Wise Custom Typeface
by NaN

Beginning with a redrawn logo, we collaborated with the London-based design agency to craft a modification and extension of Feliciano’s Parafina typeface for the brand – expanding its language support to 361* different scripts across Latin, Cyrillic and Greek, whilst providing countless adjusted currency symbols alongside the basic Latin set.

In addition to the sans serif’s more rigorous, pragmatic functions, we also introduced a finely tuned set of custom alternates, carefully adjusting the regularity of their appearance in words and how they would integrate across a body of text. For this purpose, we developed a clever set of ligatures and contextual alternates, ensuring every letter combination and every word would look just right. The result? An original, proudly contemporary brand outfitted with a meticulous, marvellous custom tilting typeface.

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