chapter one question
Consumer behavior
1, Consumer behavior is best defined as:
a) The actions of consumers in the marketplace
b) The study of how individuals, groups, and organizations select, buy, use, and dispose of goods and services
c) The decision-making process of consumers
d) The attitudes of consumers towards products and brands
2, Consumer behavior occurs at which levels?
a) Individual level only
b) Group level only
c) Organizational level only
d) Individual, group, and organizational levels
3, The three main processes involved in consumer behavior are:
a) Acquisition, consumption, and disposition
b) Motivation, perception, and learning
c) Attitude, personality, and emotion
d) Culture, subculture, and social class
4, Which of the following best describes the importance of understanding consumer behavior for marketers?
a) To predict future trends
b) To understand what influences buying decisions
c) To maximize sales
d) To create advertising campaigns
5, Motivation in consumer behavior refers to:
a) The reason behind a purchase decision
b) The process of gathering information about a product
c) The post-purchase evaluation of a product
d) The influence of others on a purchase decision
6, Perception in consumer behavior is:
a) The process of selecting, organizing, and interpreting information
b) The reason behind a purchase decision
c) A personality trait that influences buying habits
d) The attitude towards a brand or product
7, Learning in consumer behavior is best described as:
a) The relatively permanent change in behavior caused by experience
b) The process of gathering information before making a purchase
c) The development of attitudes and beliefs about a product
d) The influence of culture on buying decisions
8, Personality in consumer behavior refers to:
a) Consistent patterns of behavior
b) Temporary feelings or moods
c) The reason behind a purchase decision
d) The process of selecting, organizing and interpreting information
9, Which of the following is true about personality?
a) It is consistent and enduring
b) It never changes throughout a person's life
c) It is the same for all consumers
d) It has no influence on consumer behavior
10, An attitude in consumer behavior is best described as:
a) A consistent tendency to behave in a certain way
b) A temporary feeling or mood
c) A process of gathering information
d) A personality trait
11, Cultural factors influencing consumer behavior include:
a) Culture, subculture and social class
b) Motivation, perception and learning
c) Attitude, personality and emotion
d) Groups, family and roles
12, Subcultures are:
a) Groups within a culture that share similar values and patterns of behavior
b) The reason behind a purchase decision
c) The rules that a culture follows
d) A type of social class
13, Social class refers to:
a) Relatively permanent divisions in a society with similar values, interests and behaviors
b) Groups of people who interact to achieve goals
c) A person's role and status within a group
d) The influence of family on buying decisions
14, Reference groups are:
a) All the groups a person belongs to
b) Groups that have a direct or indirect influence on a person's attitudes and behavior
c) Groups used by marketers to promote their products
d) Only groups that a person aspires to belong to
15, Opinion leaders are:
a) People within a reference group who have special knowledge and influence others
b) The most popular members of a reference group
c) People outside a reference group who have no influence
d) Leaders of formal social groups
16, The family is important to marketers because:
a) It is a major influence on buying decisions
b) It is the easiest group to target with advertising
c) Families always make purchase decisions together
d) Family members have the same needs and wants
Consumer behavior
1, Consumer behavior is best defined as:
a) The actions of consumers in the marketplace
b) The study of how individuals, groups, and organizations select, buy, use, and dispose of goods and services
c) The decision-making process of consumers
d) The attitudes of consumers towards products and brands
2, Consumer behavior occurs at which levels?
a) Individual level only
b) Group level only
c) Organizational level only
d) Individual, group, and organizational levels
3, The three main processes involved in consumer behavior are:
a) Acquisition, consumption, and disposition
b) Motivation, perception, and learning
c) Attitude, personality, and emotion
d) Culture, subculture, and social class
4, Which of the following best describes the importance of understanding consumer behavior for marketers?
a) To predict future trends
b) To understand what influences buying decisions
c) To maximize sales
d) To create advertising campaigns
5, Motivation in consumer behavior refers to:
a) The reason behind a purchase decision
b) The process of gathering information about a product
c) The post-purchase evaluation of a product
d) The influence of others on a purchase decision
6, Perception in consumer behavior is:
a) The process of selecting, organizing, and interpreting information
b) The reason behind a purchase decision
c) A personality trait that influences buying habits
d) The attitude towards a brand or product
7, Learning in consumer behavior is best described as:
a) The relatively permanent change in behavior caused by experience
b) The process of gathering information before making a purchase
c) The development of attitudes and beliefs about a product
d) The influence of culture on buying decisions
8, Personality in consumer behavior refers to:
a) Consistent patterns of behavior
b) Temporary feelings or moods
c) The reason behind a purchase decision
d) The process of selecting, organizing and interpreting information
9, Which of the following is true about personality?
