˆ์—ˆ์„ ๊ฒƒ
๊ณ ๊ฐ๋“ค์ด ๊ทธ ๋ฌธ์ œ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค๋Š” ๋ฐ ๋™์˜ํ•˜์ง€ ์•Š๊ฑฐ๋‚˜, ๊ทธ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•˜๋Š” ๋ฐ ๋ˆ์„ ์“ธ ๋งŒํ•œ ๊ฐ€์น˜๊ฐ€ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•˜์ง€ ์•Š๋Š”๋‹ค๋Š” ๊ฒƒ์„ ์•Œ ์ˆ˜ ์žˆ์—ˆ์„ ๊ฒƒ
๊ณ ๊ฐ๋“ค์ด ์˜ˆ์‚ฐ์ด ์—†๊ฑฐ๋‚˜ ๊ฐ€๊ฒฉ์„ ๋ฐ›์•„๋“ค์ด์ง€ ์•Š๋Š”๋‹ค๋Š” ๊ฒƒ์„ ์•Œ ์ˆ˜ ์žˆ์—ˆ์„ ๊ฒƒ
๊ณ ๊ฐ๋“ค์ด ํ˜„์žฌ ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๊ฒƒ์— ๋งŒ์กฑํ•œ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ ์ˆ˜ ์žˆ์—ˆ์„ ๊ฒƒ
์ข‹์€ ์‹œ์žฅ์ด ๋˜๊ธฐ ์œ„ํ•œ ์กฐ๊ฑด๋“ค์€ ์ž˜ ์•Œ๋ ค์ ธ ์žˆ์œผ๋ฏ€๋กœ, ์ฝ”๋“œ๋ฅผ ์ž‘์„ฑํ•˜๋Š” ๋ฐ 6๊ฐœ์›”์„ ํˆฌ์žํ•˜๊ธฐ ์ „์— ์•Œ์•„๋‚ด์ง€ ๋ชปํ•œ ๊ฒƒ์€ ๋ณ€๋ช…์˜ ์—ฌ์ง€๊ฐ€ ์—†์Œ

๋ชฉํ‘œ ๊ณ ๊ฐ์„ ์„ ์ •ํ•˜์ง€ ์•Š๊ณ , ๊ทธ๋“ค์—๊ฒŒ ๊ฐ€์น˜ ์ œ์•ˆ์„ ๋ช…ํ™•ํžˆ ์ „๋‹ฌํ•˜์ง€ ์•Š์Œ
๋ชจ๋“  ์‚ฌ๋žŒ์—๊ฒŒ ์ด์•ผ๊ธฐํ•œ๋‹ค๋Š” ๊ฒƒ์€ ๊ฒฐ๊ตญ ์•„๋ฌด์—๊ฒŒ๋„ ๋งํ•˜์ง€ ์•Š๋Š” ๊ฒƒ๊ณผ ๊ฐ™์Œ
๋ชจ๋“  ์‚ฌ๋žŒ์—๊ฒŒ ๋งํ•˜๋Š” ๊ฒƒ์€ ์‹ค์ˆ˜์ด๋ฉฐ, ์ด ์ œํ’ˆ์ด ๋ˆ„๊ตฌ๋ฅผ ์œ„ํ•œ ๊ฒƒ์ธ์ง€ ๊ฒฐ์ •ํ•˜๊ธฐ๋ฅผ ๊บผ๋ฆฌ๊ฑฐ๋‚˜ ๊ฒŒ์„๋Ÿฌ์„œ์ž„
๋ชฉํ‘œ ๊ณ ๊ฐ ์„ ์ •์€ ํ™ˆํŽ˜์ด์ง€์˜ ์–ธ์–ด, ๊ด‘๊ณ , ์˜์—… ํ†ตํ™”, ์ œํ’ˆ ๋‚ด๋ถ€ ๋“ฑ ๋ชจ๋“  ๊ฒƒ์„ ๊ฒฐ์ •ํ•จ
ํŠนํžˆ ์ง€๊ธˆ์€ AI๋ฅผ ํ™œ์šฉํ•˜์—ฌ ์ž์‹ ๋งŒ์˜ ํŠน๋ณ„ํ•˜๊ณ  ์ค‘์š”ํ•œ ์ ์„ ๋ชฉํ‘œ ๊ณ ๊ฐ์ด ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋Š” ์–ธ์–ด๋กœ ์ •์ œํ•  ์ˆ˜ ์žˆ์œผ๋ฏ€๋กœ ๋ณ€๋ช…์˜ ์—ฌ์ง€๊ฐ€ ์—†์Œ
์ด์ƒ์  ๊ณ ๊ฐ ํ”„๋กœํ•„(ICP)์—๊ฒŒ ํŒ”์•„์•ผ ํ•˜๋ฉฐ, ์ด๋Š” ICP๊ฐ€ ์ •ํ™•ํžˆ ๋ˆ„๊ตฌ์ธ์ง€ ์•„๋Š” ๊ฒƒ์„ ์˜๋ฏธํ•จ

๋„ˆ๋ฌด ๋งŽ์€ ๊ฒƒ๋“ค์ด ์ž˜ ํ’€๋ ค์•ผ ํ•จ
๋ชจ๋“  ์Šคํƒ€ํŠธ์—…์€ ์œ„ํ—˜์ด ์žˆ๊ณ , ํ•ด๊ฒฐ๋˜์ง€ ์•Š์„ ๊ฐ€๋Šฅ์„ฑ์ด ๋†’์€ ์น˜๋ช…์ ์ธ ๊ฒฉ์ฐจ๊ฐ€ ์žˆ์Œ
๊ทธ๋Ÿฌ๋‚˜ ์–ด๋–ค ์Šคํƒ€ํŠธ์—…์€ ๋™์‹œ์— ๋„ˆ๋ฌด ๋งŽ์€ ๊ฒƒ์ด ์ž˜ ๋ผ์•ผ ํ•˜๋Š” ๊ฒฉ์ฐจ๊ฐ€ ๋„ˆ๋ฌด ๋งŽ์Œ
ํ•„์š”ํ•œ ๊ธฐ์ˆ ์˜ ๋Œ€๋ถ€๋ถ„์„ ๊ฐ–์ถ”๊ณ , ๊ณ ๊ฐ์˜ ๋ฐ˜๋Œ€ ์˜๊ฒฌ ๋Œ€๋ถ€๋ถ„์ด ํ•ด๊ฒฐ๋˜๊ณ , ์‹œ์žฅ์ด ๊ฑด์ „ํ•˜๊ณ , ์œ ํ†ต ์ฑ„๋„๊ณผ ํ‹ˆ์ƒˆ์‹œ์žฅ์ด ๋‹ค์–‘ํ•˜๋ฉฐ, ์‹œ์žฅ์—์„œ ์ ์  ๋” ๋งŽ์€ ๋ˆ์ด ์ง€์ถœ๋˜๊ณ  ์žˆ๋‹ค๋ฉด ๋‚จ์€ ๊ฒฉ์ฐจ์— ๋Œ€ํ•ด ์œ„ํ—˜์„ ๊ฐ์ˆ˜ํ•ด์•ผ ํ•จ
๊ทธ๋Ÿฌ๋‚˜ ์ด ๋ชจ๋“  ๊ฒƒ์ด ๋ถˆํ™•์‹คํ•˜๊ฑฐ๋‚˜ ์šด์ด ์ข‹์•„์•ผ ๊ทน๋ณตํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒฉ์ฐจ๋ผ๋ฉด, ๊ทธ ๋ชจ๋“  ๊ฒƒ์ด ๋‹น์‹  ํŽธ์ด ๋  ํ™•๋ฅ ์€ ๊ฑฐ์˜ 0์— ๊ฐ€๊นŒ์šฐ๋ฉฐ, ์‹œ์ž‘ํ•  ๋•Œ ์ด๋ฏธ ๊ทธ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์—ˆ๋˜ ๊ฒƒ
๋‹น์‹ ์˜ ๊ฒฝ๋กœ๋Š” "๊ทธ๋ฆฌ๊ณ "๊ฐ€ ์•„๋‹ˆ๋ผ "๋˜๋Š”"์œผ๋กœ ๊ตฌ์„ฑ๋˜์–ด์•ผ ํ•จ

