The internet of behaviors (IoB) is emerging as many technologies capture and use the “digital dust” of peoples’ daily lives. The IoB combines existing technologies that focus on the individual directly – facial recognition, location tracking and big data for example – and connects the resulting data to associated behavioral events, such as cash purchases or device usage.
Organizations use this data to influence human behavior. For example, to monitor compliance with health protocols during the ongoing pandemic, organizations might leverage IoB via computer vision to see whether employees are wearing masks or via thermal imaging to identify those with a fever.
Gartner predicts that by year-end 2025, over half of the world’s population will be subject to at least one IoB program, whether it be commercial or governmental.
By the end of 2023, 40% of organizations will have applied anywhere operations to deliver optimized and blended virtual and physical customer and employee experiences.
Organizations use this data to influence human behavior. For example, to monitor compliance with health protocols during the ongoing pandemic, organizations might leverage IoB via computer vision to see whether employees are wearing masks or via thermal imaging to identify those with a fever.
Gartner predicts that by year-end 2025, over half of the world’s population will be subject to at least one IoB program, whether it be commercial or governmental.
By the end of 2023, 40% of organizations will have applied anywhere operations to deliver optimized and blended virtual and physical customer and employee experiences.