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Internet of Behavior, also known as IoB, can be defined as the collection and use of data to drive behaviors. Wearable technologies, individual online activities, and household electrical devices collect this data, which can provide valuable information about user behavior and interests.
Digital transformation (DX) is the use of digital technology and data analytics to make data-driven decisions, improve operational efficiency, streamline work and gain (or retain) a competitive edge in business
Techopedia
Data-Driven Decision Making
This definition explains the meaning of Data-Driven Decision Making and why it matters.