Word of day...

self-service business
intelligence (BI)

Self-service business intelligence (SSBI) is an approach to data analytics that enables business users to access and work with corporate data even though they do not have a background in statistics, business intelligence or data mining. Allowing end users to make decisions based on their own queries and analyses frees up the organization's business intelligence (BI) and information technology (IT) teams from creating the majority of reports and allows them to focus on other tasks that will help the organization reach its goals