์ฐฝ์—…์ž / ํˆฌ์ž์ž ํ•ด์ฒด
์ด๋Š” ๋ถˆ์šด์ผ ์ˆ˜ ์žˆ์ง€๋งŒ, ๊ณต๋™์ฐฝ์—…์ž๋ฅผ ์„ ํƒํ•˜๋Š” ๊ฒƒ์€ ๋‹น์‹ ์˜ ๋ชซ
๊ทธ๋“ค์„ ์˜ค๋žซ๋™์•ˆ ์•Œ๊ณ  ์ง€๋ƒˆ๋‹ค๋ฉด ์ž˜๋ชป ์„ ํƒํ•œ ๊ฒƒ์ด๊ณ , ๊ทธ๋ ‡์ง€ ์•Š๋‹ค๋ฉด ๊ฒฝ์†”ํ•œ ๊ฒฐ์ •์„ ๋‚ด๋ฆฐ ๊ฒƒ
์ฐฝ์—…์ž์˜ ํ•ด์ฒด๊ฐ€ ์Šคํƒ€ํŠธ์—…์„ ๋งํ•˜๊ฒŒ ํ•˜๋Š” ํ•œ ๊ฐ€์ง€ ์ด์œ ๋Š” ๋– ๋‚˜๋Š” ์ฐฝ์—…์ž๊ฐ€ ์—„์ฒญ๋‚œ ์–‘์˜ ์ฃผ์‹์„ ๊ฐ–๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ
๋ชจ๋“  ์ฐฝ์—…์ž์— ๋Œ€ํ•œ ๋ฒ ์ŠคํŒ… ์ผ์ •์ด ์—†์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž„. ์ด๋Š” ์‹ค์ˆ˜
์–ด์จŒ๋“  ํŒ€์ด ์Šค์Šค๋กœ ๊ทธ๋ ‡๊ฒŒ ํ•œ ๊ฒƒ์ด์ง€ ๊ฒฝ์Ÿ์ž๋‚˜ ๊ฒฝ์ œ ๋˜๋Š” ๊ณ ๊ฐ ๋•Œ๋ฌธ์ด ์•„๋‹˜
๐Ÿ‘2โค1
์‹œ์žฅ์—์„œ ์ฐจ๋ณ„ํ™”๊ฐ€ ๋˜์ง€ ์•Š์Œ
์ด ์‹ค์ˆ˜๋Š” ์ฒซ๋‚ ๋ถ€ํ„ฐ ๋ถ„๋ช…ํžˆ ๋“œ๋Ÿฌ๋‚จ
์ž์‹ ์ด ํŠน๋ณ„ํ•œ ์ด์œ , ์ œํ’ˆ์ด ํŠน๋ณ„ํ•œ ์ด์œ , ๋‹ค๋ฅธ ์‚ฌ๋žŒ ๋Œ€์‹  ๋‹น์‹ ์—๊ฒŒ์„œ ์‚ฌ์•ผ ํ•˜๋Š” ์ด์œ , ๋‹น์‹ ์ด ์ด ํšŒ์‚ฌ๋ฅผ ๋งŒ๋“ค๊ธฐ์— ์ ํ•ฉํ•œ ์‚ฌ๋žŒ์ธ ์ด์œ , ๋งŽ์€ ์‚ฌ๋žŒ๋“ค์ด ์‹คํŒจํ•œ ๋ถ„์•ผ์—์„œ ๋‹น์‹ ์ด ์„ฑ๊ณตํ•  ์ด์œ ๋ฅผ ๋ชจ๋ฅด๊ณ  ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ
์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๋งŽ์€ ์ข…๋ฅ˜์˜ ๋ ˆ๋ฒ„๋ฆฌ์ง€๊ฐ€ ์žˆ์—ˆ์ง€๋งŒ, ๋‹น์‹ ์€ ๊ทธ ์ค‘ ์–ด๋А ๊ฒƒ๋„ ์„ ํƒํ•˜์ง€ ์•Š์Œ
"ํ†จ์Šคํ† ์ด๋Š” ์•ˆ๋‚˜ ์นด๋ ˆ๋‹ˆ๋‚˜์˜ ์ฒซ๋จธ๋ฆฌ์—์„œ ์ด๋ ‡๊ฒŒ ๋งํ•œ๋‹ค. 'ํ–‰๋ณตํ•œ ๊ฐ€์ •์€ ๋ชจ๋‘ ๋น„์Šทํ•˜๋‹ค. ๋ถˆํ–‰ํ•œ ๊ฐ€์ •์€ ์ €๋งˆ๋‹ค ๋‚˜๋ฆ„์˜ ๋ถˆํ–‰์„ ์•ˆ๊ณ  ์žˆ๋‹ค.' ๋น„์ฆˆ๋‹ˆ์Šค๋Š” ์ •๋ฐ˜๋Œ€๋‹ค. ํ–‰๋ณตํ•œ ๊ธฐ์—…์€ ๋ชจ๋‘ ๋‹ค๋ฅด๋‹ค. ๊ฐ ๊ธฐ์—…์€ ๋…ํŠนํ•œ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•จ์œผ๋กœ์จ ๋…์ ๊ถŒ์„ ํš๋“ํ•œ๋‹ค. ์‹คํŒจํ•œ ๊ธฐ์—…์€ ๋ชจ๋‘ ๊ฐ™๋‹ค. ๊ฒฝ์Ÿ์—์„œ ๋ฒ—์–ด๋‚˜์ง€ ๋ชปํ–ˆ๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค." - ํ”ผํ„ฐ ํ‹ธ, ์ œ๋กœ ํˆฌ ์›

์ง„์‹ค์„ ์ถ”๊ตฌํ•˜๊ธฐ๋ฅผ ๊ฑฐ๋ถ€ํ•จ / ์ง„์‹ค์„ ๋ณด๊ธฐ๋ฅผ ๊ฑฐ๋ถ€ํ•จ / ๋ฐฐ์šฐ๊ธฐ๋ฅผ ๊ฑฐ๋ถ€ํ•จ
์šฐ๋ฆฌ๋Š” ๋ชจ๋‘ ์ง„์‹ค์„ ์ง์‹œํ•˜๋„๋ก ์ž์‹ ์„ ๊ฐ•์š”ํ•ด์•ผ ํ•จ. ์ง„์‹ค์€ ์•„ํ”„๊ธฐ ๋•Œ๋ฌธ
์šฐ๋ฆฌ์˜ ์•„์ด๋””์–ด๊ฐ€ ์˜ณ์ง€ ์•Š์•˜๊ณ , ์šฐ๋ฆฌ์˜ ํ†ต์ฐฐ๋ ฅ์ด ๊ณ ๊ฐ๊ณผ ๊ณต์œ ๋˜์ง€ ์•Š์•˜์œผ๋ฉฐ, ๋ฉ‹์ง„ ๋””์ž์ธ์ด ํ˜ผ๋ž€์Šค๋Ÿฝ๊ณ , ์šฐ๋ฆฌ๊ฐ€ "๋ฉ์ฒญํ•˜๋‹ค"๊ณ  ๋ถ€๋ฅด๋˜ ๊ฒฝ์Ÿ์‚ฌ๋ฅผ ์ž ์žฌ ๊ณ ๊ฐ๋“ค์ด ์ข‹์•„ํ•˜๊ณ , ์šฐ๋ฆฌ๊ฐ€ "๊ณ ์žฅ ๋‚ฌ๋‹ค"๊ณ  ๋งํ•˜๋Š” ๊ฒƒ์ด ์‚ฌ์‹ค์€ ๊ณ ์žฅ ๋‚˜์ง€ ์•Š์•˜์œผ๋ฉฐ, ์šฐ๋ฆฌ๊ฐ€ ๊ณ ๊ฐ์ด ๊ฒช๊ณ  ์žˆ๋‹ค๊ณ  ์ฃผ์žฅํ•˜๋Š” ๊ณ ํ†ต์„ ๊ทธ๋“ค์ด ๊ฒช๊ณ  ์žˆ์ง€ ์•Š๋‹ค๋Š” ๊ฒƒ์ด ์ง„์‹ค
๋‹น์‹ ์€ ๋ฌผ์–ด๋ดค๋‚˜? ๋ฌผ์–ด๋ดค๋‹ค๋ฉด ๋“ฃ๊ณ  ์žˆ์—ˆ๋‚˜? ์ „๋žต๊ณผ ์ œํ’ˆ, ํฌ์ง€์…”๋‹์— ํฐ ๋ณ€ํ™”๋ฅผ ์ฃผ์ง€ ์•Š์•˜๋‹ค๋ฉด ๋‹น์‹ ์€ ์‹ค์ˆ˜๋ฅผ ํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ
์ง„์‹ค์„ ์ถ”๊ตฌํ•˜๊ณ , ๊ทธ ์ง„์‹ค๊ณผ ๋งˆ์ฃผํ•˜๋ผ

๋„ˆ๋ฌด ์ผ์ฐ ์ถœ์‹œํ•จ / ๋„ˆ๋ฌด ๋Šฆ๊ฒŒ ์ถœ์‹œํ•จ
์ด ๋‘ ๊ฐ€์ง€ ๋ชจ๋‘ ์‹คํŒจ์˜ ์›์ธ์ด ๋œ๋‹ค๋Š” ๊ฒƒ์ด ์žฌ๋ฏธ์žˆ์Œ
๋‹จ์ˆœํ•˜์ง€๋งŒ ์‚ฌ๋ž‘์Šค๋Ÿฌ์šด v1 ๋Œ€์‹  ํ˜•ํŽธ์—†๋Š” MVP๋กœ ์ถœ์‹œํ•˜๋Š” ๊ฒƒ์€ ์˜ˆ๋ฐฉ ๊ฐ€๋Šฅํ•œ ์‹ค์ˆ˜
์ œ์ž‘์ž๋“ค์€ ์ œ์ž‘๋งŒ ์‚ฌ๋ž‘ํ•˜๊ธฐ ๋•Œ๋ฌธ์— ๊ณ ๊ฐ ์—†์ด 6๊ฐœ์›”(๋˜๋Š” 2๋…„) ๋™์•ˆ ์ œ์ž‘ํ•จ
์“ฐ๋ ˆ๊ธฐ๋ฅผ ์ถœํ•˜ํ•˜๋Š” ๊ฒƒ๊ณผ ์ ˆ๋Œ€ ์ถœํ•˜ํ•˜์ง€ ์•Š๋Š” ๊ฒƒ ๋ชจ๋‘ ์‹ค์ˆ˜
(์ถ”์‹ : ๋˜ํ•œ "์ถœ์‹œ/Launch"ํ•˜์ง€ ๋งˆ์„ธ์š”. ์นœ๊ตฌ๋“ค ์™ธ์—๋Š” ์•„๋ฌด๋„ ์‹ ๊ฒฝ ์“ฐ์ง€ ์•Š์„ ๊ฒƒ์ด๊ณ , ์–ด์จŒ๋“  ์•ž์œผ๋กœ 3๋…„ ๋™์•ˆ ๊พธ์ค€ํžˆ ๊ณ ๊ฐ์„ ํ™•๋ณดํ•ด์•ผ ํ•˜๋‹ˆ๊นŒ ๊ทธ๋ƒฅ ๊ทธ ์ผ์— ๋งค์ง„ํ•˜์„ธ์š”.)

