17, Roles and status in consumer behavior refer to:
a) A person's position within a group and the general esteem given to it
b) The reason behind a purchase decision
c) The process of selecting, organizing, and interpreting information
d) Consistent patterns of behavior

18, Marketers are interested in the roles and influence of family members because:
a) It helps them identify the decision maker for a purchase
b) Families are the only group that influences buying decisions
c) Family roles and influence are the same for all products
d) It allows them to create one advertising message for the whole family

19, People often buy products that reflect their status because:
a) They want to fit in with their social class
b) Status products are always of better quality
c) They are more easily persuaded by advertising for status products
d) High status people are more likely to make purchase decisions

20, Understanding social factors like groups, family, and roles is important for marketers in order to:
a) Develop effective marketing strategies
b) Predict future trends in consumer behavior
c) Control the buying decisions of consumers
d) Create products that appeal to all social groups