Graphic Design is a very lucrative skill in that it is needed in every single industry anywhere in the world.

As the world goes more digital... There's a very high demand for Graphic Designers.

By Businesses, Organisations, Churches, Schools and so many more.

As you pay attention to learning this skill more and depth...

You're sure to make a lot of money offering it as a service to others, selling it as a product etc...

Follow me on this journey as I further expose your mind to the world of design and how you can get started.

Just like every other skill, there are sets of laws that makes Graphic Design stands.

These laws are refered to as the Principles Of Graphic Design.

In this session, I'll be teaching you the key principles of Graphic Design.

Principles Of Graphic Design.

1. Balance
2. Alignment
3. Visual Hierarchy
4. Contrast
5. White Space
6. Proximity
7. Functionality

1. Balance

Balance gives stability and structure to your overall design.

To understand this better, you need to know that every element in your design has a visual weight.

When I say elements I mean, Colours, Font, Images, Shapes etc...

This weight can be in form of colour, size, etc...

Your design should give a feel of balance in the way it's structured and looks.

Just like in the normal world, when something gibes you an unbalanced feel, you feel uneasy about it.

Your designs, flyers, banners, logos must be created in a balanced way.

The way you arrange the elements, your layout, your sizing etc... must give a balanced feel to the overall design.

I'll send some examples to show you how balancing works in designs.

Taking a look at this design, you'll see that the top part of the design is filled up with some texts and the bottom part with the image of the car.

This layout gives an even balanced feel on this design.

Looking at this one, you can see that the image is there by the left while the texts are carefully placed at the right side.

While this, the image is placed at the top left, some texts at the top right

While the remaining elements are placed at the bottom left and right to create a feel of balance.

The idea is to create a feel of balance making use of any layout of interest.

As we deep into the practical sessions, you'd get a better picture of it.

2. Alignment

This is one of the most important principles of graphic design.

It refers to the lining up of elements in your design.

Alignment gives an ordered appearance to elements (images, shapes, and blocks of texts etc..) by removing other elements placed in a disorderly manner.

Let's look at it visually 👇

From this visual, you can see that one of the elements isn't aligned appropriately.

The fifth bar is popping out of the composition unnecessarily and it gives a disorderly feel to the design.

You can see the same thing here

The shapes on the left are all aligned properly but the one the left has an improper alignment.

The principle of alignment states that your elements should be arranged in an orderly manner.

This is because when communicating to people with your visuals, you want to do it very smoothly so that they don't have hassle trying to read/understand your message.

Let's look at some real time flyer designs that explains this principle better 👇

All the texts in this design are all aligned to the left left of the design and it gives a very neat and smooth layout.

It also makes it extremely easy for anyone that comes across the design to easily read/understand what it's about.

You can align elements to your design on the left (like it's done here) and also the right.