์‹œ๊ธฐ์ƒ์กฐ์˜ ๊ทœ๋ชจ ํ™•์žฅ
PMF(Product/Market Fit) ์ „์—๋Š” ๋ฌด์—‡์ด ํ†ตํ•˜๋Š”์ง€ ๋ฐœ๊ฒฌํ•˜๋Š” ๊ฒƒ์ด ์ผ
๊ณ ๊ฐ์ด ์‹ค์ œ๋กœ ๋ˆ์„ ์ง€๋ถˆํ• (๊ทธ๋ฆฌ๊ณ  1๋…„ ํ›„์—๋„ ๊ณ„์† ์ง€๋ถˆํ• ) ๊ฒƒ, ์™„๋ฒฝํ•œ ๋ชฉํ‘œ ๊ณ ๊ฐ์€ ๋ˆ„๊ตฌ์ด๋ฉฐ ๊ทธ๋“ค์ด ์›ํ•˜๋Š” ๊ฒƒ์€ ๋ฌด์—‡์ธ์ง€, ๋งˆ์ผ€ํŒ…์„ ํ†ตํ•ด ๊ทธ๋“ค์—๊ฒŒ ์–ด๋–ป๊ฒŒ ๋‹ค๊ฐ€๊ฐ€๊ณ  ์˜์—…์„ ํ†ตํ•ด ์–ด๋–ป๊ฒŒ ๊ณ„์•ฝ์„ ์ฒด๊ฒฐํ•  ๊ฒƒ์ธ์ง€(์…€ํ”„ ์˜์—…์ด๋“  ์ธ์  ์˜์—…์ด๋“ ), ์–ด๋–ค ๊ธˆ์•ก์„ ์ฒญ๊ตฌํ•ด์•ผ ํ•˜๊ณ  ์–ด๋–ป๊ฒŒ ํ•ด์•ผ ํ•˜๋Š”์ง€ ๋“ฑ์„ ์•Œ์•„๋‚ด๋Š” ๊ฒƒ
๋งŽ์€ ์ฐฝ์—…์ž๋“ค์€ PMF๊ฐ€ ์–ด๋–ค ๋ชจ์Šต์ธ์ง€ ๋ชจ๋ฅด๊ฑฐ๋‚˜, ์•Œ๊ณ  ์‹ถ์–ดํ•˜์ง€ ์•Š์Œ. "๋‚˜๋Š” ๊ทธ๊ฒƒ์„ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค!"๊ณ  ์„ ์–ธํ•˜๊ณ  ์‹ถ์–ดํ•˜๊ธฐ ๋•Œ๋ฌธ. ๊ทธ๋ ‡๊ฒŒ ๋งํ•˜๋ฉด ๊ธฐ๋ถ„์ด ์ข‹๊ณ  ๊ฑด๊ฐ•ํ•œ ์ถ•ํ•˜๋ฅผ ๋ฐ›์„ ์ˆ˜ ์žˆ์œผ๋ฉฐ ํŠธ์œ„ํ„ฐ์—์„œ ์•ฝ๊ฐ„์˜ ์‹œ๊ธฐ์‹ฌ์„ ์‚ด ์ˆ˜๋„ ์žˆ๊ธฐ ๋•Œ๋ฌธ
๊ทธ๋Ÿฌ๋‚˜ ๊ทœ๋ชจ ํ™•์žฅ์€ ํšจ๊ณผ๊ฐ€ ์ž…์ฆ๋œ ๊ฒƒ์— ๋‘ ๋ฐฐ๋กœ ํˆฌ์žํ•˜๋Š” ๊ฒƒ. ๋” ๋งŽ์ด, ๋” ๋น ๋ฅด๊ฒŒ, ๋” ์ž˜, ๋” ๋†’์€ ํ’ˆ์งˆ๋กœ, ๋” ํšจ์œจ์ ์œผ๋กœ ํ•˜๋Š” ๊ฒƒ
๋ฌด์—‡์ด ํ†ตํ•˜๋Š”์ง€ ์•Œ๊ธฐ ์ „์— ์‹œ๊ฐ„๊ณผ ๋ˆ์„ ์“ฐ๋Š” ๊ฒƒ์€ ๊ทธ ๋ชจ๋“  ์‹œ๊ฐ„๊ณผ ๋ˆ์„ ๋‚ญ๋น„ํ•˜๋Š” ๊ฒƒ. ๊ทธ๋Ÿฌ๋‹ค ๋ณด๋ฉด ๋‘˜ ๋‹ค ๋ฐ”๋‹ฅ๋‚จ
๋ฌด์ง€์—์„œ ๋น„๋กฏ๋œ ์‹ค์ˆ˜์ผ ์ˆ˜๋„ ์žˆ์ง€๋งŒ, ์ผ๋ฐ˜์ ์œผ๋กœ ์ง„์‹ค๋ณด๋‹ค ์ž์•„๋ฅผ ์•ž์„ธ์šฐ๋Š” ๋ฐ์„œ ๋น„๋กฏ๋จ

์—ฐ ๋งค์ถœ 2์ฒœ๋งŒ ๋‹ฌ๋Ÿฌ ์ด์ „์— ๋Œ€๊ธฐ์—… ๊ณ ๊ฐ ๋Œ€์ƒ ์˜์—…
์ฒ˜์Œ๋ถ€ํ„ฐ ์—”ํ„ฐํ”„๋ผ์ด์ฆˆ ๋ถ€๋ฌธ์„ ํƒ€๊นƒ์œผ๋กœ ์‚ผ๊ณ  ์žˆ๊ณ , ์ด๋ฏธ ์˜์—…, ์ง€์›, ์˜จ๋ณด๋”ฉ, ๊ณ„์ • ๊ด€๋ฆฌ, ๋ฒ•๋ฌด, ๋ณด์•ˆ, ์ œํ’ˆ ์š”๊ตฌ์‚ฌํ•ญ ๋“ฑ์— ๋งž์ถฐ ๊ตฌ์ถ•๋˜์–ด ์žˆ๋‹ค๋ฉด ์ด๋Š” ํ•ด๋‹น๋˜์ง€ ์•Š์Œ
๊ทธ๋Ÿฌ๋‚˜ ๊ทธ๋Ÿฌํ•œ ๋ฌด๊ฑฐ์šด ์š”๊ตฌ์‚ฌํ•ญ ๋•Œ๋ฌธ์— ๊ฑฐ์˜ ๋ชจ๋“  ์Šคํƒ€ํŠธ์—…์€ ๊ทธ๋ ‡๊ฒŒ ์‹œ์ž‘ํ•˜์ง€ ์•Š์Œ
ํ”ํ•œ ํŒจํ„ด์€ ์ค‘์†Œ๊ธฐ์—… ์‹œ์žฅ์—์„œ ์–ด๋А ์ •๋„ ์„ฑ๊ณต์„ ๊ฑฐ๋‘” ๋‹ค์Œ, "์„ธ์ผ์ฆˆํฌ์Šค๊ฐ€ ๋ช‡ ๊ฐœ ์‹œํŠธ๋ฅผ ์ƒ€์–ด!"๋ผ๋Š” ๊ฑธ ๋ณด๊ณ  "๊ทธ๋“ค์ด ํ•„์š”๋กœ ํ•˜๋Š” ์‹ ํ˜ธ๋ฅผ ๋ณด๊ณ  ์žˆ์–ด"๋ผ๋ฉฐ "์—…๋งˆ์ผ“์œผ๋กœ ๊ฐ€๊ธฐ๋กœ" ๊ฒฐ์ •ํ•˜๋Š” ๊ฒƒ
๋Œ€๊ธฐ์—… ๋‚ด๋ถ€์—๋Š” ํ•ญ์ƒ ๋‹น์‹ ์˜ ์ œํ’ˆ์„ ๊ตฌ๋งคํ•  ๊ฐœ๋ณ„ ํŒ€์ด ์žˆ์Œ. ๊ทธ๊ฑด ์ข‹์€ ์ผ! ํ•˜์ง€๋งŒ ๊ทธ๊ฑด "์—”ํ„ฐํ”„๋ผ์ด์ฆˆ"๋ฅผ ํƒ€๊นƒํŒ…ํ•˜๋Š” ๊ฒƒ๊ณผ๋Š” ๋‹ค๋ฆ„
๋‹น์‹ ์€ ์•„๋งˆ ๋‹น์‹ ์ด ๋ชจ๋ฅด๋Š” ๊ฒƒ์ด ๋ฌด์—‡์ธ์ง€์กฐ์ฐจ ๋ชจ๋ฅผ ๊ฒƒ. "๋‚˜์œ ์ „๋žต"์„ ์™ธ์น˜๋Š” ์•ฝ์ ์˜ ์œ„์น˜
์ด๋Š” ํ”ผํ•˜๊ธฐ ์‰ฌ์šด ์‹ค์ˆ˜. ํŒ€์˜ ์ฃผ๋ฌธ์„ ๋ฐ›๊ณ , ๊ฐ€์ง€๊ณ  ์žˆ๋Š” ๋ ˆ๋ฒ„๋ฆฌ์ง€์— ์ถฉ์‹คํ•˜๋ฉฐ, ์˜†์—์„œ ๋„๊ตฌ๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ํŒ€์„ ์ˆ˜๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ ๊ทœ๋ชจ์˜ ํ•˜ํ–ฅ์‹ ์˜์—…์— ํ•„์š”ํ•œ ๊ฒƒ๊ณผ ํ˜ผ๋™ํ•˜์ง€ ๋งˆ์„ธ์š”

์ž‘๋™ํ•˜์ง€ ์•Š๋Š” ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ / ์ˆ˜์ต์„ฑ ์—†์Œ
๋‹จ์œ„ ๊ฒฝ์ œ์„ฑ์€ ์ถœ์‹œ ์งํ›„๋ถ€ํ„ฐ ์ธก์ •ํ•  ์ˆ˜ ์žˆ์Œ
์ƒ์‚ฐ ๋น„์šฉ์— ๋Œ€ํ•ด์„œ๋Š” ์ด๋ฏธ ๋Œ€๋žต์ ์ธ ์•„์ด๋””์–ด๊ฐ€ ์žˆ๊ณ , ๋งˆ์ผ€ํŒ…๊ณผ ์˜์—…์— ๋ˆ๊ณผ ์‹œ๊ฐ„์„ ์จ์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ๋„ ์•Œ๊ณ  ์žˆ์Œ
๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์— ๋งž์ง€ ์•Š๋Š” ๊ฐ€๊ฒฉ์„ ๋งค๊ธฐ๋Š” ๊ฒƒ์€ ํ•œ ์ž๋ฆฟ์ˆ˜ ์ฐจ์ด๋กœ๋„ ์˜ˆ๋ฐฉํ•  ์ˆ˜ ์žˆ์Œ
๋งŽ์€ ํšŒ์‚ฌ๋“ค์€ ๊ทœ๋ชจ๊ฐ€ ์ปค์ ธ๋„ ํ•ฉ๋ฆฌ์ ์ธ ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์ด ์—†์Œ
"๋‚˜์ค‘์— ๊ทธ๊ฒƒ์„ ์•Œ์•„๋‚ผ ๊ฒƒ"์ด๋ผ๊ณ  ๋งํ•˜์ง€๋งŒ, ๊ทธ๊ฑด ๊ทธ์ € ๋‹น์‹ ์ด ์‹ค์ˆ˜๋ฅผ ํ•˜๊ณ  ์žˆ๊ณ  ๋ฏธ๋ž˜์˜ ๋‹น์‹ ์ด ์–ด๋–ป๊ฒŒ ์‹ค์ˆ˜๋ฅผ ๋ฉˆ์ถœ ์ˆ˜ ์žˆ์„์ง€ ์•Œ์•„๋‚ผ ๊ฒƒ์ด๋ผ๊ณ  ํฌ๋งํ•˜๋Š” ๊ฒƒ
๋•Œ๋กœ๋Š” ๊ทธ๋Ÿด ๊ฒƒ์ด๋‹ค. ๊ทธ๋Ÿฌ์ง€ ์•Š๋Š”๋‹ค๋ฉด ๊ทธ๊ฑด ๋ˆ„๊ตฌ์˜ ์ž˜๋ชป์ธ๊ฐ€?

