Иллюстрации из трактата "Phantom Flowers: A Treatise on the Art of Producing Skeleton Leaves", рассказывающего об искусстве получения "скелетов" листьев. Издан в Бостоне, 1864 г.

Собранные листья заливались горячей водой и хранились на солнце примерно месяц, после чего подгнившая ткань листа аккуратно удалялась пальцами или мягкой кистью. Затем скелетированные листья отбеливались с помощью раствора хлорида или извести, высушивались и помещались в рамки.

New York Botanical Garden by Wolff Olins

The New York Botanical Garden opened in 1891 and according to Wolff Olins, is both a “local treasure” and a “globally significant institution”.

It’s certainly bold: the bespoke type of the wordmark (which appears to have been named NYBG Gothic, and was designed in collaboration with Ryan Bugden) feels fresh and contemporary without being too out-there – after all, this is a botanical garden, not a craft beer pop-up. Some of the strongest applications of the branding are those where a number of different fonts are used together: billboards, for instance, as well as the NYBG website, mix the chunky curves of the wordmark text with a faintly quirky serif font and a typewriter-like typeface – it sounds like it shouldn’t work, but it really does.

#custom #typeface #identity #logo