a) It is consistent and enduring
b) It never changes throughout a person's life
c) It is the same for all consumers
d) It has no influence on consumer behavior
10, An attitude in consumer behavior is best described as:
a) A consistent tendency to behave in a certain way
b) A temporary feeling or mood
c) A process of gathering information
d) A personality trait
11, Cultural factors influencing consumer behavior include:
a) Culture, subculture and social class
b) Motivation, perception and learning
c) Attitude, personality and emotion
d) Groups, family and roles
12, Subcultures are:
a) Groups within a culture that share similar values and patterns of behavior
b) The reason behind a purchase decision
c) The rules that a culture follows
d) A type of social class
13, Social class refers to:
a) Relatively permanent divisions in a society with similar values, interests and behaviors
b) Groups of people who interact to achieve goals
c) A person's role and status within a group
d) The influence of family on buying decisions
14, Reference groups are:
a) All the groups a person belongs to
b) Groups that have a direct or indirect influence on a person's attitudes and behavior
c) Groups used by marketers to promote their products
d) Only groups that a person aspires to belong to
15, Opinion leaders are:
a) People within a reference group who have special knowledge and influence others
b) The most popular members of a reference group
c) People outside a reference group who have no influence
d) Leaders of formal social groups
16, The family is important to marketers because:
a) It is a major influence on buying decisions
b) It is the easiest group to target with advertising
c) Families always make purchase decisions together
d) Family members have the same needs and wants
👍2
17, Roles and status in consumer behavior refer to:
a) A person's position within a group and the general esteem given to it
b) The reason behind a purchase decision
c) The process of selecting, organizing, and interpreting information
d) Consistent patterns of behavior
18, Marketers are interested in the roles and influence of family members because:
a) It helps them identify the decision maker for a purchase
b) Families are the only group that influences buying decisions
c) Family roles and influence are the same for all products
d) It allows them to create one advertising message for the whole family
19, People often buy products that reflect their status because:
a) They want to fit in with their social class
b) Status products are always of better quality
c) They are more easily persuaded by advertising for status products
d) High status people are more likely to make purchase decisions
20, Understanding social factors like groups, family, and roles is important for marketers in order to:
a) Develop effective marketing strategies
b) Predict future trends in consumer behavior
c) Control the buying decisions of consumers
d) Create products that appeal to all social groups
a) A person's position within a group and the general esteem given to it
b) The reason behind a purchase decision
c) The process of selecting, organizing, and interpreting information
d) Consistent patterns of behavior
18, Marketers are interested in the roles and influence of family members because:
a) It helps them identify the decision maker for a purchase
b) Families are the only group that influences buying decisions
c) Family roles and influence are the same for all products
d) It allows them to create one advertising message for the whole family
19, People often buy products that reflect their status because:
a) They want to fit in with their social class
b) Status products are always of better quality
c) They are more easily persuaded by advertising for status products
d) High status people are more likely to make purchase decisions
20, Understanding social factors like groups, family, and roles is important for marketers in order to:
a) Develop effective marketing strategies
b) Predict future trends in consumer behavior
c) Control the buying decisions of consumers
d) Create products that appeal to all social groups
👍2❤1
Logic is a branch of Philosophy that studies and evaluates the factual claim of an argument.
Anonymous Poll
74%
True
26%
False
Passages that contain indicator words such as "because" , "since", "therefore" are always arguments.
Anonymous Poll
53%
True
47%
False
Conclusion is a statement that is claimed to set forth evidence or reason.
Anonymous Poll
50%
True
50%
False
Argument is identified by the inferential claim between the premises and conclusion rather than by the factual claim.
Anonymous Poll
66%
True
34%
False
Which one of the following is conclusion indicator word.
Anonymous Poll
45%
it follows that
18%
Because
23%
Seeing that
14%
in as much as
Which one of the following is premise indicator word?
Anonymous Poll
16%
Therefore
6%
We may conclude that
71%
Since
8%
Accordingly
👍1
"No Concise members are silly. Some people are silly. Accordingly, some people are not Concise members." From this argument, which one is the conclusion?
Anonymous Poll
11%
Some people are silly.
59%
Some people are not Concise members.
30%
No Concise members are silly.
"As London is north of Paris and south of Edinburgh, whence Paris is south of Edinburgh." From this argument, which one is/are the premise/s?
Anonymous Poll
15%
London is north of Paris.
23%
Paris is south of Edinburgh.
19%
London is south of Edinburgh.
42%
London is north of Paris and south of Edinburgh.
"Earth do not revolve around the sun. Plants do not revolve around the sun. Earth is a planet." From this argument, which one is the conclusion?
Anonymous Poll
36%
Earth is a planet.
29%
Planets do not revolve around the sun.
36%
Earth do not revolve around the sun.
👍1
PSychologist don't Study Behavior with
Anonymous Quiz
17%
scientific method
60%
common sens e
13%
empirical data
10%
evidence
1,.........is the theme of geography associated with toponym, site & situation
Anonymous Quiz
30%
Location
48%
Place
7%
Movement
15%
Region
2, A man wanted to study the climate of a region in detail. Which field of geography is related to this?
Anonymous Quiz
65%
Topical geography
35%
Religion geography
👍1
4. __lines are a lines which determines climate zone & __ lines are a lines which determines time zone of the location.
Anonymous Quiz
85%
Latitude/longitude
15%
Longitude/latitude
5. The environmental condition of a place refers to
Anonymous Quiz
33%
location
9%
toponym
46%
situation
12%
site