La campagna Zara primavera estate 2020 scattata dalle modelle in quarantena rispecchia fedelmente il comune sentire (e vestire) in tempi di Coronavirus

Corporate Covid-19 response videos are eerily similar. *Cue somber piano music*

When a company or brand releases a Coronavirus Response ad, they might tell you that we're living in "uncertain times", but that "we're here for you". They may say their top…

Brands and influencers want to sell products to homebound customers, but doing so requires being sensitive to the reality of the pandemic.

Si intitola #AMsg4You il brano che la campionessa di sci ha dedicato agli eroi che continuano a lavorare durante l'emergenza. Lunedì 20 aprile potremo ascoltarlo in diretta, e anche farle qualche domanda

you probably miss your favourite bar as much as your favourite bar misses you. pay for a beer now and enjoy it when your bar re-opens. heineken will double any donation…

Missing your IKEA meatball fix? We’ve created a recipe for you to recreate this delicious dish in the comfort of your own home #IKEAmeatballs

Visual sleight of hand steers creative

"Dear Nature, We miss you. ​
When we’re back, we promise we’ll treat you better than we ever did before. Because now that we’re so distant from you, we truly understand how much you really mean to us."​
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Join us as we celebrate 50 years of Earth Day.

With outdoor advertising a major casualty of the pandemic, marketers are having to come up with inventive ways to get their billboards seen by everyone sheltering indoors. Burger King has come up with one way around it—by bribing people with Whoppers.

Burger…

La reazione delle marche all'emergenza Coronavirus.