PARS
Media
PARS began as Duomo&Co., a premier importer and distributor of high-end construction materials. Since its founding in 2000, Duomo&Co. has introduced timeless global brands to Korea, shaping the country's luxury residential culture. However, the niche nature of the high-end materials market revealed growth limitations. To ensure sustainable success, the company transitioned from a B2B model to a B2C approach, seeking new opportunities for direct customer engagement.This transformation gave rise to a new brand, designed to connect directly with end customers through an independent platform. Built on the foundations of using the company headquarters as a physical representation of the brand and offering authentic high-end cultural experiences, PARS has integrated its identity, name, and design into a unified brand experience.
https://www.behance.net/gallery/215310423/PARS
Media
PARS began as Duomo&Co., a premier importer and distributor of high-end construction materials. Since its founding in 2000, Duomo&Co. has introduced timeless global brands to Korea, shaping the country's luxury residential culture. However, the niche nature of the high-end materials market revealed growth limitations. To ensure sustainable success, the company transitioned from a B2B model to a B2C approach, seeking new opportunities for direct customer engagement.This transformation gave rise to a new brand, designed to connect directly with end customers through an independent platform. Built on the foundations of using the company headquarters as a physical representation of the brand and offering authentic high-end cultural experiences, PARS has integrated its identity, name, and design into a unified brand experience.
https://www.behance.net/gallery/215310423/PARS
Select Editorial Illustrations 2024
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https://www.behance.net/gallery/224277661/Select-Editorial-Illustrations-2024
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https://www.behance.net/gallery/224277661/Select-Editorial-Illustrations-2024
May the Zithers Sing Merrily!
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https://www.behance.net/gallery/224419283/May-the-Zithers-Sing-Merrily
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https://www.behance.net/gallery/224419283/May-the-Zithers-Sing-Merrily
Biofreeze Pitch Illustrations
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https://www.behance.net/gallery/223703309/Biofreeze-Pitch-Illustrations
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https://www.behance.net/gallery/223703309/Biofreeze-Pitch-Illustrations
Avenue Type System
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Avenue is a cutting-edge financial platform designed to help Brazilians invest globally ? combining the everyday ease of a checking account with the growth potential of a U.S. investment bank. By simplifying the process of investing U.S. dollars with Brazilian reais, Avenue unlocks a world of financial opportunities with clarity, security, and simplicity.iN Marcas invited Plau to lead the visual evolution of Avenue, from refining the logotype to creating a cohesive and expressive typographic system. The goal was to bring distinction and clarity to the brand's voice ? one that needed to be elegant and confident, yet clear and approachable.We designed a custom sans-serif type family with two distinct layers: Display and Text. Both share the same underlying structure, but differ in how they balance expression and function.
https://www.behance.net/gallery/223824689/Avenue-Type-System
Media
Avenue is a cutting-edge financial platform designed to help Brazilians invest globally ? combining the everyday ease of a checking account with the growth potential of a U.S. investment bank. By simplifying the process of investing U.S. dollars with Brazilian reais, Avenue unlocks a world of financial opportunities with clarity, security, and simplicity.iN Marcas invited Plau to lead the visual evolution of Avenue, from refining the logotype to creating a cohesive and expressive typographic system. The goal was to bring distinction and clarity to the brand's voice ? one that needed to be elegant and confident, yet clear and approachable.We designed a custom sans-serif type family with two distinct layers: Display and Text. Both share the same underlying structure, but differ in how they balance expression and function.
https://www.behance.net/gallery/223824689/Avenue-Type-System
Mateus Arruda Arquitetura
Media
The rebranding of Mateus Arruda Arquitetura positions the studio as a regional reference in high-end residential architecture. With over 17 years of experience, Mateus ? an architect and professor ? brings a solid background from renowned firms before founding his own. Today, his studio delivers complete, tailored projects with sharp attention to timelines, budgets, and details.
https://www.behance.net/gallery/224487395/Mateus-Arruda-Arquitetura
Media
The rebranding of Mateus Arruda Arquitetura positions the studio as a regional reference in high-end residential architecture. With over 17 years of experience, Mateus ? an architect and professor ? brings a solid background from renowned firms before founding his own. Today, his studio delivers complete, tailored projects with sharp attention to timelines, budgets, and details.
https://www.behance.net/gallery/224487395/Mateus-Arruda-Arquitetura
A Journey Through the Covers of Innovation Leader
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https://www.behance.net/gallery/207187491/A-Journey-Through-the-Covers-of-Innovation-Leader
Media
https://www.behance.net/gallery/207187491/A-Journey-Through-the-Covers-of-Innovation-Leader
