New York Botanical Garden by Wolff Olins

The New York Botanical Garden opened in 1891 and according to Wolff Olins, is both a “local treasure” and a “globally significant institution”.

It’s certainly bold: the bespoke type of the wordmark (which appears to have been named NYBG Gothic, and was designed in collaboration with Ryan Bugden) feels fresh and contemporary without being too out-there – after all, this is a botanical garden, not a craft beer pop-up. Some of the strongest applications of the branding are those where a number of different fonts are used together: billboards, for instance, as well as the NYBG website, mix the chunky curves of the wordmark text with a faintly quirky serif font and a typewriter-like typeface – it sounds like it shouldn’t work, but it really does.

#custom #typeface #identity #logo

Knahia Restaurant

The custom typeface is used for short, punchy headings across print, website and social media. The logotype also uses it, with no additional embellishments other than a charismatically springy, squishy animation by Ester Dus—a treatment that particularly brings out the reference to chopsticks. This is a nice addition to the identity, and adds a charming dash of levity to the otherwise stark red-and-black minimalism, but really, the typeface is evocative enough on its own to conjure the association even when static.

Геометрия на марше.

#custom #typeface #identity #logo

Градиент 🖤 на обложке.

#magcover

Рыжий цвет на журнальной обложке.

#magcover

Негатив и позитив.

#round #graphic

PORT
Необязательность исполнения.

#logo #magcover