๊ณ ๊ฐ ํ™•๋ณด๋ณด๋‹ค ์ฝ”๋“œ ์ž‘์„ฑ์— ๋ชฐ๋‘
์‹œ์žฅ์—์„œ ์ž‘๋™ํ•˜๋Š” ์ œํ’ˆ์„ ๊ฐ–๊ฒŒ ๋œ ํ›„, ์™œ ๋” ๋งŽ์€ ๊ณ ๊ฐ์„ ํ™•๋ณดํ•˜์ง€ ๋ชปํ•˜๋Š”๊ฐ€?
์ œ์ž‘์ž๋Š” ์ด๋ ‡๊ฒŒ ๋งํ•จ: ๋” ๋งŽ์€ ๊ธฐ๋Šฅ์ด ํ•„์š”ํ•ด์„œ. ๋˜๋Š” ์ œํ’ˆ์— ๋ฒ„๊ทธ๊ฐ€ ๋„ˆ๋ฌด ๋งŽ์•„์„œ
๋‘˜ ๋‹ค ํ‹€๋ฆผ. ํ˜„์žฌ์˜ ๊ธฐ๋Šฅ๋งŒ ํ•„์š”๋กœ ํ•˜๋Š” ๊ณ ๊ฐ์ด ์žˆ์ง€๋งŒ, ๋งˆ์ผ€ํŒ…์œผ๋กœ ๊ทธ๋“ค์˜ ๊ด€์‹ฌ์„ ๋Œ๊ณ , ์›น์‚ฌ์ดํŠธ๋กœ ๊ทธ๋“ค์˜ ํฅ๋ฏธ๋ฅผ ์ž๊ทนํ•˜๋ฉฐ, ์˜์—…์œผ๋กœ ๊ทธ๋“ค์˜ ๋น„์ฆˆ๋‹ˆ์Šค๋ฅผ ํš๋“ํ•˜๋Š” ๋ฐ ํž˜์“ฐ์ง€ ์•Š๊ณ  ์žˆ๊ธฐ ๋•Œ๋ฌธ
์ž ์žฌ ๊ณ ๊ฐ์€ ์ œํ’ˆ์— ๋ฒ„๊ทธ๊ฐ€ ์žˆ๋‹ค๊ณ  ํ•ด์„œ ๋‹น์‹ ์„ ๋ฌด์‹œํ•˜์ง€ ์•Š์Œ. ๊ทธ๋“ค์€ ์•„์ง ๊ทธ๊ฒƒ์„ ๋ชจ๋ฆ„
์ฝ”๋”๋Š” ์ฝ”๋”ฉํ•˜๋Š” ๊ฒƒ์„ ์ข‹์•„ํ•จ. ๋‹ค๋ฅธ ๋ชจ๋“  ๊ฒƒ์€ ์–ด๋ ต๊ณ , ์žฌ๋ฏธ์—†๊ณ , ์–ด๋–ป๊ฒŒ ์‹คํ–‰ํ•ด์•ผ ํ• ์ง€ ๋ถˆ๋ถ„๋ช…ํ•˜๋ฉฐ, ๋ˆ์ด ๋“ค๊ณ , ๊ทธ๋ƒฅ Visual Studio์˜ ์•ˆ๋ฝํ•จ์œผ๋กœ ๋Œ์•„๊ฐ€ Copilot์˜ ์„ ๊ฒฌ์ง€๋ช…์— ๊ฐํƒ„ํ•˜๊ณ  CSS ํด๋ž˜์Šค๋ฅผ ํŠœ๋‹ํ•˜๋Š” ๊ฒŒ ๋„ˆ๋ฌด ํŽธํ•จ
๊ทธ๋ž˜์„œ ์‚ฌ๋žŒ๋“ค์€ ๋‹น์‹ ์„ ์ฐพ์ง€ ์•Š๊ณ , ๊ตฌ๋งคํ•˜์ง€ ์•Š์œผ๋ฉฐ, ํšŒ์‚ฌ๋Š” ์‹คํŒจํ•จ. ๋‹น์‹ ์ด ๋งˆ์ผ€ํŒ…๊ณผ ์˜์—…์—์„œ ์‹ค์ˆ˜ํ–ˆ๊ธฐ ๋•Œ๋ฌธ

๋ชฉํ‘œ ์‹œ์žฅ ๊ณต๋žต ์ „์— ๋ชฉํ‘œ ์‹œ์žฅ ํ™•์žฅ / ๋‘ ๋ฒˆ์งธ ์ œํ’ˆ์œผ๋กœ ๋„ˆ๋ฌด ๋นจ๋ฆฌ ์ด๋™
๋‚˜๋Š” ์—ฌ๊ธฐ์„œ ์‚ฌ๋žŒ๋“ค์„ ์ง€๋ชฉํ•˜๋ ค๋Š” ๊ฒŒ ์•„๋‹ˆ๋ฏ€๋กœ ์‹ค์ œ๋กœ ํŠธ์œ„ํ„ฐ์—์„œ ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ์›” ๋ฐ˜๋ณต ๋งค์ถœ(MRR) 2,700๋‹ฌ๋Ÿฌ์— ๋„๋‹ฌํ–ˆ์œผ๋‹ˆ ์ด์ œ ์ƒˆ๋กœ์šด ์‹œ์žฅ ๋ถ€๋ฌธ์œผ๋กœ ํ™•์žฅํ•œ๋‹ค๊ณ  ์„ ์–ธํ•˜๋Š” ๊ฒƒ์„ ์—ฌ๋Ÿฌ ๋ฒˆ ๋ดค๋‹ค๋Š” ๋ง์€ ํ•˜์ง€ ์•Š๊ฒ ์Œ
์ด ๋‹จ์ˆœํ•œ ์‹ค์ˆ˜๋Š” ์ง‘์ค‘๋ ฅ ๋ถ€์กฑ, ์ „๋žต์— ๋Œ€ํ•œ ํ™•์‹  ๋ถ€์กฑ, ๊ธฐ์กด ๋ชฉํ‘œ ์‹œ์žฅ์—์„œ ๋‹ค๋ฅธ ๊ณ ๊ฐ์„ ํ™•๋ณดํ•˜๋Š” ๊ฒƒ์ด ํ™•์žฅํ•˜๋Š” ๊ฒƒ๋ณด๋‹ค 10๋ฐฐ ์‰ฝ๋‹ค๋Š” ๊ฒƒ์— ๋Œ€ํ•œ ์ดํ•ด ๋ถ€์กฑ์„ ๋“œ๋Ÿฌ๋ƒ„
์ด ์‹ค์ˆ˜๋Š” ๋‹น์‹ ์˜ ์ฃผ์˜๋ ฅ, ๋งˆ์ผ€ํŒ… ๋น„์šฉ, ํฌ์ง€์…”๋‹, ๋ฉ”์‹œ์ง•, ์ œํ’ˆ์˜ ๋‚ ์นด๋กœ์›€์„ ์•ฝํ™”์‹œํ‚ค๋ฉฐ, ํ”ผํ•˜๊ธฐ ์‰ฌ์›€
ํ™•์žฅํ•  ์‹œ๊ธฐ๋Š” ์žˆ์Œ: ๋‚˜์ค‘์—(Later)

์—ด์ • / ๋ˆ๊ธฐ ๋ถ€์กฑ
์ฒ˜์Œ์—๋Š” ์—ด์ •์ด ์žˆ์—ˆ์„์ง€ ๋ชจ๋ฅด์ง€๋งŒ ๊ทธ๊ฒƒ์ด ์ฆ๋ฐœํ–ˆ๊ฑฐ๋‚˜, ์ด ์ž„๋ฌด์— ์•ž์œผ๋กœ 10๋…„์„ ์Ÿ๊ฒ ๋‹ค๋Š” ์ง„์‹ค๋œ ์˜๋„๊ฐ€ ์žˆ์—ˆ์ง€๋งŒ ๋‹น์‹ ์€ ๋ฌด๋„ˆ์กŒ์„ ์ˆ˜ ์žˆ์Œ
๊ทธ๋Ÿฌ๋‚˜ ๊ทธ ๋ณ€๋ช…์€ ์ฒซ๋‚  ๋‹น์‹ ์ด ์ •์งํ•˜๊ฒŒ ์ž์‹ ์˜ ์—ด์ •์ด ๋ฌด์—‡์ธ์ง€, ์–ด๋–ค ๊ฐ•์ ์„ ํ™œ์šฉํ•  ๊ฒƒ์ธ์ง€, ์ž์‹ ์ด ๋ˆ„๊ตฌ์ธ์ง€ ์ดํ•ดํ•˜๊ณ , ๊นŠ์ด ๊ด€์‹ฌ์„ ๊ฐ–๊ณ  ์žˆ๋Š” ์‚ฌ๋ช…์ด ์žˆ์—ˆ์œผ๋ฉฐ("๋ˆ์„ ๋ฒŒ์ž" ๋˜๋Š” "์ฐฝ์—…์ž๋ผ๊ณ  ๋งํ•  ์ˆ˜ ์žˆ๋‹ค"๋Š” ๊ฒƒ ์™ธ์—), ์Šคํƒ€ํŠธ์—…์— ํ•ญ์ƒ ์ˆ˜๋ฐ˜๋˜๋Š” ๊ฐ์ •์  ํ›„์œ ์ฆ์— ๋Œ€ํ•ด ์ฝ์—ˆ๊ณ , ์ธ์ƒ์˜ ๋‹ค๋ฅธ ์ค‘์š”ํ•œ ๊ฒƒ๋“ค๊ณผ ํƒ€ํ˜‘ํ–ˆ์„ ๋•Œ์—๋งŒ ์œ ํšจํ•จ
๋งŒ์•ฝ ๊ทธ๋Ÿฐ ์ผ๋“ค์„ ํ•˜์ง€ ์•Š์•˜๋‹ค๋ฉด, ๊ทธ๊ฒƒ์€ ์ž๊ธฐ ๋ฐœ๊ฒฌ์ด ์•„๋‹ˆ๋ผ ์‹ค์ˆ˜
(์ •๋ง๋กœ ์ž๊ธฐ ๋ฐœ๊ฒฌ์ด์—ˆ๋‹ค๋ฉด, ์šฉ์„œ๋ฐ›์„ ๊ฒƒ์ด๊ณ , ๋” ์ค‘์š”ํ•œ ๊ฒƒ์€ ์Šค์Šค๋กœ ์šฉ์„œํ•ด์•ผ ํ•จ)

