Strawberry Western
by R-n-M Studio
«Strawberry Western is an independent fashion label by Kisa Shiga, blending Harajuku street style with kitsch Americana. We developed an identity that captures this eclectic mix, centered on a circular motif that runs through the logotype, a pair of custom typefaces, and a playful graphic system. The logotype draws inspiration from “Western” wood-type aesthetics while using round countershapes to hint at strawberries.»
#custom #typedesign #typeface #typography #identity
by R-n-M Studio
«Strawberry Western is an independent fashion label by Kisa Shiga, blending Harajuku street style with kitsch Americana. We developed an identity that captures this eclectic mix, centered on a circular motif that runs through the logotype, a pair of custom typefaces, and a playful graphic system. The logotype draws inspiration from “Western” wood-type aesthetics while using round countershapes to hint at strawberries.»
#custom #typedesign #typeface #typography #identity
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Некоторые подробности про переход от одного внешнего вида буквы к другом внешнему виду. В популярном изложении на английском языке.
https://www.youtube.com/watch?v=SO39zk6sc78
https://www.youtube.com/watch?v=SO39zk6sc78
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