[๊ฒฐ๋ก ]
์Šคํƒ€ํŠธ์—…์„ ๋” ๋‚ฎ์€ ์œ„ํ—˜์œผ๋กœ ๊ตฌ์ถ•ํ•˜๋Š” ๋ฐฉ๋ฒ•์ด ์žˆ์Œ
์ฃผ๋กœ ์œ„์™€ ๊ฐ™์€ ์‹ค์ˆ˜๋ฅผ ํ”ผํ•จ์œผ๋กœ์จ ๊ฐ€๋Šฅํ•จ
PMF(Product/Market Fit)๋ฅผ ์œ„ํ•œ ๋กœ๋“œ๋งต์— ์š”์•ฝํ•ด ๋‘์—ˆ์Œ
์ด๊ฒƒ์ด ์‹คํŒจํ•˜์ง€ ์•Š๋Š” ๊ธธ์ธ๊ฐ€? ๋ฌผ๋ก  ์•„๋‹˜. ์ฒด์Šค์—์„œ๋„ ๋งˆ์ฐฌ๊ฐ€์ง€. ๊ฒŒ์ž„์˜ ๋‚˜๋จธ์ง€ ๋ถ€๋ถ„๋„ ์ค‘์š”ํ•จ
๊ทธ๋Ÿฌ๋‚˜ ํ”ผํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ๋“ค์„ ํ”ผํ•จ์œผ๋กœ์จ ๋งŽ์€ ์œ„ํ—˜์„ ์ค„์ผ ์ˆ˜ ์žˆ์„ ๋•Œ, ํŠนํžˆ "์‹ค์ˆ˜ํ•˜์ง€ ์•Š๋Š” ๊ฒƒ"์ด ์–ด๋–ค ๋ชจ์Šต์ธ์ง€ ์ƒ์„ธํžˆ ๋ณด์—ฌ์ฃผ๋Š” ํ”„๋ ˆ์ž„์›Œํฌ๊ฐ€ ์žˆ์„ ๋•Œ, ๊ทธ๋ ‡๊ฒŒ ํ•˜์ง€ ์•Š์„ ์ด์œ ๊ฐ€ ์žˆ์„๊นŒ?
์„ฑ๊ณต์˜ 80%๋Š” ์‹ค์ˆ˜๋ฅผ ํ”ผํ•˜๋Š” ๊ฒƒ

๋ถ€๋ก: "์Šคํƒ€ํŠธ์—…์ด ์‹คํŒจํ•˜๋Š” ์ด์œ "์— ๋Œ€ํ•œ ์™ธ๋ถ€ ์ถœ์ฒ˜
Paul Graham: ์Šคํƒ€ํŠธ์—…์„ ์ฃฝ์ด๋Š” 18๊ฐ€์ง€ ์‹ค์ˆ˜
๋‹จ๋… ์ฐฝ์—…์ž (๊ณต๋™ ์ฐฝ์—…์ž๊ฐ€ ์žˆ๋Š” ๊ฒƒ๊ณผ ๋Œ€์กฐ์ )
์ฐฝ์—…์ž๋“ค ๊ฐ„์˜ ์‹ธ์›€
๋‚˜์œ ์œ„์น˜ ์„ ์ •
์ž‘์€ ํ‹ˆ์ƒˆ์‹œ์žฅ ์„ ํƒ
๋…์ฐฝ์„ฑ ์—†๋Š” ์•„์ด๋””์–ด
๊ณ ์ง‘์Šค๋Ÿฌ์›€
๋‚˜์œ ํ”„๋กœ๊ทธ๋ž˜๋จธ ๊ณ ์šฉ
์ž˜๋ชป๋œ ํ”Œ๋žซํผ ์„ ํƒ
์ถœ์‹œ๊ฐ€ ๋„ˆ๋ฌด ๋А๋ฆผ
๋„ˆ๋ฌด ์ด๋ฅธ ์ถœ์‹œ
ํŠน์ • ์‚ฌ์šฉ์ž๋ฅผ ์—ผ๋‘์— ๋‘์ง€ ์•Š์Œ
๋„ˆ๋ฌด ์ ์€ ์ž๊ธˆ ์กฐ๋‹ฌ
๋„ˆ๋ฌด ๋งŽ์€ ์ž๊ธˆ ์กฐ๋‹ฌ
ํˆฌ์ž์ž ๊ด€๋ฆฌ ๋ฏธ์ˆ™
์ง€๋‚˜์นœ ์ง€์ถœ
(๊ฐ€์ •๋œ) ์ˆ˜์ต์„ ์œ„ํ•ด ์‚ฌ์šฉ์ž๋ฅผ ํฌ์ƒ์‹œํ‚ด
์ง์ ‘ ๋ชธ์„ ๋”๋Ÿฝํžˆ๊ธธ ๊บผ๋ฆผ
์ ˆ๋ฐ˜์˜ ๋…ธ๋ ฅ๋งŒ ๊ธฐ์šธ์ž„
ํ†ฐ ์•„์ด์  ๋งŒ: ์ˆ˜๋ฐฑ ๋ฒˆ์˜ ์ธํ„ฐ๋ทฐ์™€ ์„ค๋ฌธ ์กฐ์‚ฌ๋กœ ๋ณธ ์Šคํƒ€ํŠธ์—… ์‹คํŒจ ์ด์œ 
์ข‹์€ ์•„์ด๋””์–ด, ๋‚˜์œ ํŒŒํŠธ๋„ˆ (์ฐฝ์—…์ž๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ํˆฌ์ž์ž, ์ฃผ์š” ์ž„์› ๋ฐ ์ง์›)
์ž˜๋ชป๋œ ์ถœ๋ฐœ (์‹œ์ž‘ํ•˜๊ฑฐ๋‚˜ MVP๋ฅผ ๋งŒ๋“ค๊ธฐ ์ „์— ๊ณ ๊ฐ, ๊ฒฝ์Ÿ์ž, ์‹œ์žฅ์— ๋Œ€ํ•ด ์ถฉ๋ถ„ํžˆ ์กฐ์‚ฌํ•˜์ง€ ์•Š์Œ)
๊ท ํ˜• ์œ ์ง€ (์‹ฌ๋ฆฌ ๊ด€๋ฆฌ ๋ฐ ๊ฑด๊ฐ•ํ•œ ์˜์ง€๋ ฅ ์œ ์ง€)

์Šคํ‹ฐ๋ธŒ ๋ธ”๋žญํฌ: ์Šคํƒ€ํŠธ์—…์˜ 9๊ฐ€์ง€ ์น˜๋ช…์ ์ธ ์ฃ„์•…
๊ณ ๊ฐ์ด ์›ํ•˜๋Š” ๊ฒƒ์„ ์•ˆ๋‹ค๊ณ  ๊ฐ€์ •ํ•จ
"์–ด๋–ค ๊ธฐ๋Šฅ์„ ๋งŒ๋“ค์–ด์•ผ ํ• ์ง€ ์•Œ๊ณ  ์žˆ์–ด" ๋ผ๋Š” ๊ฒฐํ•จ
์ถœ์‹œ ๋‚ ์งœ์—๋งŒ ์ง‘์ค‘ํ•จ
ํ…Œ์ŠคํŠธ, ํ•™์Šต, ๊ทธ๋ฆฌ๊ณ  ๋ฐ˜๋ณต ๋Œ€์‹  ์‹คํ–‰์„ ๊ฐ•์กฐํ•จ
์‹œํ–‰์ฐฉ์˜ค๋ฅผ ํ—ˆ์šฉํ•˜์ง€ ์•Š๋Š” ์‚ฌ์—… ๊ณ„ํš์„œ๋ฅผ ์ž‘์„ฑํ•จ
์ „ํ†ต์ ์ธ ์ง์ฑ…๊ณผ ์Šคํƒ€ํŠธ์—…์˜ ํ•„์š”๋ฅผ ํ˜ผ๋™ํ•จ
ํŒ๋งค ๋ฐ ๋งˆ์ผ€ํŒ… ๊ณ„ํš์„ ์‹คํ–‰์— ์˜ฎ๊น€
์„ฑ๊ณต์„ ์ „์ œ๋กœ ํšŒ์‚ฌ๋ฅผ ์กฐ๊ธฐ์— ํ™•์žฅํ•จ
์œ„๊ธฐ์— ์˜ํ•œ ๊ด€๋ฆฌ, ์ด๋Š” ์ฃฝ์Œ์˜ ๋‚˜์„ ์œผ๋กœ ์ด์–ด์ง


์กด ์˜ค์…”: ์ปจ์Šˆ๋จธ ์ œํ’ˆ์—์„œ ํ”ํžˆ ์ €์ง€๋ฅด๋Š” 17๊ฐ€์ง€ ์‹ค์ˆ˜
(๋Œ€๋ถ€๋ถ„ "๋„ˆ๋ฌด ๋นจ๋ฆฌ ํ™•์žฅํ•จ" ๋˜๋Š” "ํ•„์š” ์ด์ƒ์œผ๋กœ ๋ˆ์„ ์”€"์˜ ๋ณ€ํ˜•์ž„)

์‚ฌ์—… ์•„์ด๋””์–ด๊ฐ€ ์‹คํ–‰ ๊ฐ€๋Šฅํ•œ์ง€ ํ™•์ธํ•˜๊ธฐ ์œ„ํ•ด ์ถฉ๋ถ„ํ•œ ์‹œ๊ฐ„์„ ๋“ค์—ฌ ์กฐ์‚ฌํ•˜์ง€ ์•Š์Œ
์‹œ์žฅ ๊ทœ๋ชจ, ํƒ€์ด๋ฐ, ์ง„์ž… ์šฉ์ด์„ฑ, ์ž ์žฌ์  ์‹œ์žฅ ์ ์œ ์œจ์„ ์ž˜๋ชป ๊ณ„์‚ฐํ•จ
์ž๊ธˆ ์š”๊ตฌ์‚ฌํ•ญ๊ณผ ํƒ€์ด๋ฐ์„ ๊ณผ์†Œํ‰๊ฐ€ํ•จ
ํŒ๋งค๋Ÿ‰๊ณผ ํƒ€์ด๋ฐ์„ ์ง€๋‚˜์น˜๊ฒŒ ์˜ˆ์ธกํ•จ
๋น„์šฉ ์˜ˆ์ธก์น˜๋ฅผ ๋„ˆ๋ฌด ๋‚ฎ๊ฒŒ ์žก์Œ
๋„ˆ๋ฌด ๋งŽ์€ ์‚ฌ๋žŒ์„ ๊ณ ์šฉํ•˜๊ณ  ์‚ฌ๋ฌด์‹ค๊ณผ ์‹œ์„ค์— ๋„ˆ๋ฌด ๋งŽ์€ ๋ˆ์„ ์”€
๊ธฐ๋Œ€์— ๋ชป ๋ฏธ์น  ๊ฒฝ์šฐ์— ๋Œ€ํ•œ ๋Œ€๋น„์ฑ…์ด ๋ถ€์กฑํ•จ
๋ถˆํ•„์š”ํ•œ ํŒŒํŠธ๋„ˆ๋ฅผ ๋ฐ๋ ค์˜ด
๊ธฐ์ˆ  ์š”๊ฑด๋ณด๋‹ค๋Š” ํŽธ์˜๋ฅผ ์œ„ํ•ด ๊ณ ์šฉํ•จ
ํšŒ์‚ฌ ์ „์ฒด๋ฅผ ํ•˜๋‚˜๋กœ ๊ด€๋ฆฌํ•˜๋Š” ๊ฒƒ์„ ์†Œํ™€ํžˆ ํ•จ
๋ฐฉ๋ฒ•์„ ์ฐพ๊ธฐ๋ณด๋‹ค๋Š” "๋ถˆ๊ฐ€๋Šฅํ•˜๋‹ค"๋Š” ๊ฒƒ์„ ๋„ˆ๋ฌด ์‰ฝ๊ฒŒ ๋ฐ›์•„๋“ค์ž„
์ด์ต๋ณด๋‹ค๋Š” ๋งค์ถœ์•ก๊ณผ ํšŒ์‚ฌ ๊ทœ๋ชจ์— ๋„ˆ๋ฌด ์ง‘์ค‘ํ•จ
์ง„์‹ค์„ ์ถ”๊ตฌํ•˜๊ธฐ๋ณด๋‹ค๋Š” ์ž์‹ ์˜ ํ–‰๋™์— ๋Œ€ํ•œ ํ™•์ธ์„ ๊ตฌํ•จ
๋น„์ „์˜ ๋‹จ์ˆœ์„ฑ์ด ๋ถ€์กฑํ•จ
์žฅ๊ธฐ์  ๋ชฉํ‘œ์™€ ์‚ฌ์—… ๋ชฉ์ ์˜ ๋ช…ํ™•์„ฑ์ด ๋ถ€์กฑํ•จ
์ดˆ์ ๊ณผ ์ •์ฒด์„ฑ์ด ๋ถ€์กฑํ•จ
์ถœ๊ตฌ ์ „๋žต์ด ์—†์Œ


์•ค๋“œ๋ฅ˜ ๋ชฌํƒˆ๋ Œํ‹ฐ: ํ”ํ•œ ์Šคํƒ€ํŠธ์—… ์‹ค์ˆ˜
๊ฒฐํ˜ผ ์ƒํ™œ์˜ ๋ฌธ์ œ(๊ณต๋™์ฐฝ์—…์ž์™€์˜ ๋ฌธ์ œ์— ๋Œ€ํ•œ ๋น„์œ )
๋ถ€ํŠธ์ŠคํŠธ๋ž˜ํ•‘ ๊ณ„ํš ์—†์Œ
์ปค๋ฆฌ์–ด ๋ฌด๋ธŒ๋กœ์„œ์˜ ์ฐฝ์—…
์›๋ž˜ ์•„์ด๋””์–ด๋ฅผ ๋ณ€๊ฒฝํ•˜์ง€ ์•Š์œผ๋ ค ํ•จ
์„ฃ๋ถ€๋ฅธ ๊ทœ๋ชจ ํ™•์žฅ
๋„ˆ๋ฌด ๋น ๋ฅธ ์„ฑ์žฅ
์ฝ”๋“œ๋ฅผ ๋‘๋ ค์›Œํ•จ


ํฌ๋ธŒ์Šค
๊ณ ๊ฐ๊ณผ ์†Œํ†ตํ•˜์ง€ ์•Š์Œ
์‹œ์žฅ์—์„œ์˜ ์ฐจ๋ณ„ํ™” ๋ถ€์žฌ
๊ฐ€์น˜ ์ œ์•ˆ์„ ๋ช…ํ™•ํžˆ ์ „๋‹ฌํ•˜์ง€ ๋ชปํ•จ
๋ฆฌ๋”์‹ญ ๊ธฐ๋Šฅ ์žฅ์• , ํŠนํžˆ ์ฐฝ์—…์ž๊ฐ„ ๊ฐˆ๋“ฑ
์ˆ˜์ต์„ฑ ์žˆ๋Š” ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ์„ ์ฐพ์ง€ ๋ชปํ•จ
๐Ÿ‘2
์ „๋žต ๊ณ„ํš์˜ ํ•จ์ • (The Trap of Strategic Planning) : A Plan Is Not a Strategy

1. ๊ณ„ํš planning ์€ ์˜ค๋žœ ์‹œ๊ฐ„ ๋™์•ˆ ์กด์žฌํ•ด์˜จ ๊ฐœ๋…์œผ๋กœ, ์‚ฌ๋žŒ๋“ค์€ ์ž์‹ ์ด ์ˆ˜ํ–‰ํ•  ํ™œ๋™์„ ๊ณ„ํšํ–ˆ์Šต๋‹ˆ๋‹ค. ๋” ์ตœ๊ทผ์—๋Š” ์ „๋žต strategy ์ด๋ผ๋Š” ๋ถ„์•ผ๊ฐ€ ๋“ฑ์žฅํ–ˆ๊ณ , ์ด ๋‘ ๊ฐ€์ง€๋ฅผ ๊ฒฐํ•ฉํ•˜์—ฌ ์ „๋žต์  ๊ณ„ํš strategic planning ์ด๋ผ๋Š” ๊ฒƒ์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ ์•ˆํƒ€๊น๊ฒŒ๋„ ์ „๋žต๊ณผ ๊ณ„ํš์€ ๋™์ผํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.

2. ๋Œ€๋ถ€๋ถ„์˜ ๋น„์ฆˆ๋‹ˆ์Šค ์„ธ๊ณ„์—์„œ ์ „๋žต์  ๊ณ„ํš์€ ์‹ค์ œ๋กœ๋Š” ์ „๋žต๊ณผ ๋ฌด๊ด€ํ•ฉ๋‹ˆ๋‹ค. ๋‹จ์ง€ ํ•ด์•ผ ํ•  ํ™œ๋™๋“ค์˜ ๋ชฉ๋ก์ผ ๋ฟ์ž…๋‹ˆ๋‹ค.

3. ์ „๋žต์€ '์„ ํƒ์˜ ํ†ตํ•ฉ์  ์ง‘ํ•ฉ'์œผ๋กœ, ๋‹น์‹ ์ด ์„ ํƒํ•œ ๊ฒฝ๊ธฐ์žฅ์—์„œ ์Šน๋ฆฌํ•  ์ˆ˜ ์žˆ๊ฒŒ ์œ„์น˜์‹œํ‚ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค. ์ „๋žต์—๋Š” ์ด๋ก  (๋…ผ๋ฆฌ์  ๊ตฌ์กฐ) ์ด ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ์ด ๊ฒฝ๊ธฐ์žฅ์„ ์„ ํƒํ•œ ์ด์œ ์™€ ๊ทธ ๊ฒฝ๊ธฐ์žฅ์—์„œ ์–ด๋–ป๊ฒŒ ๋” ๋‚˜์€ ์„œ๋น„์Šค๋ฅผ ์ œ๊ณตํ•  ๊ฒƒ์ธ์ง€์— ๋Œ€ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

4. ๊ณ„ํš์€ (์ƒ๋Œ€์ ์œผ๋กœ) ์ผ๊ด€์„ฑ์„ ๊ฐ€์งˆ ํ•„์š”๊ฐ€ ์—†์œผ๋ฉฐ, ์ผ๋ฐ˜์ ์œผ๋กœ ์ œ์กฐ์—… ์‚ฌ๋žŒ๋“ค์ด ์›ํ•˜๋Š” ๊ฒƒ๋“ค, ์˜ˆ๋ฅผ ๋“ค์–ด ์ƒˆ๋กœ์šด ๊ณต์žฅ์„ ์ง“๊ณ , ๋งˆ์ผ€ํŒ… ๋ถ€์„œ๋Š” ์ƒˆ๋กœ์šด ๋ธŒ๋žœ๋“œ๋ฅผ ์ถœ์‹œํ•˜๋ฉฐ, ์ธ์žฌ ๊ฐœ๋ฐœ ๋ถ€์„œ๋Š” ๋” ๋งŽ์€ ์‚ฌ๋žŒ์„ ๊ณ ์šฉํ•˜๋Š” ๋“ฑ์˜ ํ™œ๋™๋“ค์ž…๋‹ˆ๋‹ค.

5. ๊ณ„ํš์€ ๋น„์šฉ ์ธก๋ฉด์—์„œ ๋‹น์‹ ์ด ํ†ต์ œํ•  ์ˆ˜ ์žˆ๋Š” ์ž์›๋“ค๋กœ ์ด๋ฃจ์–ด์ ธ ์žˆ์–ด ์•ˆ์‹ฌ์ด ๋ฉ๋‹ˆ๋‹ค. ๋ฐ˜๋ฉด, ์ „๋žต์€ ์›ํ•˜๋Š” ๊ฒฐ๊ณผ๋ฅผ ๊ตฌ์ฒดํ™”ํ•˜๋ฉฐ, ์ด๋Š” ๊ณ ๊ฐ์ด ์ œํ’ˆ์ด๋‚˜ ์„œ๋น„์Šค๋ฅผ ์ถฉ๋ถ„ํžˆ ์›ํ•˜๊ฒŒ ํ•˜์—ฌ ์ˆ˜์ต์„ฑ์„ ๋‹ฌ์„ฑํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.

7. ์‚ฌ์šฐ์Šค์›จ์ŠคํŠธ ํ•ญ๊ณต์˜ ์ „๋žต ์‚ฌ๋ก€ : ๋ฏธ๊ตญ ํ•ญ๊ณต์‚ฌ๋“ค์ด ์–ด๋А ๋…ธ์„ ์„ ์šดํ•ญํ• ์ง€ ๊ณ„ํšํ•˜๋Š” ๋™์•ˆ, ํ…์‚ฌ์Šค์— ์œ„์น˜ํ•œ ์ž‘์€ ํšŒ์‚ฌ์ธ ์‚ฌ์šฐ์Šค์›จ์ŠคํŠธ ํ•ญ๊ณต์€ ์Šน๋ฆฌ๋ฅผ ์œ„ํ•œ ์ „๋žต์„ ๊ฐ€์ง€๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.

8. ์‚ฌ์šฐ์Šค์›จ์ŠคํŠธ ํ•ญ๊ณต์€ ๋‹ค๋ฅธ ํ•ญ๊ณต์‚ฌ๋“ค์ด ํ—ˆ๋ธŒ ์•ค ์Šคํฌํฌ ๋ฐฉ์‹์„ ์ทจํ•˜๋Š” ๋™์•ˆ, ํฌ์ธํŠธ ํˆฌ ํฌ์ธํŠธ ์šดํ•ญ์„ ์„ ํƒํ•˜์—ฌ ์ง€์ƒ์—์„œ ๋Œ€๊ธฐํ•˜๋Š” ์‹œ๊ฐ„์„ ์ค„์˜€์Šต๋‹ˆ๋‹ค. ๋˜ํ•œ, 737 ๊ธฐ์ข…๋งŒ ์šดํ•ญํ•˜์—ฌ ๋น„์šฉ์„ ์ ˆ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค.

9. ์ „๋žต์€ ๋ถˆ์•ˆ๊ฐ์„ ์ˆ˜๋ฐ˜ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ด€๋ฆฌ์ž๋“ค์€ ์‚ฌ์ „์— ์ฆ๋ช…ํ•  ์ˆ˜ ์žˆ๋Š” ์ผ์„ ํ•ด์•ผ ํ•œ๋‹ค๊ณ  ๋ฐฐ์›Œ์™”๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.

10. ์ „๋žต์˜ ๋…ผ๋ฆฌ๋ฅผ ๋ช…ํ™•ํžˆ ์ œ์‹œํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ์˜ ์ „๋žต์ด ์„ฑ๊ณตํ•˜๋ ค๋ฉด ์ž์‹ , ์‚ฐ์—…, ๊ฒฝ์Ÿ, ๊ณ ๊ฐ์— ๋Œ€ํ•ด ๋ฌด์—‡์ด ์‚ฌ์‹ค์ด์–ด์•ผ ํ•˜๋Š”์ง€ ๋ช…ํ™•ํžˆ ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.

11. ๋‹จ์ˆœํ•œ ์ „๋žต์˜ ์ค‘์š”์„ฑ : ์ „๋žต์„ ํ•œ ํŽ˜์ด์ง€๋กœ ์ž‘์„ฑํ•  ์ˆ˜ ์žˆ๋‹ค๋ฉด ์ข‹์Šต๋‹ˆ๋‹ค. ์—ฌ๊ธฐ์— ์šฐ๋ฆฌ๊ฐ€ ์„ ํƒํ•œ ๊ฒฝ๊ธฐ์žฅ, ์Šน๋ฆฌ ๋ฐฉ์‹, ํ•„์š”ํ•œ ์—ญ๋Ÿ‰, ๊ด€๋ฆฌ ์‹œ์Šคํ…œ์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค.

์ถœ์ฒ˜: https://youtu.be/iuYlGRnC7J8?si=vjt2Q7HyjP_g_IR4

์š”์•ฝ : ํ•ด๋น—ํŒฉํ† ๋ฆฌ ์ •์œคํ˜ธ ๋Œ€ํ‘œ๋‹˜
โค1
์›๋ž˜ ๋ชจ๋“  ์‹œ์žฅ์€ ๋‚ด๊ฐ€ ํ•˜์ง€ ์•Š์œผ๋ฉด ๋‹ค ํ™”๋ คํ•ด ๋ณด์—ฌ. ์–ด๋–ค ์‹œ์žฅ์ด๋“  ๋„ˆ๊ฐ€ ๊ฐ€์„œ ๋ถˆํƒœ์šธ ์ˆ˜ ์žˆ๋Š” ์ง€์ ์„ ๊ฐ€๊ณ , ๊ฑฐ๊ธฐ์„œ ๊ทธ๋ƒฅ 1๋“ฑ ๋จน์–ดโ€ ์ด ๋ง์ด ํฐ ์šฉ๊ธฐ๊ฐ€ ๋˜์—ˆ์–ด์š”.

"์ฒ˜์Œ์—๋Š” ์•ก์ž ์กฐ๋ฆฝ๋„ ์ง์ ‘ ํ–ˆ์–ด์š”. ์ด๋ ‡๊ฒŒ๊นŒ์ง€ ํ•ด์•ผ ํ•˜๋‚˜ ์‹ถ์—ˆ๋Š”๋ฐ, ์ง€์ธ์ธ ์ฐฝ์—…๊ฐ€ ์„ ๋ฐฐ๋“ค์ด ์ดˆ๋ฐ˜์—๋Š” ์Šค์ผ€์ผ์—… ์ƒ๊ฐํ•˜์ง€ ์•Š๊ณ  ์งœ์น˜๋Š” ์ผ๋“ค๋งŒ ํ•ด์•ผ๋œ๋‹ค๊ณ  ํ•˜๋”๋ผ๊ณ ์š”. ๊ทธ๋ž˜์•ผ ๋ฐฐ์šฐ๋Š” ๊ฒŒ ์žˆ๊ณ , ๋‹ค๋ฅธ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๊ทธ ์ผ์„ ์‹œํ‚ฌ ์ˆ˜ ์žˆ๋‹ค๊ณ ์š”"

"๋„ˆ๋ฌด ์ข‹์•„ํ•˜๋Š” ๊ฑธ ํ•˜๋‹ˆ๊นŒ ๋ถˆ์•ˆํ•˜๋‹ค๋Š” ์ƒ๊ฐ์ด ์•ˆ ๋“ค๋”๋ผ๊ณ ์š”. ์žฌ๋ฐŒ์–ด์„œ ์•ก์ž ์ƒ๊ฐ๋ฐ–์— ์•ˆ ๋“ค์–ด์š”. ๊ฟˆ์—์„œ๋„ ๋‚˜์˜ค๊ณ ์š”"
"๊ด€์‹ฌ ์žˆ๋Š”๊ฒŒ ์ƒ๊ธฐ๋ฉด ์ผ๋‹จ ๋งŒ๋“œ๋Š” ํŽธ์ด์—์š”. ์„ฑํ–ฅ์ƒ ๋ˆˆ ์•ž์— ๋ชฉ์—…์ด ์žˆ์ง€ ์•Š์œผ๋ฉด ๊ฐ์„ ์žก๊ธฐ๊ฐ€ ์–ด๋ ต๋”๋ผ๊ณ ์š”"

https://maily.so/unsexybusinesskr/posts/5fda5601
โค2
https://www.anthropic.com/research/mapping-mind-language-model

๋Œ€๊ทœ๋ชจ ์–ธ์–ด ๋ชจ๋ธ์ธ ํด๋กœ๋“œ ์†Œ๋„คํŠธ์— ๋Œ€ํ•œ Anthropic์˜ ์—ฐ๊ตฌ๋Š” ์ˆ˜๋ฐฑ๋งŒ ๊ฐœ์˜ ๊ฐœ๋…์ด ๋‚ด๋ถ€์ ์œผ๋กœ ์–ด๋–ป๊ฒŒ ํ‘œํ˜„๋˜๋Š”์ง€ ๋ฐํ˜€๋ƒˆ์Šต๋‹ˆ๋‹ค. ์ด๋“ค์€ โ€˜์‚ฌ์ „ ํ•™์Šตโ€˜์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฐ˜๋ณต๋˜๋Š” ๋‰ด๋Ÿฐ ํ™œ์„ฑํ™” ํŒจํ„ด์„ ํ•ด์„ ๊ฐ€๋Šฅํ•œ ํŠน์ง•์œผ๋กœ ๋งคํ•‘ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด ์ ‘๊ทผ ๋ฐฉ์‹์€ ๋ชจ๋ธ ํ–‰๋™์„ ์ดํ•ดํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋˜๋ฉฐ, ํŽธ๊ฒฌ์„ ์ค„์ด๊ณ  ์˜ค์šฉ์„ ๋ฐฉ์ง€ํ•˜์—ฌ ์ž ์žฌ์ ์œผ๋กœ AI์˜ ์•ˆ์ „์„ฑ์„ ํ–ฅ์ƒ์‹œํ‚ต๋‹ˆ๋‹ค.

์‚ฌ์ „ ํ•™์Šต์€ ๋จธ์‹ ๋Ÿฌ๋‹์—์„œ ๋” ๋ณต์žกํ•œ ๋ฐ์ดํ„ฐ๋ฅผ ๊ตฌ์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ์ผ๋ จ์˜ ๊ธฐ๋ณธ ์š”์†Œ(โ€˜์›์žโ€™๋ผ๊ณ  ํ•จ)๋ฅผ ์ฐพ๋Š” ๋ฐ ์‚ฌ์šฉ๋˜๋Š” ๊ธฐ๋ฒ•์ž…๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ธฐ๋ณธ ์š”์†Œ๋Š” ๋ฐ์ดํ„ฐ์˜ ํŒจํ„ด, ์ฆ‰ ์‹ ๊ฒฝ๋ง ๋‚ด์˜ ๋‰ด๋Ÿฐ ํ™œ์„ฑํ™” ํŒจํ„ด์„ ๋ถ„์„ํ•˜์—ฌ ์ถ”์ถœํ•ฉ๋‹ˆ๋‹ค.

Implications
1. AI ํ–‰๋™ ์ดํ•ดํ•˜๊ธฐ:
a. ๋‰ด๋Ÿฐ ํ™œ์„ฑํ™”๋ฅผ ํ•ด์„ ๊ฐ€๋Šฅํ•œ ํŠน์ง•์œผ๋กœ ๋ณ€ํ™˜ํ•จ์œผ๋กœ์จ ์—ฐ๊ตฌ์ž๋“ค์€ AI ๋ชจ๋ธ์ด ๊ฒฐ์ •์„ ๋‚ด๋ฆฌ๊ณ  ๋ฐ˜์‘์„ ์ƒ์„ฑํ•˜๋Š” ๋ฐฉ์‹์„ ์ดํ•ดํ•˜๊ณ  ๋ชจ๋ธ์„ ๋””๋ฒ„๊น…ํ•˜๊ณ  ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋จ.
2. AI ์•ˆ์ „์„ฑ ํ–ฅ์ƒ:
a. ๋‚ด๋ถ€ ์ž‘๋™์„ ๋” ๋ช…ํ™•ํ•˜๊ฒŒ ์ดํ•ดํ•˜๋ฉด ์ž ์žฌ์ ์ธ ์œ„ํ—˜์„ ์‹๋ณ„ํ•˜๊ณ  ์™„ํ™”ํ•˜๊ธฐ๊ฐ€ ๋” ์‰ฌ์›Œ์ง‘๋‹ˆ๋‹ค. ์˜ˆ๋ฅผ ๋“ค์–ด ํŽธํ–ฅ์ ์ด๊ฑฐ๋‚˜ ์œ ํ•ดํ•œ ํ–‰๋™๊ณผ ๊ด€๋ จ๋œ ๊ธฐ๋Šฅ์„ ๋ชจ๋‹ˆํ„ฐ๋งํ•˜๊ณ  ์ œ์–ดํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
3. ๋ชจ๋ธ ์‘๋‹ต ์กฐ์ž‘:
a. ์—ฐ๊ตฌ์ž๋Š” ํŠน์ • ๊ธฐ๋Šฅ์„ ์ฆํญํ•˜๊ฑฐ๋‚˜ ์–ต์ œํ•˜์—ฌ ๋ชจ๋ธ ํ–‰๋™์˜ ๋ณ€ํ™”๋ฅผ ๊ด€์ฐฐํ•˜๋Š” ์‹คํ—˜์„ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ๊ธฐ๋Šฅ์€ ๋ชจ๋ธ์ด ์›ํ•˜๋Š” ์œค๋ฆฌ ์ง€์นจ์— ๋”ฐ๋ผ ์•ˆ์ „ํ•˜๊ณ  ์˜ˆ์ธก ๊ฐ€๋Šฅํ•œ ๋ฐฉ์‹์œผ๋กœ ์ž‘๋™ํ•˜๋„๋ก ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
4. ๋ชจ๋ธ ํ›ˆ๋ จ ๊ฐ•ํ™”:
a. ์‚ฌ์ „ ํ•™์Šต์—์„œ ์–ป์€ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ํ•™์Šต ํ”„๋กœ์„ธ์Šค๋ฅผ ๊ฐœ์„ ํ•จ์œผ๋กœ์จ ๋ชจ๋ธ์ด ๋ฐ”๋žŒ์งํ•˜์ง€ ์•Š์€ ํŠน์ง•์˜ ์˜ํ–ฅ์„ ์ตœ์†Œํ™”ํ•˜๋ฉด์„œ ๋” ๋ฐ”๋žŒ์งํ•œ ํŠน์ง•์„ ํ•™์Šตํ•˜๊ณ  ์šฐ์„ ์ˆœ์œ„๋ฅผ ์ •ํ•˜๋„๋ก ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
As widely known by now, research indicates that the highest-performing teams are psychologically safe teams. Leaders must ensure that people feel they are being heard and that anyone can express their opinions freely.

However, a leader's job is to make decisions, which sometimes involves the leader stepping in and making a proprietary decision based on their unique insight and conviction. Otherwise, teams can't move quickly enough.

Finding the right balance between these two is one of the most difficult aspects of a leaderโ€™s job.

Chang Kim
๐Ÿ‘1
https://youtu.be/gvNTPi2ibDQ


Q: What motivated you to learn various technologies such as automotive technologies, rocketry, and battery technology after college?

A: I find that I need to learn whatever I need to learn to accomplish an objective. I believe most people could do this, but they often self-limit. People are capable of more than they think. By simply reading a lot of books and talking to people, you can learn almost anything.
https://youtu.be/JbHip4tjEcg

Movements often start as little-known ideas that passionate and hardworking believers turn into a larger social movement, which can eventually impact millions or billions of people.

The first stage of any movement is "emergence" or social ferment, where an individual identifies a problem that nobody else cares about yet and tries to solve it for themselves.

The punk rock DIY ethic as a way of doing things without waiting for permission, emphasizing authenticity and the importance of starting with whatever resources are available. You don't need perfect conditions or equipment to start; what matters is the authenticity and passion behind your efforts.

Shake off the notion that life is something to be passively lived in. Instead, embrace it, change it, and make your mark upon it, and by doing so, you can start a true social movement.
์˜๊ฒฌ์ด ๋‚˜๋‰˜๋Š”์ง€, ์‚ฌ๋žŒ์ด ๋‚˜๋‰˜๋Š”์ง€ ๋ฉด๋ฐ€ํžˆ ์‚ดํŽด์•ผ ํ•œ๋‹ค.

์˜๊ฒฌ์ด ๋‚˜๋‰˜๋Š” ์กฐ์ง์€ ๊ฑด๊ฐ•ํ•œ ์กฐ์ง์ด๋‹ค.
์ผ๋‹จ ์˜๊ฒฌ์ด ์žˆ๋‹ค๋Š” ๊ฒƒ๋งŒ์œผ๋กœ๋„ ๊ฑด๊ฐ•ํ•˜๊ณ ,
๋‹ค๋ฅธ ์˜๊ฒฌ์ด ์กด์žฌํ•œ๋‹ค๋Š” ๊ฒƒ ์ž์ฒด๋„ ๊ฑด๊ฐ•ํ•œ ์กฐ์ง์ด๋‹ค.
๋‹ค๋ฅธ ์˜๊ฒฌ๋“ค์ด ์ž˜ ์ทจํ•ฉ๋˜๊ณ  ๋…ผ์˜๋˜๊ณ  ๋” ๋‚˜์€ ์˜๊ฒฌ์œผ๋กœ ์ˆ˜๋ ด๋˜๋Š” ๊ณผ์ •๊นŒ์ง€ ์žˆ๋‹ค๋ฉด ํ•ด๋‹น ์กฐ์ง์€ ์„ฑ์žฅ์„ ๊ฒฝํ—˜ํ•˜๊ณ  ์žˆ์„ ํ™•๋ฅ ์ด ๋†’๋‹ค.

์˜๊ฒฌ์ด ์•„๋‹Œ ์‚ฌ๋žŒ์ด ๋‚˜๋‰˜๋Š” ์กฐ์ง์€ ์œ„ํ—˜ํ•œ ์กฐ์ง์ด๋‹ค.
์‚ฌ๋žŒ์ด ๋‚˜๋‰œ๋‹ค๋Š” ๊ฒƒ์€, ๋ผ๋ฆฌ๋ผ๋ฆฌ ์ง‘๋‹จ์ด ์ƒ๊น€์„ ์˜๋ฏธํ•œ๋‹ค.
์ง‘๋‹จ์€ ์˜๊ฒฌ์„ ๋‚˜๋ˆ„์ง€ ์•Š๋Š”๋‹ค. ๋Œ€์‹  ๋ถˆ๋งŒ์„ ๋‚˜๋ˆŒ ๊ฐ€๋Šฅ์„ฑ์ด ํฌ๋‹ค.
๊ทธ๋ฆฌ๊ณ , ์ผ์— ๋Œ€ํ•œ ๊ฑด์ „ํ•œ ์˜๊ฒฌ ํ‘œํ˜„ ๋Œ€์‹  ์ง‘๋‹จ ํ–‰๋™์„ ํ•œ๋‹ค. ์ตœ์†Œํ•œ์˜ ์กด์žฌ๊ฐ/์˜ํ–ฅ๋ ฅ์„ ๋“œ๋Ÿฌ๋‚ด๊ณ ์ž ํ•˜๋Š” ์š•๊ตฌ๊ฐ€ '์ง‘๋‹จ'์œผ๋กœ ์ˆ˜๋ ด๋˜์—ˆ์„ ๊ฐ€๋Šฅ์„ฑ์ด ํฌ๋‹ค.

์˜๊ฒฌ์ด ๋‚˜๋‰˜๊ณ  ์˜๊ฒฌ์ด ์†Œํ†ต๋˜๋Š” ์กฐ์ง์ด์–ด์•ผ ์˜ค๋ž˜ ๊ธธ๊ฒŒ ์„ฑ์žฅํ•  ์ˆ˜ ์žˆ๋‹ค.
์ง‘๋‹จ์ด ๋‚˜๋‰œ ์กฐ์ง์€, ๊ทธ ๋ฌธ์ œ๊ฐ€ ํ•ด๊ฒฐ๋˜์ง€ ์•Š๋Š” ํ•œ, ์„ฑ์žฅ ๋™๋ ฅ์ด ๋–จ์–ด์งˆ ์ˆ˜๋ฐ–์— ์—†๋‹ค.

์ง‘๋‹จ์€ ์—†๋˜, ๊ฑด์ „ํ•œ ์˜๊ฒฌ์€ ์กด์žฌํ•˜๋Š” ์กฐ์ง์œผ๋กœ ์„ฑ์žฅํ–ˆ์œผ๋ฉด ์ข‹๊ฒ ๋‹ค.
๊ทธ๋Ÿฌ๊ธฐ ์œ„ํ•ด์„œ๋Š” 1) ๋ƒ‰์ •ํ•ด์•ผ ํ•˜๊ณ , 2) ์ด์„ฑ์ ์œผ๋กœ ํ–‰๋™/๋ฐœ์–ธํ•ด์•ผ ํ•˜๋ฉฐ, 3) ๋•Œ๋กœ๋Š” ์ „๋žต์ ์ด๊ณ  ๋•Œ๋กœ๋Š” ์†”์งํ•ด์•ผ ํ•˜๊ณ , 4) ๊ธธ๊ฒŒ ๋ณด๊ณ  ๊พธ์ค€ํžˆ ๋…ธ๋ ฅํ•ด์•ผ ํ•˜๋ฉฐ, 5) ๋ฌด์—‡๋ณด๋‹ค ์˜๊ฒฌ์„ ๋‚ด๋Š” ์‚ฌ๋žŒ๋“ค์„ ์กด์ค‘ํ•ด์•ผ ํ•œ๋‹ค.

์ด์Šนํ›ˆ ๋Œ€ํ‘œ๋‹˜
โคโ€๐Ÿ”ฅ4
Index Ventures led heavily oversubscribed round with participation from late-stage investment firms ICONIQ Growth, Teachersโ€™ Venture Growth, and more
Rapid enterprise adoption of DeepL has fueled the companyโ€™s growth in 60+ global markets for 100,000+ businesses, governments, and other organizations
DeepLโ€™s Language AI Platform for business provides category-leading AI-powered translation and writing solutions